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Wacker Neuson SE: KRAMER and CLAAS to end collaboration in telescopic handlers for the agricultural sector from 2018
DGAP-News: Wacker Neuson SE / Key word(s): Alliance/Miscellaneous
Wacker Neuson SE: KRAMER and CLAAS to end collaboration in telescopic
handlers for the agricultural sector from 2018
24.06.2015 / 11:49
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KRAMER and CLAAS to end collaboration in telescopic handlers for the
agricultural sector from 2018
(Munich, June 24, 2015) Kramer-Werke GmbH, a member of the Wacker Neuson
Group, and the CLAAS Group, headquartered in the German town of
Harsewinkel, have reached a mutual agreement to terminate their strategic
alliance in the area of agricultural telescopic handlers as of 2018.
Customers are assured the long-term availability of services and spare
parts even after the collaboration has ended.
"We have been working together for a decade now. The decision to end this
collaboration was not easy for either party. However, the move will enable
both companies to adapt their individual corporate strategies to dynamic
market trends and capitalize on market opportunities. We are grateful to
CLAAS for the many years of great collaboration," explains Cem Peksaglam,
CEO of the Wacker Neuson Group.
Kramer-Werke GmbH has been developing and manufacturing high-quality
agricultural telescopic handlers for CLAAS at its site in Pfullendorf,
Germany since 2005. CLAAS distributes the machines worldwide under the
CLAAS SCORPION brand. The Wacker Neuson Group markets these telescopic
handlers in the construction sector via its own sales organizations under
the KRAMER and WACKER NEUSON brands.
From 2018 on, the two partners will be operating independently in these
telescopic handler markets. The strategic alliance will continue until this
time. On termination of the alliance, the Wacker Neuson Group plans to
continue to execute its successful sales strategies and does not expect any
significant impact on Group revenue and earnings.
The agricultural sector is already a key strategic market for the Wacker
Neuson Group and will increase in importance. The Group already has a
strong position in the agricultural wheel loader and telescopic handler
segment through its WEIDEMANN brand, which has a long tradition in the
sector. In future, the group aims to strengthen the WEIDEMANN brand by
expanding the portfolio to include high-quality telescopic handlers with
KRAMER and CLAAS to end collaboration in telescopic handlers for the
agricultural sector from 2018
(Munich, June 24, 2015) Kramer-Werke GmbH, a member of the Wacker Neuson
Group, and the CLAAS Group, headquartered in the German town of
Harsewinkel, have reached a mutual agreement to terminate their strategic
alliance in the area of agricultural telescopic handlers as of 2018.
Customers are assured the long-term availability of services and spare
parts even after the collaboration has ended.
"We have been working together for a decade now. The decision to end this
collaboration was not easy for either party. However, the move will enable
both companies to adapt their individual corporate strategies to dynamic
market trends and capitalize on market opportunities. We are grateful to
CLAAS for the many years of great collaboration," explains Cem Peksaglam,
CEO of the Wacker Neuson Group.
Kramer-Werke GmbH has been developing and manufacturing high-quality
agricultural telescopic handlers for CLAAS at its site in Pfullendorf,
Germany since 2005. CLAAS distributes the machines worldwide under the
CLAAS SCORPION brand. The Wacker Neuson Group markets these telescopic
handlers in the construction sector via its own sales organizations under
the KRAMER and WACKER NEUSON brands.
From 2018 on, the two partners will be operating independently in these
telescopic handler markets. The strategic alliance will continue until this
time. On termination of the alliance, the Wacker Neuson Group plans to
continue to execute its successful sales strategies and does not expect any
significant impact on Group revenue and earnings.
The agricultural sector is already a key strategic market for the Wacker
Neuson Group and will increase in importance. The Group already has a
strong position in the agricultural wheel loader and telescopic handler
segment through its WEIDEMANN brand, which has a long tradition in the
sector. In future, the group aims to strengthen the WEIDEMANN brand by
expanding the portfolio to include high-quality telescopic handlers with
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