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    DGAP-News  2029  0 Kommentare PUMA SE: PUMA's First Half Results in line with Guidance (news with additional features)


    DGAP-News: PUMA SE / Key word(s): Half Year Results/Change of
    Personnel
    PUMA SE: PUMA's First Half Results in line with Guidance (news with
    additional features)

    29.07.2014 / 08:00

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    PRESS RELEASE

    PUMA's First Half Results in line with Guidance

    Negative Impact of Volatile Currencies Continues

    Herzogenaurach, 29 July 2014

    2014 Second Quarter Facts
    - Currency adjusted sales increase slightly to EUR 652 million

    - Gross profit margin improves to 46.7%, up 70 basis points vs. last year

    - OPEX stable despite World Cup marketing expenditures

    - EBIT of EUR 13 million

    2014 Half Year Facts
    - Currency adjusted sales flat at EUR 1.38 billion

    - Gross profit margin stable at 47.7%

    - Slight OPEX reduction of 1.2%

    - EBIT of EUR 71 million

    - EPS amounts to EUR 2.66

    - Free cash flow increases by EUR 40 million due to improved working
    capital

    - Successful launch of Arsenal partnership



    Bjørn Gulden, Chief Executive Officer of PUMA SE: "PUMA's second quarter
    sales and operating profit developed in line with our expectations. I was
    very happy with PUMA's visibility during the World Cup in Brazil. Feedback
    on both our dual-colored Tricks football boots and our national team
    jerseys with ACTV technology has been great. The sell-through of these
    products has been excellent and exceeded our expectations. In addition, we
    celebrated a successful Arsenal launch in July, followed by very good
    initial sales at Retail of Arsenal replica jerseys. We are now looking
    forward to launching our new "Forever Faster" marketing campaign in August,
    which is another step in the process of becoming the "fastest sports brand
    in the world". But, as I have said all along: We know that the
    repositioning of PUMA and the turnaround of the business will take time.
    However, I feel we are making progress on all our key strategic priorities
    and we have initiated the right projects to make 2014 the start of the
    turnaround."

    Second Quarter 2014

    Sales increase slightly
    PUMA's consolidated sales in the second quarter of 2014 were in line with
    expectations, rising by 0.6% currency adjusted to EUR 652 million. However,
    due to continued currency weakness in Turkey, Russia, South Africa, India,
    Japan and the Americas, sales declined by 5.8% in Euro terms.

    Performance in the Americas improves
    In the EMEA region, sales declined by 1.4% currency adjusted to EUR 256
    million as strong performances in the United Kingdom and Switzerland could
    not entirely offset a decline in French and Scandinavian wholesale
    revenues.

    Sales in the Americas increased by 4.6% currency adjusted to EUR 251
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    DGAP-News PUMA SE: PUMA's First Half Results in line with Guidance (news with additional features) DGAP-News: PUMA SE / Key word(s): Half Year Results/Change of Personnel PUMA SE: PUMA's First Half Results in line with Guidance (news with additional features) 29.07.2014 / 08:00 --------------------------------------------------------------------- …

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