Sunwin - Stevia - Coca-Cola- Cargill - 500 Beiträge pro Seite

[Apo71]

Lieber Xerox,

Deiner Aufforderung folgend möchte ich einen weiteren Thread in Sachen Sunwin (eher Stevia) eröffnen - soll der Faktensammlung zum Thema Stevia dienen.

Allgemeine Infos zu Stevia können jederzeit gegoogelt werden. Seiten hierzu existieren massenhaft. Soll hier nicht alles wiederholt werden.

Meine Entscheidung in Sunwin zu investieren beruht auf der Tatsache, daß Coca-Cola und Cargill, 2 Lebensmittelgiganten, sich entschlossen haben, Stevia (bzw. Rebiana, wie sie es nennen) in den USA (sowie allen anderen Staaten ohne Zulassung) als Lebensmittelzusatz zuzulassen.

5 Jahre Entwicklungszeit & viel Geld wurden investiert, um den Süssstoff der Zukunft zu finden. In Stevia haben sie ihn gefunden.
Mitte des letzten Jahres gab es hierzu die ersten Pressemeldungen.

Den Thread möchte ich mit diesem Original-Artikel aus dem Wall-Street Journal beginnen.

(Sukzessive werden weitere Artikel folgen. Benötigt ein wenig Zeit)


Coke, Cargill Aim For a Shake-Up In Sweeteners

Calorie-Free Rebiana Is Touted as Natural; A Controversial Herb

By LAUREN ETTER and BETSY MCKAY
May 31, 2007; Page A1

Coca-Cola Co. and Cargill Inc. have teamed up to market a new calorie-free natural sweetener they hope will appeal to health-conscious consumers and shake up the global sweeteners market, but they face serious regulatory and production challenges.

The two companies' ambitious push to develop the new product, tentatively named rebiana, is the latest step in the soft-drink industry's decades-long quest for the "holy grail" of sweeteners -- one that sweetens products naturally, without adding calories, but also tastes good. Sucralose, the most recent breakthrough, was introduced in the U.S. in 2000 under the brand name Splenda.

SOMETHING TO CHEW ON
Coca-Cola quietly filed 24 patent applications last week covering use of rebiana in products ranging from vitamins to cereal. Below, an excerpt from its plan to use it in chewing gum:

"The present invention also relates to chewing gum compositions and methods that can improve the tastes of non-caloric or low-caloric natural and/or synthetic, high-potency sweeteners by imparting a more sugar-like taste or characteristic. In particular, the chewing gum composition and methods provide a more sugar-like temporal profile, including sweetness onset and sweetness linger, and/or a more sugar-like flavor profile."

Today, the multibillion-dollar global sweetener market is dominated by sugar, high-fructose corn syrup and synthetic sweeteners such as aspartame and sucralose. But with consumers increasingly eager for healthy foods and beverages of natural origin, Coke and Cargill may have found a sweet spot for rebiana, which is derived from a South American herb called stevia.

Coke, the Atlanta beverage giant, has quietly filed 24 patent applications that were published by the U.S. Patent and Trademark Office last week and says it will have exclusive rights to develop and sell rebiana in beverages. Closely held Cargill, the big Minneapolis food and agriculture company, plans to market the sweetener for use in products such as yogurt, cereals, ice cream and candy, and hasn't ruled out selling it for tabletop use.

Neither Coke nor Cargill would say specifically how much they had spent on developing rebiana so far, but a Cargill spokeswoman described it as a "significant amount of money."

Serious challenges lie ahead for the product, whose source -- the stevia plant -- has a controversial past. Stevia isn't approved in the U.S. or European Union for use as a food additive. One 1985 peer-reviewed study on rats published in Proceedings of the National Academy of Sciences concluded the herb could cause mutations in the liver. Some European food-safety officials have cited concerns about a lack of data on the herb's safety, amid indications it could lead to fertility problems in men.

A report published last year by the World Health Organization found no major toxicity risks, but it said more data are needed on the herb's effect on hypertension and blood-sugar levels.

Coke and Cargill dispute the 1985 study's methods and findings. The companies say they will market rebiana in the 12 countries where stevia is approved as an additive, including Japan, Brazil and China, while seeking regulatory approval in the U.S. and the EU. Limited supplies mean rebiana isn't likely to be used widely for more than a year or two in any case.

Stevia has never been produced in amounts close to those needed for global distribution. Cargill says it has spent the past three years developing a tightly controlled growing, breeding and production system with partners in China, Paraguay and Argentina to ensure that production steadily increases while rebiana remains consistent in quality, safety and flavor.

Danny Strickland, Coke's chief innovation and technology officer, said, "We think this could be used as a very wide-ranging, broad-based, broad-shouldered sweetener." But he added, "There is a lot of mileage between here and the end line. We don't take anything for granted."

If it catches on, rebiana could shake up the sweeteners industry. The current global demand for stevia is nearly four million pounds a year, according to Cargill. Since the herb is at least 200 times as sweet as sugar, that represents 705 million pounds on a sweetener equivalent basis. Even so, it's barely a blip compared with the billions of pounds of high-fructose corn syrup used each year in the U.S. alone.

Production of a no-calorie natural sweetener from stevia would almost certainly put pressure on synthetic sweeteners like NutraSweet and Equal, which are made by Merisant Co. of Chicago, and Splenda, which is marketed in the U.S. by McNeil Nutritionals LLC, a unit of Johnson & Johnson.

And it could ratchet up competition between Cargill and rival Archer-Daniels-Midland Co. of Decatur, Ill., one of the nation's largest producers of high-fructose corn syrup and a Coke supplier.

"We look at rebiana as transformational," said Dirk Reif, a Cargill scientist who has traveled to more than a dozen countries helping to develop the rebiana production system. Cargill was part of a sweetener revolution in the 1970s when it was one of three companies to begin marketing high-fructose corn syrup, which quickly overtook cane sugar as the main sweetener in soft drinks. Today, almost all nondiet soft drinks in the U.S. contain high-fructose corn syrup.

For Coke, rebiana represents the culmination of more than a dozen years pursuing a way to use stevia to sweeten drinks. While extracts of the herb have long been used to sweeten foods and have been included in dietary supplements, they often leave a bitter, licorice-like aftertaste. Coke said the technology it is seeking to patent identifies and extracts the best-tasting part of the stevia leaf -- called rebaudioside A -- and creates a sweetener that leaves no bitterness lingering on taste buds. The company is also seeking to patent processes for formulating rebiana in drinks and foods.

Mr. Strickland said Coke has received positive feedback in taste tests with consumer groups and experts using rebiana in "a range of products of interest to us," including diet and non-diet drinks. "In some formulas we think we're virtually there," he said, meaning Coke has been able to make some drinks taste close to the way they taste with existing sweeteners. He declined to name specific beverages.

Mr. Strickland also declined to comment on what beverages Coke might eventually sweeten with rebiana, although he did say its flagship Coca-Cola Classic "wouldn't be Coca-Cola Classic" without the exact formula it has now. Coke has in the past marketed a version of Powerade in Japan sweetened with stevia, he said.

It isn't clear whether other beverage or food makers are close to having their own natural, no-calorie sweeteners ready to market.

Stevia is native to Paraguay, but is now grown largely in China. It has been used for decades to sweeten teas, cakes and other products, and became a hit in Japan in the 1970s after the artificial sweetener saccharin was banned there. Today in Japan it is widely used in many products, including a sports drink called Pocari Sweat. It also became popular in South Korea and in the U.S., where it was used to give some ginger ales a distinct flavor, and was briefly used in Lipton Special Blend Tea.

Some countries banned the product after the 1985 study linking it to liver problems. In the early 1990s the Food and Drug Administration concluded that "available toxicological information on stevia is inadequate to demonstrate its safety as a food additive." Later, the FDA allowed stevia to be sold as a "dietary supplement."

For consumers, the tight regulations meant that they could typically purchase the herb only in bulk leaf or powder form, but not in food products. Companies marketing stevia must clearly mark it as being sold for dietary use. A few companies have tried and failed to win FDA approval of stevia as a food additive.

That hasn't stopped stevia from making inroads as full-calorie sweeteners have increasingly been linked to obesity and diabetes. The herb, which is often sold as a fine white crystal or powder, can be found in health-food stores, and it has become fashionable in Hollywood. On her blog, actress Mariel Hemingway has posted a recipe for a morning shake that recommends mixing in stevia for added sweetness.

Coke and Cargill are gathering data necessary to apply for FDA approval, Mr. Strickland said. "We will not move forward until we have done our homework and done it correctly," he said, but "we wouldn't be this far along if we didn't have absolute confidence that we could satisfy everybody here."

Mr. Strickland said the early studies that found ill effects used unrefined stevia, but health problems haven't been reported with refined versions of the herb. Rebiana is an even more refined version of stevia than those evaluated in the WHO report, which found no significant risks, he said.

The two companies are undertaking clinical studies to determine whether rebiana lowers blood pressure or blood sugar, effects about which the WHO report said data were lacking, Coke said.

The need for a tasty sweetener has become more pressing for Coke in recent years as sales of carbonated soft drinks have waned amid growing concerns about obesity, diabetes and other health problems. Those sales slipped 0.6% in the U.S. last year, according to Beverage Digest, an industry publication.

In response, Coke has been aggressively expanding its lineup of diet drinks and improving its sweeteners to make them more appealing. Coca-Cola Zero, a diet cola introduced in 2005, is sweetened with a blend of aspartame and acesulfame potassium that the company's scientists spent years perfecting. The drink has proved extremely popular because it tastes closer to regular Coca-Cola than Diet Coke.

Coke said its efforts to develop rebiana intensified over the past 2½ years, as the company stepped up innovation efforts overall under Chairman and Chief Executive E. Neville Isdell. It has applied for more than 1,450 patents since 2004, but most have been for beverages or equipment rather than ingredients such as sweeteners.

Over the years Cargill had focused on marketing sugar and corn syrup, along with a variety of sugar alcohol sweeteners, like sorbitol, and other natural sweeteners. Dissatisfied with its sweetener portfolio, Cargill about five years ago assigned 40 employees to scour the globe for the source of the "dream sweetener," says Marcelo Montero, president of the company's Cargill Sweetness Solutions. After considering more than 30 natural sweeteners, including a licorice-root derivative, Cargill settled on stevia.

Today, Cargill is contracting with farmers around the world to raise specially bred stevia plants in greenhouses. Once those plants grow to about 3 inches tall, they are handpicked and transported to contract farmers who plant the stevia in the ground. After they reach a certain age, the leaves are cut and transported to one of a handful of extraction facilities located around the world. After harvesting, the leaves are dried and then steeped in water, where the sweetness of the plant is extracted. The sweet water is then crystallized and the product left over is rebiana.

Coke approached Cargill about rebiana about two years ago. Last June, the companies signed an interim agreement detailing their cooperation over rebiana, a name they coined jointly.

Dies und weitere Informationen sind zu finden unter www.allaboutrebiana.com
www.cargill.com (Suche nach Rebiana)

Gruß Apo

to be continued.......

[xero1972]

Antwort auf Beitrag Nr.: 33.035.789 von Apo71 am 13.01.08 22:11:40

.. klasse, APO ... so machen wir's !

[Apo71]

Moin,

Anfang dieses Jahres begann der 2.Akt.
Es wurden die offiziellen Stevia-Lieferanten gekürt:

Cargill, Coca-Cola prepare to bring stevia to global markets
By Lorraine Heller

1/2/2008 - Coca-Cola and Cargill will move to introduce their stevia sweetener product in countries where the ingredient is already approved, the firms have confirmed.

"We are clear in our intent to bring this to commercial scale," Cargill told FoodNavigator-USA.com.

The two firms last year gave a massive push to the natural sweetener when they confirmed they were teaming up to develop their own stevia product - Rebiana.

Derived from a plant native to South America , stevia has grabbed the attention of the western food industry through its potential to become a natural rival to artificial sweetener products currently on the market.

However, although the ingredient has been approved for years in countries such as Japan, Brazil and China, it has not as yet achieved food additive status in the US, Canada and Europe .

Nevertheless, Cargill and Coca-Cola have identified the potential of the ingredient in a market increasingly seeking 'natural' foods and beverages. Last year Coca-Cola filed 24 patent applications for the ingredient, and the firms are soon expected to petition the US Food and Drug Administration (FDA) for approval.

But they will not wait for the ingredient to be approved in the west in order to start marketing Rebiana and products made with this.

"We will sell in the markets where regulatory approval already exists and we'll work through the paths for regulatory approval in other countries around the world, including the US," Cargill spokesperson Ann Tucker told FoodNavigator-USA.com.

Rebiana will be used in both foods and drinks, she said.

Coca-Cola will have first rights to use the ingredient in beverages, while the two firms will also make it available for use in food products, where testing is already underway.

"We're going to open up this market to everyone," said Tucker.

Ingredient makers and food and beverage manufacturers in the US are holding their breath for the first move to come from the two giants.

Although many have identified the potential of the ingredient and are positioning themselves to take their slice of the market, they are waiting for the path to be cleared by Cargill and Coca-Cola, two companies with the resources to push things forwards.

It is no secret that the two leaders will soon petition FDA to approve the ingredient for use in foods and drinks, but they are not revealing when this action will be taken.

"[b]The 'when' is the question that everyone wants an answer to. It is what will unlock the market," said Cargill.[/b]

"It takes a lot of time and resources to do this. That's one of the reasons why Coca-Cola and Cargill teamed up. It's long, hard work to get it right - you have to be a marathon runner. If it had been easy it would have been done before," said Tucker.

Part of the difficulty, she said, is that all stevia is not alike. There are around 200 varieties of stevia.

"What we did with Coca-Cola that no one else has been able to do is really unlock how to work the ingredient. It's deceptively simple, but there is a lot of science behind it."

"We've worked on our ingredient for a long time and have fully characterized it. It's going to be very different to what's already been on the market - different in the sense of achieving the 'right sweet'," she said.

Cargill and Coca-Cola have developed supply chains around the world. "This is not a 'one-supplier' kind of ingredient."

Two of these are GLG Life Tech and PureCircle.




GLG Life Tech und Pure Circle (Ganzhou Julong) sind es geworden.
www.glglifetech.com
www.purecircle.com

Etwa 80% des Stevia-Anbaus der Welt findet in China statt.
Sunwin zählt sich mit einer Produktion von 600t als einer der drei größten Stevia-Produzenten der Welt.
Die beiden größten sind jetzt in der Hand von Cargill und Coca-Cola, nämlich GLG und Ganzhou Julong.
D.h. hier ist einiges an Stevia- Kapazitäten gebunden und vom freien Markt verschwunden.


Sunwin ist als Rohstofflieferant, als auch mit der Markteinführung des margenstärkeren Eigenproduktes ONLYSWEET in einer guten Ausgangspsoition, wenn die Zulassung als Lebensmittelzusatz erfolgen sollte.

Gruß Apo

to be continued...

[Apo71]

Moin,

wie sieht es in der EU aus?
mal was in deutsch

EU
Zuckerpflanze soll Europa erobern

Politik, 04.01.2008

Brüssel. Stevia ist viel süßer als Zucker, enthält kaum Kalorien und gilt in anderen Ländern als Wundermittel – Dennoch kämpft ein belgischer Professor bislang vergeblich um die EU-Zulassung.

Professor Jan Geuns trinkt seinen Tee niemals mit Zucker. Er mag ihn gerne süß. „Aber Zucker ist Gift“, sagt er und verzieht sein Gesicht. Er greift zu einem Päckchen und lässt ein weißes Pulver durch seine Finger rieseln. Es stammt von der Stevia-Pflanze und ist so süß, dass er mit dieser Portion fast den gesamten Campus der Universität versorgen könnte. „Es ist 300 Mal süßer als Zucker, um genau zu sein. Wir brauchen nur ganz, ganz winzige Mengen davon“, erklärt er. Eine Prise reicht für den Tee.

Papierkrieg mit der EU
Es ist ein kalter Winternachmittag, der Biologe sitzt in seinem Büro an der Katholischen Universität in Leuven bei Brüssel. Auf rund acht Quadratmetern türmen sich Ordner, Bücher, Hefte und Kopien; es bleibt kaum Platz, um seine Tasse abzustellen. Die Akten zeugen von einem langen Papierkrieg mit der EU, es sind Anträge und Briefe, Studien und Untersuchungsergebnisse. Seit mehr als zehn Jahren erforscht der Belgier die Süßpflanze aus Paraguay. Sein Ziel, sein größter Wunsch ist, dass sie in Europa zugelassen wird. In Tee, in Kuchen oder Schokolade könnte sie künstliche Süßstoffe und Zucker ersetzen, ist Geuns überzeugt – natürlich und praktisch kalorienfrei. Ein Gramm „Steviosid“ enthält gerade mal 0,21 Kilokalorien. Er glaubt, dass man so gegen die wachsende Fettleibigkeit anrücken könnte, Stevia sei für Diabetiker geeignet und wirke blutdrucksenkend, erklärt er. Doch er muss noch viel Überzeugsarbeit leisten.

EU fordert mehr wissenschaftliche Daten
1999 Jahren hatte Geuns bei der Europäischen Union einen Zulassungsantrag gestellt und war gescheitert – die EU forderte damals mehr wissenschaftliche Daten. Vor zehn Jahren war die so genannte Novel-Food-Verordnung der EU eingeführt worden. Sie sollte Verbraucher vor schädlichen Nahrungsmitteln schützen. Seitdem muss jedes neue Lebensmittel umfangreiche Untersuchungen bestehen, um in der EU verkauft werden zu dürfen. Darunter fällt auch Stevia.

Es müsse belegt werden, dass die Inhaltsstoffe tatsächlich sicher sind, begründete die EU ihre Auflagen. Es sei noch unklar, wie sie sich auf Blutzucker und Blutdruck auswirken. Außerdem könnten die Stoffe vielleicht das Erbgut schädigen, die männliche Fruchtbarkeit einschränken und Krebs auslösen. „Wir können inzwischen das Gegenteil beweisen“, sagt Geuns. Seit 1999 hat es weitere Untersuchungen zu den süßen Stoffen des Krauts gegeben, den so genannten Sterviol-Glykosiden. So haben zum Beispiel Studien des medizinischen Instituts an der Universität von Asunción ergeben, dass Stevia sogar positiven Einfluss auf die Gesundheit hat. Es wirkt entzündungshemmend und antibakteriell.

In einigen Ländern bereits zugelassen
Tatsächlich hatte 2004 selbst die Weltgesundheitsorganisation WHO die Inhaltsstoffe der Pflanze in bestimmten Mengen als unbedenklich eingestuft – einige wissenschaftliche Untersuchungen müssten allerdings noch nachgereicht werden. Auch in Japan, in Korea, Mexiko, Senegal, Australien und Neuseeland ist Stevia bereits zugelassen. In Japan hat es sogar schon rund 30 Prozent des Süßstoffmarktes erobert, es wird Limonaden und vielen Lebensmitteln beigefügt.

Inzwischen horcht auch die Getränke- und Lebensmittelindustrie auf: Coca-Cola hat sich bereits mit dem Nahrungsmittelkonzern Cargill einen Süßstoff auf Stevia-Basis patentieren lassen. Doch Geuns fürchtet, dass sich vor allem die Zucker-Lobby gegen eine Einführung der Pflanze auf dem europäischen Markt sträubt.

Im Sommer hat er einen zweiten Zulassungs-Antrag bei der EU eingereicht. Auf eine Antwort wird er noch mehrere Monate warten müssen; dennoch ist er zuversichtlich, dass es diesmal klappen wird. „Es gibt einfach keine Gründe mehr, Stevia am europäischen Markt zu verbieten.“

Gruß Apo

[Apo71]

Moin,

Welcome to..
..the European Stevia Association (EUSTAS)
..a non-profit organisation. The main aims of this project are the promotion and coordination of all activities focussing on research and health in relation to Stevia rebaudiana and related compounds, to show that they are safe for the human consumption and to place a new application for Stevia rebaudiana as a sweetener against the Scientific Committee on Food of the European Commission.
The application for Stevia leaves as Novel Food was handed in to the SCF on July 2007. Read the summary of this application.

On September 26th 2007 we sent an application to EFSA for steviol glycosides as food additive. Read the summary of this application.

Zu finden unter www.eustas.org

Gruß Apo

[Apo71]

Moin,

hier einer der letzten Artikel zu einer der Coca-Cola Suppliern.
Dem ist zu entnehmen, daß GLG seine Kapaziäten auf bis zu 500t hochgefahren hat. Geplant sind in den nächsten Jahren bis zu 2000t/Jahr.
Sunwin steht mit 600t aktuell zu Buche.
Dies nur um eine Größenordnung zu nennen.

China ist mit 20.000ha der größte Anbauer des Stevia.
Paraguay als Heimatland des Stevia hat im letzten Jahrzehnt seine Kapazitäten auf 1500ha ausbauen können.

GLG ramps up stevia production for Rebiana supply
By Lorraine Heller

1/7/2008 - Ingredient firm GLG Life Tech Corporation will construct two new stevia processing plants in China, in a bid to meet the supply demands of Coca-Cola and Cargill.

The Canadian firm has raised CA$34.5m through the issue of additional company shares, in order to finance the expansion project.

The two new plants, to be located in the south of China, will start off with a capacity of 1,000 and 500 metric tons of processed stevia. GLG's original facility, which last year expanded its capacity from 100 to 300 tons, will ramp up production to 500 tons, placing the firm's overall output at around 2,000 tons per year.

GLG told FoodNavigator-USA.com the expansion is designed to meet the supply needs of a "major multinational food and agricultural company", with which it has a five year renewable supplier agreement.

Cargill confirmed it is the partner in this agreement.

Together with Coca-Cola, the company has developed a proprietary stevia product called Rebiana, which it plans to market both in food and beverage products and as an ingredient.

The ingredient is in its final stages of development, and the two companies soon expect to start marketing it initially in countries where stevia is approved as a food additive. They are also expected to petition for approval in other global markets, including the US and Europe.

In order to meet their supply needs, the two companies have set up a global supply chain. GLG is one of their suppliers.

"They've been working with us on stevia sourcing for a number of years," Cargill said.

"The reason they are one of our partners is their experience in the industry, their quality assurance programs, and their knowledge of the agricultural requirements of this ingredient."

GLG operates as fully integrated a supply chain as is possible in China - as they cannot buy the stevia farms, but they will be supplying the high-quality seedlings to farmers and buying back the leaf under contract.

"We'll probably be doubling, maybe tripling the stevia growing areas over the next few years," said GLG chief operating officer David Bishop.

Its strength, it says, is that it has an international management team but a Chinese-Canadian chairman and president, Dr Luke Zhang, who "has good relations within China and the ability to open doors and get things done".

GLG said that beyond its five-year supply agreement for the leading multinationals, it will also have a "little leeway" to supply other customers.

It also plans to develop its own line of table-top products for sale in the US as dietary supplements (for which stevia has regulatory approval).

The company is confident that stevia will be approved in the US within the next one to two years, and in Europe within three to six years - no doubt on the back of petitioning from Coca-Cola and Cargill.

However, GLG said approval in the west will be "positive but we're not dependant on it for our sales".

Cargill confirmed that it will not wait for regulatory approval in the US and Europe to move ahead with its product.

"We will sell in the markets where regulatory approval already exists and we'll work through the paths for regulatory approval in other countries around the world, including the US," it said.

Currently, the largest markets for stevia are Japan and Korea. In Japan the ingredient has been used to sweeten diet sodas for around 20 years. Other markets where it is approved include China and Brazil.

According to GLG, industry members in other countries such as the Philippines and Chile are confident regulatory approval will follow after FDA approves the ingredient in the US.

Stevia, derived from the South American plant stevia rebaudiana, is said to have up to 300 times the sweetness of sugar. As a sweetener, stevia's taste has a slower onset and longer duration than that of sugar, although some of its extracts may have a bitter or liquorice-like aftertaste at high concentrations.

However, Cargill and Coca-Cola claim they have achieved the "right sweet" with their product.

GLG in 2005 listed on the CNQ in Toronto, Canada. Last month the company's shares ceased trade on the CQN and were listed on the TSX board.

Gruß Apo

[sub-seven]

das wird richtig lecker!!!!

[nope1974]

[xero1972]

Antwort auf Beitrag Nr.: 33.037.039 von nope1974 am 14.01.08 08:45:46

lasst den APO hier bitte seine arbeit in ruhe machen ... wenn ihr pushen oder bashen wollt, dann geht in den hauptthread ! ... das ist ein reiner info-thread, der über die firma SUNWIN hinaus zum thema stevia im allg. informieren will !!!

[Apo71]

Moin,

neben GLG ist Pure Circle der andere Lieferant von Cargill:

Lieferant für PC ist die 55% Tochter (Ganzhou Julong) – die produzieren momentan bis zu 1000t Stevia und wollen Ihre Kapazitäten auf 3000t bis 2009 ausbauen.
Wie viel Stevia davon an Cargill/Cova-Cola geht, wird nicht bekannt gegeben.

Was aus diesem Bericht aber hervorgeht ist, ist dass Pure Circle, als größter Anbieter gerade einmal 0,2 % des Süssstoffbedarfs der Welt mit Stevia abdeckt.

Das ist meines Erachtens das, was Sunwin so interessant macht:
Cargill hat mehrere Jahre verwandt, um da zu sein, wo sie jetzt stehen. Kultivierung und Anbau des Stevia bei gleichbleibender Qualität des Endproduktes sind nicht von heute auf morgen zu erzielen.
Sunwin ist bereits mit 600t einer der Großen.

Was passiert also, sollte Stevia zugelassen werden?
Da ist ein riesiger Kuchen und wir reden momentan von Krümeln. Sunwin bietet nicht nur Stevia als Rohstoff an, sondern ONLYSWEET liegt schon in den Regalen der größten Grocery-Ketten der USA (z.B Kroger, Albertsons)

Gestiegenes Umweltbewusstsein, grünes Denken, fette Amis – marketingtechnisch ein Dorado für ein solches Produkt.


PureCircle secures sweet new deal for stevia

By Jess Halliday
07/01/2008 - PureCircle has secured an extension to its agreement with Cargill to supply its stevia-derived Reb-A until mid-2010, helping to ensure availability for what is tipped to be the next big thing in sweeteners.
The Malaysian company, which listed on the UK's AIM in December, already had an agreement with Cargill to supply Rebaudioside-A (Reb-A) from the Stevia rebaudiania bertoni plant to Cargill alone until mid-2008.. It holds the proprietary process technology for the extraction of Rebaudiosid-A (Reb-A), which comes at purity levels of up to 97 per cent.

Since it emerged in June 2007 that Cargill and Coca Cola are collaborating over a new stevia to be called Rebiana, which is currently pending regulatory approval for stevia's use as a sweetener, there has been considerable industry interest in what is described as an all-natural, zero-calorie, high-intensity sweetener.

PureCircle is positioning to take advantage of the potential, not least since the new contract obligated Cargill to purchase a "significant" (but undisclosed) volume of its Reb-A.

What it more, the non-exclusive basis of the new contract means PureCircle can also supply other companies moving in on the opportunities that will open up once regulatory approval comes through.

It says it already has agreements in place with other food and beverage companies, which will come into effect from July 1 2008.

PureCircle managing director Magomet Malsagov said that the company has had a longstanding relationship with Cargill throughout the development of Reb-A over the last few years.

"[This] demonstrates their confidence in the market for this remarkable product."

Cargill is also understood to have a supply agreement in place with GLG Life Tech Corp.

PureCircle made its initial public offering on the AIM on December 11, placing 14,285,714 ordinary shares at US$3.50 per share.

At the placing price, the company's entire issued share capital was valued at approximately US$456m.

It is planning to use funds raised to expand production capacity three-fold over the next two years, since it predicts that initial contracts following regulatory approval as a sweetener could call for the speedy supply of more than 2000 metric tonnes.

At present, global annual consumption of sugar and all other sweeteners is estimated to be in the region of 150m tonnes. PureCircle says its Reb-A accounts for just 0.2 per cent of this volume (0.3m tonnes).

The company owns a 55 per cent stake in a subsidiary called Ganzhou Julong, which is involved in large-scale stevia plantation and production of crude extracts. PureCircle believes its capacity for crude stevia extraction is the largest in the world - currently 1000 tonnes of crude extract are produced per annum.

By the end of this year, however, it expects to increase this to 3000 tonnes per annum.

The company's production is currently based in Malaysia and China, where it operates a vertically integrated supply chain from plantation, primary production through to final product distribution.

This control of the supply chain is said to be crucial in ensuring supply, cost and quality, and in meeting individual specifications of client companies.

Gruß Apo

[Apo71]

Moin,

schöne News! (siehe Faktensammlung)
Freut mich überhaupt, daß Sunwin bzw. der Reynold`s sich mal wieder gemeldet hat.

Das ist so ein Szenario, was ich mir ausgemalt habe.
Ob`s stimmt wird die Zukunft zeigen.

Fakt ist, daß 2 große Stevia-Produzenten momentan sich an Cargill gebunden haben.
Was haben die Zulieferer vorher gemacht?
Natürlich auch Stevia vetrieben!
Soll heißen, was bricht aus dem asiatischen Markt an Stevia weg, dadurch daß sie nicht mehr durch GJ (bzw. zu 55%PC) und GLG beliefert werden??
Der Bedarf in Asien ist ja nach wie vor da.

Mich würde es nicht wundern, wenn wir in nächster Zeit mehr von dieser Art News hören würden!

Man darf einfach nicht vergessen, daß Sunwin nicht nur ONLYSWEET ist, sondern auch Rohstofflieferant jeglicher Qualität - von der Nahrungsmittelindustrie bis zu Additiven in der Tierhaltung (besonders in Asien).

Gruß Apo
PS was für ein Zufall?, daß Xero hier läutet und die bringen tatsächlich ne News.

[xero1972]

Antwort auf Beitrag Nr.: 33.061.418 von Apo71 am 15.01.08 23:06:01

hi, apo ... glaubst du tatsächlich an nen zufall ? ... ich nimmer ...

[Apo71]

Moin,

aus http://www.redorbit.com/news/business/1222434/trendtracker_w…

Posted on: Sunday, 20 January 2008

Trend-Tracker: What's in Store for 2008?By Anonymous

Food safety, probiotics, the quest for a natural low-calorie sweetener, environmental sustainability and consumer confusion are all hot topics. We've taken a look at the issues and industry trends from 2007 to decide which ones might carry over into 2008, and we've consulted several industry experts to get their take on what the new year has in store. Safety first

A slew of recalls and fears over tainted imported products have had the food and beverage industry in the news a lot this year, and not in the way it would like. Add to that suspicions over genetically modified products and even the prospect of food from cloned animals, and you have a potent mix.

Just how much the news will affect consumer behavior remains to be seen, but several studies indicate it already has affected their attitudes. A Harris Interactive Poll taken this summer indicated two- thirds of consumers lack confidence in the safety of products from developing nations. On the other hand, consumers do not completely trust U.S. products either. A study released this fall by the Center for Food Integrity (CFI), Indianapolis, shows a little more than half of consumers trust products made in the United States more than those produced abroad, and only one-third strongly agreed that U.S. food is among the safest in the world. A quarter of those surveyed by CFI agreed that they are as confident today about the safety of the products they consume as they were a year ago.

Last month, President Bush proposed changes to the food inspection system based on recommendations from a food safety advisory panel put in place this summer. Under the recommendations, the USDA and FDA would have authority to order recalls and to set import requirements.

A gut feeling

Get ready to follow your gut, as probiotic products show promising growth potential in 2008. Foods and beverages containing so-called "good" bacteria - the kind the digestive tract needs to stay on track - are said to boost the immune system and promote better digestive health.

Dannon Activia yogurt was one of Information Resources Inc.'s New Product Pacesetters last year, with $128 million in first-year sales. According to a Reuters report, the company expects Activia and yogurt drink DanActive, two products that did not even exist in the United States two years ago, to make up 40 percent of its U.S. sales next year. But probiotics aren't limited to dairy drinks. Naked Juice, Azusa, Calif., rolled out Naked Probiotic Juice Smoothie this summer in one of the first non-dairy offerings.

Naturally sweet

The race to find an all-natural diet sweetener for beverages is likely to intensify as low-sugar and diet products gain popularity. Earlier this year, Dawn Hudson, former Pepsi-Cola North America president and chief executive officer, told The New York Times a sweetener that could be classified as natural and accepted by the natural and organic audience was considered the "holy grail" in the industry.

Later in the year, CocaCola and Cargill announced they have developed a new sweetener derived from the stevia plant, grown in South America. In a report in the Minneapolis Star-Tribune, a Cargill executive described the sweetener as having a "clean, sweet taste." The companies expect to have the sweetener in countries such as Japan, where stevia already is used. Acceptance of the ingredient stateside will take longer - if ever. Stevia is not approved for use as a sweetener by the Food and Drug Administration, and must be labeled as a dietary supplement.

Brewing sales

Whether it is traditional hot brewed varieties or ready-to- drink, coffee is a top trend. After 12 years of doing businesses together in North America, Starbucks and Pepsi-Cola expanded their ready-to-drink coffee partnership internationally this year. And Coca-Cola has partnered with Italy's Illy Cafe, Caribou Coffee and Godiva to create three lines of readyto...............

Gruß Apo

[Apo71]

Antwort auf Beitrag Nr.: 33.108.242 von Apo71 am 20.01.08 13:31:42

Moin ,

hier eine schöne Zusammenfassung von unserem Jean Pütz.
Von den Vorteilen von Stevia bis zur rechtlichen Lage in der EU, als auch der Hinweis auf Coca-Cola/Cargill.


24.01.2008

Stevia
natürliche Süßkraft ohne Kalorien.

Wer wünscht sich das nicht? Süßen ohne Reue, dazu noch zahnfreundlich und rein pflanzlich. Diese Anforderungen erfüllt der kleine Strauch Stevia aus Südamerika. Leider ist dieser Stoff in der EU noch nicht als Lebensmittel zugelassen und bis es dazu kommt, müssen noch einige Vorraussetzungen erfüllt werden.

Stevia (rebaudiana bertoni), auch Süßkraut, Süßblatt oder Honigkraut genannt, ist eine Pflanzenart aus der Gattung der Stevien. Es ist eine mehrjährige, windbestäubte Pflanze und wird bis zu einem Meter hoch. Beim Anbau kann auf chemische Spritzmittel völlig verzichtet werden, da die Pflanze so widerstandsfähig ist, dass Pilze und Insekten keinen wirtschaftlichen Schaden anrichten können. Ursprünglich stammt sie aus Paraguay und dort wurde sie von der einheimischen Bevölkerung schon seit mehr als 1000 Jahren als Süße und Heilpflanze eingesetzt, u.a. um den Mate Tee zu süßen. Die Indianer nannten diese Pflanze Caá-heé Honigblatt. Der aus den Blättern gewonnene Extrakt ist 300-mal stärker als Zucker.

Moisés Bertoni, Schweizer Botaniker, der 1887 nach Paraguay kam und die Pflanze dort entdeckte, beschreibt diese Pflanze so: „Eine neue Pflanze, von mir entdeckt, als Süßmittel fast so kraftvoll wie Saccharin und ohne seine Nachteile, hat es keine anderen Nachteile, als dass es leicht tonisch wirkt, und kann in täglichen Dosen konsumiert werden, die viel höher liegen, als sie je benötigt werden.“

Heute wird Stevia als natürlicher Süßstoff vor allem in Asien eingesetzt. In Japan ist Stevia seit 1976 als Lebensmittel zugelassen und hat inzwischen einen beachtlichen Anteil des Lebensmittelmarktes erobert. In den USA und Kanada ist es als Nahrungsergänzungsmittel zugelassen. Nur in der EU und der Schweiz ist Stevia zurzeit nicht als Lebensmittel oder Lebensmittelzusatzstoff zugelassen, das Inverkehrbringen als Lebensmittel ist untersagt.

Erlaubt ist der Verkauf von Stevia als „pharmazeutisches“ oder „kosmetisches“ Produkt. Daher können wir unsere Stevia Produkte in der EU nur zu diesem Zweck anbieten. Unsere Kunden, die nicht aus dem EU Bereich kommen, können diese Produkte auch als Lebensmittel einsetzen.
Stevia ist ein natürlicher Süßstoff, auch Steviolglykosid oder Steviosid genannt. Es ist dreihundertmal süßer als Zucker, kalorienlos und für Diabetiker geeignet. In der Pflanze kommen folgende Steviolglykoside vor: Steviosid, Rebaudiosid A, Rebaudiosid C, Dulcosid A. Bei Wildformen hat Steviosid den größten Anteil, daher hat sich der Name „Steviosid“ als Oberbegriff für alle in der Pflanze vorkommenden Stevioglykoside eingebürgert.

Die Qualität

Um ein qualitativ hochwertiges Produkt mit einem guten Geschmack zu erhalten, das einen vernünftigen Preis hat, wurden Pflanzen mit einem besonders hohen Anteil an Rebaudiosid A gezüchtet. Die Angabe 100% Stevia-Extrakt sagt nichts über die Qualität des Produktes aus, denn es wird nichts über Zusammensetzung oder Reinheit ausgesagt. Die JECFA (Expertenkommission für Lebensmittelzusatzstoffe) empfiehlt 95% als Mindeststandard für die Reinheit. Höchster noch bezahlbarer Standard sind 98% Steviolglykoside. Die restlichen Inhaltstoffe sind Flavonoide und Chlorophyll, die auch Einfluss auf den Eigengeschmack nehmen können.

Geschmack und Dosierung

Um einen optimalen süßen Geschmack zu erhalten ist die richtige Dosierung sehr wichtig. Eine Überdosierung führt zu einem bitteren Geschmack. Der Geschmack der Produkte verbessert sich bei einem höheren Anteil an Rebaudiosid A. Besonders gut schmeckt enzymatisch hergestellte Steviolglykoside. Hierbei werden durch Enzyme zusätzliche Zuckerreste an Steviosid angelagert. Das Ergebnis sind Rebaudioside mit sehr gutem Geschmack, wie z.B. ChrysaNova.

Welche Vorteile bietet Stevia?

Stevia ist ein natürliches Produkt, kalorienlos und durch seine hohe Süßkraft sparsam in der Anwendung. Es hat plaquehemmende Wirkung und wird daher in Zahnpasten und Mundwässern eingesetzt. Da es insulinunabhängig ist, ist es auch für Diabetiker geeignet. Es ist hitzestabil bis 200°C und kann je nach Zubereitungsart auch zum Backen eingesetzt werden.

Stevia für kosmetische Zwecke

Schon die Indianer Paraguays schätzten die heilenden Eigenschaften von Stevia. Sie nutzen die Wirkung bei Schnittwunden und Abschürfungen zur Schmerzlinderung und für die schnellere Heilung der Wunden. Die Konzentrate der Stevia-Blätter können als Gesichtsmasken angewendet werden. Stevia stärkt und gestrafft die Haut und hilft bei unreiner Haut.

Warum ist Stevia in der EU als Süßstoff noch nicht zugelassen?

Stevia wurde in Europa als erste Pflanze der Novel-Food Verordnung unterstellt. Novel Food sind Lebensmittel, die bis zum Inkrafttreten dieser neuen Verordnung in Europa in größeren Mengen noch nicht verzehrt worden sind. Für die Zulassung muss der Nachweis erbracht werden, dass dieses neue Lebensmittel gesundheitlich unbedenklich ist. Hier gelten die Anforderungen wie sie bei Zusatzstoffen verlangt werden. Lebensmittel sind jedoch im Gegensatz zu Zusatzstoffe komplexe Stoffgemische, deren Zusammensetzung je nach Jahreszeit, Anbaugebiet oder Produktionsverfahren usw. schwanken können.
Wir schwierig die Erfüllung dieser Anforderungen sind, zeigt dieses Beispiel. Wären Tomaten, Kiwis oder Bananen heute noch unbekannt und müssten nach der Novelfood Verordnung zugelassen werden, würde es kaum gelingen, eine Zulassung zu erhalten. Auch für viele andere traditionelle Produkte wäre es schwer, einen soliden wissenschaftlichen Sicherheitsnachweis zu führen.

Der wissenschaftliche Lebensmittelausschuss der EU, der für die Zulassung zuständig war, kam zu der Schlussfolgerung, dass die Pflanze und auch Auszüge daraus, auf Grundlage der wenigen augenblicklich verfügbaren Daten als Lebensmittel nicht zulassungsfähig sei. Daher wurde das Inverkehrbringen mit dieser Begründung abgelehnt. Bemängelt wurden die mangelnde Standardisierung der Erzeugnisse und nicht ausreichende Studien zum Nachweis der Unbedenklichkeit. Antragsteller für die Zulassung von Stevia war die Universität Leuven in Belgien, die seit Jahren an Stevia und Steviosid forscht. Die angemahnten Studien sind sinnvoll, jedoch sind die Mittel der Antragsteller begrenzt, denn sie kosten viel Geld. Kleine Firmen können den leicht 6 stelligen Betrag nicht aufbringen. Dazu kommen noch einige andere Gründe. Stevia kann als Naturprodukt nicht monopolisiert werden und daher findet sich keine finanzkräftige Lobby, die eine Zulassung anstrebt. Gleichzeitig liegt der Verdacht nahe, dass Süßstoff- und Zuckerindustrie Einfluss nehmen könnten.

Augenblicklich wird an einem neuen Antrag auf Zulassung durch die European Stevia Association (EUSTAS) gearbeitet.

Seit vielen Jahren beschäftigt sich Dr. Udo Kienle, Agrarwissenschaftler an der Universität Hohenheim, mit den Anbaumöglichkeiten von Stevia in Europa. Sogar EU Gelder sind geflossen, um zu untersuchen, ob Stevia in Südeuropa statt Tabak angebaut werden kann. Denn da die Milliardensubventionen der EU für den europäischen Tabakanbau fallen sollen, gibt es ein wirtschaftliches Interesse, den Tabakbauern eine sinnvolle Alternative für die Zukunft zu geben. Alle Studien zeigen, dass die Pflanze unter der Sonne Spanien prächtig gedeiht. Dr. Kienle ist überzeugt, „ das speziell die Kleinbauern in den Mittelmeerstaaten, die auf durchschnittlich eineinhalb Hektar Land Tabak pflanzen, mit dem Stevia-Anbau Einkommen erzielen könnten, die Subventionen unnötig machen".

Eine Zulassung von Stevia würde auch die Qualität der augenblicklich angeboten Stevia Produkte verbessern. Denn, wenn Stevia Produkte als Lebensmittel zugelassen und vertrieben werden dürften, dann unterlägen sie genau, wie alle anderen Lebensmittel, strengen Qualitätskontrollen etwa im Hinblick auf Reinheit, Haltbarkeit aber auch auf Rückstände von Pflanzenschutzmitteln. Im Moment ist dies nicht der Fall, da Stevia gesetzlich nur die Vorschriften eines Kosmetikums erfüllen muss.

Im Juni 2004 kam die gemeinsame Expertenkommission für Lebensmittelzusatzstoffe (JECFA) und FAO auf der Grundlage weiterer Studien zu dem Schluss, Steviosid bis zu einer Höchsteinnahmemenge von 2 mg pro Tag und kg Körpergewicht für den menschlichen Gebrauch vorläufig als unbedenklich zu bezeichnen. Eine erneute Beurteilung durch JECFA wird kurzfristig erwartet.

Interessante Links:
www.freestevia.de
http://bio.kuleuven.be/biofys/ESC/German/ESC.htm


In Sommer 2007 wurde bekannt, dass Coca-Cola plant, gemeinsam mit Cargill Inc., einem der größten US Lebensmittelhersteller, bestimmte süße Inhaltstoffe aus Stevia in Erfrischungsgetränken einzusetzen. Die Mixtur soll den Markennamen Rebiana tragen. 24 Patente für Fertiggetränke wurden bereits angemeldet. Für diese Produkte wird Coca Cola eine Zulassung beantragen, d.h. aber nicht, dass damit andere Stevia Produkte auch zugelassen werden. Da bereits Coca Cola schon große Mengen Steviodid aufkauft, ist abzuwarten, wie sich dieses in Zukunft auf den Stevia Markt auswirken wird.

Gruß Apo

[Apo71]

Moin ,

aus news-leader.com
published Monday, January 28, 2008
http://www.news-leader.com/apps/pbcs.dll/article?AID=/200801…

(etwas gekürzt auf das Wesentliche)


Health trends for 2008

What you can expect: an emphasis on wellness at work, a focus on childhood obesity and more whole foods and whole grains at the grocery store.

Sandy Clark
For the News-Leader


As 2008 gets into full swing, it's time to look to the health and wellness trends on the horizon.
This year will likely be full of individualized, yet comprehensive, health care. Diet, exercise and even the kinds of health care we receive from our employers will be more directed toward prevention and total wellness — as opposed to a response to illness — in 2008.

Here are the top trends local experts expect to see.

1) Individualized approach to health
Every current health crisis, like the national battle against fat and the growing rate of childhood diabetes, seems to call for a well-rounded approach to health. And experts are finding there is no single solution that fits each person.
Dr. Lance Luria, medical director of health and wellness for St. John's Health System, says there is a growing awareness across disciplines in 2008 that people are different.
"There is no one-size-fits-all," Luria says. "Different mindsets, genes and genetics all play a role in what types of food work for what types of people in keeping their weight down and keeping them healthy."

2) Employers offering wellness programs...etc
3) A focus on fighting obesity....
4) An emphasis on functional and low-impact fitness...
5) A push to improve childhood fitness....
6) More healthy food options in stores

Overall, Luria says people know they should be eating better and are seeking out healthier choices.

"The idea of whole foods and whole grains is going to continue to grow," Luria says. "The industries will listen and get pressured into healthier foods because it is good business."
That will translate into more healthy food in our markets and grocery stores. This trend will include more fresh foods, whole grains and whole foods.
Whole foods are unadulterated and unprocessed, such as fruit in its natural state.
According to the Whole Grains Council, whole grains, or foods made from them, contain all the naturally occurring nutrients of the entire grain seed. A whole-grain product (as opposed to refined grains) includes all three parts of the original grain: bran, germ and endosperm. Some of the more familiar whole grains include: barley; buckwheat; corn, including whole cornmeal and popcorn; oats; brown rice and colored rice; rye; wheat, including forms such as bulgur, cracked wheat and wheatberries; and wild rice. The council says studies show that eating whole grains may lower the risk of many chronic diseases such as diabetes, heart disease and stroke.

Finally, you may see a new sweetener in your diet drinks this year. According to Rebecca Scritchfield, a Washington, D.C.-based nutrition blogger who is also an American College of Sports Medicine-certified health and fitness instructor, a sweetener from the stevia plant may be poised to enter the diet drink market in this country.

"I think stevia will take off if it gets approved for use as a food additive in the U.S. by the FDA," Scritchfield says. "Right now there is not enough data for the FDA to OK its safety. But you can already find it in products labeled as a dietary supplement."

Coca-Cola already uses the ingredient in other countries including Japan, Brazil and China.


Gruß Apo

[Apo71]

Moin,

so - da arbeitet der Reynold`s doch still und leise vor sich hin und hat neben Kroger, Albertson`s jetzt auch Giant Eagle an Land gezogen (3 aus den TOP25 in Nordamerika).

Um jetzt mal zur Konkurrenz zu kommen.
Pure Circle hat eine Firma namens Hai-O an Land gezogen, die Ihr Greenlite ( das ist die table top line) produzieren sollen.

Info Greenlite (www.purecircle.com):
Greenlite. This is our range of Table Top consumer products which sweeten naturally without the calories. Greenlite is the natural answer to healthier enjoyment of sweetness for diabetics and those watching their weight. It tastes great and makes a perfect natural sugar substitute for sweetening tea, coffee, food and bakery.

Hier die news:

Hai-O unit wins contract to make sweetener

HAI-O Enterprise Bhd’s unit SG Global Biotech Sdn Bhd has secured an exclusive five-year contract to manufacture a natural sweetener under the brand name, Greenlite, from Pure Circle (M) Sdn Bhd.

Its financial controller, Hew Von Kin, said for the first three years, the RM30 million contract is expected to contribute significantly to the Hai-O group’s earnings.

“It will increase the contribution of sweetener manufacturing to the group’s turnover and profit to five per cent within the next five years.

“The sweetener will also be exported. Currently, sweetener manufacturing only contributes two per cent to the group’s turnover and one per cent in terms of profit,” he told reporters after the signing of the agreement between SG Global and Pure Circle in Kuala Lumpur today.

Deputy Finance Minister Datuk Dr Ng Yen Yen officiated at the ceremony.

Also present were Hai-O chairman Tan Sri Osman S. Carrim, managing director Tan Kai Hee and Pure Circle’s director for business development Aslan Tomov.

Greenlite is a natural sweetener made from the Stevia plant.

Pure Circle Ltd, the holding company of Pure Circle and the largest producer of the sweetener, is listed on London’s Alternative Investment Market.

Meanwhile, SG Global’s manager Chua Chun Siang said about 85 tonnes of Greenlite would be produced during the initial three years and subsequently it would be increased to 150 tonnes.

Tomov said Stevia is cultivated in China and trials are being done in Cameron Highlands.

“We are also looking at Kenya as well as other regions to source the crop. Stevia is also planted in Paraguay,” he said.

He said big sweetener users, Coca-Cola Co and Cargill Inc, had announced their intention to market a new calorie-free natural sweetener produced from Stevia plants. This is expected to attract more health-conscious consumers.

Tomov said that there were also plans to appoint Hai-O as the distributor of the product in Malaysia and China next month. - Bernama

Die können in den nächsten 3 Jahren gerademal 85 Tonnen produzieren; das sind nicht mal 30 Tonnen im Jahr.

Die haben gerade erst den Vertrag unterschrieben!
-Produktion wird erst starten
-kein Händlernetz
-kein branding

Der Reynold`s ist denen meilenweit voraus.

Gruß Apo

[ohwell]

Antwort auf Beitrag Nr.: 33.220.374 von Apo71 am 30.01.08 22:12:38

http://www.youtube.com/watch?v=dbzaGAB6nNU

[Apo71]

Moin Hachez,

ich habe mir mal Deinen Artikel `geklaut`, aber ich denke er passt hier ganz gut rein.

AP
Market Spotlight: Alternative Sweeteners
Friday February 8, 6:11 pm ET
By Lauren Shepherd, AP Business Writer

No-Calorie Alternative Sweetener Excites Food Industry, but FDA Approval Uncertain

NEW YORK (AP) -- A new no-calorie alternative sweetener made from the leaves of a South American plant has created something of a sugar high in the food and beverage industry.
But it remains to be seen whether the Federal Drug Administration, which has historically raised safety concerns about using the plant as an additive, will ruin all the fun.



The sweetener, named Rebiana, is now being developed through a partnership between agricultural and industrial powerhouse Cargill Inc. and beverage giant Coca-Cola Inc.

The sweetener is made from the leaves of an herb called stevia. Since the sweetener is an "all natural" alternative to more processed alterna-sugars like Splenda and Equal, the companies hope it will appeal to health-conscious consumers looking to cut calories without adding chemicals.

Industry watchers have been cautiously enthusiastic about the sweetener since Cargill announced its development last year.

Lyn Nabors, president of the Calorie Control Council, said a large percentage of consumers who use alternative sugars want more of them and would be interested in a more natural product.

Stevia, she said, "is perceived as natural," Nabors said. "There's certainly a demand in this country for something natural."

The companies hope to garner that corner of the market by using the sugar substitute in foods and beverages, starting with Coca-Cola beverages.

But it may be some time before consumers can buy any Rebiana-based products. Stevia-based sweeteners are already widely used in products in Japan and South Korea and are available as a nutritional supplement in the U.S. But stevia's use as an additive -- whether under the Rebiana name or not -- has yet to be approved by the Federal Drug Administration, and that's by no means a sure thing.

FDA spokesman Kimberly Rawlings declined to comment on the prospects for Rebiana's approval, saying only that stevia is considered "an unapproved food additive" and cannot be promoted as a sweetener.

Cargill and Coca-Cola aren't the first to ask the FDA to approve stevia's use in foods and beverages. In 1991, the American Herbal Products Association submitted a petition to the agency asking it to conclude that stevia is generally accepted as a safe product. That petition was turned down.

Then in August, the FDA sent a warning letter to Hain Celestial in relation to its Zingers To Go Tangerine Orange Wave Herb Tea, which contained stevia as one of its ingredients.

In the letter, the FDA said it could not approve the use of stevia in the tea since "data and information necessary to support the safe use have been lacking."

"In fact, literature reports have raised safety concerns about the use of stevia, including concerns about control of blood sugar, and effects on the reproductive, cardiovascular and renal systems," the FDA said in the letter.

Cargill, though, says recent studies -- including one from the World Health Organization last year -- support its claims that stevia is safe. The company has conducted a number of peer-reviewed studies and has patented a process for the use of stevia as an additive.

Cargill spokesman Ann Tucker said with more resources to conduct research, Cargill will have a much better chance of FDA approval since prior applications mainly reviewed already published research.

Michael McGuffin, president of the American Herbal Products Association, agreed, saying "I think they'll be very successful."


Gruß Apo

[Apo71]

Moin,

aus
http://www.philly.com/inquirer/food/20080214_New_natural_swe…

New natural sweeteners may trigger a sweet shift
By Marilynn Marter

Until recently, low-calorie sweeteners - those familiar pink, blue or yellow packets we take with our coffee - were mainly limited to artificial forms.
Now a wave of new low- to no-calorie natural sweeteners is poised to fill America's sugar bowls, at a time of increasing consumer concern about artificial food products.

The new products, now available at supermarkets, are made with natural ingredients that have been around for generations - such as the stevia plant and erythritol, a sugar alcohol - repackaged for wider distribution.

These natural sweeteners may signal a major shift in the industry, as also evidenced by Coca Cola's application for 24 stevia-related patents.

"There is a huge group out there, the organic/natural food group, that don't want artificial sweeteners but need to cut back on calories," said Lisa Hart, a dietitian from the University of Pennsylvania School of Medicine.

She recommends the new natural sweeteners as "an excellent option" for people looking for low-calorie sweets and for people with diabetes.

"They don't seem to have the gastrointestinal side effects," such as gas and diarrhea, that some people experience with artificial sweeteners. "They don't cause tooth decay. . . . They taste good. They dissolve well and you can bake with them," she said. The samples she put out at her office have received good reviews.

Yet, Marian Nestle, food studies and public health professor at New York University, is cautious about any type of sugar substitute.

"Sugar is not a poison," she says. "It's an issue of quantity. I like sugar."

While she is not convinced there is a health concern with the artificial sweeteners, she doesn't think they taste good, and she says that studies have shown there is no evidence that they help people lose weight.

"There's an almost one-to-one correlation between use of artificial sweeteners and obesity. They don't prevent obesity," Nestle said. "People just eat more."

Still, with Americans consuming an average of 20 teaspoons of sugar a day (the amount in two 12-ounce sodas) by USDA estimates, and many consuming far more, manufacturers have found there is a market for a natural, low-calorie sugar substitute.

"We're seeing an incredibly dynamic set of circumstances in the market," Steven Silbert, of Sunwin Stevia, which produces OnlySweet, said in an interview last year. "Sales of diet sodas are down because people are concerned about things like aspartame and sucralose," he said. "They're looking for something more natural."

SweetFiber president Scott Taylor says more people are becoming "sensitized to the value of natural foods."

But manufacturers are divided, he says, on whether consumers will pay more for all-natural sweeteners or opt for the cheaper synthetics.

That was not an issue when White Dog Cafe began using stevia for coffee and tea service five years ago.

"We stopped carrying the synthetic/chemical sweeteners," said owner Judy Wicks.

"Stevia is all-natural and actually good for you because it has vitamins and minerals."

More incentive for change: Refined white sugar has no nutritive value beyond energy and has been linked to some degenerative diseases.

The new sweeteners create a new color palette of packets, including orange (Z Sweet), brown (Sweet Simplicity), purple (NuStevia), green (SweetFiber), and bigger yellow (Organic Zero).

Among the new offerings, several use sugar alcohols or extracts from fruits and other foods that the FDA qualifies as GRAS ("generally recognized as safe"). They include:


Erythritol
A natural sugar alcohol, erythritol (ee-RITH-ri-tol) is found in fruits and fermented foods. It is 60 to 70 percent as sweet as sugar, with a lighter, cooler taste and almost no calories. Absorbed mostly in the small intestine, it rarely causes gastric distress (laxative effect, gas or bloating) as noted with other sugar alcohols such as xylitol, maltitol or sorbitol, unless used in excess.
For baking, erythritol has some of sugar's tenderizing effect and can partially replace sugar for most uses, especially in combination with chocolate, where artificial sweeteners don't cut it.

It is used in several new sweeteners, among them:

Z Sweet. A blend of erythritol and natural flavors in orange packets (zero calories and kosher parve). A near-perfect match for sugar's sweetness and mouthfeel. The fine crystals have a pleasant, faintly fruity undertone.

An 8.8-ounce canister is $9.49; a 1.5-pound pouch, $13.39, at Whole Foods. Boxes of 100 packets are 3 for $25 at www.zsweetstore.com.

Organic Zero. Organic erythritol produced by fermenting organic sugar-cane juice puts this close to sugar, but the slightly larger crystals have a lighter (less sweet), "cool" taste. For some that's fine; others may want to use 25 to 30 percent more.

Organic Zero comes in a 35-packet (6.2-ounce) box, $8.69, or 12-ounce pouch, $12.49, at Whole Foods.

Sweet Simplicity™. An all-natural blend of about five parts erythritol (derived from corn) to one part fructose with a proprietary blend of natural flavors. Legally labeled "zero calorie" (fewer than five calories per serving), the fructose in the mix gives Sweet Simplicity™ an actual count just over four calories per serving. It can substitute one-to-one for sugar in baking. (Kosher parve.) In packets (brown), a 6.4-ounce, 30-count box is $8.69; a 1.75-pound (28-ounce) canister, $12.99, at Whole Foods.


Luo han guo
A fruit extract from southern China, luo han guo has a long history of use in Chinese herbal medicine for teas to treat coughs and sore throat and to aid longevity. Though too perishable to transport fresh, the dried fruit has been used here for much of the past century. In 1995, Procter & Gamble patented a process to isolate its sweet flavors as a sugar substitute for manufacturing and home kitchens.

Sweet Fiber. This powdery addition to the sweet sweeps pairs luo han guo with inulin, a mildly sweet natural vegetable fiber from chicory root, to add bulk and dietary fiber. It tends to clump when moistened and is slightly slower to dissolve. A rare sugar substitute with added benefit, it offers 10 percent of the recommended daily 25 to 30 grams fiber.

A 1.75-ounce, 50-packet box is $7.79 at Martindale's Natural Market, 1172 Baltimore Pike, Springfield, Delaware County (610-543-4946) Also at www.sweetfiber.net.


Stevia
Derived from the shrub Stevia rebaudiana, stevia has been used as a sweetener by natives in Paraguy and Brazil for centuries and has been the chief noncaloric sweetener in Japan for more than 30 years. The refined extract (a white powder called steviosides) is 200 to 300 times sweeter than sugar, with a slightly bitter aftertaste similar to licorice that is masked by blending.

Though FDA guidelines allow GRAS status to any natural substance used prior to 1958 with no reported adverse effects, the agency has denied that status to stevia, even though there have been no negative reports.

By public demand, the Dietary Supplement Health and Education Act (DSHEA) passed in 1994 allowing use of some natural products, including stevia, as dietary supplements. Now, under FDA guidelines, stevia can be sold as a "dietary supplement," but call it a sweetener or flavoring and it becomes an "unsafe food additive" subject to confiscation and destruction. Absent such labeling, stevia is available in drinks and as an ingredient such as:

NuStevia. A naturally debittered white stevia powder mixed with maltodextrin, a food-grade carbohydrate derived from corn, and natural flavors. In purple packets, it has been the sweetener of choice at White Dog Cafe for about nine months, replacing an earlier version used for four years. It is sold in 50-, 100- and 1000-packet boxes at health food stores and online. A 100-packet box runs from $5.99 to $9.99 depending on the source.

OnlySweet. A stevia blend with maltodextrin and a proprietary flavoring agent to mask any aftertaste. It is sold in Albertsons, Kroger and other mainstream markets. A 100-packet box is $8.59; 200-count box, $14.95.

Gruß Apo

[fritz64]

Antwort auf Beitrag Nr.: 33.367.005 von Apo71 am 14.02.08 13:51:58

Guten Abend Apo71,
danke für deine bemühungen. Hier eine schlechte Übersetzung Deines letzten Beitrages:
Neue natürliche Süßungsmittel, kann eine Verschiebung süß
Mit Marilynn Marter

Bis vor kurzem, kalorienarmen Süßungsmittel - die bekannte rosa, blau oder gelb-Pakete nehmen wir mit unseren Kaffee - waren hauptsächlich auf künstlichen Formen.
Nun wird eine neue Welle von Low-zu no-calorie natürliche Süßungsmittel, es wird jetzt zu besetzen America's Zuckerbüchsen, in einer Zeit der zunehmenden Besorgnis der Verbraucher über künstliche Lebensmittel.

Die neuen Produkte, ab sofort in Supermärkten, werden mit natürlichen Zutaten, die es schon seit Generationen - wie die Pflanze Stevia und Erythrit, Zucker Alkohol - umgepackten für eine weitere Verbreitung.

Diese natürliche Süßungsmittel Mai ein wichtiges Signal Verschiebung in der Industrie, als auch durch die Anwendung von Coca-Cola für 24 Stevia-Patente.

"Es ist eine große Gruppe, die es gibt, die ökologisch / natürliche Lebensmittel-Gruppe, die nicht möchten, dass künstliche Süßstoffe, sondern müssen geschnitten zurück auf Kalorien", sagte Lisa Hart, ein Diätspezialist von der University of Pennsylvania School of Medicine.

Sie empfiehlt, die neue natürliche Süßungsmittel als "eine hervorragende Möglichkeit für Menschen auf der Suche nach kalorienarmen und Süßigkeiten für Menschen mit Diabetes.

"Sie scheinen nicht zu haben, den Magen-Darm-Nebenwirkungen haben, die" wie Gas-und Durchfall, dass einige Leute Erfahrungen mit künstlichen Süßstoffen. "Sie verursachen keine Karies.... Die schmecken gut. Sie lösen sich gut und man kann mit ihnen backen", sagte sie. Die Proben, die sie bei ihrem Büro gute Bewertungen erhalten haben.

Doch, Marian Nestle-, Lebensmittel-Studien und Professor für öffentliche Gesundheit an der New York University, ist vorsichtig über jede Art von Zucker ersetzen.

"Zucker ist kein Gift", sagt sie. "Es ist eine Frage der Menge. Ich mag Zucker."

Zwar ist sie nicht davon überzeugt, gibt es einen gesundheitlichen Bedenken mit der künstliche Süßstoffe, sie nicht der Meinung, dass sie gut schmecken, und sie sagt: Studien haben gezeigt, dass es keinerlei Anhaltspunkte dafür gibt, dass sie den Menschen helfen Gewicht verlieren.

"Es ist ein fast eins-zu-eins Korrelation zwischen dem Einsatz von künstlichen Süßstoffen und Adipositas. Sie nicht verhindern, dass Fettleibigkeit", sagte Nestle. "Die Menschen essen nur mehr."

Trotzdem, die Amerikaner mit einem durchschnittlichen Konsum von 20 Teelöffel Zucker pro Tag (der Betrag in zwei 12-Unzen Sodawasser) von USDA schätzt, und viele konsumieren weit mehr, die Hersteller haben festgestellt, es gibt einen Markt für eine natürliche, kalorienarme Zucker-Ersatz .

"Wir sehen eine unglaublich dynamische Reihe von Bedingungen auf dem Markt", Steven Silbert, Sunwin Stevia, die produziert OnlySweet, sagte in einem Interview im letzten Jahr. "Der Verkauf von Diät Getränke sind down, weil die Menschen sich Sorgen um Dinge wie Sucralose und Aspartam", sagte er. "Sie sind auf der Suche nach etwas mehr Natur."

SweetFiber Präsident Scott Taylor sagt mehr Menschen werden immer "sensibilisiert auf den Wert der natürlichen Lebensmitteln."

Aber die Hersteller sind, sagt er, ob die Verbraucher, mehr Geld für alle-natürliche Süßungsmittel, oder sich für die billigere Kunststoffe.

Das war kein Problem, wenn White Dog Cafe begann mit Stevia für Kaffee-und Tee-Service vor fünf Jahren.

"Wir haben mit dem synthetischen / chemischen Süßungsmittel", sagte Judy Wicks Eigentümer.

"Stevia ist alles-Natur-und tatsächlich gut für Sie, weil sie Vitamine und Mineralstoffe."

Mehr Anreize für den Wandel: Raffiniert Weißzucker hat keinen Nährwert über Energie-und wurde mit einigen degenerativen Krankheiten.

Das neue Süßungsmittel, erstellen Sie eine neue Farbpalette von Paketen, einschließlich orange (Z Sweet), Braun (Sweet Simplicity), violett (NuStevia), Grün (SweetFiber), größer und gelb (Organic Zero).

Unter den neuen Angeboten, mehrere Verwendung von Zucker oder Alkohol Auszüge aus Früchten und anderen Lebensmitteln, dass die FDA qualifiziert als GRAS ( "allgemein als sicher"). Dazu gehören:


Erythrit
Eine natürliche Zucker Alkohol, Erythrit (ee-RITH-ri-tol) findet sich in Obst und fermentierten Lebensmitteln. Es ist 60 bis 70 Prozent so süß wie Zucker, mit einem Feuerzeug, cooler Geschmack und fast keine Kalorien. Absorbierte vor allem in den Dünndarm, Magen selten Ursachen Not (abführenden Wirkung-, Gas-oder Völlegefühl) wie mit anderen Zuckeralkohole wie Xylit, Maltit oder Sorbit, es sei denn, im Übermass.
Zum Backen, Erythrit hat einige von Zucker ist zart Wirkung und können teilweise zu ersetzen Zucker für die meisten Anwendungen, insbesondere in Kombination mit Schokolade, wo künstliche Süßstoffe nicht schneiden.

Es wird in mehreren neuen Süßungsmittel, darunter:

Z Sweet. Eine Mischung von Erythrit und natürliche Aromen in orange-Pakete (null Kalorien und koscher parve). Eine nahezu perfekte Ergänzung für Zucker-Süße und Mundgefühl. Die feinen Kristalle haben einen angenehmen, leicht fruchtigen Unterton.

Ein 8,8-Unzen-Kanister ist $ 9,49, ein 1,5-Pfund-Beutel, $ 13,39, bei Whole Foods. Boxen von 100 Pakete sind 3 für $ 25 an www.zsweetstore.com.

Bio-Zero. Organische Erythrit durch die Vergärung von organischen Zuckerrohr-Saft, setzt dieses nah an Zucker, aber die etwas größeren Kristallen haben ein leichteres (weniger süß), "cool" Geschmack. Für einige ist das okay, andere verwenden wollen Mai von 25 bis 30 Prozent mehr.

Organische Zero kommt in einem 35-Päckchen (6,2 Unzen-) Feld, $ 8,69 oder 12-Unzen-Etui, $ 12,49, bei Whole Foods.

Sweet Simplicity ™. Ein all-natürliche Mischung von etwa fünf Teile Erythrit (aus Mais) zu einem Teil Fructose mit einem eigenen Mischung aus natürlichen Aromen. Gesetzlich der Aufschrift "Null Kalorien" (weniger als fünf Kalorien pro Portion), die Fruktose in der Mischung verleiht Sweet Simplicity ™ eine tatsächliche count etwas mehr als vier Kalorien pro Portion. Es kann Ersatz eins-zu-eins für Zucker und Backpulver. (Kosher parve.) Pakete (braun), ein 6,4-Unzen, 30-count-Box ist $ 8,69, eine 1,75-Pfund (28-Unzen) Kanister, $ 12,99, bei Whole Foods.


Luo Han Guo
Ein Auszug aus Obst südlichen China, luo han guo hat eine lange Geschichte der Verwendung in der chinesischen Kräutermedizin für Tees zur Behandlung von Husten und Halsschmerzen und zur Unterstützung der Langlebigkeit. Obwohl auch verderbliche zum Transport von Frischwaren, die Trockenfrüchte verwendet wurde hier für viel des vergangenen Jahrhunderts. In 1995, Procter & Gamble patentierte einen Prozess zu isolieren ihre süßen Aromen Zucker als Ersatz für die Herstellung von Küchen und Haus.

Sweet Fiber. Diese pulverförmige Zusätzlich zu den süßen Sweeps Paare luo han guo mit Inulin, ein leicht süß natürliche pflanzliche Faser aus Zichorien-Wurzel, um Bulk-und Ballaststoffen. Er neigt zu Klumpen, wenn befeuchtet und ist etwas langsamer zu lösen. Eine seltene Zucker-Ersatz mit Mehrwert profitieren, bietet es 10 Prozent der empfohlenen Tagesdosis von 25 bis 30 g Ballaststoffen.

Eine 1,75-Unzen, 50-Päckchen Box $ 7,79 bei Martindale's Natural Market, 1172 Baltimore Pike, Springfield, Delaware County (610-543-4946) Auch bei www.sweetfiber.net.


Stevia
Abgeleitet aus dem Strauch Stevia rebaudiana, Stevia wurde als Süßungsmittel von Einheimischen in Paraguy und Brasilien für Jahrhunderte und wurde Chef der noncaloric Süßungsmittel in Japan seit mehr als 30 Jahren. Die raffinierte Extrakt (ein weißes Pulver steviosides genannt) ist 200 bis 300 mal süßer als Zucker, mit einem leicht bitteren Nachgeschmack wie Lakritze, maskiert durch Mischung.

Obwohl die FDA-Richtlinien erlauben GRAS-Status zu einer natürlichen Substanz verwendet, vor 1958 keine negativen Auswirkungen berichtet, hat die Agentur zu leugnen, dass Stevia-Status, obwohl es keine negativen Berichte.

Mit öffentlichen Nachfrage, der Dietary Supplement Health and Education Act (DSHEA) im Jahr 1994 an die Verwendung von einigen natürlichen Produkten, einschließlich Stevia als Nahrungsergänzungsmittel. Jetzt, nach FDA-Richtlinien, Stevia kann verkauft werden als "Nahrungsergänzungsmittel" aber call it a Aromen und Süßungsmittel oder es wird eine "unsichere" Food-Additive "vorbehaltlich der Einziehung und Vernichtung. Abwesend solche Kennzeichnung, Stevia ist in Getränken und als Zutat wie:

NuStevia. Ein natürlich debittered weiß Stevia Pulver gemischt mit Maltodextrin, ein Lebensmittel-Klasse Kohlenhydraten, die aus Mais gewonnen, und natürliche Aromen. In lila-Pakete, es wurde das Süßungsmittel bei der Wahl White Dog Cafe für rund neun Monate, anstelle einer früheren Version verwendet für vier Jahre. Es wird in 50 -, 100 - und 1000-Paket-Boxen auf gesunde Lebensmittel-und Online-Shops. A 100-Paket Feld läuft von $ 5,99 bis $ 9,99 je nach Quelle.

OnlySweet. Stevia Eine Mischung mit Maltodextrin und ein proprietäres Aromen Agenten zu jeder Maske Nachgeschmack. Es ist verkauft und Albertsons, Kroger und anderen Mainstream-Märkten. A 100-Paket aktiviert ist $ 8,59; 200-count-Box, $ 14,95.

[Apo71]

Moin,

hier die allerneueste Toxizitätsstudie von Stevia (bzw. Rebauside A).
Sieht sehr gut aus! -kann Coke/Cargill für seine Zulassung verwenden.

Man bedenke: hier wurden 500/1000 und 2000mg/kg/d bei Ratten eingesetzt ohne Nebenwirkungen.

Beim Menschen liegt die empfohlene Dosis bei 2mg/kg/d laut WHO/JECFA

A 90-Day Oral (Dietary) Toxicity Study of Rebaudioside A in Sprague-Dawley Rats
Authors: Andrey I. Nikiforov a; Alex K. Eapen b
Affiliations: a Toxicology Regulatory Services, Inc., Charlottesville, Virginia, USA
b WIL Research Laboratories, LLC, Ashland, Ohio, USA

DOI: 10.1080/10915810701876752
Publication Frequency: 6 issues per year
Published in: International Journal of Toxicology, Volume 27, Issue 1 January 2008 , pages 65 - 80
Subject: Toxicology;
Formats available: HTML (English) : PDF (English)
Article Requests: Order Reprints : Request Permissions

Purchase Article: €28.00 plus VAT - buy now add to cart [ show other buying options ]

Abstract
Rebaudioside A is one of several glycosides found in the leaves of Stevia rebaudiana (Bertoni) Bertoni (Compositae) stevia that has been identified as a potential sweetener. The present study (initiated in April 2006 and completed in October 2006) evaluated the safety of this sweetener when administered as a dietary admix at target exposure levels of 500, 1000, and 2000 mg/kg/day to Sprague-Dawley rats for 90 days. There were no treatment-related effects on the general condition and behavior of the animals as determined by clinical observations, functional observational battery, and locomotor activity assessments. Evaluation of clinical pathology parameters revealed no toxicologically relevant, treatment-related effects on hematology, serum chemistry, or urinalysis. Macroscopic and microscopic findings revealed no treatment-related effects on any organ evaluated. Lower mean body weight gains were noted in males in the 2000 mg/kg/day group throughout the study, which was considered to be test article related; however, given the small magnitude of the difference as compared to controls, this effect was not considered to be adverse. Results of this study clearly demonstrate that dietary administration of high concentrations of rebaudioside A for 90 consecutive days to Sprague-Dawley rats was not associated with any signs of toxicity.
Keywords: Rat; Rebaudioside A; Subchronic Toxicity; Sweetener
view references (29)

Gruß Apo

[Apo71]

Moin,

am besten gefällt mir der letzte Satz...

New Pepsi Raw May Be Natural, But It’s Not HealthyFebruary 14, 2008

The new Pepsi Raw is not healthy. But then again, Pepsi doesn’t claim it to be.

Pepsi has launched their newest cola product … Pepsi Raw. It is currently only available in the UK and is exclusive to bars and pubs. What do they claim is so great about this product? It is all natural, meaning no artificial colorings, preservatives, flavorings, or sweeteners. It is made with cane sugar instead of fructose corn syrup. It’s ingredients include apple extract, plain caramel coloring, gum arabic from acacia trees, and sparkling water.

But Pepsi is Pepsi. That’s all there is to it. It was never meant to be a healthy drink, and this product is no different. While the word “natural” sounds healthy, that is not what natural means. Yes, it is better, but it is not healthy. Pepsi is not even marketing it as a health drink. A spokeswoman for Pepsi was quoted as saying,

“We’re not saying it’s healthier. It’s a premium drink for people who like natural products.”

But the words “natural” and “raw” are deceiving. Most people read those words and think “healthy” or “organic.” Natural only means it is made without artificial ingredients. It doesn’t mean that healthy ingredients were used or that the ingredients (such as the apples) were grown without pesticides.

So what do I think of the product, you ask.

Well, living in the U.S., I have not tried Pepsi Raw. But I do like the fact that Pepsi has launched this product. I am a firm believer that colas should be drank only on occasion as they lack anything of value and are loaded with calories. The only healthy ingredient in Pepsi Raw is the apples, but the drawbacks from the sugar outweigh the benefits of the apples. The calorie count in 300 ml of Pepsi Raw has only been reduced from 126 calories to 117. Which will hardly assist in solving the obesity problem. It is a safer choice, though, then regular Pepsi or Diet Pepsi and I would like to see it come to the U.S. At least they are headed in the right direction.

Now, if they could only make it with stevia, ….

Gruß Apo

[Apo71]

Moin,

hier aktuell aus redandblack.com

Sugar substitute undergoes testing
OSHUA MORENO
Issue date: 3/4/08

A new sweetener may appear in U.S. markets in the near future.

Coca-Cola and Cargill, Inc. are developing Rebiana, a stevia-derived sweetener, with hopes for gaining marketability and approval in the nation and other countries as a natural, zero-calorie sweetener. Reports predict Rebiana will appear in food and beverage products as early as 2009.

Rebiana is derived from the plant Stevia rebaudiana, which contains "intensely sweet substances" called steviol glycosides, which are more than 300 times sweeter than sugar. Although stevia is used in many countries, such as Japan and China, the Food and Drug Administration hasn't approved it in the United States.

"Stevia (Only Sweet) is a 'natural' sweetener with a delayed sweetness and a lingering intensity," wrote Rob Shewfelt, professor of food science and technology.
"[Stevia] has been approved as a dietary supplement but not as a food additive because of lack of safety data."

In a letter to former FDA Commissioner David Kessler concerning the 1991 Stevia ban, Arizona congressman John Kyl called the FDA's action "a restraint of trade to benefit the artificial sweetener industry."

Stevia supporters say the circumstances surrounding Stevia's ban were controversial, citing the FDA report as evidence. The controversy stems from FDA's ban on stevia after an anonymous individual filed a complaint. The administration would not release the name.

Popular opinion has turned against artificial sweeteners and toward natural sweeteners.

Corporations have increased the time they spent researching the legalization of Rebiana, which is startling some critics.

According to a 2006 report on sweeteners by the Institute of Food Technologies, "several studies in animals have suggested that steviol glycosides may have adverse effects on the male reproductive system ... the results of the animal studies raise concerns that must be investigated further before a final decision can be reached on the safety of steviol glycosides."

Cargill, Inc. and Coca-Cola say they will "address the identified gaps in the existing science and to provide rigorous data to support future regulatory submissions," the Cargill Web site states.

"We will sell in the markets where regulatory approval exists, and we'll work through the paths for regulatory approval in other countries, including the United States," said Cargill, Inc. spokeswoman Ann Tucker.

Gruß Apo

[Apo71]

Moin,

von heute aus ChicagoTribune

Life without sugar

by Julie Deardorff

Sugar, sorry to say, can make us sick. The most popular alternative -- artificial sweeteners -- have long posed health concerns and may lead to weight gain.

Enter stevia, a calorie-free herb said to be up to 300 times sweeter than sugar.

In what will surely spice up the decades-long debate over sugar substitutes, companies as large as Coca-Cola and as obscure as Seattle-based Zevia say stevia's time has come. But the U.S. Food and Drug Administration isn't about to make things easy for consumers worried about sugar intake and often confused by the options.


Stevia has been used as a sweetener for hundreds of years in Paraguay and Brazil and has been added to soft drinks, ice cream, pickles, candies and breads in Japan since the 1970s.

But the FDA has not approved it as a food additive, citing safety concerns. The European Union and Canada also don't allow food companies to add stevia to products.

"Reports have raised concerns about control of blood sugar and the effects on the reproductive, cardiovascular and renal systems," the FDA wrote in a warning letter to Hain Celestial, which included stevia as an ingredient in one of its teas.

But stevia, also called stevioside, is widely available -- and perfectly legal -- in the U.S. when it's purchased as a dietary supplement. It often can be found just a few aisles away from Equal, tucked among the vitamins, minerals and herbs. The sweet-leafed herb, derived from the bushy South American stevia rebaudiana plant, also is easily obtained via the Internet.

Stevia proponents believe this nonsensical situation -- stevia is acceptable as a dietary supplement but not as an ingredient -- has kept Americans in the dark about the herb's candy-like leaves, which can have a menthol-like bitter aftertaste. When used in low amounts for sweetening, stevia has zero calories, is not carcinogenic -- on the contrary, it has been shown to reduce breast cancer in rats -- and does not accumulate in the body, proponents say.

The lethal dose is very high, according to Belgian researcher Jan Geuns, author of "Stevioside: A safe sweetener and possible new drug for treatment of the metabolic syndrome," a paper he presented at the 2006 American Chemical Society national meeting.

"Stevia is completely safe," he said.

What worries stevia critics is that Americans tend to have a problem with moderation. Stevia might be fine if it's used twice a day in a cup of tea. But "if stevia were marketed widely and used in diet sodas, it would be consumed by millions of people and that might pose a public health threat," said the consumer watchdog group Center for Science in the Public Interest.

Regardless, Americans want a natural alternative. Nearly 7 of 10 U.S. adults say they want to cut down or avoid sugar completely, according to the market research firm The NPD Group, a concern that has driven up the use of artificial sweeteners. But two-thirds are concerned about the safety of sweeteners, according to another report.

The two leading chemical sweeteners, aspartame (NutraSweet, Equal) and sucralose (Splenda), have been approved by the FDA, but are still highly controversial.

Whole Foods says it won't carry products containing sucralose, which is made by chlorinating sugar, because it believes many of the safety studies were commissioned by those who had a financial interest in its approval. And the granddaddy of the group, saccharin (Sweet'n Low), is a petroleum derivative that has been banned in Germany and France for almost a century.

"I've seen a shift in consciousness" about sugar substitutes, said Ann Louise Gittleman, author of "Get the Sugar Out" (Random House, $13.95). Gittleman recently updated her 1996 book to include more information on high-fructose corn syrup as well as sugar's effect on aging and cancer.

"It's part of people becoming more aware of toxins in the environment on all levels," she said. "Try as we might, you can't trick the body or Mother Nature."

When we do try, by using no- or low-calorie artificial sweeteners, for example, it often backfires. A recent study by Purdue University researchers showed that artificial sweeteners can make you fat because the body is programmed to associate sweet tastes with calories consumed. When the natural connection is broken -- false sweetness isn't followed by lots of calories -- the metabolic system is confused and people may eat more, or expend less energy than they normally would, said study co-author Susan Swithers.

Cue stevia. For Jessica Newman, 37, the intensely sweet leaf that can be dropped in tea, coffee or oatmeal was exactly what she needed to break her daily habit of five Diet Cokes.

An attorney, mother of three and marathon runner in Seattle, she fueled herself on diet soda and Powerbars, but longed for a healthy alternative to artificial sweeteners.

When she found stevia, she became such a proponent that she, along with her husband, Derek, and their friend Ian Eisenberg, developed a stevia-based dietary supplement called Zevia. The five-calorie sugar-free beverage, which is essentially a soft drink but can't be labeled as such, has no artificial flavors, food dyes or phosphoric acid.

Demand has been brisk; Zevia is in a dozen states and within a month is expected to available at Sunset Foods stores in Chicago's north and northwest suburbs. Newman says they've received e-mail orders from every state and currently are offering a free six-pack to those willing to pay the shipping charges.

"Many of the people who are responding to Zevia already know about stevia and the dangers of artificial sweeteners," Newman said. "We think we're offering a choice to kick the diet soda habit. We call it 'nature's answer to diet soda.'"

Coke, meanwhile, has filed several dozen patent applications for the ingredient and teamed up with Cargill to develop its own stevia product called Rebiana. It plans to introduce Rebiana in countries where the ingredient is already approved and petition the FDA to allow stevia to be used as a food additive.


"Stevia is wonderful; it has no glycemic properties, actually enhances blood sugar balance, is high in soluble fiber, and full of antioxidants," said Chicago nutritionist Bonnie Minsky of Nutritional Concepts.

But not everyone wants to give up an occasional Diet Coke. Fifteen-year-old Christine Elizabeth Cauthen started a Facebook group called "I Drink Artificial Sweeteners and I'm Proud of It" after a friend planned to swear them off because studies have linked them to cancer.

"If you think about it, a lot of things in life cause cancer," Cauthen said in an e-mail. "I don't see anything wrong with having [Diet Coke] every once in a while."

More choices to help you move away from sugar

Although sugar is still sugar, the following can be used in small amounts in place of artificial sweeteners until you're ready to give it up altogether. The products below are available at most health food stores and gourmet or specialty food stores. Online, visit localharvest.org. Check Asian or Mediterranean grocery stores for ground date sugar. Prices listed are approximate

BROWN RICE SYRUP Amber colored, with a mild butterscotch or caramel-like flavor; it's about half as sweet as sugar and is gluten free, according to Connie Bennett, author of "Sugar Shock." The syrup is made by fermenting cooked brown rice with enzymes. After straining off the liquid, the process converts the rice starches into about 50 percent soluble complex carbohydrates, 45 percent maltose and 3 percent glucose.

Cost: $5 to $6 for 16 ounces.

Real maple syrup

A little drop goes a long way. It's made by boiling down maple sap and contains a full complement of minerals and is particularly rich in potassium and calcium, said Ann Louse Gittleman, author of "Get the Sugar Out."

Cost: $7 to $10 per pint.

Honey

Although it has more calories and raises the blood sugar even more than white sugar, Jonny Bowden lists raw, unfiltered honey in his book "The 150 Healthiest Foods on Earth" (Fair Winds Press, $24.99) because it contains enzymes and phytonutrients and has some reported medicinal benefits. But it could cause allergic reactions to pollen-sensitive individuals.

Cost: $3.50 and up -- way up -- for 16 ounces.

Blackstrap molasses

Another Bowden favorite, molasses is the thick syrup that's left after sugar beets or cane is processed for table sugar. Blackstrap contains the lowest sugar content of the molasseses and has a bitter-tart flavor. It has good-for-you ingredients, but few consume enough of the strong-flavored syrup to benefit.

Cost: $5 to $6 for 16 ounces.

Sorghum syrup

The National Sweet Sorghum Producers and Processors Association makes this very clear: Sorghum syrup is not the same as molasses, a byproduct of the sugar-making process. Sorghum syrup comes from sorghum cane: Juices are extracted and then concentrated through evaporation. Genuine sorghum contains nutrients such as iron, calcium and potassium. The association recommends substituting sorghum cup for cup in any recipe or dish that calls for molasses, honey, corn syrup or maple syrup.

Cost: $8 to $12 for 16 ounces.

Date sugar

If you simply can't do without sugar, this is Gittleman's favorite stand-in. It's made from pulverized dried dates; although it has the consistency of sugar, it isn't refined like sugar. It also contains fiber and is high in many minerals. One tablespoon of date "sugar" is counted as one fruit exchange in the diabetic exchange system. Because it has an intense flavor, you might be inclined to use less.

Cost: $6 to $8 for 12 ounces.

Artificial sweeteners have been hailed as an effective way to cut calories and control weight, help manage chronic conditions such as diabetes and potentially prevent cavities.

But some contend that the ubiquitous pink, blue and yellow packets can be just as harmful as sugar.

Mounting research, meanwhile, shows they can actually trigger carbohydrate cravings and lead to weight gain.

Here's a quick look at three common sweeteners approved by the Food and Drug Administration.

* Aspartame (NutraSweet and Equal)

Aspartame, a general all-purpose sweetener in foods and drinks, is 200 times sweeter than sugar. Despite concerns that aspartame is linked to a host of ailments, including cancer, autoimmune disorders, digestive distress, mood swings and joint pain -- and efforts by two states to ban it -- the FDA says the sweetener is safe unless you have a genetic disorder of metabolism known as phenylketonuria.

* Saccharin (Sweet'N Low, Sweet Twin)

Saccharin is 200 to 700 times sweeter than sugar. A petroleum derivative, it is found in gum, cosmetics, baked goods, tabletop sweeteners, soft drinks and jams.

In 1977, the FDA proposed a ban on saccharin because of concerns about rats that developed bladder cancer after receiving high doses of it.

The National Cancer Institute cleared saccharin of the charge, but it's banned in foods in Germany and France.

* Sucralose (Splenda)

Sucralose is 600 times sweeter than sugar on average and is marketed as a "no-calorie sweetener" even though it contains 96 calories a cup, said Ann Louise Gittleman, author of "Get the Sugar Out (Random House, $13.95) Made from table sugar, sucralose adds no calories because it isn't digested in the body.

Although some report digestive distress, especially constipation and headaches, concerns also have surfaced over long-term safety. Whole Foods won't carry products containing sucralose because the company doesn't believe there's enough balanced information. But in 1999, the FDA allowed sucralose as a general-purpose sweetener in all foods.

Gruß Apo

[Thypoon]

ist das en englischer thread hier

[Whirlwind2]

Alles wartet auf die Zahlen. Ich hoffe und ich glaube das die gut ausfallen werden. Es wird sich was getan haben....

[Apo71]

Moin,

Cargill builds first sugar refinery
By Charlotte Eyre


09-Apr-2008 - Ingredients firm Cargill yesterday announced the construction of its first ever sugar refinery in the US, as part of the company's plans to provide all possible sweeteners or sugars to the food industry.

Spokesperson Bill Brady told FoodNavigator-USA.com that Cargill is aiming to be a "one-stop sweetener provider, manufacturing products ranging from corn syrups, sugar and low-calorie sweetening solutions."

The new plant cost an estimated $150m to build and will process a million tons of sugar every year, mainly for the US market, he added.

The new refinery will add to Cargill's not inconsiderable dealings in the sugar industry. The firm trades raw sugar in Switzerland, China, the US and Holland, and operates two sugar export terminals in Brazil.

Cargill also markets sugar for two independent US traders, Brady said.

The new complex, which will be built in Louisiana, is a joint venture between Cargill and Sugar Growers and Refiners (SUGAR), an agricultural cooperative in the state.


The refinery complex will be officially opened April 15, with commercial production beginning in the first half of 2010, Cargill said.

In terms of sweeteners, Cargill is one of the world leaders, and is currently trying to get approval for its stevia sweetener by marketing it for use in 'natural' foods and beverages.

Although the ingredient has been approved for some time in countries such as Japan, Brazil and China, it has not as yet achieved food additive status in the US, Canada and Europe.

As well as sugars and sweeteners, Cargill deals with agricultural and food products such as grain, chocolate and food ingredients. In January the firm reported net earnings of $954m for its second quarter results, an improvement of 44 percent from last year's takings.

Gruß Apo

[Apo71]

Moin,

Cargill hat da mal richtig langfristige Pläne mit GLG.
In irgendeinem US board habe ich auchgelesen, daß sich Cargill mit den Leuten von der FDA vor einigen Monaten getroffen hat (aber ohne Gewähr).
So wie es aussieht, rechnen die mit einer Zulassung (früher oder später).

May 01, 2008 06:00

GLG Life Tech Corporation Announces Strategic Alliance and Multi-Decade Supply Agreement With Cargill

VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 1, 2008) - GLG Life Tech Corporation ("GLG") (TSX:GLG) announces the signing of a strategic alliance and long-term renewable supply agreement with Cargill Inc. ("Cargill") for the supply of Rebaudioside A ("RA") extract. The initial term of this agreement is for 10 years and is automatically renewable through at least 2030. GLG is currently a supplier to Cargill for high quality stevia extract for its rebiana product. The companies have worked in close partnership to develop a world-class supply chain for the ingredient, including leaf supply and extract manufacturing. The agreement aligns both the interests of GLG and Cargill to pursue the successful development of the rebiana supply chain.

"This agreement is a major milestone for GLG. Our company will produce high quality stevia extract through a vertically integrated supply chain beginning with patent pending stevia seedlings, exclusive stevia growing areas, through to proprietary processing and extract technology. Cargill's long term commitment to our business provides a solid foundation for future growth, capital investment and secures a leading market position for our company," said Dr. Luke Zhang, Chairman and President of GLG.

Key highlights under the terms of this agreement:

- GLG will provide a minimum of 80% of Cargill's RA stevia extract global requirements for the first five years of the agreement.

- GLG will be Cargill's exclusive Chinese supplier of RA stevia extract for the term of the agreement. GLG will also be Cargill's agent in China for any additional RA stevia extract sourcing opportunities that should arise.

- This agreement includes annual minimum purchase and supply quantities for both parties that define the minimum binding quantities over the term of the agreement for both Cargill and GLG. Cargill will have a rolling 3 year minimum commitment, the value of which is estimated by GLG to approach $US 200 million in the first 3 years.

- GLG expects to earn an average EBITDA margin of 30% during the first five years of the contract.

- Cargill has the right to purchase up to 93% of GLG's production of RA extract.

- Cargill will take the lead role in arranging working capital financing for GLG's stevia leaf purchases each year.

- New product opportunities from GLG are to be offered to Cargill on a right of first refusal basis.

- Should Cargill wish to terminate the agreement early, it may do so on three years notice.

This new agreement will replace the current supply arrangements between the parties as of October 1, 2008. The new agreement is effective from today and certain amendments to the existing agreement will be made to align the bridge period until the new agreement takes full effect.

"GLG's long term vision along with its history in the growing areas and surrounding communities for stevia in China make them an excellent strategic partner. This is part of the journey to introduce and develop this new, natural, zero calorie sweetener for use in foods and beverages around the world," said Marcelo Montero, President, Cargill Health and Nutrition.

About GLG Life Tech Corporation

GLG Life Tech Corporation specializes in growing, refining, and producing high grade stevia extract, a natural, zero-calorie sweetener. With fully integrated stevia operations, GLG is the leading supplier of high quality stevia production in China. The Corporation is also engaged in the distribution of nutritional products in China and holds exclusive agreements with Weider Global Nutrition and Shandong Yong He Tang Health Products Chain Stores Ltd., whose franchise network includes over 1,400 locations. Please visit www.glglifetech.com for further information.

Gruß Apo

[Apo71]

Antwort auf Beitrag Nr.: 34.011.433 von Apo71 am 01.05.08 21:33:44

Und nochmal- 2te Meldung in Sachen Stevia.
Wieder ein neuer Player auf dem Felde.
Irgendwie wollen Sie alle mitmischen- sie werden schon wissen warum!

Corn Products gains rights to stevia-based sweetener(FoodBusinessNews.net, April 29, 2008)
by Jeff Gelski


Corn Products International, Inc., Westchester, Ill., entered into an agreement with Morita Kagaku Kogyo Co. Ltd., Osaka, Japan, for the exclusive license of its patented stevia strain, manufacturing technology and stevia production, along with global marketing and distribution rights.

Sweeteners from the stevia plant are allowed in dietary supplements in the United States. The Food and Drug Administration does not allow their use in foods or beverages because available toxicological information on stevia is inadequate to demonstrate its safety as a food additive or its status as Generally Recognized as Safe (GRAS).

Corn Products International will market the sweetener under the brand name Enliten and file for regulatory approval in the United States, although that process is expected to take several years to complete.

"While the commercialization and production scale-up of Enliten is not expected to make a significant contribution to our revenues in the near term, this is another initiative we are taking to lay the groundwork for longer-term profitable growth," said Sam Scott, chairman, president and chief executive officer of Corn Products International.

Cargill, Minneapolis, and The Coca-Cola Co., Atlanta, already are working under a partnership to develop a high-intensity sweetener from the stevia plant that the companies will call rebiana. The partnership involves research that seeks to gain GRAS approval for rebiana in food and beverages in the United States.

Several countries in Asia and South America already have approved stevia-based sweeteners for use in foods and beverages. Morita Kagaku Kogyo began to commercialize the sweeteners in 1971.

"Morita is a pioneer in the development of several stevia plant varieties, including patented varieties in the U.S. and Japan," Mr. Scott said. "Our agreement combines Morita’s 30 years of experience with stevia and Rebaudioside A with Corn Products’ global operating footprint and decades of local and regional marketing knowledge and strong customer partnerships."

Rebaudioside A is the sweetest part of stevia leaves.

Corn Products will use patented plants in both hemispheres to increase the sweetener’s supply. Contracted growers in Brazil began to grow the stevia plant for Corn Products more than a year ago.

"In addition to current access to Morita’s production in Japan, Corn Products is committing $20 million to begin construction this year of a dedicated plant in Brazil, with a year-end 2009 completion date, to meet expected growth in customer demand," Mr. Scott said.

Corn Products will market Enliten in select Latin American and Asian countries where the sweetener already is approved for use in foods and beverages, he said.

Gruß Apo

[entombed1966]

Antwort auf Beitrag Nr.: 34.011.511 von Apo71 am 01.05.08 21:45:47

Sehr informativ, vielen Dank für die 2 Beiträge!

[fritz64]

Antwort auf Beitrag Nr.: 34.011.511 von Apo71 am 01.05.08 21:45:47

Auch von mir ein herzliches "Dankeschön.
Das Interesse an Stevia wächst zusehens. Davon wird auch sunwin profitieren, obwohl die auch andere profitable Produkte haben...

[emrahs]

Antwort auf Beitrag Nr.: 34.011.511 von Apo71 am 01.05.08 21:45:47

hmmm - gut ding will eben weile haben - es krabbelt schon langsam

[gbra]

Antwort auf Beitrag Nr.: 34.019.581 von emrahs am 02.05.08 21:34:24

ich würde es eher mit sorge sehen, wenn mitbewerber langfristige lieferverträge mit den großen der branche sichern und sunwin vor sich hindümpelt. warum ist cargill nicht auf sunwin zugekommen ?
auch wenn es hier im thread unverständniss für eine langfristige bindung gibt, scheint der großteil des marktes dies zu honorieren. ein langfristiger liefervertrag muss ja nicht preisbindung bedeuten...
wenn morgen die zulassung käme, müsste sunwin trotzdem noch geeignete partner und abnehmer finden - was zeit kostet. stevia anbau ist keine rocket-science und ich nehme an, dass die besten margen nur in der zeit direkt nach der zulassung eingefahren werden. danach wird das angebot ebenfalls wachsen und die preise evtl. wieder in den keller gehen.
überlege hier schon lange wieder einen wiedereinstieg, aber die aktie fällt ja immer weiter.....

[emrahs]

Antwort auf Beitrag Nr.: 34.021.122 von gbra am 03.05.08 11:49:28

abhängigkeit bedeutet keine wahlmöglichkeit zu haben - erst wenn die zeit reif ist, hat die firma die gelegenheit unter mitbewerbern sich zu orientieren - und da könnte sich die firma in ruhe zukaufen, während andere schon mit sicherheit schon eine "heirat auf ewig" eingegangen sind.
in einem punkt gebe ich dir recht - es wird stressig werden für suwn, aber letztenedes ist es doch so - konkurrenz belebt das geschäft - ergo viele fokusieren endlich mal das segment "gesundheit durch stevia" und suwn wird schon ein riesen stück vom kuchen abbekommen.
also warten wir mal ab - wie gehabt

[Apo71]

Moin,

jetzt scheint auch Pepsi auf den Stevia-Geschmack gekommen zu sein.
Aus einem älteren Artikel weiß ich, daß Schweppes, PepsiCo und einige Süsstoffhersteller (chemisch) sich schon Mitte 2007 mit Stevia und dessen Einsatz auseinandergesetzt haben. Jetzt wird zum 1. Mal auch PepsiCo erwähnt.

Stevia Derivative to Become Big Business
Sunday, May 18, 2008
Byron Richards, CCN


Coca-Cola and Pepsi are both planning to use highly purified stevia in their soda drinks. C
argill is manufacturing the compound for Coca-Cola products. Cargill is releasing numerous studies on its safety and is expecting FDA approval, with large product roll outs over the next six months.

The FDA has banned stevia as a food additive in this country so that consumers would need to be poisoned by aspartame. The FDA’s revolving door employment with those in the aspartame business is well documented. Restraining the sales of competition such as stevia has been a primary FDA goal for the past decade. Now that Cargill, Coca-Cola, and Pepsi have a product to sell you can expect all that to change.

If the FDA had any guts and actually cared about protecting anyone’s health it would require a skull and crossbones label warning on all soda products. The use of sweeteners, whether no-calorie or some type of sugar (like high fructose corn syrup) are a primary form of addiction, alter the perception of sweet taste so normal food does not taste sweet enough, and confuses leptin (there are leptin receptors on your tongue) so that you must eat more at later meals in order to feel satisfied.

Addictive chemical stimulation of the brain has always been the primary sales technique used by these companies and almost all branded flavors of the fast food and junk food industry. Coca-Cola got its start by putting cocaine in its drinks. The culture of sales driven by addiction hasn’t changed in the past century. I hope you are not one of their guinea pigs.


Gruß Apo

[Apo71]

Antwort auf Beitrag Nr.: 34.166.593 von Apo71 am 25.05.08 10:36:18

Moin,

Ergänzung zu unten - hier nochmal der Hinweis auf den Artikel aus 2007.

New zero-calorie sweetener may have a future.
Publication Date: 11-JUN-07
Publication Title: Food & Drink Weekly
Format: Online
Company: Coca-Cola Co. (Atlanta, Georgia)
Author:
Full ArticleConsumer and industry groups are reacting in a cautious but upbeat manner to news that Coca-Cola and Cargill are trying to bring a natural, zero-calorie sweetener to market. "If it's going to be widely used as a food additive it should be carefully tested by the company and approved by the [Food and Drug Administration]," said Michael Jacobson, executive director of the Center for Science in the Public Interest.

As reported in The Wall Street Journal last week, Cargill and Coca-Cola are getting ready to introduce a product tentatively named Rebiana, a sweetener derived from the South American herb stevia. A complication is that stevia is currently not approved in the U.S. as a food additive. It is allowed for sale only as a dietary supplement.

That means there is still a long way to go before Rebiana will be seen in products sold in the United States. But Cargill and Coca-Cola are working to overcome the regulatory hurdles. Cargill and Coke are hoping Rebiana will be the next big breakthrough in the sweetener world. Rebiana will likely be used in everything from carbonated beverages to yogurt to cereal. Cargill hasn't ruled out the possibility of marketing it as a tabletop sweetener, a move that would be sure to put pressure on the synthetic sweetener companies.

The Rebiana announcement could encourage other companies to look more seriously at stevia. Lyn Nabors, president of the Calorie Control Council, an organization that represents large companies that make or use synthetic sweeteners, said members are increasingly discussing how stevia might be used in their products. The council's members include Cadbury Schweppes PLC; PepsiCo Inc.; Merisant Co., maker of Equal; and Tate & Lyle PLC, maker of Splenda.

Gruß Apo

[Apo71]

Antwort auf Beitrag Nr.: 34.166.606 von Apo71 am 25.05.08 10:41:01

Moin,

Cargill macht ernst: http://www.truvia.com/popupVideo.html


New No-Calorie Sweetener Truvia Debuts
Truvia, Made From Stevia, Being Sold Online and in Certain N.Y. Supermarkets

By Miranda Hitti
WebMD Health NewsReviewed by Brunilda Nazario, MDJuly 10, 2008 -- Truvia, a new, natural, zero-calorie sweetener made from the stevia plant, is making its debut online and in certain supermarkets in New York.

Cargill, which developed Truvia with Coca-Cola, is holding a "first taste" event in New York's Rockefeller Center to launch Truvia into the retail market.

For now, Truvia is only being sold online on the Truvia web site and in select D'Agostino supermarkets in New York City.

Truvia is the first stevia product that isn't labeled a "dietary supplement," the classification that the FDA has, up until now, required of all stevia products because of safety concerns from some, but not all, studies done mainly on animals.

In Cargill and Coca-Cola funded studies, Truvia showed no sign of health problems. For instance, it didn't affect blood pressure in healthy people or blood sugar in people with type 2 diabetes. Further tests in rats show no effects on reproduction, fertility, or other health problems. Those studies recently appeared in Food and Chemical Toxicology.

Truvia is being sold as a tabletop sweetener and will be an ingredient in certain Coca-Cola drinks. It's not yet ready for use in baking.

Pepsi is also working on its own stevia sweetener. No head-to-head trials have been done on stevia vs. other no-calorie sweeteners, such as NutraSweet, Splenda, and Sweet'N Low.

Gruß Apo

[emrahs]

Antwort auf Beitrag Nr.: 34.493.530 von Apo71 am 12.07.08 00:06:32

vielen dank apo71 - auf dich ist verlaß !
denn auf diese nachricht habe ich fast zwei jahre gewartet - pepsi ist endlich auch auf den zug "stevía" aufgestiegen

jetzt keimt erst richtig n.m.e. der wettbewerb auf - denn die direkte konkurrenz von coke ist nun mal nach meiner einschätzung bis dato immer pepsi gewesen...

hoffe nun, daß die fda langsam in die puschen kommt und die zulassung als offizeller nahrungsmittel von stevia in "leicht abgeänderter form" ohne bedenken zustimmt und den weg zum verzehr ohne reue öffnet !

gruß

emrahs

[Whirlwind2]

Antwort auf Beitrag Nr.: 34.493.865 von emrahs am 12.07.08 08:29:14

Denke mal in Stevia liegt die süße Zukunft für Speisen und Getränke. Auf die dauer wird das hier keiner verhindern können und es wird mal eine Zulassung geben. Auch wenn hier der Kurs sehr tief steht (m.M.) bin ich davon überzeugt, daß es hier bald mal Kurse von einen Euro und mehr geben wird. Es ist einfach ein Produkt der Zukunft und es ist ein Produkt mit Zukunft.

[emrahs]

Antwort auf Beitrag Nr.: 34.497.987 von Whirlwind2 am 13.07.08 19:50:28

dito

[hohes_C]

heute aus dem yahoo-board:

http://health.usnews.com/articles/health/living-well-usn/200…


The Zero-Calorie Sweetener Stevia Arrives
Is it safe as a food additive? The FDA will soon decide
By Adam Voiland
Posted July 28, 2008

There's a new sugar substitute on the market with a really sweet pitch: zero calories, zero carbohydrates, and zero chance of a spike in blood glucose levels.

After decades of controversy about stevia's safety, companies are now rolling out new products derived from the Latin American herb, whose leaves are up to 40 times more potent than sugar. Arizona-based Wisdom Natural Brands began aggressively marketing packets of its powdered SweetLeaf earlier this summer. Agribusiness giant Cargill, working in collaboration with Coca-Cola, is also just out with Truvia, a powdered sweetener. "Soon you'll see stevia in pretty much every food product you can imagine," says Oscar Rodes, the founder of producer Stevita Stevia, who is betting the herb could eventually take over as much as 20 percent of the $935 million non-sugar sweetener market. Manufacturers have applied for and are counting on a rubber stamp from the Food and Drug Administration—though they don't quite have one yet. Once they do, expect to find the sweetener in an array of foods and drinks, from soda to yogurt and cereal.

Though stevia's approval as a food additive is still pending, the herb has long been sold as a dietary supplement in health food stores and is a hit with fans of alternative medicine, including doctors Andrew Weil and Michael Murray. Boosters tout all those zeros as evidence that stevia is far more healthful than sugar and artificial sweeteners such as aspartame (NutraSweet), saccharin (Sweet'N Low), and sucralose (Splenda). A packet of sugar has about 15 calories, 3 grams of carbohydrates, and an estimated "glycemic load" of 3. (Dietitians recommend keeping your glycemic load, a measure of how much particular foods raise blood sugar levels, below about 100 a day.) A packet of sucralose has 3 calories, 1 gram of carbohydrates, and a glycemic load of 1, according to NutritionData. James May, author of The Miracle of Stevia, says the mainstream medical establishment needs to catch up. "Every doctor should be recommending stevia," he says.

Indeed, some research suggests that stevia may actually improve health. Jan Geuns, a biologist in Belgium who organized a symposium to explore the substance's pharmacological effects on humans, points to two Chinese studies that have found it can significantly lower blood pressure among people with mild hypertension. Danish researchers have reported that stevia seems to reduce blood glucose levels among patients with type 2 diabetes. But the effects were seen only at doses far greater than those for stevia used as a sweetener, Geuns cautions, so the typical user would experience little physiological effect.

The dietary supplements have been slow to catch on with mainstream consumers, partly because of a bitter licorice aftertaste that leaves many people puckering. Cargill and Coke claim to have overcome the taste issue by refining out only the most pleasant tasting chemical component, rebaudioside A. It's another sweet component of stevia, called stevioside, that carries the bad aftertaste, explains James Kirkland, the author of Sugar-Free Cooking With Stevia. Other companies quibble. Jeffrey Reynolds, the president of supplement maker Sunwin Stevia International, says that seven different compounds contribute to the taste; because sweeteners and supplements come in a variety of blends, consumers may want to try several. Indeed, the degree of processing and the purity of products on the market—both sweeteners and dietary supplements—-vary significantly, since some contain added flavors, bulking agents, or fiber. For the best taste, Rodes recommends using products that are at least 95 percent pure; Geuns prefers products rich in rebaudioside A as opposed to stevioside.

It's not just taste that has hampered consumer acceptance; the herb's been trapped in a regulatory limbo. Since the '70s, a trickle of animal studies has suggested that stevia might cause potentially cancerous mutations or reproductive problems. Though the studies' methodologies were criticized and stevia had a good safety record in countries where it was widely used at the time, such as Japan, regulators imposed an import ban in 1991.

The stevia industry howled, charging that artificial-sweetener makers just wanted to clear the market of competition. In a letter to the FDA commissioner, then Rep. Jon Kyl of Arizona called the FDA action against stevia "a restraint of trade to benefit the artificial-sweetener industry." FDA spokesperson Michael Herndon maintains that at that time, trade complaints were completely unrelated to the agency's treatment of stevia.

In 1994, a new law that revamped the way foods are regulated put stevia in the odd position of being considered safe if marketed as a dietary supplement but a potential threat to health if used in foods or drinks. "It's a completely absurd and confusing situation for consumers," says James Turner, a partner at Swankin & Turner, a consumer rights law firm based in Washington, D.C. The intent behind the seeming paradox, according to the FDA, is to make sure stevia is proven safe with rigorous research before endorsing its widespread consumption in food.

That's now been done, says Ann Tucker, a spokesperson for Cargill. In May, the company announced that a series of studies had affirmed Truvia's safety. "We did an absolutely thorough job of reviewing stevia's safety and found no problems," says Tucker. In June, Wisdom Natural Brands announced that two independent expert panels that reviewed the safety of SweetLeaf gave it a thumbs up.

There's a chance that regulators will balk, industry insiders say. Just last year, the FDA sent warning letters to the maker of Celestial Teas for using stevia in products that weren't clearly labeled as dietary supplements. NutraSweet, which has plans to launch its own stevia sweetener, will wait for an official endorsement from the FDA, says chief executive Craig Petray. A final decision is expected to come within the next six months. Meantime, says Geuns, the World Health Organization's Joint Expert Committee on Food Additives in June gave stevia its vote of confidence.

[emrahs]

Antwort auf Beitrag Nr.: 34.607.915 von hohes_C am 29.07.08 17:28:47

genial

[Apo71]

Moin,

Hammer, Hammer! Still und heimlich!

PepsiCo legt los

Pepsi to sell drinks with new no-calorie sweetener (Reuters)
Market News


The new sweetener, to be called PureVia, is made from a South American shrub called stevia. The sweetener is not yet approved in the United States, and Pepsi said it will launch first in Latin America, starting with Peru.

Pepsi's announcement comes just over a year after Coke said it was working with agribusiness giant Cargill Inc [CARG.UL] to develop a sweetener from stevia, which is approved as a food ingredient in a dozen countries, including China, Japan and Brazil.

Earlier this month, Cargill said it was beginning to roll out a tabletop version of that sweetener, under the name Truvia. A Cargill executive told Reuters earlier this month that Truvia will be used to sweeten drinks and foods -- such as yogurts, cereals and snack bars -- in early 2009.

Coke has remained tight-lipped about its plans for Truvia in beverages. Calls to Coke for comment were not immediately returned.

Pepsi said the new drink will come in pomegranate, strawberry-kiwi and orange-tangerine flavors.

(Reporting by Martinne Geller, editing by Gerald E. McCormick)

Gruß Apo

[Apo71]

Moin,

hier mal die letzte Zusammenfassung in Sachen Coke und Pepsi.
Ausführlicher schöner Artikel - 3 Wochen alt

SWEETNESS AND LIGHT WANTED
Coke and Pepsi cultivate stevia for a more natural drink
By Joe Guy Collier

The Atlanta Journal-Constitution

Sunday, August 17, 2008

Some experts call it the Holy Grail of the beverage industry —- an all-natural drink that has the sweetness of sugar but none of the calories.

Coca-Cola Co. and PepsiCo could be a step closer to reaching that milestone as they separately pursue new sweeteners based on the South American stevia plant. Pending Food and Drug Administration clearance, these stevia-based sweeteners could unleash the next generation of low- and no-calorie beverages, industry experts say.

Coke and Pepsi are keeping quiet about what drinks could get the new sweeteners. Coke would not comment about product plans, but the Atlanta-based beverage giant could have a soft drink with its stevia-based sweetener on the market by the end of the year, a person with knowledge of the situation said.

Pepsi, based in Purchase, N.Y., also declined to talk about U.S. product plans. It is launching this month in Peru a version of So Be Life, a flavored water, that uses its stevia-based sweetener.

Both clearly see promise in the new sweeteners. A natural, no-calorie sweetener that tastes good would be a major breakthrough, said Lou Imbrogno, senior vice president of Pepsi worldwide technical operations.

“Imagine making water and have that be fuel for your vehicle,” Imbrogno said. “It’s similar to where we could have a sweetener without calories that tastes sweet.”

A new stevia-based sweetener won’t replace existing sweeteners, but it could appeal to a growing part of the market, said Rhona Applebaum, Coke vice president and chief scientific and regulatory officer.

“We have a variety of sweeteners out there that we’ve used —- all safe sweeteners, all with various functionalities,” Applebaum said. “But more and more we’re seeing that consumers are looking for … a naturally sourced sweetener.”

Both Coke and Pepsi are struggling to increase sales volume in the United States. Carbonated soft drinks, still the companies’ core business, have suffered as consumers look for choices viewed as healthier.

Stevia-based sweeteners could give new life to the U.S. beverage industry, said John Sicher, editor and publisher of Beverage Digest.

Beverage-makers are getting better at formulating low-calorie drinks that taste good, Sicher said. But existing sweeteners are artificial, a turnoff for many customers, he said.

“If these new [stevia-based] sweeteners pass a high taste threshold, the companies could use them to try to excite consumers with a whole new round of innovation,” Sicher said.

PureVia, Truvia and FDA

Coke and Pepsi, working with food products partners, took steps earlier this year that could pave the way for stevia-based sweeteners in beverages.

Whole Earth Sweetener Co., Pepsi’s partner in its sweetener project, filed papers May 13 with the FDA for a stevia-based sweetener called PureVia. On May 20, Cargill, Coke’s partner, filed papers with the FDA for a stevia-based sweetener called Truvia.

In both cases, the ingredient is rebaudioside A, a purified form of stevia. Cargill and Whole Earth Sweetener are pushing for clearance through an FDA classification known as “generally recognized as safe.”

The term is reserved for ingredients that are widely regarded by experts as safe for their intended use.

Under this process, companies voluntarily send the FDA material backing up their claims that the ingredient is safe. The FDA does not have a timetable for processing “generally recognized as safe” notifications, but its goal is to respond to requests within 180 days. In the meantime, companies can use the ingredient.

Cargill has started selling Truvia as a tabletop sweetener. Whole Earth Sweetener will launch PureVia as a tabletop sweetener this fall. Coke and Pepsi say they will wait for a response from the FDA before putting the sweeteners in U.S. drinks.

But does it taste good?

Coke and Pepsi, working with their partners, have a good chance at getting clearance because the product is based on a well-known source, experts said. The stevia plant has been used for decades in South America and Asia.

Stevia can be used in the United States as a dietary supplement, but no one has completed the process to establish stevia as a safe food ingredient.

Until recently, the time and money required to pursue a stevia-based sweetener probably did not make sense, said Lyn O’Brien Nabors, president of the Calorie Control Council, an Atlanta-based nonprofit group for the low-calorie and reduced-fat food and beverage industry.

Consumer demand for natural products has grown, making stevia-based products more attractive, Nabors said. The trick is also making it taste good, she said.

Stevia is sweeter than sugar but known for its licorice aftertaste. Both Coke and Pepsi say using rebaudioside A, an extract from the plant, provides a cleaner taste.

“Taste, as we say, is king,” Nabors said. “If the product doesn’t taste good, they’re not going to buy it again.”

The stevia sweeteners follow a long list of attempts at replacing sugar with no-calorie alternatives. (Beverage companies, by the way, started using high-fructose corn syrup instead of sugar in the 1980s, but it matches sugar closely in taste and calories).

The leading artificial sweeteners —- saccharin, aspartame, sucralose and Ace-K —- have failed to fully replicate sugar’s qualities, said Connie Crawley, a registered dietitian and nutrition and health specialist with the University of Georgia cooperative extension.

“People have been trying it for years and have never been totally successful,” Crawley said. “I’d have to taste it to believe it.”

Convincing consumers

Coke and Pepsi acknowledge the hurdles ahead. A beverage company has to be careful about introducing new ingredients, said Applebaum, Coke’s chief scientific and regulatory officer.

The measured sweetness of an ingredient does not necessarily mean it can be substituted in a beverage and produce the same taste, she said.

“In no way, shape or form do you want to change the taste characteristics of a product, unless it’s going to be so improved that it meets the expectations of the consumer,” Applebaum said. “The consumer is very savvy. The tongue is better than any analytical instrument out there.”

Applebaum declined to say which beverages could get the new sweetener or when they could be introduced. If cleared by the FDA, Truvia will become one of several options considered by Coke, she said.

“The potential of putting your eggs in just one basket is not necessarily the way Coca-Cola does innovation,” Applebaum said.

Pepsi also takes a cautious approach with putting a new sweetener in existing beverages, said Imbrogno, head of Pepsi’s technical operations.

Imbrogno declined to say what beverages could get PureVia.

If PureVia is cleared, Pepsi and Whole Earth Sweetener will have to spend time building consumer awareness of the product, Imbrogno said. It may not be immediately embraced, he said.

“I think it’s just the beginning,” Imbrogno said. “Two years from now, we’ll be writing a different chapter on this in terms of its size and scope.”

Beverage Digest’s Sicher, though, said his sources tell him that the new sweeteners work well in both carbonated and noncarbonated soft drinks. Coke and Pepsi are both prepared for rollouts, he said.

“It’s my view that if and when the FDA issues its no-opposition letter on these applications, we could see new products on the market within days if not within hours,” Sicher said.

DIET SOFT DRINK SWEETENERS

Coca-Cola Co. and PepsiCo are both working on sweeteners based on the South American stevia plant that they say could be used in all-natural, low-calorie drinks. The companies currently use several artificial sweeteners in their diet drinks, often combining two or more to get the desired taste.

NATURE’S NO-CALORIE SWEETENER?

The stevia plant has been used for decades as a sweetener in parts of South America and Asia. It’s sweeter than sugar but has a licorice aftertaste.

Coke and Pepsi both hope to use an extract of the stevia plant called rebaudioside A, which is supposed to provide a cleaner, more consistent taste.

The companies, working with food product partners, have filed papers with the FDA asking for rebaudioside A to be classified as an ingredient that’s “generally recognized as safe” by food experts.


Gruß Apo

[Apo71]

Moin,

aus foodnavigator

Stevia approvals overseas renew GRAS hopesBy Sarah Hills

22-Oct-2008 - Two producers of stevia said they have taken heart that the natural sweetener will achieve GRAS status in the US after its recent approval for use in foods and beverages in Australia and New Zealand.

PureCircle which recently signed agreements with Pepsico and Whole Earth Sweetener Company to supply high purity Reb-A under the PureVia brand, said that the move could help open up the US market.

Commenting on the decision by the Australian food authority FSANZ, which also covers New Zealand, Magomet Malsagov, chief executive of PureCircle said: "This is great news and reinforces our belief that we will soon see similar approvals in the United States, the world's largest market, and in Europe, where Switzerland has already taken the lead in giving the go-ahead for PureVia Reb-A to be used in mainstream F&B (food and beverage) production.

"Consumers are demanding a natural and healthy solution to the global obesity epidemic and other health issues resulting from high sugar usage.

“As an all-natural and calorie-free product, PureVia Reb-A is seen as providing that solution."

Stevia is permitted for sale in the US as a dietary supplement on the basis of its low glycemic index but is yet to have FDA (Food and Drug Administration) GRAS status for use in food and beverages.


Meanwhile, Sunwin International Neutraceuticals, which produces zero calorie stevia in China, also applauded the FSANZ decision.

President and Chairman Laiwang Zhang, commented: “We are pleased to see this market expansion opportunity and yet another major confirmation of stevia's safety for countries presently considering full approval of stevia as a sweetener.

“We are hopeful Australia's decision will add further support for the US FDA to acknowledge stevia to be Generally Recognized as Safe (GRAS) in the US in the very near future.

“GRAS status will permit stevia to be used in food and beverage products in the US, which we expect could triple stevia sales."

The US market for stevia is estimated to be worth about $60m, a figure analysts say could triple with FDA GRAS. Currently the biggest markets for stevia are Japan and Korea.

Pepsi and Coca-Cola are both active in bringing their own stevia brands to the market based on rebiana, or Reb-A, the sweetest, purest part of the stevia leaf, and reportedly about 200 times as sweet as sugar.


Coca-Cola has teamed up with Cargill to use its rebiana brand, called Truvia. Cargill is already selling Truvia online as a table-top sweetener but the beverage companies are yet to sell drinks with the sweetener in the US.


Cargill and Merisant have notified the FDA that rebiana should be GRAS. However, the US's largest supplier of stevia Wisdom Natural Brands has said that its stevia-based sweetener Sweet Leaf is self-affirmed GRAS, without FDA notification, and the ingredient will be available in soda or food products by the end of the year.

Gruß Apo

[Charleston]

Zerose erythritol receives EU recognition

Published date: 05 November 2008 | Forward article | Print article

Zerose erythritol is used in a wide range of low-calorie foods, including bakery items, dairy-based desserts and confectionery items
Cargill's Zerose erythritol has been officially recognised by the European Union as a zero-calorie sweetener.

The European Directive 2008/100/EC has established the energy conversion value of erythritol to be zero calories, thereby recognising the status of Zerose erythritol as the only polyol sweetener that contributes zero calories to final food formulations.

Cargill Sweetness EMEA Head of Marketing, Henry Hussell, said: "Now that Zerose erythritol is formally recognised as a zero-calorie sweetener, manufacturers in all 27 EU Member States have new opportunities to formulate good tasting food products, which taste authentic, first and foremost, but which may also now promise to be better for you through genuine calorie reduction."

Cargill's Zerose erythritol is derived in the same way that lactic acid bacteria convert milk into cheese or yogurt, employing a commonly found microorganism to ferment glucose or sugar into Zerose erythritol. After fermentation, erythritol is filtered, crystallised and dried to produce a highly pure and sweet-tasting powder.

Cargill has played a key role in pushing regulatory approval for erythritol, marshalling more than a decade of experience in its use and manufacture. Since the 1980s, Cargill has built an international database of manufacturing, food safety and application evidence to support the use of Zerose erythritol as a new non-caloric bulk sweetener and food ingredient.

Cargill will be showcasing Zerose erythritol through a number of prototypes in dairy and confectionery on stand H002 at Health ingredients Europe 2008, Paris-Nord Villepinte, 4-6 November 2008.

[Apo71]

Moin,

Dec 18, 2008 10:32 ET

Sunwin International Applauds US FDA Approval of Stevia
Food and Drug Administration Approves the Use of Zero-Calorie Sweeteners Made From the Natural Herb Stevia for Use in Food and Beverages



Sunwin International Neut., IncQUFU, CHINA--(Marketwire - December 18, 2008) - Sunwin International Neutraceuticals, Inc. (OTCBB: SUWN), one of the world's leading producers of all natural, zero-calorie Stevia in China, applauds the recent declaration by the United States Food and Drug Administration that Stevia is safe for use in food and beverages in the United States. Sunwin is already selling its Stevia products as a nutritional supplement in the United States to food producers and in more than 4,000 grocery stores under its brand OnlySweet™. Sunwin is confident the FDA approval will accelerate the company's bulk stevia extract business which represents a huge opportunity for the company.

The president of the company's US subsidiary, Jeff Reynolds, commented, "Sunwin is excited about its prospects now that the FDA has approved this highly regarded sweetener for use in the US. We are confident that our high grade stevia extracts meet the FDA standards, and we are taking the steps to affirm this. Sunwin believes it will be an aggressive supplier in this space, and we are committed to supplying stevia to large number of food and beverage companies around the world. Stevia is a safe and natural alternative to sugar as demonstrated by decades of use in major countries worldwide including Japan, where Stevia comprises approximately 40% of all sweetener sales, including sugar. Sunwin already supplies wholesale Stevia to a number of companies using it in food and beverage products, and we now aim to rapidly expand that list. The company will also immediately begin expansion of its OnlySweet distribution channel to make this important product available to more Americans. The US food and beverage industry represents a vast new market for Sunwin and we intend to rapidly explore opportunities for expansion into this area."

Sunwin's Stevia provides consumers the opportunity to choose an all natural sweetener product with almost no caloric impact. Stevia has long been recognized worldwide as a sweetener of choice for diabetics, those preferring natural products and those on low-calorie diets for weight loss or other health issues. The recent approvals were initiated through the efforts of Whole Earth Sweetener Company and PepsiCo for its product PureVia and the efforts of Cargill and Coca Cola for its Truvia product. Sunwin believes both products use levels of stevia extract similar to those in Sunwin's products available to food and beverage companies worldwide.

Sunwin is already selling its Stevia products as a nutritional supplement in the United States to food producers and in more than 4,000 grocery stores under its brand OnlySweet™. Sunwin is also the Stevia supplier to the initial Stevia sweetened soda product lines produced by Zevia out of Seattle, WA, recently recognized as the fastest growing product line in its category by AC Nielson Research.

Sunwin is the only major stevia producer to be vertically integrated, providing a significant cost advantage while ensuring the highest quality product for consumers. On the retail shelf, OnlySweet sells at a discount of 40% or more as compared to other Stevia products, while at the same time using a higher grade of stevia extract than most. The company is able to offer consumers this advantage by cutting out the middle-man mark ups required of those who buy Stevia in bulk and repackage it for consumer products.

Company Background:

Sunwin International Neutraceuticals, Inc. engages in the areas of essential traditional Chinese medicine, zero-calorie natural sweeteners (stevia), and veterinary medicines and feeds prepared from 100 percent organic herbal ingredients. As an industry leader in agricultural processing, Sunwin has built an integrated global firm with the sourcing and production capabilities to meet the needs of consumers throughout the world. Sunwin also makes such value-added products as specialty veterinary food ingredients and specialty feed ingredients. For more info about Sunwin, please visit http://www.sunwininternational.com

Gruß Apo

[Apo71]

Moin,

More companies move into stevia market

By Sarah Hills, 19-Dec-2008

A flurry of activity has followed the FDA no objection letters for the stevia-derived sweetener, Reb A, to be used in food and beverages as two companies announce self-affirmed GRAS.

Blue California said it has completed its GRAS (generally recognized as safe) self-affirmation for its Reb A 97 percent sweetener Good&Sweet.

And GLG Life Tech Corporation also announced that it has completed the necessary steps to declare self-affirmed GRAS for its Rebpure product which contains 97 percent pure Reb A stevia extract.

Their announcements came within hours of news that the Food and Drug Administration (FDA) said it had no objection to rebiana, (Reb A) at 95 percent purity or above, having GRAS status. Self affirmed GRAS does not require a response from the FDA.

The no objection was in response to notifications from Merisant Company and Cargill, which submitted evidence to show that the natural, zero calorie sweetener is safe for use in the food supply.

Blue California said it began the GRAS self-affirmation process in February and completed it on December 15.

Cecilia McCollum, Blue California’s executive vice president, said: “GRAS self affirmation by an Expert Panel is a legal process (if all the FDA requirements are met) in order to determine if a product is safe to use as a food ingredient.

“We have not decided yet if we are going to file a submission with the FDA or not.

“The stevia market in general and the Reb A market in particular is big enough to accommodate many suppliers of this ingredient.

“Our Good&sweet ingredient is no less than 97 percent and we produce a 99 percent purity as well.”

She added that the company sources the stevia leaf, produces stevia extract, then isolates and purifies the sweet compound Reb A.

Meanwhile GLG said that a notification would be filed with the FDA, following its GRAS self-affirmation.

The company said that key to its self-affirmation was that the molecular structure of Rebpure has been “proven to match the molecular structure of rebiana”, which the FDA decision related to.

During the process, GLG said it worked closely with ChromaDex, which develops analytical standards for ingredients, to perform a characterization study on GLG's Rebpure.

Cargill recently entered into an agreement with ChromaDex to ensure quality and consistency of individual sweet components of stevia.

Exploring the stevia market

Another company, Sunwin International Neutraceuticals, which produces stevia in China, also entered the ring. Its stevia brand OnlySweet is already sold as a nutritional supplement in US.

Sunwin spokesman, Jeff Reynolds, said: "We are confident that our high grade stevia extracts meet the FDA standards, and we are taking the steps to affirm this.

“The US food and beverage industry represents a vast new market for Sunwin and we intend to rapidly explore opportunities for expansion into this area."
Meanwhile the Malaysian company PureCircle, said its Reb A was central to Merisant and Cargill’s submissions to the FDA.


Peter Milsted, PureCircle sales and marketing director, told FoodNavigator: “It is essential for the development of this industry that all Reb A manufacturers have to comply with the FDAs' requirements. The only thing of importance is that manufacturers who claim to be able to manufacture to FDA specifications, actually can."

Gruß Apo

[Apo71]

Moin,

nicht schlecht Herr Specht - die Sprite Green ist da!

http://www.thecoca-colacompany.com/presscenter/newproducts_s…

Gruß Apo

[Whirlwind2]

Antwort auf Beitrag Nr.: 36.245.493 von Apo71 am 20.12.08 22:04:47

Es geht doch weiter mit der Entwicklung und Sunwin wird seinen Teil vom Kuchen bekommen, garantiert.

[Apo71]

Moin,

Stevia gets FDA-approval, looks to dominate sweetener market in 2009
December 29, 5:23 PM
by Jimmy Moore, Low-Carb Lifestyle Examiner

The FDA relents staunch opposition to steviaThe U.S. Food & Drug Administration (FDA) wields plenty of power about what we can and cannot eat by issuing declarations towards food products that determine whether they are “generally recognized as safe” (GRAS). Some of the most popular sugar substitutes on the market today, including Splenda, Nutrasweet, Sweet ‘N Low, and others have long held this coveted distinction of being “safe” for consumption (although many questions still remain about some of those FDA-approved GRAS sweeteners). But one all-natural, plant-based sweetener has been ignored and relegated to the supplement aisle at health food stores for many years–stevia.

Stevia has been the unwanted stepchild of the sweeteners because it is the only one that is not chemically-based. With more and more people looking to remove chemicals from their diet and focus on natural foods, stevia makes sense. But the stubbornness of the FDA (no doubt influenced heavily by the artificial sweetener companies that don’t want the competition) has presented that from happening–UNTIL NOW!

You’ll recall in May 2007 I blogged about food giant Cargill Foods along with The Coca-Cola Company putting stevia on the fast track for FDA-approval by petitioning them to give consideration to a brand new sweetener. I was privileged to be one of the first people to try this stevia-based sugar alternative in New York City during the summer at a special introductory party for Truvia. I was VERY impressed with the taste of Truvia at the time noting that it was a nice blend of the powerful sweetening ability of stevia complemented by another all-natural, zero-calorie sugar replacement called erythritol.

Truvia hit supermarket shelves in October 2008 alongside the other popular sweeteners. It should come as no surprise that many other companies are getting on the stevia bandwagon and creating their own versions as well, including PureVia and Nuva, for example. And with the FDA putting their stamp of acceptance on these and other stevia products, I can see this becoming one of the biggest food trends especially in the diet industry in 2009.

Cargill received a letter from the FDA earlier this month stating that the agency has no objection to the conclusion of an independent expert panel which reviewed research that rebiana, the main part of the stevia plant used Truvia, is generally recognized as safe (GRAS) for use as a general purpose sweetener. The FDA letter affirms and supports rebiana’s safety and the data used to make that determination. A Cargill spokesman was thrilled with this decision after five long years of development and petitioning to the FDA.

“The FDA brought the appropriate rigor to the process and we are extremely pleased with the news,” the Cargill representative said in a release.

Additionally, the makers of Purvia at the Chicago, IL-based Merisant Company also received a letter from the FDA giving them permission to sell their product to consumers. Merisant CEO Paul Block believes this acceptance of stevia will radically revolutionize the sweetener industry.

“This is a huge day for us, and we have the champagne out,” he said. “This is an enormous innovation for us and a quantum leap for the industry. This is a big part of our future.”


The new stevia-based products coming to stores in 2009

You probably have already seen Truvia on store shelves and I’m sure grocers and chain stores like Wal-Mart are already clearing shelf space for all the new stevia products to come. Purevia is set to be in stores nationwide by the end of March 2009. Purevia will be introduced as a sweetener in the products Sobe Lifewater and Trop 50, Tropicana’s new light orange juice product. Meanwhile, Truvia has been added to a brand new version of Sprite called Sprite Green available this month as well as new flavors of the Odwalla juice drink.

What do you think about this FDA-approval of stevia for the first time ever? Are you concerned about this move or do you think it will open up more opportunities to have natural sugar alternatives sold more widespread? Tell us what you think about in the comments section below.

Gruß Apo

PS
Skinny Nutritionals wird Anfang 2009 auch mit Stevia-Drinks beginnen
siehe
http://www.bevnet.com/news/2008/12-22-2008-Skinny_stevia_lin…

[fritz64]

Antwort auf Beitrag Nr.: 36.284.988 von Apo71 am 31.12.08 00:18:40

Danke Dir für den Beitrag und für Deine Bemühungen um Informationen zu sunwin und stevia.
Möge sunwin ein gutes Börsenjahr zu unser aller Wohl bevorstehen.
Ich werde mein Anlegerverhalten total umstellen. Die Erfahrungen dieses Jahres zeigten mir, dass es wenig Sinn hat, ständig zu traden. Ich werde meine guten Sunwin-Stücke das ganze Jahr über liegenlassen und Anfang 2010 weitersehen...
Viel Glück!