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Wotif the competition wins?
Scott Phillips
January 18, 2012
It’s not too much of a stretch to compare the rise of the World Wide Web with other world-changing innovations including the industrial revolution, the motor car and the invention of the computer itself.
The internet has allowed us access to unparalleled amounts of information from around the world. It has put immense computational power within reach and has provided consumers with access to global retail opportunities. The emergence of our newly hyper-connected world also allowed new business models to flourish.
Amazon.com began in books, and has expanded to be a true hyper-mart. eBay, which started life as a virtual auction house for second-hand goods has pushed deep into retailing new products and has organically created PayPal, a payments system that is rapidly encroaching onto Visa and Mastercard’s turf.
Australia has had its share of internet success stories. Leading the pack have been Seek, the online recruitment provider, which has had a significant role in taking advertising dollars from metropolitan newspapers, as well as REA Group, the business behind realestate.com.au.
Australian-based accommodation aggregator Wotif.com Holdings (ASX: WTF) offers rooms across Australia and around the world as well as a flight comparison service in wotflight.com and the accommodation and experiences website lastminute.com.au.
Network effects
The best internet businesses gain supremacy and hold their ground courtesy of a virtuous circle known as the network effect. This phenomenon is created when an existing network becomes attractive for others to join, thus strengthening the original. This newly enlarged network is then even more attractive to potential members due to its larger numbers, and the cycle repeats.
One of the more recent examples of a network effect is eBay itself. In the company’s early years, there were a number of competitors to eBay, all offering similar services.
Through marketing, price and customer experience, eBay started to win the tussle, attracting more buyers to its site. As more buyers started to shop on eBay, sellers figured they had a better chance of getting the price they wanted by selling on eBay instead of its competitors. More sellers meant more products – so buyers headed to eBay first when looking to buy. Rinse and repeat.
Wotif you need a room
Which brings us to Wotif.com. Wotif has carved a nice little niche for itself as the go-to site for last minute accommodation bookings for Australians, and has even lengthened the timeframe so you can often book a month or two ahead. There are other sites out there, but Wotif has done a great job with both marketing and user experience to make itself the default option, beating all comers so far.
The latest kid on the block – so far only in the US – is Roomkey.com. What separates Roomkey from the rest is that it is owned and run by some of the largest accommodation chains on the planet. The likes of Hilton, Hyatt, Intercontinental and Marriott are behind the new venture. All of a sudden, the companies who were (and still are) Wotif’s suppliers may now become its competitor.
I’m not sure if Roomkey will have what it takes to knock Wotif from its perch. Many have tried before, and failed (some of the partners in Roomkey actually tried the same thing a few years ago with travelweb.com), but you can be sure that while ever there is money to be made in accommodation aggregation, there will be heirs presumptive trying to take the mantle.
Foolish take-away
There are a couple of watch-outs for investors when thinking about businesses like Wotif.com. If the internet has taught us anything, it’s that previously some insurmountable brands and business models are much more fragile than we believed. Music retailers, book retailers, newspaper publishers and home entertainment retailers have come under siege from competition online.
Secondly, a valuable and defensible network effect is easy to claim, but harder to actually deliver - and is almost always more vulnerable than it may appear. While eBay benefits from large groups of mutually beneficial buyers and sellers, Groupon and its ilk have no particular pull on exclusive groups of either suppliers or customers, and hence have less defence to the next competitor with deeper pockets or the next disruptive technological change.
At this stage of the internet’s development , the spoils still go to the entrepreneurs and rule-breakers. Eventually, the rule-breakers become the old guard, and the next generation come to besiege them. In the meantime, Wotif has taken a lead and is defending its turf. If history is any guide, the hoteliers will be better accommodation providers than internet entrepreneurs, but complacency is the enemy of the business and investor alike.
Are you looking for quality stock ideas? BusinessDay readers can request a new free report titled The Motley Fool’s Top Stock For 2012.
Scott Phillips is The Motley Fool’s feature columnist. The Motley Fool's purpose is to educate, amuse and enrich investors. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.
Read more: http://www.theage.com.au/business/motley-fool/wotif-the-comp…
Scott Phillips
January 18, 2012
It’s not too much of a stretch to compare the rise of the World Wide Web with other world-changing innovations including the industrial revolution, the motor car and the invention of the computer itself.
The internet has allowed us access to unparalleled amounts of information from around the world. It has put immense computational power within reach and has provided consumers with access to global retail opportunities. The emergence of our newly hyper-connected world also allowed new business models to flourish.
Amazon.com began in books, and has expanded to be a true hyper-mart. eBay, which started life as a virtual auction house for second-hand goods has pushed deep into retailing new products and has organically created PayPal, a payments system that is rapidly encroaching onto Visa and Mastercard’s turf.
Australia has had its share of internet success stories. Leading the pack have been Seek, the online recruitment provider, which has had a significant role in taking advertising dollars from metropolitan newspapers, as well as REA Group, the business behind realestate.com.au.
Australian-based accommodation aggregator Wotif.com Holdings (ASX: WTF) offers rooms across Australia and around the world as well as a flight comparison service in wotflight.com and the accommodation and experiences website lastminute.com.au.
Network effects
The best internet businesses gain supremacy and hold their ground courtesy of a virtuous circle known as the network effect. This phenomenon is created when an existing network becomes attractive for others to join, thus strengthening the original. This newly enlarged network is then even more attractive to potential members due to its larger numbers, and the cycle repeats.
One of the more recent examples of a network effect is eBay itself. In the company’s early years, there were a number of competitors to eBay, all offering similar services.
Through marketing, price and customer experience, eBay started to win the tussle, attracting more buyers to its site. As more buyers started to shop on eBay, sellers figured they had a better chance of getting the price they wanted by selling on eBay instead of its competitors. More sellers meant more products – so buyers headed to eBay first when looking to buy. Rinse and repeat.
Wotif you need a room
Which brings us to Wotif.com. Wotif has carved a nice little niche for itself as the go-to site for last minute accommodation bookings for Australians, and has even lengthened the timeframe so you can often book a month or two ahead. There are other sites out there, but Wotif has done a great job with both marketing and user experience to make itself the default option, beating all comers so far.
The latest kid on the block – so far only in the US – is Roomkey.com. What separates Roomkey from the rest is that it is owned and run by some of the largest accommodation chains on the planet. The likes of Hilton, Hyatt, Intercontinental and Marriott are behind the new venture. All of a sudden, the companies who were (and still are) Wotif’s suppliers may now become its competitor.
I’m not sure if Roomkey will have what it takes to knock Wotif from its perch. Many have tried before, and failed (some of the partners in Roomkey actually tried the same thing a few years ago with travelweb.com), but you can be sure that while ever there is money to be made in accommodation aggregation, there will be heirs presumptive trying to take the mantle.
Foolish take-away
There are a couple of watch-outs for investors when thinking about businesses like Wotif.com. If the internet has taught us anything, it’s that previously some insurmountable brands and business models are much more fragile than we believed. Music retailers, book retailers, newspaper publishers and home entertainment retailers have come under siege from competition online.
Secondly, a valuable and defensible network effect is easy to claim, but harder to actually deliver - and is almost always more vulnerable than it may appear. While eBay benefits from large groups of mutually beneficial buyers and sellers, Groupon and its ilk have no particular pull on exclusive groups of either suppliers or customers, and hence have less defence to the next competitor with deeper pockets or the next disruptive technological change.
At this stage of the internet’s development , the spoils still go to the entrepreneurs and rule-breakers. Eventually, the rule-breakers become the old guard, and the next generation come to besiege them. In the meantime, Wotif has taken a lead and is defending its turf. If history is any guide, the hoteliers will be better accommodation providers than internet entrepreneurs, but complacency is the enemy of the business and investor alike.
Are you looking for quality stock ideas? BusinessDay readers can request a new free report titled The Motley Fool’s Top Stock For 2012.
Scott Phillips is The Motley Fool’s feature columnist. The Motley Fool's purpose is to educate, amuse and enrich investors. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.
Read more: http://www.theage.com.au/business/motley-fool/wotif-the-comp…
Webfirm Group to increase revenue through online supply agreement with Wotif Holdings
Wednesday, February 01, 2012 by John Phillips
Webfirm Group's (ASX: WFM) operating division Adslot has entered into a supply agreement with major player Wotif Holdings (ASX: WTF).
Adslot will implement its end-to-end self-serve display sales platform into Wotif, which is designed to enable advertisers to buy, build and serve display advertising campaigns on wotif.com.
The outcome of the deal is that the platform will provide wotif.com with an automated and scalable sales channel to capitalise on display ad revenue opportunities from advertisers in a secure private marketplace.
Before the deal with Wotif, Adslot had already entered into other deals with online classified publishers in Australia, while also internationally in New Zealand and France.
The way Adslot looks to derive revenue from the deals is generally based on a setup fee, along with a license fee and a performance fee component - based on a percentage of revenue uplift created.
Webfirm Group has a second operating division known as Webfirm, which is focused on online marketing solutions for small to medium businesses.
The company had $15.8 million cash in the bank at the end of December 2011.
Wednesday, February 01, 2012 by John Phillips
Webfirm Group's (ASX: WFM) operating division Adslot has entered into a supply agreement with major player Wotif Holdings (ASX: WTF).
Adslot will implement its end-to-end self-serve display sales platform into Wotif, which is designed to enable advertisers to buy, build and serve display advertising campaigns on wotif.com.
The outcome of the deal is that the platform will provide wotif.com with an automated and scalable sales channel to capitalise on display ad revenue opportunities from advertisers in a secure private marketplace.
Before the deal with Wotif, Adslot had already entered into other deals with online classified publishers in Australia, while also internationally in New Zealand and France.
The way Adslot looks to derive revenue from the deals is generally based on a setup fee, along with a license fee and a performance fee component - based on a percentage of revenue uplift created.
Webfirm Group has a second operating division known as Webfirm, which is focused on online marketing solutions for small to medium businesses.
The company had $15.8 million cash in the bank at the end of December 2011.
solide HJ-Zahlen; erhöhte Interim-Divi: http://www.wotifgroup.com/images/financials/results-for-the-…
Shares in Wotif.com plunge by more than 30 per cent after profit downgrade for first half of financial year
By business reporter Pat McGrath
Updated Wed 18 Dec 2013, 11:03am AEDT
Shares in the online travel service Wotif.com have plunged by more than 30 per cent after it announced a profit forecast downgrade for the first half of this financial year.
The company expects its net profit after tax to be $22.6 million in the first half, down from $27.5 million during the same period last year.
Wotif says its operating costs are expected to rise by $9 million during the period, driven by increases to marketing and staff costs.
"The increase in marketing is attributed to the extremely competitive online advertising marketplace where overall costs have increased," it said in a statement to the share market.
"The outlook for the second half FY14 remains volatile with retail conditions in our key Australian and New Zealand retail market continuing to be soft.
"Given this volatility, it is not possible to provide guidance for the full FY14 fiscal year at this time."
Its share price dropped after the announcement, and at 10:40am (AEDT) was trading 30 per cent lower at $2.92.
Wotif Group managing director and CEO Scott Blume says described the current financial year as a "year of transition".
"The increase in our marketing and information technology costs in the first half is to support the strategic initiatives, invest in new market segments and respond to rapidly changing market conditions," he said in the statement.
By business reporter Pat McGrath
Updated Wed 18 Dec 2013, 11:03am AEDT
Shares in the online travel service Wotif.com have plunged by more than 30 per cent after it announced a profit forecast downgrade for the first half of this financial year.
The company expects its net profit after tax to be $22.6 million in the first half, down from $27.5 million during the same period last year.
Wotif says its operating costs are expected to rise by $9 million during the period, driven by increases to marketing and staff costs.
"The increase in marketing is attributed to the extremely competitive online advertising marketplace where overall costs have increased," it said in a statement to the share market.
"The outlook for the second half FY14 remains volatile with retail conditions in our key Australian and New Zealand retail market continuing to be soft.
"Given this volatility, it is not possible to provide guidance for the full FY14 fiscal year at this time."
Its share price dropped after the announcement, and at 10:40am (AEDT) was trading 30 per cent lower at $2.92.
Wotif Group managing director and CEO Scott Blume says described the current financial year as a "year of transition".
"The increase in our marketing and information technology costs in the first half is to support the strategic initiatives, invest in new market segments and respond to rapidly changing market conditions," he said in the statement.
Trading Spotlight
schade, sie werden von Expedia gekauft: http://www.wotifgroup.com/wp-content/uploads/2014/07/ASXanno…
Antwort auf Beitrag Nr.: 47.753.226 von R-BgO am 11.09.14 12:36:52Sache schient durch zu sein:
am 6.11. gab es die letzte Genehmigung, am 10.11. wurde die Sonderdivi ausgezahlt
jetzt fehlt nur noch die Ausbuchung
am 6.11. gab es die letzte Genehmigung, am 10.11. wurde die Sonderdivi ausgezahlt
jetzt fehlt nur noch die Ausbuchung
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