Local.com Corp.(LOCM) - 500 Beiträge pro Seite

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Profile:Local.com Corp. provides paid-search advertising services to businesses on the Internet. Its services enable businesses to advertise their products and services with sponsored listings to search requests by Internet users. The company’s sponsored listings are derived from its advertiser network, which includes direct advertisers, as well as various indirect advertisers from other paid-search and Internet yellow pages companies. The company supplies these aggregated sponsored listings to its distribution network, which is a network of Web sites and search engines that integrate its search results into their Web sites, in response to targeted keyword searches performed by Internet users on those Web sites. The company also offers LocalConnect, a search and advertising platform that offers local advertiser sponsored listings on the directory’s or publishers’ Web site. It offers its services to directory assistance and Internet yellow pages companies in the United States and Europe. The company was founded in 1999 as eWorld Commerce Corporation and changed its name to eLiberation.com Corporation in August 1999, then to Interchange Corporation in 2003. The company further changed its name to Local.com Corp. in November 2006. The company is headquartered in Irvine, California

http://corporate.local.com/

http://www.local.com/

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Purchase 2006-11-30 2006-12-04
12:37:03 LOCAL.COM LOCM Clarke Heath B CEO and Chairman
Director
10% owner 2,000 $3.959 $7,919 1,014,428 Direct
Purchase 2006-11-30 2006-12-04
12:31:29 LOCAL.COM LOCM Crair Stanley B President and COO 500 $3.94 $1,970 3,000 Direct

[panik]

Local.com(TM) Launches Local Holiday Shopping Guide in Time for Season of Gift-Giving
Wednesday December 6, 3:30 pm ET


Local.com and Leading Retailers to Make Online Shopping Easier This Holiday Season


IRVINE, CA--(MARKET WIRE)--Dec 6, 2006 -- Local.com (NASDAQ:LOCM - News), a leading local search engine, has debuted a new online gift guide to make it easier for consumers to shop for holiday gifts through Local.com.
Online shoppers can access leading retailers through Local.com's Holiday Shopping Guide at www.local.com/shopping.aspx. Local.com provides information from premier retailers like Target, Toys-R-Us, Macy's, Buy.com, Avon, Overstock.com, The Gap, The Sharper Image and many others. With deep discounts and free shipping offers, Local.com's shopping site is designed to provide consumers with seasonal online shopping opportunities even after the winter holiday season is over.


Shoppers can use the Holiday Shopping Guide site to search for gifts by store or through categories like toys and games, jewelry and watches, malls and outlet stores, computers and electronics, clothing and apparel, books, movies, music, flowers, and even foods.

"Each new holiday season sees increasing numbers of consumers turning to the Web for their holiday shopping," said Jennifer Black, vice president of marketing, Local.com. "With the holiday shopping season in full swing, our new shopping guide can serve as an ideal location for consumers to find exactly what they need, quickly and easily, while taking advantage of many special discounts. We now have the ability to provide a customized online shopping experience for seasonal shopping. The guide will be expanded in time for Valentine's Day, Mother's Day, Father's Day, graduations and more."

Local.com continues to add new retailers and online shopping affiliates to this new program. To join, retailers should contact Local.com by phone at 949-784-0800 or by email at [e-mail].

Consumers use Local.com to find highly relevant local businesses, products, services, classified ads, and even local jobs. Listings delivered provide highly relevant search results.

About Local.com

Local.com (NASDAQ:LOCM - News) is a Top 100 web site according to comScore. Local.com attracts approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNA® and local web indexing technologies, Local.com provides users with targeted, relevant local search results. These results include special offers from local businesses, reviews from other users, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.



Contact:
CONTACTS:
Dan Chmielewski
Madison Alexander PR
714-832-8716
M: 949-231-2965
Email Contact

Paula Brici
Madison Alexander PR
949-677-6527
Email Contact

Investor Relations Contact:
John Baldissera
BPC Financial Marketing
800-368-1217



--------------------------------------------------------------------------------
Source: Local.com

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http://www.entrepreneur.com/marketing/marketingcolumnistkimt…

10 Marketing Trends to Watch in 2007

Kim T. Gordon: Marketing
10 Marketing Trends to Watch in 2007
An inside look at the latest marketing trends that’ll help you boost your business in the coming year
By Kim T. Gordon
November 10, 2006

Throughout 2006, I've been watching and interpreting the marketing stats and studies that impact small businesses to give you tips on staying one step ahead. Now, with 2007 fast approaching, let's look at a roundup of the hottest trends, from changes taking place among consumer audiences through what to watch for in traditional and online marketing. Here's the info you need on the most important trends and how to make the most of them to increase sales and grow your business in the New Year.

Consumer Trends

1. College Grads
If you're searching for the most effective way to reach this desirable prospect group, move your marketing dollars into online media. The internet is now the primary source of media and entertainment among college grads, whose top planned purchases upon graduation are professional clothing, travel/airline tickets, health insurance and furniture according to the “Y2M: eGrad College Graduate Survey”. Nearly 80 percent of respondents are online purchasers, making them ideal candidates for your online campaign.

2. Affluent Working Women
The big news is that this group is increasing in size, and the best way to reach them may be online. According to The Media Audit, affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the internet during an average month. About half are now considered heavy users of the internet, while heavy use of radio, television, newspapers and direct mail has all declined within this group. To increase sales from this expanding audience, alter your media spending to place greater emphasis online.

3. Asian Population Growth
The southern region of the U.S. boasts the fastest Asian population growth rate (31 percent), followed by the Midwest (24 percent), the Northeast (23 percent) and the West (19 percent), according to an analysis of Census Bureau data in the “American Community Survey” by Kang & Lee Advertising. Asians represent a prospect group with higher than average household incomes and education levels. Can you offer a product or service that will appeal to this growing market?

4. Word-Of-Mouth
Want to build buzz? Lucid Marketing's study, "U.S. Adults: Word of Mouth Communications," found that women were more likely than men to share a positive experience with a business or recommend an enjoyable product; full-time employees made substantially more daily contacts than those not in the workforce; and people with household earnings of more than $100,000 were more likely to make recommendations than those earning less. So buzz marketers should direct efforts to these three "chatty" groups.

Trends in Traditional Media

5. Yellow Pages
According to a study from the Kelsey group, marketers targeting younger demographics should transition away from print. Only 28 percent of teens said they would turn to print Yellow Pages first to find a local business, product, or service, while 47 percent said their first choice would be search engines. And just 44 percent of respondents between the ages and 18 and 34 favored print Yellow Pages.

6. Simultaneous Media Usage
There's no longer such a thing as a captive media audience--consumers are frequently participating in more than one form of media at any one time. Seventy percent of web users, for instance, watch TV occasionally to regularly while online, according to BIGresearch’s “Simultaneous Media Survey.” It also found that nearly 65 percent watch TV while they read, and 51 percent of radio listeners read the newspaper while listening. The rise in multitasking among consumers mandates an integrated media approach and an increased emphasis on advertising within the most relevant and engaging content.

7. Newspapers
This past year, many of the websites of major newspapers have become the number-one portals in their geographic markets and are drawing a larger, younger and more affluent readership. The audience that reads a newspaper’s website but not its print version accounts for 2 to 15 percent of the Integrated Newspaper Audience, according to Scarborough Research, and that represents hundreds of thousands of readers for many newspapers in larger markets. They’re successfully attracting 18-to-34-year-olds to their sites, and the online readers are more upscale, which can make them a more desirable audience. If you're an advertiser in the "print" newspaper, you can negotiate for a combo rate to run online as well to reach these additional readers. And if advertising in the print newspaper is too expensive for your business, you may find more affordable rates online by drilling down past the main pages to place ads on content-rich, but less frequently visited web pages.

Hot Online Trends

8. Web Conferencing
As business travel becomes increasingly challenging due to increased security, advance check-in times and transportation delays, online workshops and meetings that require no travel are coming to the forefront. It’s more desirable than ever to demo your new product to a group or make a sales presentation without anyone ever leaving home. Participants can watch your presentation on their computer monitors and hear you live on their computer speakers or by phone. In fact, I'm now transitioning to this technology to deliver webinars, and you can, too.

9. Online Research
Whether you sell exclusively online or primarily through a brick-and-mortar site, online search will have a profound impact on your sales in 2007. When asked how often they researched products online before buying them in person or in a store, 87 percent of nearly 7,500 respondents to a BIGresearch “Consumer Intentions and Actions Survey” said they did so occasionally to regularly. And a comScore research study showed that 63 percent of searchers completed a purchase in offline retail stores following their search activity. So no matter whether you sell online, off-line or both, you need a great website with deep, persuasive content that keeps your prospects and customers shopping on your site or sends them to your store.

10. Local Search
Want to know where to invest your online marketing dollars in 2007? Aim for higher rankings in the top search engines. Sixty-two percent of searchers click on a link within the first page of results, according to a report from iProspect and Jupiter Research. To win higher rankings in natural search results, you can optimize your site by sprinkling the keyword phrases your best prospects will be searching for throughout all the pages of your site, in your page descriptions and in metatags. You should also secure links to your site from other high-ranking websites. But to guarantee you'll turn up in the top search results, invest in a paid search campaign. Local search campaigns are often the most affordable and will bring traffic from your immediate market area in the New Year.

Kim T. Gordon is the "Marketing" coach at Entrepreneur.com and a multifaceted marketing expert, speaker, author and media spokesperson. Over the past 26 years, she's helped millions of small-business owners increase their success through her company,National Marketing Federation Inc.Her latest book,Maximum Marketing, Minimum Dollars, is now available.

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Borrell: Local Search Spending To Double
by Mark Walsh, Thursday, Sep 7, 2006 6:00 AM ET
LOCAL ONLINE ADVERTISING WILL ENJOY another year of strong growth in 2007, increasing by 32 percent to $7.7 billion, according to a new report by research firm Borrell Associates Inc.


Paid local search is expected to remain the fastest-growing ad category, nearly doubling to $1.8 billion and accounting for almost a quarter of local online ad spending. Local e-mail will climb by 54 percent to $233 million, while local banners and listings will increase 18.4 percent to $5.6 billion.

By 2010, local search and e-mail are forecast to comprise half the local online ad market. But the report predicts an overall flattening or decline in local online ads in four years as the category approaches $10 billion.

"Things can't go on this well forever," said Borrell Associates President Gordon Borrell. "We've had double-digit growth for the last eight years, so it has to slow down at some point."

For now, the growth in local Web advertising is spurring more hiring. The study estimates a 37 percent increase in online-only salespeople this year and expects the hiring boom to continue into next year. Already, the largest local sites now have three to four dozen online reps.

Real estate and automotive are easily the top local ad categories, making up one-third of all local online advertising. Real estate ads in particular have surged to 22 percent of the market, partly as a response to the slowdown in home sales during the last year. Ads increase and run for longer periods as home sales stagnate.

The Web sites of daily newspapers are benefiting from local ad gains. The largest sites in about one-third of the local markets--all newspaper-owned--are grossing more ad revenue than the highest-grossing radio station in those markets, according to the study. Borrell projects that online operations will make up more than 6 percent of newspaper company revenues in 2007.

Newspapers and TV stations are also driving the growth of online video ads at the local level. Although too small to be measured accurately, Web video ads are expected to become a trackable category next year as they surpass more than $100 million. "Now that newspapers have determined that the Internet is not a threat, they're going to be out there driving a lot of those video ad sales," said Borrell.

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Local.com Being Positioned for 2007 Growth
Posted By Local.com On 11/02/2006

IRVINE, CA, November 2, 2006 — IRVINE, Calif., Nov. 2, 2006 – Local.com (NASDAQ: LOCM), a leader in local search, today announced a new and improved version of the company’s popular local search engine. In addition, the company has completed its name change to Local.com Corporation and launched a new corporate site at http://corporate.local.com/.

The company’s ticker symbol has changed to LOCM effective today, November 2, 2006. NASDAQ: INCX inquiries will be directed to NASDAQ: LOCM.

The new company name and the improvements to the search engine are designed to make the Local.com brand synonymous with local search. According to comScore, 25 percent of all Internet searches are local in nature and “local search is poised to become the next killer application for the Web,” with local search usage increasing each month. comScore reports that local searches by U.S. Internet users has virtually doubled this year. Local searches include everything from finding directions to finding products and services.

“Making the right choices with our premium local search brand is important to build trust with our users, advertisers and partners,” said Heath Clarke, chairman and CEO, Local.com. “We are building Local.com into the industry’s leading local search brand by integrating the freshest and most relevant local content onto the site.”

Local.com uses proprietary algorithms paired with web crawlers to constantly update information on its site. Local.com lists over 16 million businesses nationwide and, according to search technology research firm TeleMapics, Local.com delivers the industry’s most relevant search results to users.

Some of the new elements of Local.com include:

-Keyword DNA™ 2.0 –a proprietary technology developed to improve the relevance of local search results.

-People Search – an ability to search for people by name, address, phone number and reverse phone numbers.

-LocalPromote – a tool for businesses to create a comprehensive profile describing their products and services. This profile is distributed by Local.com to over 20 local search sites and mainstream online directories.

-LocalConnect – a private label local search engine available to regional media (e.g. newspapers) and other local sites.

Local.com continues to test new products that local businesses can buy and is seeking new avenues to accelerate the site’s advertiser base.

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http://blogs.zdnet.com/ITFacts/?p=11911
October 21st, 2006
Local search shares: Google - 29.8%, Yahoo! - 29.2%, Microsoft - 12.3%
Posted by ZDNet Research @ 2:30 pm

Categories: Search engines
63% of US Internet users (or approximately 109 mln people) performed a local search online in July 2006, a 43% increase versus July of 2005. Google sites (30%) and Yahoo! sites (29%) garnered the largest share of local searches in July. Microsoft sites captured 12% of local searches, followed by the Time Warner Network with 7%.
Local search market in July 2006
Google Sites 29.8%
Yahoo! Sites 29.2%
Microsoft Sites 12.3%
Time Warner 7.1%
Verizon 6.6%
YellowPages.com 3.9%
Ask Network 2.7%
Local.com 1.9%
InfoSpace Network 1.9%
DexOnline.com 1.4%
All Other 3.2%
Source: comScore


41% of those conducting a local search were searching for something in their home area, as opposed to searching for information on businesses in locales that they intended to visit. Additionally, among those searching in their home area, 59% indicated they were searching for a restaurant or something entertainment-related, such as a theater, theme park or an attraction for sightseeing. Another 52% said they were searching specifically for a business phone number or address. 41% were looking for information on a local service in their home area, including car rental office, dry cleaner or lawyer. In Q2 2006, 47% of local searchers visited a local merchant as a result of their search behavior, while 41% made contact offline. 37% made contact online as a result of conducting a local area search.

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http://www.seroundtable.com/archives/006865.html

December 5, 2006
Local Search Marketing Tactics
Mobile & Vertical Track

Local Search Marketing Tactics

This session looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods.

Moderator:
Greg Sterling, Founding Principal, Sterling Market Intelligence
Speakers:
Stacy Williams, Managing Partner, Prominent Placement, Inc.
Patricia Hursh, President, SmartSearch Marketing
Justin Sanger, President, LocalLaunch!

GS = Greg Sterling
SW = Stacy Williams
PH = Patricia Hursh
JS = Justin Sanger
GS starts.

High expectations and mixed reviews so far on local search. Very hyped. Important, complicated fo rmany reasons. SEMPO data. Largest group found it okay, varying degrees of interest. some unimpressed. Marketing Sherpa did study and have similar data. Some found it successful. Some say it works for some and not for others. Not enough traffic volume. Highest interest is local search by marketing agencies, above social search. comScore data shows market share shows Google is tops, Yahoo next, the others fill it out.

Nielsen-WebVisible consumer survey from 8/2006 on local search, attitudes. yellow pages search. 51% used a general service term to search, 49 percent used gen and regional term, 23 perc. use biz name and 19 perc. specific term to search with. These are how people use local searah to find things.

SW:

Local search space is highly fragmented. Yellow pages, big search engines, review site, local only yellow pages, business data providers. Some are editorial free and others are ad paid supportive. If you are new, start with free ones. Big engines. Google, for ex. there are main results and local results. Less than 1 percent use main search engines for local searches. Optimize site using geo-targted search terms (like "Atlanta message school") Add physcial address in the footer, in text. (hint - great for usability too!) Submit business profile directly to search engines. There are many fields, so compile it in advance.

Gather this stuff: Basic biz info, desc. of varying lengths like 100 words up to 1000 words. include search terms but don't overdue it. Have ideas for different categories, you won't know options until you see their form. Choose up to 5 in advance. Year established, operating hours, payment methods accepted, (see her website for the full list). Super Pages by Yellow Pages you need a billing address that matches. This is a security measure. Most of these sites have a human review. Review times vary. Google Maps, Yahoo! Local, MSN through localeze.

Local engines - Local.com and TrueLocal. Two best ones. Free and fee paid. Internet Yellow Pages. SuperPages is the "Granddaddy" because they are partnered with everybody. Dex. is another one. www.daplus.us for bus data search. (Directory assistance plus). They can be complicated. You can change your listing, etc. acxiom.com is another one. Localeze is MSN's. Review sites inc. InsiderPages. (She listed a lot of sites. I'll need to follow up with an article. I'm recording this session.)

Pros of local search: Be found by local prospects. Ensure online data is accurate and complete, Build links to your site. Dominate SERPS. Directory listings help you dominate search. Nov27 - Dec 1 at SearchEngineGuide is a series of articles she wrote that also covers this topic.

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http://www.antandsons.com/2006/12/investment-alternative-mam…

December 18, 2006
Mamma.com Investment Alternative: Local.com
With the craze over video search lately, thanks to Mamma.com's (NASDAQ: MAMA) launch of its video search engine, the local search market has not received any attention. One overlooked name in the area is Local.com Corp. (NASDAQ: LOCM). Local.com is a leading local search engine that attracts over 10 million visitors each month seeking information on local businesses, products, services and people. Evidence of the size of the local search market can be found in the latest comScore Networks report, which states that 63% of U.S. Internet users, or about 109 million people, look for products and services near their homes or a locale they planned to visit. Furthermore, the local paid-search market is expected to grow rapidly from about $1 billion this year, to $1.7 billion in 2007, according to Borrell Associates "2006 Local Search Advertising" report. Though the company still bleeds red, revenue for the latest quarter was $4.1 million, representing growth of 20% over the second quarter of 2006. Also, monetization of the site improved significantly, with quarterly revenue per thousand page views increasing 70% to $25.67, up from $15.13 in the second quarter. With local search market growth expected to continue, the rising tide should also benefit Local.com. The stock is trading up 5.37% to $3.73.

[scopus]

beste Suchergebnis bei Local.com!!! vor Google und Yahoo!!!

Local.com rated "most relevant results" by TeleMapics. Read the whitepaper now.

http://www.telemapics.com/wpapers/Telemapics%20Local%20Searc…

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sieht gut aus

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Local.com(TM) Adds 20 Million Local Classifieds Listings
Tuesday January 9, 8:41 am ET


Local.com and Oodle Team for Local Classifieds


IRVINE, CA and SAN MATEO, CA--(MARKET WIRE)--Jan 9, 2007 -- Local.com (NASDAQ:LOCM - News), a leading local search engine, has teamed with Oodle, the search engine for classifieds, to provide millions of local real estate, rentals, automotive, services, merchandise, pets and tickets classifieds listings for Local.com users.

The new service is available on Local.com immediately via the "Classifieds" navigation link. Consumers can also search by zip code or price.

"With Oodle's search functionality and email alerts, consumers can quickly find great deals in local classifieds," said Craig Donato, CEO of Oodle. "We're pleased to be integrating our market-leading capabilities into Local.com."

Local.com is committed to being the leader in providing local information. Classifieds is the latest content inclusion for Local.com, which recently added jobs as well as seasonal holiday shopping specials.

"Local.com continues to provide our users with the best local content," said Vickie Young, vice president of product management, Local.com. "We're pleased to partner with Oodle to provide millions of local classifieds listings to Local.com users."

About Local.com

Local.com (NASDAQ:LOCM - News), ranked #77 most-visited web site (comScore, December 2006), attracts approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNA(TM) and local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.

About Oodle, Inc.

Oodle is the leading search engine for local classifieds. Oodle helps consumers find great deals in every major classifieds category: cars, real estate, apartments, jobs, merchandise, pets and tickets. Launched in April of 2005, Oodle (http://www.oodle.com) provides the largest and freshest index of local and national classifieds with more than 20 million active listings from more than 75,000 sources in the US and the UK. Oodle sends classifieds publishers and their advertisers millions of qualified leads every month. The company also powers the Oodle Network, a collection of websites that incorporate Oodle's market leading search capabilities. To be included in the Oodle index or learn more about the Oodle Partner Network and the Oodle API, please contact [e-mail].



Contact:
CONTACTS:
Dan Chmielewski
Madison Alexander PR
714-832-8716
M: 949-231-2965
Email Contact

Paula Brici
Madison Alexander PR
949-677-6527
Email Contact

Investor Relations Contact:
John Baldissera
BPC Financial Marketing
800-368-1217



--------------------------------------------------------------------------------
Source: Local.com

[scopus]

Local.com Enters Into a Letter of Intent to Acquire soUno Directional Media Solutions, Adds Over 13,000 Proprietary Local Advertisers
Tuesday January 23, 1:36 pm ET


IRVINE, CA and TULSA, OK--(MARKET WIRE)--Jan 23, 2007 -- Local.com Corporation (NASDAQ:LOCM - News) today announced that it has entered into a letter of intent to acquire soUno Directional Media Solutions, LLC, a provider of online yellow pages advertising to small businesses, for $2.25 million in cash plus $6.75 million in Local.com common stock (valued based on the 20-day trailing average up to January 19, 2007). In addition, certain soUno employees are eligible to earn up to $4.5 million in cash and common stock over the two-year period following the closing based upon the achievement of specific financial objectives.
soUno markets online yellow pages advertising to small businesses nationwide. soUno's 13,000 local advertisers each pay an average of approximately $300 per year for inclusion in search results on www.souno.com. soUno has local exchange carrier (LEC) billing capabilities in 50 states, giving advertisers the option of paying their online advertising fees with their phone bills. Based in Tulsa, Oklahoma, soUno has approximately 20 employees.

Local.com powers www.souno.com with its LocalConnect search platform, which provides both algorithmic search results as well as a local ad serving platform that soUno utilizes for advertiser account management purposes.

Following the transaction:



-- soUno will be incorporated into Local.com
-- Local.com will provide soUno advertisers with premium placement on
http://www.local.com
-- soUno will expand Local.com's direct marketing efforts in order to
continue growing the number of proprietary local advertisers
-- New ad products will be co-developed, engineered by Local.com, and
sold by soUno to small- and medium-sized businesses
-- Local.com will develop new search engine marketing campaigns in order
to complement soUno's marketing efforts

www.souno.com attracts approximately 150,000 unique monthly visitors. New and existing advertisers will be placed on www.local.com, which attracts around 10 million unique monthly visitors, providing an improved value proposition for soUno's advertisers. Local.com believes this will also improve the return on soUno's marketing efforts. The acquisition of soUno provides Local.com a sizeable entry into the sub-$500/year advertiser market.

"We have been impressed with soUno's growth during our partnership and feel we share a common vision in local search," said Heath Clarke, Local.com CEO. "There are considerable synergies we intend to leverage -- Local.com has great search traffic and leading technologies, and soUno has developed an efficient sales channel. We believe that working together enables us to grow our business even faster. We look forward to working closely with the soUno team on integrating our efforts to become the leader in local search."

"We are excited to become part of the Local.com team," said Lynn Mitchell, soUno CEO. "We believe this transaction provides us with the ability to build upon our respective strengths and capitalize on the enormous opportunity in the local search market. Local.com will allow us to deliver an even better product to existing soUno advertisers as well as to attract and retain new advertisers."

The acquisition is subject to the completion of due diligence, negotiation and execution of a definitive agreement, approval by Local.com shareholders, as well as customary closing conditions. Closing is expected to take place in April 2007. Additional information related to this transaction will be disclosed with the execution of the definitive agreement.

Financial Highlights

According to soUno, unaudited 2006 financial results indicate that soUno achieved approximately $2.8 million in revenue and was cash flow positive. soUno is expected to be accretive to Local.com earnings in 2007.

About Local.com

Local.com (NASDAQ:LOCM - News) is a Top 100 website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNA® and local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.

About soUno

soUno is a leading provider of local Internet-based yellow pages interconnecting consumers, merchants and national advertisers. soUno helps consumers quickly and easily find and compare local businesses offering specific products and services, while creating revenue opportunities for merchants. soUno is committed to delivering highly qualified, web generated leads to businesses of any size and providing services and technologies that utilize the Internet to facilitate commerce for those businesses. For more information, go to www.soUno.com.

Forward-Looking Statements

All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain, incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, expand our Advertiser and Distribution Networks, expand internationally, integrate and effectively utilize our acquisitions' technologies, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.



Contact:


--------------------------------------------------------------------------------
Source: Local.com

[scopus]

Local.com(TM) Top Ten Traffic Gainer in December
Wednesday January 24, 9:13 am ET


IRVINE, CA--(MARKET WIRE)--Jan 24, 2007 -- Local.com (NASDAQ:LOCM - News), a leading local search engine, was ranked among the Top 10 Gaining Properties by percentage change in unique visitors for the month of December 2006, according to comScore's Media Metrix report, released January 16 www.comscore.com/press/release.asp?press=1177.
The comScore report cites holiday shopping as the dominant driver for the increased number of web surfers in December.

Local.com benefited from a large number of users who went online to search for merchandise to purchase at local retailers. comScore reports that local searches by U.S. Internet users have virtually doubled in 2006 and that 25 percent of all Internet searches are "local" in nature. Local searches include everything from finding store locations and getting driving directions to finding products and services.

Other Top 10 Gainers include Borders, OfficeMax, and BarnesandNoble.com.

Local.com consistently makes comScore's Top 100 list of most frequented websites. The December comScore Media Metrix report lists Local.com ahead of such brands as MTV, the New York Times, NBC, USA Today, and Fox News.

"We're pleased with our growth in December," said Jennifer Black, VP Marketing, Local.com. "We continue to refine our online marketing, as well as integrate new content in order to drive organic traffic to the site."

The study was conducted by comScore Networks, Reston, Va., a global leader in measuring the digital age which researches Internet browsing and transaction behavior.

About Local.com

Local.com (NASDAQ:LOCM - News) is a Top 100 website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNA® and local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.



Contact:
CONTACTS:
Dan Chmielewski
Madison Alexander PR
714-832-8716
M: 949-231-2965
[e-mail]

Paula Brici
Madison Alexander PR
949-677-6527
[e-mail]

Investor Relations Contact:
John Baldissera
BPC Financial Marketing
800-368-1217



--------------------------------------------------------------------------------
Source: Local.com

[scopus]

[panik]

Form 8-K for LOCAL.COM


--------------------------------------------------------------------------------

26-Jan-2007

Other Events



Item 8.01 Other Events.
On January 26, 2007, Local.com Corporation (the "Registrant") entered into a Microsoft Office Live AdManager Search Engine Marketing Agreement with Microsoft Corporation ("Microsoft") whereby Microsoft will have access to the Registrant's Local.com website through the Microsoft Office Live service allowing advertisers to buy advertising on Local.com.

[panik]

http://www.ocregister.com/ocregister/money/columns/article_1…

Sunday, January 28, 2007
Neighborly fight with Google
JONATHAN LANSNER
Register columnist
[e-mail] Why would anybody – a corporate small fry, no less – take on Google, the technology giant that redefined searching the Internet?

I had to ask the folks at Local.com in Irvine.

"We are not trying to compete with Google as a verb," Local.com CEO Heath Clarke says. "But nobody can be everything to everybody."

Local.com's niche is exactly what the name suggests: the so-called "local search" business that connects consumers with local businesses by offering paid-for links that accompany an Internet user's online information hunting.

Basically, Local.com – through its own site or with its technology used by others – creates sales leads for businesses by tracking what Internet users are searching for. By certain industry counts, Clarke's shop is in the top five of this game.

After six years in the broad search game, Local.com in 2005 switched gears to focus on local search. This means luring information seekers by building a robust roster of neighborhood businesses.

Selling local-search advertising is a relatively small market, as far as current dollars are concerned. But it has potential – once you get over hurdles such as potential customers lacking Internet savvy.

Local.com hasn't made local searching profitable yet. But it does draw 10 million unique visitors a month, a wave of eyeballs that's a big opportunity.

"You don't have to be Google to be very successful," Clarke says.

GRINDING TEETH

Building a distinctive audience isn't easy.

Internet users gravitate toward online tools that efficiently produce the answers they need. That's why "google" is part of our lexicon for seeking news or information on the Internet.

Searching for a local merchant or service is often not as simple as, say, finding something of national clout – from travel services to online stores to automobile information.

Many smaller businesses are tricky to find on the Web, or have no Internet site at all. Thus, major search engines may not pick up that boutique, tiny restaurant, supplier of exotic goods or service specialist in your neighborhood.

Local.com boosts its catalog of business listings by partnering with established business directories or through proprietary research. That improves the shopper's chance of finding the hometown business they need.

Also, Local.com offers its database to other Web sites to draw extra traffic. Among three-dozen newspapers that have used this technology is The Orange County Register.

To make a buck, though, one must translate all those eyeballs into cash.

Shoppers' attempts to locate a business or service give Local.com or its competitors a shot at linking up this consumer with a business they may be seeking. Targeted advertisements are produced on the computer screen along with the results of the requested search.

The more precise the shopper's online search, the more valuable the targeted ad can be to a Web site like Local.com.

For example, businesses have recently been paying 31 cents each time an Internet surfer seeking "dentist" clicks on an ad that appears next to the search results. But if the search is truly local – such as "Irvine dentist" – the going cost for that targeted ad – if the user clicks on it – is $3.01.

Business owners may pay more for a locally defined search because such leads have historically had better odds of being converted into sales dollars.

Mike Dobson, an Internet consultant from TeleMapics in Laguna Hills, calls the local-search business "incredibly interesting" with upside promise. And he thinks that Local.com may have an edge: by his math, they deliver reliable results from their local searches.

He thinks a Local.com or the like may eventually capture a significant slice of Internet ad dollars spent by smaller business because, he says, "big companies miss things."

To date, though, Local.com's not getting rich off its traffic; the business will lose money in its first two years of life as a public company. Its stock, which was almost $32 after going public with an initial stock sale in October 2004, trades for under $5 today.

SELLING YOURSELF

Local.com had a gap in its lineup: The ability to directly sell advertising.

Clarke believed Local.com had to nurture its technology and build an audience before it sold on its own. So up until two months ago, Local.com's revenue came from partnerships with other Internet companies.

Just before 2006 ended, the Web site added a do-it-yourself ad purchase function for businesses seeking Internet searchers. Last Tuesday, Local.com acquired a sales staff: soUno from Tulsa., Okla., in a deal worth up to $13.5 million in cash and stock.

"We're buying know-how," Clarke says.

The deal gets Local.com the brains to aggressively pitch to less-than-giant businesses. How? Using low-tech tools. Like pitch letters sent to a postal mailbox. Or old-fashioned telemarketing.

And Friday, Local.com announced another sales option, a tie-in with a new product for small businesses from Microsoft. Entrepreneurs seeking to buy online advertising at the Microsoft Office Live site will be able to choose Local.com.

Wall Street's gut reaction was strongly positive, bumping Local.com shares up 47 percent to $4.62 Friday – the best price in three months.

Clarke says this is a chance "to put Local.com as a brand in front of the advertisers" and sees this deal with the technology giant as validation of "how far we've come."

Clarke thinks this niche is only scratching the potential, as just 500,000 local businesses across the nation use search-related marketing. He figures there's another 10 million potential U.S. customers out there.

"We saw the future was local," he says. "And we've seen this for some time."

Just pray that the big fish – Google, Yahoo etc. – don't figure it out first.

Or that if they don't, they buy you out. Like Google did with radio ad seller dMarc from Newport Beach or video posting pioneer YouTube.

Contact the writer: 949-459-3569 or [e-mail]

[panik]

soUno, LLC Acquires InternetYellowPages.com Domain Name
Thursday February 1, 8:00 am ET


TULSA, Okla.--(BUSINESS WIRE)--soUno, LLC, a leading Internet Yellow Pages provider, announced today that it has acquired the domain name www.InternetYellowPages.com. The company plans to relaunch soUno.com with a new look and feel under InternetYellowPages.com as an improved version of its already successful Internet Yellow Pages website.

soUno, LLC purchased the domain name InternetYellowPages.com from Ecommerce Gateway headquartered in Pakistan. Ecommerce Gateway has 100% holding rights of US Publishers (Pvt) Limited in Pakistan. The company has been publishing Yellow Pages of Pakistan since 1984 and has owned the domain for over 10 years. The financial terms of the transaction were kept confidential. The new InternetYellowPages.com site is scheduled for release early in the second quarter of this year.

"Today marks an important milestone for soUno. soUno has been delivering value to its customers and advertisers through soUno.com. It just makes sense to have a name like 'Internet Yellow Pages' which encompasses our industry. We feel this new name coupled with planned site improvements will serve to increase our online traffic significantly and bring greater value to our advertisers," said Lynn Mitchell, soUno's Founder and CEO.

With more shoppers than ever routinely using online search tools, Internet Yellow Pages have become an essential factor in finding products and services in their immediate vicinity. Although today's consumer is spending more time online seeking products and services most purchases are still made offline in their local community. Internet Yellow Pages serve as a long-time trusted source for developing accurate in-depth information to save people time and money.

About soUno

soUno.com is a leading Internet Yellow Pages provider. Based in Tulsa, Oklahoma, soUno (pronounced "So You Know") has approximately 20 employees. soUno markets Internet Yellow Pages and other Internet Advertising Services to small businesses nationwide.

For more information on soUno, please visit: www.souno.com.



Contact:
soUno, LLC
Tom Staab, 918-592-3535
[e-mail]

--------------------------------------------------------------------------------
Source: soUno, LLC

[scopus]

Local.com Granted U.S. Patent Number 7,231,405 for Location-Based Search
Monday June 25, 7:00 am ET


Method of Geographical Searching and Indexing of Data by Location Is Industry Standard for Local Search


IRVINE, CA--(MARKET WIRE)--Jun 25, 2007 -- Local.com Corporation (NasdaqCM:LOCM - News), a leading local search engine, today announced that the company has been awarded patent number 7,231,405 by the U.S. Patent and Trademark Office for the process of indexing and retrieving web-related information by geographical location.
ADVERTISEMENT


The patent covers local search technology related to identifying location information from web documents, indexing that information and making it searchable geographically. In Local.com's commercial implementation of the technology, the search results are ranked by search term, LocalRank score, location prominence, among other factors. The system then extracts, matches and indexes web pages from the Internet and generates web references where applicable on more than 16 million local businesses listed nationwide on Local.com.

"We are very pleased to announce the granting of the patent number 7,231,405 as we believe the methods covered have subsequently become the de-facto standard for information retrieval in the local search industry," said Heath Clarke, Chairman and CEO, Local.com.

"This patent represents our continued commitment to developing products and services at the forefront of local search innovation. The unique technology related to geographical searching and indexing of web data gives us an advantage over conventional search technologies by providing improved relevance and better overall performance," continued Clarke. "We encourage other local search companies that are interested in using our intellectual property to enter into licensing agreements with Local.com."

To experience Local.com go to: http://www.local.com.

About Local.com

Local.com (NasdaqCM:LOCM - News) is a Top U.S. website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNA® and patented local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site's mobile service, Local Mobile, provides local search results via mobile phones and devices. Local.com claims U.S. patent number 7,231,405. For more information visit: www.local.com.

Forward-Looking Statements

All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as 'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend' and similar expressions, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain, incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, expand our Advertiser and Distribution Networks, expand internationally, integrate and effectively utilize our acquisitions' technologies, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.



Contact:
Media Contacts:

Cameron Triebwasser
Local.com
949-789-5223
949-233-4480
Email Contact

Dan Chmielewski
Madison Alexander PR
714-832-8716
949-231-2965
Email Contact

Investor Relations Contact:

John Baldissera
BPC Financial Marketing
800-368-1217



--------------------------------------------------------------------------------
Source: Local.com

[scopus]

Tuesday, June 19, 2007
Cell-phone secrets
How to get more out of your mobile communicator besides communication.
COLIN STEWART
Innovation
Register columnist
[e-mail] Second of two columns on new uses of mobile phones. Last week: an info-on-demand service for cell phones. Today: Local initiatives to bring environmental ratings, Wikipedia answers, and social networking to cell phones

Cell phones aren't living up to their potential. At least not yet.

They don't excel at much except person-to-person communications, whether that's a phone call, a text message or e-mail.

If you pay enough money or have enough patience, you can use smart phones, PDAs and specialized cell-phone programs to keep track of your datebook, ask for directions, avoid traffic accidents, find cheap gas and more.

But because most people don't want to spend the money or time, cell phones remain underachievers.

In contrast, the Internet is a place where people use PCs to hunt for information, download maps and directions, make friends, watch videos and shop. Unlike cell-phone networks, the Internet is easy and relatively inexpensive to use.

It's easy to use because it operates through standardized software such as HTML and, like it or not, Microsoft's near-monopoly operating system for PCs. In contrast, cell phones are a hodgepodge of software and hardware.

The fact that the Internet is a bargain stems back to its roots as a publicly supported government /academic initiative in the late 1960s. Cell-phone networks were built by for-profit companies, which are slow to innovate and want to get repaid for the billions they've put into them.

Despite those obstacles, cells phones are slowly becoming more versatile, and companies nationwide are working on ways to make them as useful as personal computers.

As a result, people with the right devices can already do some cool, free cell-phone tricks that give a sense of what's to come. Here are a few local examples:

GreenScanner

You're walking through the grocery store, Web-enabled cell phone in hand. You wonder, is that gallon of organic milk really environmentally friendly?

Your cell phone can help answer that question, with information from greenscanner.net.

If you point your mobile browser to that site and type in the product code for Horizon Organic 1% Milk (UPC Code 742365264108), you'll tap into a database of environmentally focused consumer comments. For Horizon 1% milk, the overall rating is fairly good – 3.57 out of 5 – based on comments such as "better for people and cows too – fewer pesticides, etc." and "Locally-grown food is the best way to go."

The system still has many shortcomings, starting with its cumbersome requirement for entering UPC codes. In the future, consumers may be able to access GreenScanner data by taking a cell-phone photo of a product's bar code.

Another of the system's drawback is that only a few products are currently included in the database. (Got milk already? You can also try Poland Springs water with UPC Code 075720008513.)

GreenScanner's author, Bill Tomlinson, assistant professor in the Department of Informatics at UCI, says the quality and quantity of the ratings will improve as more people get involved.

Local.com

Irvine's tiny challenger to the Google juggernaut has a mobile-friendly version of its own geographic search engine.

If you point your Web browser to mobile.local.com and try it out, you may be surprised at how well this product of 60-person Local.com compares to local search results generated by 10,000-person Google.

Local.com starts off with the simplest of home pages, asking merely "What?" and "Where?" In contrast, mobile.google.com slows down the search process by first offering a list of alternatives, such as downloading maps or checking the latest news.

To see which version you prefer, I suggest that you put both Google and Local.com through their paces. The trick I asked them to perform was to search for "sausages" near the 92701 ZIP code in Santa Ana.

Both told me of many sausage companies and restaurants, with little overlap between the two lists. True to its name, Local.com produced more local results. Google's first 10 included sites from City of Industry and Chino.

Google also listed Pan American Bank under "sausages." Huh?

That's apparently because the bank once made a small-business loan to a sausage company, a fact that confused Google's computers.

Both programs display maps and directions and let you call directly from your cell phone.

If you want more than a geographic search, Google is the one for you. It shows pictures of sausages, a Wikipedia history of sausages, text ads for sausage companies, a culinary thesaurus ("snags," "bangers," etc.) and news about sausages ("Monster Pig is Larger than Hogzilla and Could Yield 700 Sausages.")

Ask Me Now

Another small company in Irvine specializes in searching computer databases for trivia answers, sports scores and dictionary definitions.

AskMeNow Inc., with 112 employees, charges 25 cents for each time it answers a question sent by text message from a cell phone. I include it in this listing of free local cell-phone services because the company has a free 30-day introductory offer.

To get started, text a question to 27563. Among its recent queries have been "Who is the model with the most Cosmopolitan magazine covers?" (Cindy Crawford, with 17) and "Why is the sky blue?" (The atmosphere scatters blue light 10 times more than red light.)

It balked when I asked for top-rated sausage restaurants near Santa Ana. "Sorry. We couldn't get the answer from our partners' databases. Try asking us for 411, sports scores, weather or trivia!" it responded

AskMeNow will soon be able to do more cell-phone trivia tricks. It has started working with the Wikipedia online encyclopedia to make that content available to questioners.

[sohu]

scheint mir ein wichtiges patent zu sein....für die Zukunft!

[icemen]

[panik]

Could Local.com Become the Local Search Industry's Qualcomm?


Posted on Jun 29th, 2007 with stocks: GOOG, LOCM, YHOO

John Gilliam submits: Qualcomm (QCOM) has long been envied for its stable of wireless patents that allow it to essentially just sit and collect license or royalty fees. That model is tough to beat - while there is expense in establishing and defending the patents, there is little to no overhead, capital or risk once agreements are in place with end users. From that point forward, QCOM essentially is a toll booth keeper for the wireless telecom companies, nearly all of whom must pass over their bridge. These “tolls” translated to $636 million in EBITDA for QCOM in the quarter ended March 31.

In the online search market, there may be a company that is now positioned to profit handsomely from a similar model. With very little fanfare, micro cap search upstart Local.com announced this week that the US Patent and Trademark office has granted patent #7,231,405 for the process of indexing and retrieving web-related information by geographical location. That the news was not on the front page of the Wall Street Journal is not all that surprising, very few happenings related to companies with such a small market cap get the attention of Wall Street commentators or analysts. However, I think the situation at Local.com bears watching and could turn into a very interesting story.

The patent covers local search technology related to identifying location information from web documents, indexing that information and making it searchable geographically. That is a very broad patent that seems to encompass what the major players in search are already doing with their local search applications. This seemingly opens the door to a tremendous opportunity for Local.com. The breadth of this patent is pretty striking in that it seems to covers much of what Google, Yahoo, AskCity, Verizon, Infospace etc. already do. Though I recognize that QCOM is in a completely different sector with different economics, I thought the similarities in the breadth of their patents in the context of the wireless industry made a good analogy with the untested but seemingly very broad reach of LOCM’s patent when viewed in the context of local search. The other big patent dispute in the search arena would have been an interesting case study, but it never made it to trial. Goto.com (later changed to Overture, then Yahoo Search Marketing) invented the pay per click business and patented many aspects required to execute the model. When Google came along (also Findwhat/Miva and others) and developed a better mousetrap that built on some of Overture’s patents, they wisely agreed to settle the matter out of court in recognition it would be very difficult to prevail in the lawsuit filed against them by Overture’s new parent company (Yahoo). Rather than fight a losing cause vs. a competitor with very deep pockets, Google paid Yahoo a settlement fee in the $300 million range. Miva/Findwhat.com, who was only marginally profitable with the pay per click model, took a similar tack in settling for $8 million plus undisclosed license fees going forward.

While neither QCOM nor the Overture scenario are precisely on point, both give good insight into what we may see happen with LOCM. While the local search industry is in its infancy and is not monetized to the degree we see in the wireless sector, the QCOM situation gives an idea of what kind of revenue can be earned when a company owns patents broad enough to touch just about anything done to monetize that space. The Overture scenario is closer to the heart of the matter in that it deals with search, but I would submit to you that LOCM could be in for much higher compensation than Overture received. First of all, Google had just turned the corner on profitability when it settled. It was pre IPO and Google had all the promise in the world, but nothing like the $12 billion cash hoard of today, not to mention its gargantuan $165 billion market cap. Further, the monetization of search was in its early stages and $300 million seemed like a very large amount at that time. Keep in mind that this was before Google had shown the world how much could be made from search. The investment we have seen from the big players in search since that time and particularly in local search suggests that all appreciate its potential. Thus, it is conceivable that all of the big players would be willing to pay to play if required to do so. If that happens, they all have a lot more to play with now.

The timing of this patent grant is interesting, as a suit alleging that Verizon has infringed on another very broad search patent has just been allowed to proceed to the discovery phase in US District Court in Texas. The owner of the patent, the UK based Geomas, is apparently seeking to establish its right to receive licensing fees from all the major players in search.

Sources have indicated that Geomas may find this to be a fairly tough battle due to the fact that its patent application was filed in the mid 90’s before internet search was as common as it is today. In fact, many of the biggest players in search today cite the Geomas owned patent as prior art in their own filings. Further, defendants in the Geomas suit can take the position that Geomas has never developed a working technology based on this patent, as they are primarily an entity that owns intellectual property and they have little in the way of actual operations. Should LOCM decide to follow in the steps of Geomas and go the litigation route, they have a much better set of facts. The timing (this week) of the patent grant and the elaborate technology platform already in use will diffuse any defendant’s attempt to use the two most promising defenses Verizon will have to the Geomas claims.

A key question is whether LOCM can afford to take on some of the industry’s deepest pockets. LOCM does have a pretty stellar balance sheet for such a small company. It is very rare for a company with a $35 million market cap to have $10 million + in the bank, but LOCM does. With only a very small debt load that leaves its net cash approaching $9 million, it does appear that LOCM could go that route, possibly long enough to extract a significant enough sized settlement that could allow them more resources for litigation against the others. The better question is whether that is the best route to take, as LOCM shareholders might not be patient enough for that approach. Considering the recent flurry of deals among the search elite, they may not have to. As we see more and more deals with ever higher price tags, it would come as no surprise if Google, Yahoo or MSN ponied up to buy LOCM.

With the potential for the local search pie to exceed $10 billion in a few years by many industry watcher‘s estimates, why would Google or Yahoo sign up to pay $10 - $20 million or so per year or pay royalty fees per transaction that could push it to three or four times that level when they might be able to buy the company outright for $100 million or so? With LOCM’s current cash adjusted market cap around $25 million, who is to say that they couldn’t pick it up even cheaper - maybe for what could ultimately amount to a couple of years worth of royalty fees? That case is quite compelling when you consider that not only would they be avoiding the royalty fees for years to come, but they can then determine what their competitors will pay as royalty fees.

The type of one-upmanship we have seen with other recent acquisitions by the big search players’ (i.e. Google/Doubleclick, Microsoft/Aquantive) recent takeovers suggests to me that a bidding war for LOCM could even materialize. If Microsoft were willing to pay $6 Billion to purchase Aquantive just a few weeks after Google outbid them for DoubleClick - what would either of them pay to own a local search patent that could be used to extract payments of $100 million or more per year from the others? According to various industry sources, the market for online ad spending for local search placements is expected to rise to between $10 - $13 billion annually by 2010.

At last count, Google and Yahoo each command about one third of this market, with MSN , AOL, Ask.com and several yellow page providers taking most of the remaining third. Using the conservative end of those estimates with a total market spend of $10 billion - If Google still controls 1/3 of that market, that would make their annual take about $3.3 billion. What kind of license fee would Google be willing to pay if they were threatened with an injunction that could all but shut down a $3.3 billion revenue per year enterprise? $300 million like they paid Overture? Maybe or maybe not. To spread the risk, suppose instead that they just paid LOCM per transaction (click), some nominal fee like 2% of the revenue. In such a scenario, LOCM would be earning $66 million per year in license fees from Google, with similar arrangements with the other big players in the local search space. Even at just 1% of Google’s estimated local search revenue - that would be around $33 million per year, or about 30% higher than the total existing cash/debt adjusted market cap for LOCM. It is the juxtaposition of that kind of fee revenue vs. the current market cap that requires some serious attention.

So how will this play out? Will LOCM get $10 - $20 million per quarter from each of the search players? Will they get 2-5% of local click revenue from each, possibly resulting in even higher quarterly fee revenue? Or will they sell out for $100 - $150 million and let a bigger player with more resources work this patent for even bigger license fees?

Hard to say at this stage, but one thing is certain - existing shareholders who bought the stock near its current range will likely be very pleased with where this story is headed. While LOCM may never receive the $2 billion + per year that QCOM receives in royalty payments, the prospect of earning even $100 million in royalties per year looks pretty good when you have a total market cap of less than half that.

Disclosure: Author is long LOCM

[50bager]

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[scopus]

+25%

[scopus]

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[scopus]

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[stock-rookie]

Antwort auf Beitrag Nr.: 30.394.807 von scopus am 29.06.07 16:33:46

WHOOOOPS siehe Berlin / Bremen

[stock-rookie]

Hoffentlich stürzen sich jetzt nicht die dämlichen börsen-schmierblätter darauf.....

[50bager]

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kurse über 10$

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schlußkurs 6,92$ + 76%

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[scopus]

http://blogs.ocregister.com/morningeye/archives/2007/06/loca…

June 29, 2007
Local.com soars on hopes that new patent's value is multi-millions

Geographically focused Internet search company Local.com of Irvine saw its shares soar 76 percent today as news spread about the new patent for its search technology.

Investors speculated that the patent could lead to huge royalty revenues from other Internet search companies or the acquisition of Local.com by one of them.

Local.com announced Monday that it "has been awarded patent number 7,231,405 by the U.S. Patent and Trademark Office for the process of indexing and retrieving web-related information by geographical location."

Heath Clarke, the company's chairman, co-founder and chief executive, said the patent covers "methods (that) have subsequently become the de-facto standard for information retrieval in the local search industry."


"We encourage other local search companies that are interested in using our intellectual property to enter into licensing agreements with Local.com," he said.

Local.com shares had remained basically unchanged after that announcement, closing Thursday at $3.94. On Friday, they ended the day at $6.92. More than 8 million shares changed hands, which compares to 34,435 on an average day.

What changed was that early today the "Seeking Alpha" investment commentary site published a piece that pondered, "Could Local.com become the Local Search Industry's Qualcomm?"

In it, author John Gilliam suggested that just as the patents of communications-chip maker Qualcomm of San Diego allow it to "essentially just sit and collect license or royalty fees," so too Local.com's new patent might make it "a company that is now positioned to profit handsomely from a similar model."

"The breadth of this patent is pretty striking in that it seems to covers much of what Google, Yahoo, AskCity, Verizon, Infospace etc. already do," he wrote.

What should be the next move for Local.com? Gilliam suggested:

"A key question is whether (Local.com, with ticker symbol LOCM) can afford to take on some of the industry’s deepest pockets. LOCM does have a pretty stellar balance sheet for such a small company. It is very rare for a company with a $35 million market cap to have $10 million + in the bank, but LOCM does.
"With only a very small debt load that leaves its net cash approaching $9 million, it does appear that LOCM could go that route, possibly long enough to extract a significant enough sized settlement that could allow them more resources for litigation against the others. The better question is whether that is the best route to take, as LOCM shareholders might not be patient enough for that approach.

"Considering the recent flurry of deals among the search elite, they may not have to. As we see more and more deals with ever higher price tags, it would come as no surprise if Google, Yahoo or MSN ponied up to buy LOCM."


That was the speculation that sent the stock soaring.

Posted by Colin Stewart at June 29, 2007 01:03 PM

[51boyauswedding]

[50bager]

vorbörslich schon 7,85 $!!!!

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[panik]

Local.com Granted U.S. Patent Number 7,200,413 for Ad-Supported 411 Local Search Model
Monday July 2, 7:00 am ET


Free Enhanced Directory Assistance Supported by Referral Advertising Revenues


IRVINE, CA--(MARKET WIRE)--Jul 2, 2007 -- Local.com Corporation (NasdaqCM:LOCM - News), a leading local search engine, today announced that the company has been awarded patent number 7,200,413 by the U.S. Patent and Trademark Office for the method of responding to enhanced directory assistance inquiries using various protocols including voice-enabled and SMS systems. The patent also covers an associated referral advertising model, which is designed to monetize those local searches.
The patent covers a system and method for providing businesses with referral advertising opportunities (such as pay-per-click or pay-per-call) utilizing directory assistance and wireless messaging systems. The model enables businesses to receive search leads on a pay-per-referral basis when their listings are included in a set of search results provided to consumers as a result of an enhanced directory assistance inquiry. The results are delivered to consumers via operator assisted calls, messaging systems such as SMS, WAP, automated voice-enabled systems, or any combination of these. Advertiser listings in this model can be organized by location, referral amount paid, and keyword association.

"In our view, the burgeoning free 411 marketplace is being underwritten by a variety of advertising supported models. Our patent 7,200,413 is directly related to a referral advertising model such as pay-per-click or pay-per-call listings, which are delivered to consumers as a result of an enhanced directory assistance inquiry or local search, where the results can be provided to consumers via many mobile channels, including voice," said Heath Clarke, Chairman and CEO, Local.com.

"Our recently announced patent 7,231,405 was related to the methods used to deliver our highly relevant organic search results. Patent number 7,200,413 is complementary to our local search patent in that it provides us with intellectual property coverage for what's now a widely accepted monetization method -- pay-per-referral -- within the directory assistance marketplace. Local.com believes that ad-supported directory assistance is the future of 411 services in the U.S., and we look forward to working with a variety of companies to deliver innovative new products and services to the marketplace," continued Clarke. "We encourage directory assistance and free 411 companies that are interested in using our intellectual property to enter into licensing agreements with Local.com."

To experience Local.com go to: http://www.local.com.

About Local.com

Local.com (NasdaqCM:LOCM - News) is a Top U.S. website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNA® and patented local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site's mobile service, Local Mobile provides local search results via mobile phones and devices. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.

Forward-Looking Statements

All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as 'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend' and similar expressions, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain, incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, expand our Advertiser and Distribution Networks, expand internationally, integrate and effectively utilize our acquisitions' technologies, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.



Contact:
Media Contacts:

Cameron Triebwasser
Local.com
949-789-5223
949-233-4480
Email Contact

Dan Chmielewski
Madison Alexander PR
714-832-8716
949-231-2965
Email Contact

Investor Relations Contact:

John Baldissera
BPC Financial Marketing
800-368-1217



--------------------------------------------------------------------------------
Source: Local.com

[DokThor]

Hey, hier geht die Post ab und keiner da???

Keiner investiert?

[edi1980]

jetzt braucht man auch nicht mehr auf die internetblase aufspringen . Marktkapitalsierung für eine internetseite mit 50-60mio euro und mehr, bissl hoch gegriffen, aber bitte......

[thats]

hallo

nach den sehrguten news vom freitag, aht endlich die börse in berlin aufgemacht.

die empfehlung von einem großen börsnblatt war schon 13 Uhr da!

da war ich natürlich mit von der partie.

gruß thats

[DokThor]

Antwort auf Beitrag Nr.: 30.452.719 von edi1980 am 02.07.07 18:14:27

Warum so pessimistisch???

Abwarten wie die "Internetblase" sich noch entwickelt...

[thats]

das ist keine blase. die firma ist sehr gut und alles wird durch verträge mit den suchmasch.-Anbieter abgewickelt. da gibts kein Russiol-Effekt!.

gruß thats

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 30.454.937 von thats am 02.07.07 19:56:41

Servus,

ich habe doch glatt in USA noch 1000 Stück für 9 US Dollar erhalten!
Kursziel vom Trend-Trader: 21 US Dollar!!!!!

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 30.457.464 von Magnetfeldfredy am 02.07.07 22:05:12

Der Autor spricht hier von 100 Millionen US Dollar möglichen Revenues!
Kurziel: 21 US Dollar in meinen Augen sehr konservativ wenn LOCM nicht zuvor übernommen wird, oder?

Seeking Alpha
Could Local.com become the Local Search Industry's Qualcomm?
Friday June 29, 5:18 am ET


John Gilliam submits: Qualcomm (NasdaqGS: QCOM - News) has long been envied for its stable of wireless patents that allow it to essentially just sit and collect license or royalty fees. That model is tough to beat - while there is expense in establishing and defending the patents, there is little to no overhead, capital or risk once agreements are in place with end users. From that point forward, QCOM essentially is a toll booth keeper for the wireless telecom companies, nearly all of whom must pass over their bridge. These “tolls” translated to $636 million in EBITDA for QCOM in the quarter ended March 31.
ADVERTISEMENT





In the online search market, there may be a company that is now positioned to profit handsomely from a similar model. With very little fanfare, micro cap search upstart Local.com announced this week that the US Patent and Trademark office has granted patent #7,231,405 for the process of indexing and retrieving web-related information by geographical location. That the news was not on the front page of the Wall Street Journal is not all that surprising, very few happenings related to companies with such a small market cap get the attention of Wall Street commentators or analysts. However, I think the situation at Local.com bears watching and could turn into a very interesting story.

The patent covers local search technology related to identifying location information from web documents, indexing that information and making it searchable geographically. That is a very broad patent that seems to encompass what the major players in search are already doing with their local search applications. This seemingly opens the door to a tremendous opportunity for Local.com. The breadth of this patent is pretty striking in that it seems to covers much of what Google, Yahoo, AskCity, Verizon, Infospace etc. already do. Though I recognize that QCOM is in a completely different sector with different economics, I thought the similarities in the breadth of their patents in the context of the wireless industry made a good analogy with the untested but seemingly very broad reach of LOCM’s patent when viewed in the context of local search. The other big patent dispute in the search arena would have been an interesting case study, but it never made it to trial. Goto.com (later changed to Overture, then Yahoo Search Marketing) invented the pay per click business and patented many aspects required to execute the model. When Google came along (also Findwhat/Miva and others) and developed a better mousetrap that built on some of Overture’s patents, they wisely agreed to settle the matter out of court in recognition it would be very difficult to prevail in the lawsuit filed against them by Overture’s new parent company (Yahoo). Rather than fight a losing cause vs. a competitor with very deep pockets, Google paid Yahoo a settlement fee in the $300 million range. Miva/Findwhat.com, who was only marginally profitable with the pay per click model, took a similar tack in settling for $8 million plus undisclosed license fees going forward.

While neither QCOM nor the Overture scenario are precisely on point, both give good insight into what we may see happen with LOCM. While the local search industry is in its infancy and is not monetized to the degree we see in the wireless sector, the QCOM situation gives an idea of what kind of revenue can be earned when a company owns patents broad enough to touch just about anything done to monetize that space. The Overture scenario is closer to the heart of the matter in that it deals with search, but I would submit to you that LOCM could be in for much higher compensation than Overture received. First of all, Google had just turned the corner on profitability when it settled. It was pre IPO and Google had all the promise in the world, but nothing like the $12 billion cash hoard of today, not to mention its gargantuan $165 billion market cap. Further, the monetization of search was in its early stages and $300 million seemed like a very large amount at that time. Keep in mind that this was before Google had shown the world how much could be made from search. The investment we have seen from the big players in search since that time and particularly in local search suggests that all appreciate its potential. Thus, it is conceivable that all of the big players would be willing to pay to play if required to do so. If that happens, they all have a lot more to play with now.

The timing of this patent grant is interesting, as a suit alleging that Verizon has infringed on another very broad search patent has just been allowed to proceed to the discovery phase in US District Court in Texas. The owner of the patent, the UK based Geomas, is apparently seeking to establish its right to receive licensing fees from all the major players in search.

Sources have indicated that Geomas may find this to be a fairly tough battle due to the fact that its patent application was filed in the mid 90’s before internet search was as common as it is today. In fact, many of the biggest players in search today cite the Geomas owned patent as prior art in their own filings. Further, defendants in the Geomas suit can take the position that Geomas has never developed a working technology based on this patent, as they are primarily an entity that owns intellectual property and they have little in the way of actual operations. Should LOCM decide to follow in the steps of Geomas and go the litigation route, they have a much better set of facts. The timing (this week) of the patent grant and the elaborate technology platform already in use will diffuse any defendant’s attempt to use the two most promising defenses Verizon will have to the Geomas claims.

A key question is whether LOCM can afford to take on some of the industry’s deepest pockets. LOCM does have a pretty stellar balance sheet for such a small company. It is very rare for a company with a $35 million market cap to have $10 million + in the bank, but LOCM does. With only a very small debt load that leaves its net cash approaching $9 million, it does appear that LOCM could go that route, possibly long enough to extract a significant enough sized settlement that could allow them more resources for litigation against the others. The better question is whether that is the best route to take, as LOCM shareholders might not be patient enough for that approach. Considering the recent flurry of deals among the search elite, they may not have to. As we see more and more deals with ever higher price tags, it would come as no surprise if Google, Yahoo or MSN ponied up to buy LOCM.

With the potential for the local search pie to exceed $10 billion in a few years by many industry watcher‘s estimates, why would Google or Yahoo sign up to pay $10 - $20 million or so per year or pay royalty fees per transaction that could push it to three or four times that level when they might be able to buy the company outright for $100 million or so? With LOCM’s current cash adjusted market cap around $25 million, who is to say that they couldn’t pick it up even cheaper - maybe for what could ultimately amount to a couple of years worth of royalty fees? That case is quite compelling when you consider that not only would they be avoiding the royalty fees for years to come, but they can then determine what their competitors will pay as royalty fees.

The type of one-upmanship we have seen with other recent acquisitions by the big search players’ (i.e. Google/Doubleclick, Microsoft/Aquantive) recent takeovers suggests to me that a bidding war for LOCM could even materialize. If Microsoft were willing to pay $6 Billion to purchase Aquantive just a few weeks after Google outbid them for DoubleClick - what would either of them pay to own a local search patent that could be used to extract payments of $100 million or more per year from the others? According to various industry sources, the market for online ad spending for local search placements is expected to rise to between $10 - $13 billion annually by 2010.

At last count, Google and Yahoo each command about one third of this market, with MSN , AOL, Ask.com and several yellow page providers taking most of the remaining third. Using the conservative end of those estimates with a total market spend of $10 billion - If Google still controls 1/3 of that market, that would make their annual take about $3.3 billion. What kind of license fee would Google be willing to pay if they were threatened with an injunction that could all but shut down a $3.3 billion revenue per year enterprise? $300 million like they paid Overture? Maybe or maybe not. To spread the risk, suppose instead that they just paid LOCM per transaction (click), some nominal fee like 2% of the revenue. In such a scenario, LOCM would be earning $66 million per year in license fees from Google, with similar arrangements with the other big players in the local search space. Even at just 1% of Google’s estimated local search revenue - that would be around $33 million per year, or about 30% higher than the total existing cash/debt adjusted market cap for LOCM. It is the juxtaposition of that kind of fee revenue vs. the current market cap that requires some serious attention.

So how will this play out? Will LOCM get $10 - $20 million per quarter from each of the search players? Will they get 2-5% of local click revenue from each, possibly resulting in even higher quarterly fee revenue? Or will they sell out for $100 - $150 million and let a bigger player with more resources work this patent for even bigger license fees?

Hard to say at this stage, but one thing is certain - existing shareholders who bought the stock near its current range will likely be very pleased with where this story is headed. While LOCM may never receive the $2 billion + per year that QCOM receives in royalty payments, the prospect of earning even $100 million in royalties per year looks pretty good when you have a total market cap of less than half that.

Disclosure: Author is long LOCM

[50bager]

ich habe heute verkauft...

ging zu schnell nach oben!

bei 5,70$ eingestien...heute raus zu 10,90$


habe mir dafür DAGM gekauft!

haben auch eine local search seite...

[keule123]

einen schönen guten Morgen, ein Kurz um die 7€ ist ja noch OK ! Mal sehen was heute in USA passiert! Würd ja gerne noch aufstocken ..... aber eher um die 6€ ! Kurzziele von 21 Dollar seh ich nicht .... geb mich auch mit 15 Dollar zufrieden ... ! Wünsche allen investierten viel Freude in den nächsten Tagen und einen schönen Tag

[thats]

Hallo

na der start in germany-berlin ist ja nicht so berauschend abgelaufen.

hoffe das wir die 8€ heute wiedersehen.

gruß thats

[keule123]

Antwort auf Beitrag Nr.: 30.464.120 von thats am 03.07.07 09:42:18

Denke mal schon, USA hat sich ja auch wieder in den letzten Minuten gefangen .... und nicht auf dem Tagestief geschlossen, waren also noch viele Käufer da ... und was für ein Umsatz gestern ... war erstaunt! Das Umfeld sieht ja auch ganz gut aus ... vielleicht wird LOCM mitgerissen! Stell mir gerade vor, was passieren würde, wenn LOCM noch ein Patent im Ärmel hätte ... ! Ich bleib mal investiert ... vielleicht gibts ja ne Übernahme ..... mit den Patenten lässt sich jedenfalls viel Geld machen ..... viel Glück

[AngelikaGert]

Antwort auf Beitrag Nr.: 30.464.120 von thats am 03.07.07 09:42:18

Hallo,
guten Morgen!

Glaubt Ihr nicht, daß erst noch das GAP geschlossen werden wird???
Und mich würde es überhaupt nicht wundern, wenn die Amis heute erst mal leicht in Minus laufen, bevor es dann irgendwann weiter hoch geht......, daher warte ich auf 5-6 Euro

[keule123]

So, 15 Uhr und ich komm nicht an die vorbörslichen Kurse ran! Wäre nett wenn jemand einen vorbörslichen Kurz einstellen könnte. Hat jemand einen Tipp, wo ich die vorbörslichen Kurse sehen kann? Dankeschön-und hoffentlich wirds ein grüner Tag

[amorphis]

http://www.level2quotes.com/

[keule123]

Antwort auf Beitrag Nr.: 30.470.069 von amorphis am 03.07.07 15:02:31

danke

[tokajo]

Antwort auf Beitrag Nr.: 30.458.346 von Magnetfeldfredy am 02.07.07 23:00:44

Hi, bist wohl auch überall zu finden.

Gruß Tokajo

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 30.470.820 von tokajo am 03.07.07 15:40:42

Servus, ja überall dort wo ich hoffe das was abgeht! Heute in USA +10 %, nicht schlecht!

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 30.507.094 von Magnetfeldfredy am 05.07.07 16:41:13

Wahnsinn was hier abgeht, hab heute in den USA für 11 US Dollar verkauft, 1400 EUR Gewinn in zwei Tagen, aber es geht noch wesentlich höher, morgen steig ich wieder ein!

[ustrading]

seit dem sie das neue Patent haben, herrscht hier wieder eine Goldgräberstimmung wie alten Zeiten ... unglaublich was hier in den letzten Tagen abgeht ... das ATH lag bei $30, also noch viel Luft

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 30.513.332 von ustrading am 05.07.07 22:04:57

Ob`s soweit hochgeht ist die große Frage aber 20 US Dollar könnte ich mir schon vorstellen!

[gerdass]

[harley2008]

Hallo zusammen an alle Investierten!

Schön dass die local.com hier schon einige Anhänger gefunden hat. Ich selbst bin glücklicherweise seit Mitte Juni investiert!

Der relativ starke Kursanstieg gestern lässt mich jedoch überlegen, erst einmal Gewinne zu realisieren.

Wie seht Ihr die ganze Entwicklung hier?

Der Trend-Trader hat anscheinen local.comam Montag ebenfalls empfohlen.


Beste Grüsse
harley

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 30.515.152 von gerdass am 06.07.07 01:04:46

Das ist hier die Gretchenfrage, raus oder drin bleiben, ich denke LOCM wird hochvolatil steigen, aber auch 20 % minus an einem Handelstag halte ich für möglich, mein KZ 20 US Dollar, nur wann?

[tokajo]

Antwort auf Beitrag Nr.: 30.519.219 von Magnetfeldfredy am 06.07.07 11:44:49

Wenn man sich den Kursverlauf von gestern anschaut ist eine Ende des Anstieges noch lange nicht in Sicht. Ich glaube daß die Großen Internetsuchmaschinen erst mal versuchen werden, das Patent anzufechten. Wenn das nicht klappt sind Lizenzgebühren fällig oder local.com Corp. wird einfach aufgekauft.

Gruß Tokajo

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 30.519.764 von tokajo am 06.07.07 12:15:40

Wo siehst Du das Kursziel?

[edi1980]

wie lang wird die steigende Market Cap. noch egal sein ?
war zu kritisch um einzusteigen, aber lange wirds ohnehin
nicht mehr gut gehen. es ist ja auch nicht geklärt wieviel
cash überhaupt reinkommen wird oder nicht ?

für die investierten hoffe ich ,dass es nicht wie mailperfect
verläuft .

[storyworld]

Antwort auf Beitrag Nr.: 30.520.715 von edi1980 am 06.07.07 13:15:26

Der Trendtrader (hat local.com gerade empfohlen) vergleicht hier mit dem damaligen Fall von Goto.com (Per-pay-click-business), die Google wegen Patentverletzung verklagten. der außergerichtliche Vergleich betrug 300 Millionen Dollar , wobei zu berücksichtigen ist, dass google damals noch nicht börsenotiert war. Zitat TT: Das Patent con local.com ist in seiner Wichtigkeit durchaus mit dem von Goto.com vergleichbar.

[ustrading]

"Das Patent con local.com ist in seiner Wichtigkeit durchaus mit dem von Goto.com vergleichbar." ... wenn ich mir die Artikel auf heise.de und pc-magazin.de so durchlese, kommen mir da große Zweifel. Das ganze könnte sich wirklich als "Seifenblase" entpuppen.

http://www.heise.de/newsticker/meldung/91756
http://www.pc-magazin.de/common/nws/einemeldung.php?id=52904

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 30.522.939 von ustrading am 06.07.07 15:27:48

Party over?

July 6, 2007, 2:41 pm
Analyst: The Ride Is Over for Local.Com
Posted by Tiernan Ray
Local listings search engine Local.com (LOCM) has seen its stock more than triple in the last five days on soaring volume after word last week that the company had won patents for Web search technology and might have a valuable patent horde that could be the target of an acquirer. Well, today the party’s over, says Santa Monica-based research and trading house MDB Capital Group. Analyst Jon R. Hickman says $116 million market-cap Local, is official declaring the company a speculative momentum play, commenting that “much of the activity in the stock is being fueled by guesswork surrounding the potential value of the new patents and also by speculation of the value of Local.com as a takeover candidate,” and that “the stock price is currently well ahead of the fundamentals of the business.” Hickman’s target price for the stock is $7.25, 40% south of today’s price.

Hickman cautions that those trumpeting the patent virtues of Local don’t realize how far a trip it is from merely holding patents to turning them into cash:

Local.com’s patents have not been upheld in court; there is no solid information on who or how many other search companies may be infringing on this patent; the company has no licensing agreements; and there is likely other competing technology. In addition, even if the patents are valid and the company is willing to fight the legal battle to enforce the patents, the legal proceedings could easily last two years or more. Though we believe the patents likely have value, realizing that value could be a long process and cost the company considerable management time and potentially millions of dollars.

Hickman expects Local.com to become profitable “on a cash basis” by the middle of next year, but he says that at 4x next year’s $32 million in projected sales, the stock is too expensive.

Local investors may be listening, because today the shares are down nearly 5% at $12.33.

[ustrading]

... also doch eine "Seifenblase" .. werde mir das Teil aber mal auf die Watchlist legen, da eine zu erwartende Rentabilität lt. dem Analysten, den Kurs etwas stützen sollte

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 30.579.645 von ustrading am 08.07.07 22:22:15

Eine Seifenblase oder nicht, daß können wir,so glaube ich, nicht beurteilen, der Trend-Trader, den ich schätze sprach von sehr wichtigen Patenten auch das über Mobilfunk mit Kursziel 21 US Dollar, jetzt der Downgrade in USA auf US Dollar 7,25, die Börse wird uns zeigen wer Recht hat, mir wird´s zu heiß und schaue erstmal eine Weile zu!

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 30.585.759 von Magnetfeldfredy am 09.07.07 08:13:06

Der Trend-Trader bekommt kalte Füße empfiehlt den Ausstieg, jedoch gibts auch positive News zu LOCM:

Local.com Unveils Enhanced Interactive Mapping Capabilities
Monday July 9, 7:00 am ET


Improved Driving Directions and Quick Access to Business Information Give Users More Reliable Source for Local Search


IRVINE, CA--(MARKET WIRE)--Jul 9, 2007 -- Local.com Corporation (NasdaqCM:LOCM - News), a leading local search engine, today announced the launch of enhancements to the site's interactive geographic mapping capabilities including a streamlined look and feel and improved driving directions.
ADVERTISEMENT


Local.com's latest maps take advantage of state-of-the-art mapping technology with maps that are larger and easier to read with more clearly defined boundary delineations and magnified names on major roads and freeways. In addition, business information and driving directions are accessible directly on the interactive map screen. The maps present a more user-friendly interface that enables users to utilize scroll zoom and "click-and-drag" capabilities. The site's new and improved driving directions also offer more detailed data, "reverse directions" and more printer friendly formats.

"According to Internet research firm comScore, 47 percent of local search users go on to visit a local business as a result of their search. Consequently, innovative mapping technology has quickly become one of the most important and popular aspects of local search," said Kim LaFleur, vice president of product management, Local.com. "We are committed to providing robust core mapping capabilities to make our site even more valuable and ensure that Local.com users are able to quickly and easily find exactly what they are looking for."

Local.com lists over 16 million businesses nationwide. To experience Local.com go to: http://www.local.com.

About Local.com

Local.com (NasdaqCM:LOCM - News) is a Top U.S. website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patented and patent-pending Keyword DNA® and local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site's mobile service, Local Mobile(TM) provides local search results via mobile phones and devices. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.

Forward-Looking Statements

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 30.593.010 von Magnetfeldfredy am 09.07.07 15:31:00

Der tiefe Fall ist eingetreten, wer auf seinen Trend-Trader hörte ist mit ca. 20-30 % Gewinn rausgekommen, wie gehts aber jetzt weiter?

[thats]

denke das sich der kurs wireder erholen wird. der verlauf war bis jetzt imer zwischen 6,3€ bis 9,8€. ich würde mit eine paar anteilen "anfüttern" und mal schauen bist der nächste ausbruch kommt.

denke aber das es dismal sogar unter 6€ fallen könnte, so bei 5,75€ wird es wohl stehen bleiben.

Das ist aber keien thema, da diesere wert wirklich noch richtig steigen wird, wenn die zeit der "verdauung" und "verständigung" verstrichen ist.

Das Kursziel wird denke ich noch vor Jahresende erreicht sein. schließlich ist das richtig viel geld was bei weiterer verzögerung jeden tag dahin krümelt.

also mal schauen so um die 6€ steige ich wieder ein.

gruß thats

[storyworld]

Antwort auf Beitrag Nr.: 30.627.522 von thats am 11.07.07 10:52:38

Bin am Dienstag erstmal raus- einen Tag zu spät zwar, aber immerhin noch mit gut 20 % Prozent Gewinn in kurzer Zeit. die nächsten Tage dürften sicher interessant werden. Ich werde local.com weiter verfolgen und unter Umständen bald wieder einsteigen.

[sohu]

Ich bin short bei LOCM

erwarte kurse um die 3,50-4$

[CK2004]

Antwort auf Beitrag Nr.: 30.650.471 von sohu am 12.07.07 11:10:51

Wünsche dir viel Glück!

Ich bin mir da nicht so sicher, wie der Kurs sich entwickelt, da die Gagesumsätze in den vergangenen Tagen von 6-8 Mio Aktien jeweils deutlich mehr als 50 % des gesamten Aktienbestandes ausgemacht haben. Das spricht eindeutig dafür, dass die Aktie geshortet wird - nur kann der Zug genauso schnell in die andere Richtung gehen. Bei der Anzahl an gehandelten Aktien verwundert es mich schon, dass der Kurs nicht deutlich schneller nach unten geht - das spricht m.E. dafür, dass u.U. eingesammelt wird. Und die Short-Quote steigt!

http://quotes.nasdaq.com/asp/summaryquote.asp?symbol=LOCM%60…
http://www.shortsqueeze.com/index.php?symbol=Locm&submit=+GO…

[zet100]

Antwort auf Beitrag Nr.: 30.667.315 von CK2004 am 13.07.07 11:35:33

Local.com Acquires PremierGuide
Thursday July 19, 7:00 am ET


Transaction Makes Local.com One of the Nation's Largest Providers of Online Local Business Directories

[sohu]

na bitte sieht doch gut aus

für die shorties

[360]

sind dies nun Einstiegskurse oder weshalb fällt die Aktie so stark? Danke für Eure Antworten. Gruss 360

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 30.980.086 von 360 am 02.08.07 10:12:09

Die Übernahmen werden durch die Finanzkrise in den USA nicht "leichter", dadurch sinkt die Chance auf für LOC deutlich und dadurch der Kurs, oder?

[amorphis]

die aktie fällt schnell, weil das umfeld mies ist und der wert einen kurzen, schnellen run hatte. so schnell bildet sich keinen breite basis. solange der downtrend anhält, heißt es hier finger weg - aber die hand am abzug, ein rebount sollte durchaus heftig werden.

[360]

Antwort auf Beitrag Nr.: 31.023.900 von amorphis am 04.08.07 23:35:36

wann kann man wieder von Einstiegspreisen reden? Danke für Eure Meinungen. 360

[ustrading]

ich denke das LOCM immer noch zu teuer ist. Schau dir mal die Zahlen vom 2.Quartal 07 an und vergleiche sie mit den Daten vom 1.Quartal 07. Zudem ist die Cashdecke verdammt dünn, wenn man bedenkt das innerhalb der nächsten 3-4 Quartale weiter rote Zahlen geschrieben werden. Es muss ja was dahinter stecken, wenn sich Großktionär Hearst Communications Inc. im Juli 07 von über 1,7Mio. Shares getrennt hat und nur noch 300T Shares hält

[50bager]

@ustrading..gena meine meinung!

Die Zahlen finde ich schhwach!
Verluste über verluste....

Local.com Reports Third Quarter 2007 Financial Results
Monday November 5, 4:30 pm ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search engine, today reported its financial results for the third quarter 2007.
“In the third quarter, Local.com delivered strong revenue growth, completed a key acquisition and strengthened its balance sheet,” said Heath Clarke, CEO, Local.com. “Our strategic plan has always included direct advertisers. During the third quarter we launched an outbound telesales pilot program to test the market for our Local.com ad products for small businesses. As a result of the success of this program, we are planning to significantly ramp our sales operations beginning in the fourth quarter. The addition of our own direct advertisers to the site will greatly increase monetization and ultimately drive Local.com back to profitability.”

Q3 Highlights:


Revenue – Third quarter of 2007 revenue of $5.6 million was at the mid range of guidance. This represented growth of 38% over the third quarter 2006 and growth of 10% over the second quarter 2007.
-- Local Search - Local search revenue was $5.0 million for the third quarter of 2007, up 81% over the third quarter of 2006 and up 21% over the second quarter 2007.


Net Loss – Third quarter of 2007 net loss of $9.3 million was within guidance and included non-cash expenses of $7.0 million or $0.54 per share. Basic and diluted net loss per share was $0.71.
The non-cash expenses of $7.0 million consisted of depreciation and amortization ($593,000); stock based compensation ($370,000); and interest expense related to the convertible debentures ($6.1 million).


Increased Monetization – Revenue per thousand visitors (RKV) was $168, up 95% from $86 in the third quarter of 2006 and up 10% from $153 RKV in the second quarter of 2007.
Completed acquisition of PremierGuide, Inc. - In July, we acquired one of the largest providers of online business directories to regional media publishers such as newspapers, TV and radio stations, and city portals.
Converted all outstanding debentures - All outstanding convertible notes were converted into 2.0 million shares of common stock in July. The company currently has no debt.
Launched Outbound Telesales Pilot Program – In July we began selling subscription ad products directly to local businesses.
Completed $13 Million Financing – In August, we announced the sale of 2,356,900 shares of the company’s common stock in a private placement transaction for $5.50 per share. The gross proceeds of approximately $13 million are expected to be used for acquisitions, to expand direct sales channel development, to protect the company’s growing intellectual property portfolio and for general working capital.
Released Local.com UK Site from Beta – In September, we released the company’s UK site (http://uk.local.com) from beta status and launched an enhanced user-interface that incorporates advanced search capabilities.
Received WebAward Standard of Excellence – In September, the company was honored with a 2007 WebAward by the Web Marketing Association. The company’s website, www.local.com, was awarded a Standard of Excellence WebAward in the Directory and Search Engine category for outstanding achievement in web development.
Renewed Distribution Relationship with Yahoo! – In August, the company renewed a multi-year agreement in which Yahoo! will continue to deliver its sponsored search results to Local.com, including Local.com’s recently expanded local search network.
Financial Guidance and Balance Sheet:

The company expects fourth quarter 2007 revenue of between $5.7 million and $5.9 million, the mid-range of which is a 3% increase over the third quarter 2007. We expect the mid-range of local search revenue to be approximately $5.4 million, an increase of 8% over the third quarter 2007. The company expects net loss for the fourth quarter 2007 to be between $2.4 million and $2.6 million, or $0.17 - $0.18 per share, which includes non-cash expenses of $0.9 million or $0.06 per share. The loss per share forecast assumes 14.2 million weighted average shares outstanding.

The non-cash expenses of $0.9 million consist of stock based expense of $328,000; and depreciation and amortization of $588,000.

On September 30, 2007, the Company had $18.1 million in cash and marketable securities and no debt.

Conference Call Information

Chairman and CEO Heath Clarke, President and COO Bruce Crair and CFO Doug Norman will host a conference call today at 5:00 p.m. ET to discuss the results and outlook. Investors and analysts can participate in the call by dialing 1-866-713-8307 or 1-617-597-5307, passcode # 30210175. To listen to the webcast, or to view the press release, please visit the Investor Relations section of the Local.com website at: http://ir.local.com. A replay of the webcast will be available for approximately 90 days at the company's website, starting approximately one hour after the completion of the call.

About Local.com

Local.com (NASDAQ:LOCM - News) is a top U.S. website attracting approximately 10 million visitors each month seeking information on local businesses, products and services. The company also owns and operates a UK version of the Local.com site (http://uk.local.com). Local.com is also one of the largest local search syndication networks, publishing business information on over 400 regional media sites. Powered by the company’s Keyword DNA® technologies and patented local web indexing, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site’s mobile service, Local Mobile™, provides local search results via mobile phones and devices. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.

Forward-Looking Statements

All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as 'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend' and similar expressions, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain, incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, expand our Advertiser and Distribution Networks, expand internationally, integrate and effectively utilize our acquisitions’ technologies, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

LOCAL.COM CORPORATION

CONSOLIDATED CONDENSED BALANCE SHEETS

(in thousands, except share data)


September 30,
2007
December 31,
2006

(Unaudited)
ASSETS
Current assets:
Cash and cash equivalents $ 16,114 $ 3,264
Restricted cash 59 41
Marketable securities 1,994 1,972
Accounts receivable, net of allowances of $10 and $9, respectively 3,369 2,091
Prepaid expenses and other current assets 220 302

Total current assets 21,756 7,670

Property and equipment, net 1,701 2,028
Intangible assets, net 3,482 2,813
Goodwill 13,224 12,213
Long-term restricted cash 66 125
Deposits 12 42

Total assets $ 40,241 $ 24,891

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable $ 3,926 $ 2,851
Accrued compensation 427 328
Deferred rent 343 432
Other accrued liabilities 332 374
Notes payable - 63
Deferred revenue 206 245

Total liabilities, all current 5,234 4,293

Commitments and contingencies

Stockholders’ equity:
Convertible preferred stock, $0.00001 par value; 10,000,000 shares authorized; none issued and outstanding for all periods presented
-
-

Common stock, $0.00001 par value; 30,000,000 shares authorized; 14,181,805 and 9,297,502 issued and outstanding, respectively
-
-

Additional paid-in capital 81,578 51,657
Accumulated comprehensive loss (5 ) (27 )
Accumulated deficit (46,566 ) (31,032 )

Stockholders’ equity 35,007 20,598

Total liabilities and stockholders’ equity $ 40,241 $ 24,891
LOCAL.COM CORPORATION

CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS

(in thousands, except shares and per share amounts)

(Unaudited)


Three months ended
September 30,
Nine months ended
September 30,

2007 2006 2007 2006

Revenue $ 5,614 $ 4,059 $ 15,593 $ 10,584

Operating expenses:
Search serving 1,116 1,126 2,884 4,087
Sales and marketing 5,298 3,645 14,698 9,258
General and administrative 1,143 1,295 3,654 4,647
Research and development 621 643 1,871 2,212
Amortization of intangibles 315 236 796 710

Total operating expenses 8,493 6,945 23,903 20,914

Operating loss (2,879 ) (2,886 ) (8,310 ) (10,330 )

Interest and other income (expense), net (6,418 ) 54 (7,224 ) 242

Loss before income taxes (9,297 ) (2,832 ) (15,534 ) (10,088 )

Provision for income taxes - - 1 2

Net loss $ (9,297 ) $ (2,832 ) $ (15,535 ) $ (10,090 )

Per share data:

Basic net loss per share $ (0.71 ) $ (0.31 ) $ (1.47 ) $ (1.09 )
Diluted net loss per share $ (0.71 ) $ (0.31 ) $ (1.47 ) $ (1.09 )

Basic weighted average shares outstanding 13,106,117 9,257,201 10,590,686 9,234,118
Diluted weighted average shares outstanding 13,106,117 9,257,201 10,590,686 9,234,118


Supplemental statements of operations information:

Three months ended
September 30,
Nine months ended
September 30,

2007 2006 2007 2006
Non-cash stock based compensation expense:

Sales and marketing $ 151 $ 96 $ 364 $ 467
General and administrative 168 262 661 1,324
Research and development 51 42 183 191

Total non-cash stock-based compensation expense $ 370 $ 400 $ 1,208 $ 1,982

Basic and diluted net compensation expense per share $ 0.03 $ 0.04 $ 0.11 $ 0.21

Interest and other income (expense), net:

Interest income $ 175 $ 72 $ 342 $ 269
Interest expense (526 ) (3 ) (887 ) (6 )
Interest expense – non-cash (6,067 ) - (6,679 ) -
Gain on sale of fixed assets - - - 15
Realized loss on sale of marketable securities - (15 ) - (36 )

Total interest and other income (expense), net $ (6,418 ) $ 54 $ (7,224 ) $ 242




Contact:
Local.com
Cameron Triebwasser, 949-789-5223
[e-mail]
or
Madison Alexander PR
Tila Pacheco, 714-256-8452
[e-mail]
or
Investor Relations Contact:
BPC Financial Marketing
John Baldissera, 800-368-1217

--------------------------------------------------------------------------------
Source: Local.com Corporation

[50bager]

Bei 2$ kaufe ich....


OUCH!

Local.com to Offer 8 Million New Shares
Monday November 19, 3:22 pm ET
Local.com Price Drops on Announcement of 8 Million-Share Offering


IRVINE, Calif. (AP) -- Shares in search engine Local.com Corp. plunged more than 11 percent after it said it said it intends to make a public offering of up to 8 million shares.
The company filed a shelf registration Monday with the Securities and Exchange Commission.

It added that it may use proceeds from the offering for acquisitions and other purposes, although it has no acquisitions planned.

The company had 14.2 million shares outstanding as of Oct. 31.

Local.com is a U.S. Web site that offers information on local businesses, products and services. It also has a U.K. division.

Its shares dropped 56 cents or 11.4 percent to $4.32 in afternoon trading. Its shares have traded between $3.05 and $13.74 in the past year.

[50bager]

Bei 2$ kaufe ich....


OUCH!

Local.com to Offer 8 Million New Shares
Monday November 19, 3:22 pm ET
Local.com Price Drops on Announcement of 8 Million-Share Offering


IRVINE, Calif. (AP) -- Shares in search engine Local.com Corp. plunged more than 11 percent after it said it said it intends to make a public offering of up to 8 million shares.
The company filed a shelf registration Monday with the Securities and Exchange Commission.

It added that it may use proceeds from the offering for acquisitions and other purposes, although it has no acquisitions planned.

The company had 14.2 million shares outstanding as of Oct. 31.

Local.com is a U.S. Web site that offers information on local businesses, products and services. It also has a U.K. division.

Its shares dropped 56 cents or 11.4 percent to $4.32 in afternoon trading. Its shares have traded between $3.05 and $13.74 in the past year.

[broker2007]

Antwort auf Beitrag Nr.: 32.497.194 von 50bager am 20.11.07 16:55:28

heute steht ein Artikel über local.com im Aktionär, als Kursziel wird 5 Euro angegeben.

[treder23]

Also Leute jetz geht es los wir werden steigen ziel 4euro

[Pitti72]

Borrell Associates Ranks Local.com Number One for Online Advertising Revenue Growth in 2007
Tuesday December 18, 7:00 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search engine, today announced that Borrell Associates ranked Local.com as the leader in online advertising revenue growth for 2007, with a 138% year over year increase.
ADVERTISEMENT


In a recent report, ‘2008 Outlook: Local Online Advertising,’ from research firm Borrell Associates, Local.com is ranked in first place, with a 138% increase in online advertising revenue growth. The report shows that Local.com revenue growth clearly surpasses all of the other companies currently participating in the online advertising space.

“This report confirms that Local.com is a major player in local search, delivering higher growth than all other companies in the study,” said Heath Clarke, Local.com chairman and CEO. “Our focus continues to be on delivering additional growth through the expansion of our direct advertiser growth, which is expected to increase the rate at which we monetize our search traffic on Local.com and our network of over 400 regional media sites.”

According to the Borrell Associates report, local online advertising will increase by 48 percent in 2008, bringing the total spending estimate to $12.6 billion.

“We are seeing strong growth in local online advertising, which is a direct result of local businesses’ increasing affinity towards shifting their offline ad spend to the internet,” said Gordon Borrell, Borrell Associates CEO. ”Local.com seems to be well-positioned within the sector to take advantage of this growing trend.”

More information on Borrell’s report, ‘2008 Outlook: Local Online Advertising’ can be accessed through their website at: http://www.borrellassociates.com.

About Local.com

Local.com (NASDAQ: LOCM - News) is a top U.S. website attracting approximately 10 million visitors each month seeking information on local businesses, products and services. The company also owns and operates a UK version of the Local.com site (http://uk.local.com). Local.com is also one of the largest local search syndication networks, publishing business information on over 400 regional media sites. Powered by the company’s Keyword DNA® and patented local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site’s mobile service, Local Mobile™, provides local search results via mobile phones and devices. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.

About Borrell Associates

Borrell Associates is a research and consulting firm that tracks local advertising and helps online companies develop executive strategies. The company’s focus is on interactive advertising and marketing and producing industry-related reports, offering revenue benchmarking for local Web sites, giving presentations to companies and trade associations, and providing consulting services. Borrell Associates has worked with over 20 Internet companies and 200 local media sites (newspaper, TV and radio) over the last seven years. Borrell’s employees and analysts have worked in pure-play Internet companies, run media Web divisions and possess hands-on experience providing an understanding of the business that other consultants rarely provide.



Contact:
Local.com
Cameron Triebwasser, 949-789-5223
[e-mail]
or
Madison Alexander PR
Dan Chmielewski, 714-832-8716
Mobile: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera, 800-368-1217

--------------------------------------------------------------------------------
Source: Local.com Corporation

[Pitti72]

Local Papers' Web Scramble
Online Ads Migrate
To Internet Players,
Forcing New Steps
By EMILY STEEL
December 18, 2007; Page B2

With Web companies now beginning to dominate the market for local ads online, newspaper publishers are scrambling to change the way they sell ads, hiring sales teams that specialize in the digital market and creating new editorial packages to sell. But it may be a case of too little, too late. McClatchy, which publishes 31 daily newspapers around the country, is revamping its commission and incentive plans to better reward staff for online sales. Gannett now operates 50 mom-centric social-networking sites around the U.S. as part of a broader strategy to boost online revenue through what it calls "hyper-localized" sites. Other publishers, from Lee Enterprises to Media General, are taking steps of their own to jump-start sales of local online ads.

But time may be running out. Now, for the first time, pure-play Web companies have the biggest share of the local online-ad market. In 2007, Internet companies had a 43.7% share of the $8.5 billion local online-ad market, while newspaper companies had a 33.4% share, according to the media research firm Borrell Associates. Just three years ago, newspapers had 44.1% of the local online-ad market. (Directories such as the Yellow Pages have 10.1%, and local television outlets 9.3%.)

Local media companies, because they are based in the communities they serve, would seem to have an edge over Internet sellers when it comes to persuading the diner or corner hardware store to take out an ad. But they have largely failed to convert that advantage into sales. Instead of tailoring their sales to local businesses, many newspaper companies initially focused on selling ads to bigger advertisers who were already buying space in their print products.

While this strategy allowed them to quickly and cheaply create a customer base for their online ventures, it also limited their growth, because they weren't expanding their customer base. Many newspapers also hurt themselves by simply plopping their papers online instead of creating new Web sites that offered advertisers something they couldn't get in print. Meanwhile, Web companies such as Google and Local.com are growing rapidly because they have made it cheap and easy for local companies to take out ads.

"Newspapers are tied too closely to defending their print products and have not seen the Internet as an innovative and competitive tool to go out and compete," says Gordon Borrell, chief executive of Borrell Associates.

Newspapers are feeling the biggest effects of this competition -- local TV outlets and directory businesses aren't experiencing the same degree of erosion in their core ad revenue. Analysts say newspapers may have maxed out on the amount of ads their existing print customers will buy online. They point to a slowing in the growth of online revenue across the newspaper industry. Online-ad revenues rose 21.1% in the third quarter to $773 million, down from 23% in the same quarter last year. The growth was as high as 39.7% in the first quarter of 2005. For newspapers, this slowing trend is taking place amid steep declines in the sales of print ads.

"All of the players, from Google to other local media companies, are putting more attention on going after the local dollar," says Jack Williams, president of Gannett Digital, the Gannett unit responsible for developing online revenue.

On the plus side for newspapers, there is still a huge potential opportunity: Spending for local online ads is expected to grow 48% next year to $12.6 billion.


On the flip side, newspapers have a massive challenge ahead: Online-ad revenue at newspapers made up only 7.1% of total revenue in the third quarter, according to the Newspaper Association of America. Analysts say that ideally that figure should be in the low double digits, then hit the midteens in about five years as the drop in print revenues stabilizes.

Increasingly, newspapers are deciding to form deeper alliances with their main competition. More than a year ago, Yahoo struck a deal with about a half-dozen newspapers to create a national online-ad sales network. Since then, additional newspapers have signed up. In the coming year, papers in the alliance will start using Yahoo technology on their sites so that they can sell more-sophisticated ad offerings, such as behaviorally targeted ads. Separately, a group of 11 newspaper companies representing nearly 300 newspapers recently formed a partnership with real-estate site Zillow.com to tap into more real-estate classified ads.

Analysts say these kinds of steps will help but that none is a silver bullet. "Ultimately, it is going to take a lot of singles to really have a significant impact on the overall operations of the company," says John Janedis, a publishing-industry analyst at Wachovia Securities.

[Pitti72]

Local.com Announces Strategic Relationship with Citysearch
Thursday December 20, 7:00 am ET
Allows small businesses to manage their message and extend their reach on the local web


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search engine, today announced a strategic partnership with Citysearch, a leading online guide and an operating business of IAC (NASDAQ:IACI - News).
ADVERTISEMENT


Local.com will benefit from additional advertiser revenue and content on its site by displaying Citysearch business profile data including over one million editorial and user reviews, as well as ratings, business coupons and photos. Terms of the agreement were not disclosed.

The agreement allows Citysearch to increase its advertiser reach on Local.com and its distribution network of over 400 regional media sites, which serve over 10 million visitors each month.

“Local.com has a proven track record in providing highly relevant local information to millions of consumers each month,” said Rob Angel, Citysearch Vice President of Media & Advertising. “This relationship allows our merchants to expand their local advertising reach and connect with more consumers, while delivering a consistent message across the local web.”

“Local.com users benefit from access to Citysearch’s extensive local content, allowing us to do an even better job of serving the millions of users each month that trust our brand to find a local business,” said Peter Hutto, Local.com Vice President, Business Development and Sales. ”We believe Citysearch advertisers will benefit from the high ROI of our search traffic, and this in turn will help drive improved monetization of our site.”

About Local.com

Local.com (NASDAQ:LOCM - News) is a top U.S. website attracting approximately 10 million visitors each month seeking information on local businesses, products and services. The company also owns and operates a UK version of the Local.com site (http://uk.local.com). Local.com is also one of the largest local search syndication networks, publishing business information on over 400 regional media sites. Powered by the company’s Keyword DNA® and patented local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site’s mobile service, Local Mobile™, provides local search results via mobile phones and devices. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.

About Citysearch

Citysearch is a leading local search and directory company that provides the most up-to-date information on businesses, from restaurants and retail, to travel and professional services. Citysearch empowers consumers to make informed decisions about where to spend their time and money by delivering trusted content, local expertise and helpful tools, including over 18 million local business listings and over 1.5 million user reviews nationwide. Citysearch is an operating business of IAC (NASDAQ:IACI - News). For more information, visit: www.citysearch.com





Contact:
Media Contacts:
Local.com
Cameron Triebwasser, 949-789-5223
[e-mail]
or
Madison Alexander PR
Dan Chmielewski, 714-832-8716
M: 949-231-2965
[e-mail]
or
Investor Relations Contact:
BPC Financial Marketing
John Baldissera, 800-368-1217

--------------------------------------------------------------------------------
Source: Local.com

[50bager]

Local.com..... King of Local Search?

http://reboundhotstocks.blogspot.com/2008/01/localcom-king-o…

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 33.232.136 von 50bager am 31.01.08 21:33:29

Super Zahlen:

Local.com Reports Fourth Quarter, Full Year 2007 Financial Results and 2008 Outlook
Wednesday February 20, 4:30 pm ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ: LOCM - News), a leading local search engine, today reported its financial results for the fourth quarter 2007 and the full year ended December 31, 2007.
“Local.com doubled local search revenue from 2006 to 2007, and we are set to double overall revenue in 2008. In the past quarter our organic traffic has grown substantially, page views per visitor are up, and monetization is at an all-time high. We entered 2008 very strongly,” said Heath Clarke, Local.com chairman and CEO. “Our most important project at this time is scaling our outsourced direct sales efforts, which launched a few weeks ago. We currently have about 50 sales people - up from 10 - selling Local.com subscription ad products, and we plan to ramp sales staff to several hundred this year. Based on this and a number of other initiatives, we are projecting a return to positive net income, excluding non-cash charges, no later than the fourth quarter 2008.”

Q4 Financial Results and Highlights:


Revenue – Fourth quarter of 2007 revenue of $5.9 million was at the high end of guidance. This represented growth of 64% over the fourth quarter 2006 and growth of 6% over the third quarter 2007.
Net Loss – Fourth quarter of 2007 net loss was $2.7 million and included non-cash expenses of $1.1 million or $0.08 per share, Basic and diluted net loss per share was $0.19.
The non-cash expenses of $1.1 million consisted of depreciation and amortization ($594,000); and stock based compensation ($541,000).

Increased Monetization – Revenue per thousand visitors (RKV) was $197, up 114% from $92 in the fourth quarter of 2006 and up 17% from $168 RKV in the third quarter of 2007.
Implemented Reviews on Local.com – In December, the company added several million ratings and reviews to Local.com.
Ranked Number One in Online Advertising Revenue Growth – In December, Borrell Associates issued their '2008 Outlook: Local Online Advertising,' which ranked Local.com as the leader in online advertising growth for 2007, with a 138% year-over-year increase.
Signed Strategic Partnership with Citysearch – In November, the company signed a strategic partnership with Citysearch, a leading online guide and an operating business of IAC (NASDAQ: IACI - News). Local.com will benefit from additional advertiser revenue and content on its site by displaying Citysearch business profile data including over one million editorial and user reviews, as well as ratings, business coupons and photos.
Began Licensing Our Patented Local Search Technology – In November, the company announced the signing of five license agreements for U.S. Patent No. 7,231,405, which covers methods for indexing and retrieving web-related information by geographical location.
Full-year Financial Results:


Revenue – Revenue was $21.5 million for the year ended December 31, 2007, a 51% increase over $14.2 million for 2006.
Net Loss – For the year ended December 31, 2007, net loss was $18.2 million. Basic and diluted net loss per share was $1.58. The net loss included $10.6 million of non-cash expenses which consisted of: non-cash stock based compensation ($1.7 million); depreciation and amortization ($2.2 million); and non-cash interest expense ($6.7 million).
Financial Guidance and Balance Sheet:

The company expects first quarter 2008 revenue of between $8.1 million and $8.3 million, the mid range of which represents a 39% increase over the fourth quarter 2007. The company expects net loss for the first quarter 2008 to be between $2.8 and $3.0 million, or $0.20 to $0.21 per share, and includes anticipated non-cash expenses of $1.3 million or $0.09 per share. The non-cash expenses include stock-based expense of $636,000 and depreciation and amortization of $590,000. These non-cash expenses are approximately $100,000 higher than Q4 2007. The loss per share forecast assumes a weighted average share count of 14.2 million.

Operating expenses for the first quarter 2008 also include approximately $300,000 for the expansion of outsourced direct sales in order to acquire new advertisers.

On December 31, 2007, the Company had $16.3 million in cash and marketable securities and no debt.

For 2008, we expect revenues to approximately double the $21 million achieved in 2007. We also expect net income, less non-cash expenses such as depreciation/amortization and stock option expense, to be positive in the fourth quarter.

Conference Call Information

Chairman and CEO Heath Clarke, President and COO Bruce Crair and CFO Doug Norman will host a conference call today at 5:00 p.m. ET to discuss the results and outlook. Investors and analysts can participate in the call by dialing 1-866-362-4831 or 1-617-597-5347, passcode # 99742898. To listen to the webcast, or to view the press release, please visit the Investor Relations section of the Local.com website at: http://ir.local.com. A replay of the webcast will be available for approximately 90 days at the company's website, starting approximately one hour after the completion of the call.

About Local.com

Local.com (NASDAQ: LOCM - News) is a top U.S. website attracting approximately 10 million visitors each month seeking information on local businesses, products and services. The company also owns and operates a UK version of the Local.com site (http://uk.local.com). Local.com is also one of the largest local search syndication networks, publishing business information on over 400 regional media sites. Powered by the company’s Keyword DNA® and patented local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site’s mobile service, Local Mobile™, provides local search results via mobile phones and devices. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.

[Midas2000]

Antwort auf Beitrag Nr.: 33.430.594 von Magnetfeldfredy am 20.02.08 23:28:14

@Magnetfeldfredy,

jedenfalls gute Zahlen. Und vor allem ein super Ausblick.
39 % sequentielles Wachstum, von Q4 07 auf Q1 08, und das organisch (ohne Übernahme), so etwas habe ich sehr lange nicht mehr gesehen!
Da ist die erwartete Umsatzverdopplung in 2008 wohl wirklich konservativ, was im CC auch anklang.

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 33.435.129 von Midas2000 am 21.02.08 13:41:09

Und was machen die blöden Amis daraus, nach anfänglich 10 % Plus schon im Minus, die spinnen doch oder!

Na ja, der Tag ist noch lang und die Amis ......

[Midas2000]

Antwort auf Beitrag Nr.: 33.437.545 von Magnetfeldfredy am 21.02.08 16:29:24

Die Reaktion überrascht mich zwar auch, aber sie kommt mir durchaus gelegen.
Ein bißchen Platz habe ich in meinem Depot noch!

[gabi]

ich vermute mal, dass diesen vollmundigen aussagen erstmal taten folgen müssen. den jungs nimmt das vorerst keiner ab. ich wäre da auch vorsichtig.

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 33.438.650 von gabi am 21.02.08 17:42:25

Das ist meiner Meinung nicht das Problem, LOCM hat gezeigt, daß sie ihre Revenues verdoppelt haben, und das Internet mit der lokalen Suche nach Irgendetwas ist die absolute Zukunft, mehr als jedes Telefonbuch, gelbe Seiten...
Außerdem Übernahmekandidat, wenn nicht dieses Jahr dann 2009-2010, dann aber für 10 US Dollar + x, nur meine Meinung!

[mauserla]

Antwort auf Beitrag Nr.: 33.439.279 von Magnetfeldfredy am 21.02.08 18:32:17

Hallo
sehe ich auch positiv die kommenden Monate
Ist halt keine Zockeraktie, Gott sei dank
Börse
NASDAQ

Aktuell
4,34 USD

Zeit
22.02.08 22:00

Diff. Vortag
+0,93 %

Tages-Vol.
821.174,25

Gehandelte Stück
206.586

Geld
4,21

Brief
4,65

Zeit
22.02.08 02:00

Spread
9,46%

Geld Stk.
300

Brief Stk.
300

Schluss Vortag
4,30

Eröffnung
4,31

Hoch
4,46

Tief
4,25

52W Hoch
12,93

52W Tief
3,39

Split

[Kanaren2010]

Local.com and Idearc Media Renew and Expand Distribution Agreement
Tuesday March 11, 7:00 am ET
Superpages.com's Performance-Based Advertisers Receive Preferred Placement on Local.com's Expanded Network of Sites


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ: LOCM - News), a leading local search engine, and Idearc Media Corp., home to Superpages.com® and publisher of the Verizon® Yellow Pages, today announced the renewal and expansion of their local advertising distribution agreement under which Idearc Media will continue to place its Superpages.com® performance-based advertisers on Local.com, in addition to the Local.com network.
ADVERTISEMENT


Under the renewed agreement, Superpages.com's performance-based advertisers will continue to receive preferred placement on the Local.com website. Performance-based advertising products generate revenues when consumers connect with advertisers by clicking on their advertiser listing or by calling their businesses. The expanded agreement also includes preferred placement on Local.com’s network of more than 400 regional media sites, which is one of the largest local search syndication networks in the U.S.

“We are pleased to expand our relationship with Local.com,” said Robyn Rose, vice president marketing - Internet for Idearc Media. “With approximately 15 million Local.com visitors each month, this has proven to be a strategic partnership that benefits both our advertisers and Local.com users.”

Local.com has more than 17 million local business listings in the United States, and features enhanced content including ratings and reviews, maps, driving directions, photos and more. Local.com and its local network of more than 400 regional media sites attract approximately 15 million visitors each month searching for information on local businesses, products and services.

“We’ve enjoyed developing our relationship with Idearc,” said Peter Hutto, vice president business development and sales, Local.com. “This new agreement expands upon our prior agreement by providing Superpages’ advertisers with increased distribution, and Local.com consumers with even better access to local businesses. This also serves to further increase the monetization of our site and network.”

Local.com was recently ranked by Borrell Associates as the leader in local online advertising revenue growth for 2007, with a 138% year-over-year increase.

About Local.com

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 33.615.686 von Kanaren2010 am 12.03.08 08:13:46

Und was macht der Kurs, down, zur Zeit werden alle kleine Werte verkauft um Cash zu bekommen, typischer Bärenmarkt!

[Kanaren2010]

Local.com to Present at Search Engine Strategies New York ConferenceWednesday March 12, 7:00 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search engine, will be a featured presenter at the Search Engine Strategies (SES) Conference being held at the New York Hilton in New York, New York, March 17-20, 2008.
ADVERTISEMENT


Bruce Crair, Local.com president and COO, will participate on a panel entitled, “Local Search: Are Partnerships the Key to Success?” on Monday, March 17, at 9:30 a.m. ET. The panel will explore the state of the local search market, the challenges faced in this area and the impact of local search partnerships.

Search Engine Strategies (www.searchenginestrategies.com) is the premier global event series for search engine marketing and optimization. SES is produced by Incisive Media (www.IncisiveMedia.com). Search Engine Strategies New York 2008 will feature presentations and panel discussions that cover all aspects of search engine-related promotion. For more information about SES New York 2008, visit: www.searchenginestrategies.com/newyork.

[Kanaren2010]

Board USA yahoo finance



Superpages Video Launch UpdateContactAtOnce Announces New Partners »

Marty Himmelstein Disputes the Local.com Patent

Guest columnist Marty Himmelstein is a local search expert who founded Long Hill Consulting. He was with Vicinity Corp. (acquired by Microsoft) and wrote one of the original “local search” patents before that term existed. He asked to write this column based on the flurry of recent local patent activity and related coverage surrounding the Local.com patents in particular. The sentiments in the article are entirely his own. I have not contributed to or edited the piece.

More Matter, With Less (Prior) Art

Local.com was recently awarded a patent for geographic search on the web. This patent will encounter rough sailing ahead as it is neither original nor inventive. The bulk of this post will explore the patent’s deficiencies, and refute CEO Heath Clark’s claim that “the methods covered have subsequently become the de-facto standard for information retrieval in the local search industry.”

But first an aside. Patents without merit, either because of obviousness or prior art, are unfortunately common in the software industry. Most of them sulk in the obscurity that is their rightful place. The “yet another one” part of this Local.com episode is not its most disturbing. We can find fault with the patent, with the current state of the patent system, and with Local.com’s predictable posturing, but the company is playing by the rules, broken as they may be. The worth of its IP will be evaluated in the light of day. What is most disturbing is that the facile musings of a financial blogger of no special esteem, and without the technical wherewithal to judge the merits of the IP he so effusively lauds, are not likewise ignored. Rather, they have occasioned an untethered credulity that has caused, at its peak, a tripling of Local.com’s (LOCM) stock price, and a three order of magnitude increase in its volume.

To review, on June 25, Local.com issued a press release announcing its patent, which was granted on June 12. Nobody noticed. On June 28 the stock (LOCM) closed at 3.94 on 29,932 shares. The next day on the Seeking Alpha financial blog, John Gilliam started his daydreaming. According to Eric Savitz of Barron’s the post was picked up by Yahoo Finance, and the attendant chattering sent the stock price to 6.92 on 8,406,829 shares.

Gilliam asserts the patent “is a very broad patent that seems to encompass what the major players in search are already doing with their local search applications.” By the end of the post, it’s a good bet that Google or Yahoo! will buy Local.com because “why would Google or Yahoo sign up to pay $10 - $20 million or so per year or pay royalty fees per transaction that could push it to three or four times that level when they might be able to buy the company outright for $100 million or so?” Mr. Gilliam has a position in the stock.

It apparently hasn’t occurred to the commentator that the major players are already doing what they’re doing because they have prior art, and plenty of it. And that an overworked and under qualified patent examiner missed and misunderstood that prior art. Most telling is that nowhere in the original or in a subsequent post does Mr. Gilliam mention anything about the quality of the service Local.com provides. Does he use their service? Does he find it compelling? The trading frenzy, though, is “a very positive development,” because “one of the largest items on the expense side of Local.com’s income statement is its cost of traffic acquisition,” and the exposure will bring lots of people to its site. How silly to suppose that rash speculation will build the user base that several years of the company’s own efforts haven’t. The fundamentals apply; this company’s value will be determined by the quality of its service. But unless they get a pass from the very companies they expect to curtsy to them, they will have licensing fees of their own to deal with.

Prior Art

To start, while at Vicinity Corporation, I co-authored patent 6,701,307, A Method and Apparatus for Expanding Web Searching Capabilities, filed in October 1998 and granted in March 2004. The patent is now owned by Microsoft (with whom I have no affiliation). The Local.com patent was filed provisionally in May 2004. The Microsoft patent covers the essentials of geographic searching on the web in a manner that is more general and more thorough than the Local.com patent. The concepts described in the patent were implemented and publicly available as a joint project between Vicinity and Northern Light between April 2000 and January 2002.

In June 2002, Google, not unaware of the potential of geographic search (or of Vicinity’s work), awarded its first annual programming prize to Daniel Egnor’s geographic search project, and followed this with their own version, which has been available as part of Google Local since September 2003. Yahoo!, too, has had a similar capability, which from this press release, may have been released as early as April 2003. And MetaCarta’s Geographic Text Search is an interesting project that also predates Local.com’s work. This list is not exhaustive.

Local.com did cite two Microsoft/Vicinity patents, both peripheral to their application, misidentifying the patent number of one with the title of another. They didn’t cite the patent that directly pertains to their work. The first patent cited by the patent examiner was the right Microsoft patent, but he apparently couldn’t discern the similarities between it and the work in front of him, similarities that would be apparent to a person of ordinary skill in the art.

Here’s the bulk of the Microsoft abstract:

“At index time, a Web page is spidered and the text and metatags returned to a processor. The processor extracts spatial information from the text and metatags. A geocode is generated for the spatial information. The geocode is then indexed along with the remaining contents of the page. A subsequent query during query time can search for entries based on proximity to a known location using the indexed geocode.”

And portions of the Local.com abstract:

“A local search engine geographically indexes information for searching by identifying a geocoded web page of a web site and identifying at least one geocodable web page of the web site. [….] The system indexes content of the geocoded web page and content of the geocodable web page. The indexing including associating the geocode contained within content of the geocoded web page to the indexed content of the geocoded web page and the geocodable web page to allow geographical searching of the content of the web pages.”

A Tale of Two Patents

The fundamental building blocks of geographic search on the web are:

<!--[if !supportLists]-->· <!--[endif]-->Parsing text from web pages and other kinds of unstructured documents to find location information.

<!--[if !supportLists]-->· <!--[endif]-->Verifying that the candidate text does represent a location.

<!--[if !supportLists]-->· <!--[endif]-->Transforming the parsed textual description of a location into geographic coordinates, usually latitude and longitude, that correspond to a point on the earth’s surface, a process called geocoding.

<!--[if !supportLists]-->· <!--[endif]-->Indexing the geocoded location. This and the next step require the use of spatial access methods (SAMs) so that two-dimensional coordinates can be transformed into one-dimensional coordinates. SAMs are a practical rather than an absolute requirement, since without them spatial searching is costly. If you choose the right encoding method, a search engine can index and search the transformed coordinate, called a spatial key in the Microsoft patent, in the same way the other terms on the page are indexed.

<!--[if !supportLists]-->· <!--[endif]-->Performing spatial proximity queries at search time.

At the start of the Geosearch project at Vicinity, we thought that for the types of public and commerce-oriented location-based searching that would be popular on the Internet, most of the content in which we were interested would include well-formed addresses or telephone numbers. Our hunch was right: between fifteen and twenty percent of the web pages we examined had either a US or Canadian address or telephone number, a percentage that is consistent with other estimates. We also tried hard to find complete addresses, rather than settling for simpler-to-find postal codes. The Microsoft patent discusses some of the methods we used to find and confirm addresses in unstructured content. Our decision to do fine-grained address detection and geocoding anticipated the ever-improving mapping and routing services that Google, Yahoo!, Microsoft and others have made available . Today, a local search service that doesn’t include accurate map placement and door-to-door driving directions is at a marked disadvantage.

The Local.com patent is vague on the procedure it follows to find and verify addresses. In fact, the author misuses the term ‘geocode’ to mean textual information that represents an address: “the street address has to be present to be considered a valid geocode in one configuration.” How do you know when you have a street address? I don’t even know all the streets in my little town. The patent neither describes how it makes such a determination, nor cites prior art. But I might be missing something, because “The Geocoder as disclosed herein is able find locations (i.e., geocode information such as an address, phone number, etc.) in a similar way as do human beings.” I’ll jump on the bandwagon, too, if Local.com has IP that substantiates this assertion: there is none in the patent.

You know you have a valid street address by using sophisticated geocoding databases, such as TeleAtlas’s MultiNet. (Google Maps and other services work with these databases on your behalf when you map a location or get driving directions.) These databases are dynamic because they need to maintain an accurate model of the street networks they represent. They are capable of resolving an address to within several meters. The Local.com patent makes no provision for working with these services, contenting itself to use “a look up table containing all of the US town, state, zip code, latitude and longitude” values, which can do no better than zip-centroid resolution. Of course, a software interface to a third-party software service is not an innovation. Nevertheless, the patent’s glib treatment of an important function is indicative of its general inadequacy for solving the problem it purports to address.

The SAM described in the Microsoft patent is based on quadtrees. The basic idea is to hierarchically decompose space into successively smaller regions and assign a unique name to each region. To create a unique name, each time you decompose an area into smaller regions, you append a new piece onto the end of the name of the parent region, a different piece for each of the smaller regions. (The ‘you’ here is a piece of software.) The idea is the same as creating new subfolders under a parent folder. (In fact, you (dear reader) can think of a region as a folder – it might help for the comparison with the methods used in the Local.com patent.) Region 1342 is contained in region of 134, which is contained in region 13, and so forth. A point (a location) is directly in only one region (and indirectly in parent regions). At search time, based on the user’s search center and radius, you figure out the names of the regions that fall wholly or partially within the distance to be searched. Then, quietly, you add these names as additional search terms to the user’s query. The ideal situation is that you only have to add the name of one region, but this doesn’t happen often.

Other spatial access methods can be and are used by other web-based geographic search implementations. The problem with the Local.com patent is that it doesn’t really use any spatial indexing method, and therefore efficient proximity searching on large datasets is not practical. The method employed in the Local.com patent is to assign a web page with an address to a folder that represents a geographic region. However, at search time only one folder is searched (from claim 21):

“receiving a user query … using the location to identify a folder in which to search content of web pages indexed with that folder, the folder selected from a plurality of folders…”

To solve the boundary problem of “businesses located in nearby regions … each folder includes overlapping content of web pages from web sites associated with entities located within a certain overlapping distance into the other folder.” This solution doesn’t work, of course, because there are no boundaries in local search. You can’t know beforehand how far a user is willing to search because that depends on many factors, including what the user is searching for (restaurants or balloon rides), mode of transportation, urgency, and so forth.

To solve the scalability problem, the patent suggests creating different search engines:

“One problem with conventional search engines is that they perform searches on content from web pages collected from all over the world. In contrast, configurations described herein can divide the web into different countries and provide a search engine for each, and each search engine can index content locally for each country. Using this approach, the local search engine disclosed herein deals with data in a certain country and the resources needed to process searches are greatly reduced.”

Apparently, folders only contain pages that are “geocoded” or “geocodable.” Geocodable pages are those that are deemed to be related to pages on which “major geocodes” are found; the example given requires pages share, for starters, the same domain. Geocodable pages inherit the location of the page with the major geocode. (See discussion below.)

Unlike the regularly shaped regions associated with quadtrees and related structures, which makes for easy math, Local.com folders are based on political criteria, such as zip codes, and state and country names. Instead of doing math, “each folder can have a list of zip codes associated with that folder and zip code near a state border for example might be included in two folders.” Zip codes have irregular boundaries and people don’t care about them other than to pick up their mail. Political subdivisions don’t work at all or with enough resolution in many parts of the world, a matter of practical concern since GPS devices and mapping services like Google’s MyMaps let people chart every move they make, even on the high seas. (And chart they will.) Besides, lots of systems use political boundaries to approximate true proximity searching, so there is plenty of prior artlessness, if you will.

Assigning addresses to pages without any

The Local.com patent devotes considerable time describing how to associate a ‘major’ address on one page of a website with other pages on the website that don’t also contain a major address. The patent’s Claim 6 describes how it defines a major address:

“The method of claim 3 wherein: the geocoded web page is at least one of: i) a home page of the web site; ii) a contact page of the web site; iii) a direction page of the web site; iv) an about page of the web site; v) a help page of the web site; and vi) a page of the web site that is no deeper than a predetermined number of links below the home page of the web site; and wherein the geocode contains a complete physical address of the entity associated with the web site.”

There are at least three problems with these claims. The first is that it is conventional practice for web sites, especially business-oriented sites, to include a contact page (etc.) that contains the business’s address. The whole point of pages with obvious names and titles is that they perform the obvious functions denoted by their names. People understand these pages apply to an entire website. It is not original to apply a conventional practice as it is meant to be applied and call it an invention. (I suppose one could argue the process of automation here is itself innovative. Sigh.)

The second problem is there are many cases when the technique doesn’t work or is irrelevant. Travel agencies describe vacation spots far away; the mailing addresses of web hosting providers are mostly irrelevant; suppliers want you to go to stores that sell their products, not where they are headquartered. People are a lot better than computers at disambiguating certain types of information. A geographic search that gets a user to a nearby business’s home or contact page is good enough. Any attempt to do more is as likely to hinder as to help.

The third problem relates to both prior art and industry trends. The lack of structured content standards has been the bane of local search. An early attempt to define a standard was the Small and Medium Business Metadata Initiative, described by Dan Bricklin when he was working for Interland, in 2003. SMBMeta defines “an XML file stored at the top level of a domain that contains machine readable information about the business the web site is connected to.” Location information is part of the file and the file applies to the entire website. A structured file that explicitly describes facts and relationships is not the same thing as a process that tries to infer them. It is better. While the SMBMeta initiative didn’t catch on, equivalent mechanisms are, and will: RSS, Atom, structured blogging, Google Base. The imperfect heuristics we have had to use in an attempt to gather facts about local businesses from unstructured content will be rendered increasingly marginal.

Link Analysis based on Proximity

The basic idea of what the Local.com patent calls ‘georanking’ is that a page’s georank is increased when other pages that link to it within the same folder have an address within the boundaries of the same folder. Claim 11:

“The method of claim 10 wherein performing georanking of content of the web pages comprises: identifying links in content of web pages associated with the folder; and for each identified link, adjusting a georank of a web page referenced by that identified link if the web page identified by that link has a geocode associated with the same folder associated with the web page from which the link was identified.”

As noted, the Local.com concept of geographic folders is flawed, and the flaws are inherited by methods that use them. However, we could generalize the concept of georank and base it purely on distance, so that all pages within a certain distance of a page affect that page’s georank. Such a technique seems that it could have merit. I see two possible problems, one related to usefulness, the other to originality. For the former, pages relevant to local search will tend to be referenced by other pages relevant to local search. A town’s Chamber of Commerce site will link to the sites of member businesses. Georanking might not do much more than reiterate the information implicit in the more general link analysis upon which it is based. For some types of content, travel-related say, proximity doesn’t have much value anyway. If I am considering a trip to a particular exotic locale, I want the impressions of other people with tastes similar to mine, wherever they live. In terms of originality, link analysis is well-covered. I assume there is prior art that evaluates various attributes and relationships between pages on both sides of a link. To pass an originality test one would have to demonstrate that a distance attribute is different enough from other kinds of attributes that are used to characterize a link.

Conclusion

The viability of Local.com’s patent on geographic search is highly suspect. The essential pieces of geographic search on the web have been covered in practice and in patent: parsing content to find location information; geocoding; indexing and searching. Further, Local.com would have an insurmountable task demonstrating their solutions are even functionally equivalent to, let alone improvements over, existing ones. The patent makes some subsidiary claims related to associating addresses on web pages with related web pages, and modifications of standard link analysis techniques to accommodate location. The originality and usefulness of these techniques are doubtful at best.

This entry was posted on July 24, 2007 at 7:47 pm and is filed under Guest columns, Legal, Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

1

[Kanaren2010]

Local.com Triples Technology Licensees, Expands Local Search Network, Reaches Record Network TrafficMonday March 17, 7:00 am ET
Licensees Grow to 17; Network Expands to 570 Sites, and Reaches 4.7 million February Visitors


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search engine, today announced twelve new license agreements for its local search Patent No. 7,231,405. The company also announced the expansion of the Local Connect™ search network to 570 regional media sites, and a record 4.7 million monthly unique visitors in February.
ADVERTISEMENT


The patent licenses have been integrated into new and revised contracts for Local.com’s Local Connect platform, which was expanded last year via Local.com’s acquisition of PremierGuide. Participating sites have grown from approximately 400 in the middle of 2007 to 570 at the end of February.

Local.com’s Local Connect search network reached record traffic of 4.7 million monthly unique visitors in February 2008, up from 3.9 million in January. The network is one of the largest local search syndication networks, publishing business information on over 570 regional media sites, including newspapers, TV and radio stations, and city portals.

“We’ve made great progress across our network business – licensing our patented technology, increasing the number of participating sites in the Local Connect network, and increasing the volume of traffic through those sites via improved search engine optimization,” said Malcolm Lewis, Local.com vice president and general manager, private label.

The Local Connect platform enables regional media publishers to incorporate Local.com’s powerful local search technology into their website via a customized, private-label local business directory platform. Local Connect also represents added revenue opportunities for websites by allowing them to integrate and enhance their own advertiser listings, as well as local and national sponsored listings from Local.com’s large network of advertisers. To experience Local Connect visit: http://corporate.local.com/localconnect.

Local.com announced in June 2007 that it was granted U.S. Patent No. 7,231,405. The patent claims cover local search technology related to identifying location information from web documents, indexing that information and making it searchable geographically. In Local.com’s commercial implementation of the technology, the search results are ranked by search term, local ranking score, and location prominence, among other factors. The system then extracts, matches and indexes web pages from the Internet and generates web references where applicable on more than 17 million local businesses listed nationwide on Local.com. Local.com has several additional local-search-related patent applications pending.

About Local.com

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 33.660.174 von Kanaren2010 am 17.03.08 13:49:16

Wollt ich auch gerade reinstellen, tolle News, und eins ist klar, das Internet und damit locm wird auch nach der Suprime-Krise immer wichtiger und damit locm immer wertvoller!

[TradeOne1]

Kursziel bis Ende 2008 12 €.

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 33.705.349 von TradeOne1 am 21.03.08 16:31:28

Hätte nichts dagegen, mich wunderts sowieso daß Google, Yahoo etc. locm noch nicht übernommen haben, ist doch ein Schnäppchen und dazu noch schuldenfrei!

[sudo]

Gibt es eine Erklärung für das Plus in USA?
So kann es weiterlaufen.

[Kanaren2010]

Das hier finde ich sehr interessant.
Das ist ein Kundenbericht, der von einem Börsianer in den USA bei yahoo finance eingestellt wurde.
Es zeigt wie schwer es den Leuten fällt alte und gewohnte Zöpfe abzuschneiden.
Wenn sie auf Umwegen zu neuen Medien gelangen, sind sie dann aber oftmals so begeistert, dass sie nichts anderes mehr wollen.
Es mag noch dauern, aber der Milliardenmarkt Gelbe Seiten wird irgendwann in einem Rutsch im lokalen Internetmarkt landen.

Bei diesem Beispiel 50% weniger Kosten und 100% mehr Leads für den Kunden local.com im Verhältnis zu Gelbe Seiten klassik.
Da gibt es keine Diskussion mehr.
Zumal wir uns in den USA immer mehr den 90% Marktdurchdringung (Die USA liegen ca 2 Jahre vor uns, in D sind es 65%) nähern.
In einfachen Worten ist spätestens 09 fast jeder Mensch in den USA über den Vertriebskanal Internet erreichbar.







FEATURE: Local Search Success at Photo Site
BtoB Magazine

It took a crisis for ScanMyPhotos.com to discover the power of local search advertising.

The Irvine, Calif.-based photo scanning and finishing company was a faithful Yellow Pages advertiser for 17 years. The company ran prominent ads in the Orange County Yellow Pages, and those ads made the phone ring.

“Each year I do the biggest, boldest ads,” said Mitch Goldstone, president-CEO of ScanMyPhotos.com. “We were the biggest and best ad in our category for much of Orange County.”

Last August, as soon as the directory was published, Goldstone leafed through the pages to see his ad. But it wasn’t there. The Yellow Pages had inadvertently left the ad out.

“We saw a significant drop-off in calls,” Goldstone said, adding that without the ad, “it looked like I was out of business” to both customers and competitors.

Needing an instant solution, Goldstone turned to local search online. While ScanMyPhotos.com had dabbled in search marketing, testing keyword buys on the major engines last year, it had neither an online or search strategy to speak of.

As a stopgap measure, Goldstone turned to Local.com, an online search engine that can target a business’ message to local customers conducting online searches.

“I was familiar with Local.com because they are based in my city,” Goldstone said.

In early November, Goldstone placed his first Local.com ad and said that within a couple of weeks, the phone started ringing and hasn’t stopped.

ScanMyPhotos.com is using Local.com’s Local Promote advertising program, which guarantees its customer’s listing will appear at the top of the search results page in a specified category and region.

Goldstone said that the best part is he is spending about half of what he had been on Yellow Pages ads. Despite that reduced budget, the effort is producing more qualified leads.

“We used to get three or four calls a day on average [that came from the Yellow Pages ad],” Goldstone said. “Now, we get eight calls a day on average and 10 calls a day during the holidays.”

As a bonus, Goldstone said that the customers that come through the Internet “seem to be more qualified.”

So Goldstone is saying farewell to Yellow Pages advertising.

“I thought it was a stopgap measure to run until next August and then redo my Yellow Pages ad, but we’re not doing that anymore,” he said. “There’s no need to do that.”

His only regret? That he didn’t discover Local.com sooner.

[Kanaren2010]

Wie gesagt, die USA sind uns ca 2 Jahre voraus.
Der Anteil dürfte dort inzwischen bei 75%-80% liegen.





Erstmals sind mehr als 40 Millionen Deutsche online
Jugend fast komplett im Internet vertreten




64 Prozent aller Deutschen über 14 Jahre nutzte im vierten Quartal 2007 das Internet. Damit sind 41,32 Millionen Menschen online. Erstmals wurde damit die 40-Millionen-Marke überschritten. Das geht aus einer heute in Frankfurt am Main vorgelegten Studie der Arbeitsgemeinschaft Online Forschung (AGOF) hervor.

Die 14- bis 29-Jährigen sind mit 92,9 Prozent nahezu komplett im Internet anzutreffen. Bei den 30- bis 49-Jährigen sind es mit 79,3 Prozent über drei Viertel. Aber auch bei den so genannten "Silver Surfern" hat die Nutzung zugenommen: So weisen die 50- bis 59-Jährigen mittlerweile einen Onliner-Anteil von 60 Prozent auf, bei den über 60-Jährigen ist mit 24,6 Prozent ein Viertel.

66,7 Prozent der Internet-Nutzer sind den Angaben zufolge seit mehr als drei Jahren im Netz, das entspricht 26,85 Millionen Menschen. Neun von zehn Anwendern (92,7 Prozent) gehen von zu Hause ins Internet, ein Drittel (32,8 Prozent) am Arbeits- bzw. Ausbildungsplatz und über ein Viertel (28,5 Prozent) bei Freunden oder Verwandten. DSL ist mit 61,4 Prozent die verbreitetste Zugangsart.

Zu den wichtigsten Aktivitäten im Internet gehören unverändert die E-Mail-Kommunikation (88,0 Prozent) und die Informationsrecherche (86,9 Prozent), gefolgt vom Lesen von Nachrichten zum Weltgeschehen (63,9 Prozent), so die Marktforscher.

Die breite Nutzung des Internet wirkt sich auch auf das Einkaufsverhalten vieler Konsumenten aus. Mit 97,8 Prozent informieren sich quasi alle Nutzer im Internet über Produkte. Führend bei der Online-Recherche sind Flug- und Bahntickets, Urlaubs- und Last-Minute-Reisen, Bücher, Hotels und Eintrittskarten. Der Anteil der Online-Shopper unter den Usern liegt bei 87,4 Prozent, 35,18 Millionen Menschen haben also in den vergangenen zwölf Monaten Waren im Internet gekauft. (ck)

[ Donnerstag, 27.03.2008, 11:05 ]

[Kanaren2010]

Die Vorteile des Internet scheinen sich bei der Masse jetzt immer mehr durchzusetzen.
Transparente Bewertungen von Dienstleistungen zB sind aus meiner Sicht ein Megatrend. (siehe unten)
So etwas lässt sich auch wunderbar bei Local Search umsetzen.(zB Bewertung Ärzte, Supermärkte, Frieseur, Autowerkstatt usw)

Das kann man ganz gut bei goyellows golocal.de sehen.
Allerdings halte ich von der AG nicht viel, da wird es aus meiner Sicht in 08 noch einige böse Überraschungen geben.

Local.com und connect Netzwerk sollten das eigentlich auch machen ( man muss ja letztlich nur die Funktion 2.0 hinter das Listing stellen)
Bisher haben sie es aus meiner Sicht noch nicht gemacht.
Das hat vielleicht auch seinen Grund.
Möglichwerweise ist es gerade am Anfang leichter Kunden (Inserenten) zu gewinnen, wenn die sich nicht einer Bewertung aussetzen müssen, sondern Local.com simpel als Werbeplattform nutzen können.
Ab einer bestimmten Größe könnte local ein must have werde, dann kann man das für eine Trafficexplosion einsetzen.
Wie auch immer.



@Midas

Sorry, ich kann leider nicht deinem Wunsch entsprechen.
Alle anderen Werte sind inzwischen Trümmerhaufen, eine Wachstumsstory sehe ich fast nur noch hier (zumindest kurz,mittel und langfrstig), da muss ich gelegentlich auch meinen Kommentar ablassen.










Reiseversprechen: Internet-Recherche erspart böse Überraschungen
Vergleich von Online-Reisebüros und Blick auf Hotel-Bewertungsportale lohnt sich




Bei Informationen zu Urlaubsorten und Unterkünften ist das Papier der Reisekataloge geduldig. Statt "sauber und zweckmäßig" verdreckte und abgenutzte Räume? "Zimmer auf der Meerseite", aber kein Meerblick? "Ruhige Lage", aber eine vierspurige Straße vor dem Hotel? Wer sich darauf verlässt, kann am Urlaubsort böse Überraschungen erleben. Davor schützt die Überprüfung der Kataloginformationen - dank Internet kein Problem. Das Magazin 'Computerbild' (kommende Ausgabe) hat verschiedene Angaben zur Reiseregion, Hotels und touristischen Zielen aus Katalogen im Internet überprüft. Danach lohnt sich zunächst eine Recherche in mehreren Online-Reisebüros: Bei den Stichproben zeigten sich je nach Anbieter teils deutliche Abweichungen bei der Beschreibung des Reiseziels und den zugehörigen Fotos. So können erste Ungereimtheiten aufgedeckt werden.

Für den nächsten Schritt empfiehlt sich ein Blick in Hotel-Bewertungsportale wie holidaycheck.de oder tripadvisor.de. Urlauber schildern dort ausführlich sowohl positive Eindrücke als auch Mängel. Mitunter stehen die Erfahrungsberichte im extremen Widerspruch zu den blumigen Werbebotschaften der Reisekataloge. Allerdings variieren die Eindrücke oft nach Altersgruppe, deshalb sollten immer mehrere Urteile verglichen werden. Praktisch: Satellitenfotos auf Google Maps oder Google Earth und Urlaubsfotos auf Flickr vermitteln einen guten Überblick. So verraten die Bilder beispielweise, ob neben Palmen auch Hochhäuser den Strand säumen. Zusätzlich liefern viele Webcams topaktuelle Bilder. (as)

[ Freitag, 28.03.2008, 10:47 ]

[Kanaren2010]

Sollten wir tatsächlich eine Echoblase nach 2000 im Tec-Bereich sehen, wird das hier spannend.
Nachdem die FED zweimal Blasen (2000 Tec, 2007 Immo) mit drastischen Zinserhöhungen verhindern wollte und beide Male die US-Wirtschaft damit in die Rezession getrieben hat, haben sie jetzt scheinbar etwas begriffen und überarbeiten die Weisheiten des alten Mannes Greenspan.
Ich rechne 2009/2010 eh nicht mit massiven Zinserhöhungen, da ich deflationäre Tendenzen erwarte.



28.03.2008 - 10:50
Fed ändert Ansicht zu Vermögensblasen u. lässt diesen freien Lauf

--------------------------------------------------------------------------------
(© BörseGo - http://www.umts-report.de)
Washington (BoerseGo.de) - Innerhalb der US-Notenbank dürfte ein Umdenkprozess stattfinden was die Abneigung gegenüber Vermögensblasen betrifft. So erklärte der Präsident der Federal Reserve Minneapolis, Gary Stern, im Zusammenhang mit dem in diesem Monat fast erfolgten Zusammenbruch der Investmentbank Bear Stearns, in einer Rede vor dem European Economics and Financial Centre in London, dass er weiterhin die Ansicht vertritt, dass Niveaus von Vermögensbewertungen nicht zum Gegenstand der Fed-Politik gemacht werden sollen. “Ich achte auf die Folgen der durch die Hauspreisrückgänge verursachten Insolvenzwelle und die entstandenen Folgen durch den frühen Kollaps von Technologieaktien”. Es liege im Bereich des möglichen, dass die geldpolitischen Verantwortungsträger die entstandenen Preisniveaus unterstützen oder zumindest tolerieren, heißt es weiter vom stimmberechtigten Mitglied des Offenmarktausschusses der Federal Reserve.

Damit stellte sich Stern gegen den jahrelangen Kampf der Fed, Vermögensblasen zu verhindern bzw einzudämmen, ohne gleichzeitig die Wirtschaft durch hohe Zinsen zu belasten.

Für zwei Jahrzehnte hat die Philosophie des früheren Notenbankchefs Alan Greenspan dem Kampf der Vermeidung von Vermögensblasen gegolten. Greenspan war der Überzeugung, dass sich die Kosten für die Wirtschaft deutlich verringern, falls Blasen bereits im fühen Stadium als solche identifiziert und eingedämmt werden. Im anderen Falle sei mit schweren wirtschaftlichen Rezessionen und einer Destabilierung der Finanzmärkte zu rechnen. Am Vortag habe Greenspan in einer Email-Antwort die Ansicht bestätigt, dass es zum besten Wohle für alle wäre, wenn aufkeimende Vermögensblasen zur Entschärfung gebracht werden. Dagegen hat sich sein Nachfolger Ben Bernanke in öffentlicher Form gegen die Verwendung von Zinsen zur Anpassung von Vermögensbewertungen ausgesprochen. Er betrachte die Leitzinsen vor allem als Mittel zur Konjunkturstimulierung und Inflationsbekämpfung.


(HC) zurück

[Midas2000]

Antwort auf Beitrag Nr.: 33.748.469 von Kanaren2010 am 28.03.08 11:35:22

@Kanaren,

das macht nichts, ich poste ja eh nur noch sehr selten. Und das wird auch so bleiben.
Außerdem kann ich Dich dabei gut verstehen: Mir gefällt Local.com auch wesentlich besser als jeder andere Wert.
Einen großen Pferdefuß hat die Geschichte aber immer noch: Der organische Traffiq von Local.com liegt nur bei ca. 10 %. Der Rest ist LocalConnect (ca. 26 %, und stark wachsend) bzw. über andere Suchmaschinen eingekaufter Traffiq.
Außerdem erinnert mich die Geschichte leider auch ein bißchen an cpne: Der Umsatzschub kommt ja durch massive Nutzung von Externen Verkäufern. Also im Prinzip wohl Call Center, ähnlich dem was cpne in Costa Rica gemacht hat.
Der Umsatzschub wird kommen, aber die Nachhaltigkeit der Neukunden ist dann wieder der Knackpunkt.

Reviews gibt es allerdings bei Local.com, aber keine eigenen sondern zugekaufte.
Sie kooperieren sehr viel, in der Hinsicht erinnert es mich wieder ein bißchen an die frühe Infospace unter Naveen Jain!

[Kanaren2010]

@Midas


Ja, diese Struktur ist sicher auch der Grund warum der Gewinn bei dem geplanten Umsatzschub nicht mitzieht.
Ohne Haken geht es wohl bei keiner Aktie
Aber gut, sie wollen ja ab Q4 profitabel arbeiten, da müssen dann ab Q2 auch mal Skaleneffekte greifen.

Bezüglich der Kundenwerbung scheint es mir am Anfang (dort stehen wir ja bei Local Search) nicht anders zu gehen, als die Anzeigen über einen starken Vertrieb zu vermarkten.
Das ist goyellow ja nie gelungen.
Bis Gelbe Seiten den Vetrieb übernommen hat.
Das sind dann auch Vertreter, die via Telefon oder von "Tür zu Tür" verkaufen.


Und die direkte Nutzung hat sich offensichtlich auch noch nicht richtig durchgesetzt.


Aber immerhin passiert hier etwas.
Außer lokal kenne ich keine AG aus Internet etc, die konkret ein solches Wachstum zu Q1 angekündigt haben.
Leider.

[Kanaren2010]

@Midas


Es hilft nichst, da muss ich jetzt doch nochmal nachfragen.


Also der Umsatzschub kommt durch einen externen Vertrieb.
So habe ich das auch verstanden.
Ich verstehe es so, dass das Anzeigenverkäufer sind.
Also Vertriebler aus der Branche (die zB schon Anzeigen Gelbe Seiten verkaufen), die jetzt kleine und mittlere Firmen ansprechen, die auf local werben sollen.
Das sind aus meiner Sicht meist Jahresverträge ( so habe ich das von goyellow im Kopf)
Wenn sie über local wirklich gute Leads bekommen (wie bei meinem oberen Beispiel (Orange County), dann sind das recurring revenue.

Oder hast Du etwas anderes gemeint ?




Und meine zweite Frage.
Sie haben 10% organischen Traffic.
26% kommt über ihr eigenes Vertriebsnetzwerk connect ?
Deren Nutzung ist ja laut PR von 3,9 Mio auf 4,8 Mio UU Feb gestiegen, oder ?
Dann kommen aktuell noch 64% über Google etc ?


Sie hatten doch einen rapiden Anstieg von Lizenznehmern gemeldet.
Sind das jetzt andere Seiten, die ihre lokale Technologie nutzen und dafür zahlen ?
Oder ist das etwas anderes ?

[Midas2000]

Antwort auf Beitrag Nr.: 33.752.279 von Kanaren2010 am 28.03.08 16:40:02

Die externen Verkäufer haben teilweise Branchenerfahrung, hieß es. Wieviele von ihnen, wissen wir nicht.
Und sie verkaufen keine Jahresabos, ich denke es ist zumindest monatlich kündbar.
Das Thema Lizenzen ist schwer durchschaubar. Ich denke, wenn sich eine neue Seite dem LocalConnect Netzwerk anschließt bekommen sie die Lizenz dazu. Ob sie dafür mehr zahlen oder einen höheren Umsatzanteil abgeben als früher ohne die Patente weiß ich nicht.
Ich denke die Patente verbessern psychologisch die Verhandlungsposition von Local, mehr Bedeutung haben sie bislang m.E. nicht.

[Kanaren2010]

@Midas


Ja, den Eindruck hatte ich auch.
Um ihr Patent aus Juni 07 gibt es noch immer großen Wirbel.
Zunächst sollte es so sein das alle Nutzer (also auch google local) eine Lizenzgebühr an local zahlen sollten.(so habe ich die Debatten verstanden)
Das werden sie wohl nie durchkriegen.
Jetzt macht es den Eindruck, als wenn sie es als Verkaufargument für connect einsetzen.


Monatsabos sind natürlich gefährlich.
Ob die Leads für small caps so schnell kommen ist fraglich.
Ist der Kunde dann enttäuscht, verlängert er nicht unbedingt.
Vor allem müsste man bei Monatsabos immer wieder nachhaken und neu verkaufen.



Naja, das soll deren Sorge sein.
Solange sie um 10%-40% von Q zu Q wachsen und ab Q2 auch der Gewinn mitwächst, frage ich jetzt auch nicht mehr groß nach.
Wir haben ja bei cpne gesehen was wir von der ganzen Arbeit hatten.
Die hier scheinen auf dem richtigen Weg, mal sehen ob es von Dauer ist.
Ich träume ja davon, dass das so laufen könnte wie bei dir damals mit Ask Jeeves.
Sie sind zwar teurer (KUV), aber sie wachsen deutlich schneller, oder ?

[Midas2000]

Antwort auf Beitrag Nr.: 33.753.610 von Kanaren2010 am 28.03.08 18:32:35

@Kanaren,

Vor allem müsste man bei Monatsabos immer wieder nachhaken und neu verkaufen.

So habe ich das nicht gemeint. Ich denke standardmäßig verlängert sich das weiter, aber man kann halt immer zum Monatsende kündigen.

und ab Q2 auch der Gewinn mitwächst

Gewinn ist erst ab Q4 geplant, aber vielleicht sinkt ja ab Q2 der Verlust!

Ich träume ja davon, dass das so laufen könnte wie bei dir damals mit Ask Jeeves.
Sie sind zwar teurer (KUV), aber sie wachsen deutlich schneller, oder ?

Jedenfals planen sie deutlich schneller zu wachsen, als ASKJ damals gewachsen ist.
In jedem Fall sind sie deutlich teurer. ASKJ habe ich damals zum halben Umsatz gekauft, bei LOCM zahlen wir aktuell noch den doppelten. Das ist immerhin Faktor 4 teurer.
Immerhin: Wenn sie das geplante Wachstum schaffen und das Tempo zwei Jahre halten sieht die Sache ganz anders aus.

[Kanaren2010]

@Midas


Ja, so meinte ich das ab Q2.
Nicht das sie profitabel arbeiten, sondern das das Ergebnis dann auch mitwächst, was ja in Q1 gar nicht passieren soll.
Wenn sie in Q4 profitabel sein wollen, muss es ja irgendwann mal losgehen.


Kennst Du MIVA ?


Die wurden heute bei motley fool in einem Bericht zu google neben locm und look erwähnt.


Die haben eine Bewertung wie Ask Jeeves damals, vielleicht sogar noch billiger.
Aber die wachsen nicht.
Sie faseln zwar etwas von Wachstum ab HJ 2 08, aber was man zu 90% von solchen Aussagen halten kann, wissen wir ja, leider.
Ich habe mir die Bude aber auch noch nicht richtig angeguckt.



Bezüglich des Vergleichs (der ja immer hinkt) ask-locm sehe ich das ähnlich.
Sie müssten ein Wachstum von 100% + x über 2 Jahre beibehalten, dann könnten wir einen ähnlichen Hebel haben.
Allerdings nur wenn sie auch auf der Gewinnseite den Schalter richtig umlegen.

[Kanaren2010]

Von der Bewertungsseite sehr attraktiv (machen zudem auch Mobile Advertise), aber die erinnern mich eher an cpne und igg.


MIVA, Inc. Agrees to Settle Class Action Litigations with Plaintiffs in the Lane's Gifts and Collectibles, Payday Advance Plus and Cisneros CasesMIVA INC MIVA | 1/25/2008 7:29:14 AMFORT MYERS, Fla., Jan 25, 2008 (BUSINESS WIRE) --
Global digital media company MIVA, Inc. (NASDAQ:MIVA) today announced it has entered into a settlement agreement with the plaintiffs in the Lane's Gifts and Collectibles class action litigation regarding alleged click fraud pending in the Miller County Circuit Court, Arkansas.

Additionally, Payday Advance Plus, Inc., the plaintiff in a class action litigation regarding alleged click fraud pending in the U.S. District Court for the Southern District of New York, is a party to the settlement agreement and has agreed to move to dismiss with prejudice all claims it has asserted against MIVA such that the Payday Advance Litigation would be settled and resolved in its entirety.

The settlement agreement is subject to various conditions, including, but not limited to, notice to the class and final approval by the Arkansas court, which granted preliminary approval to the settlement at a hearing held on January 23, 2008. If approved, the agreement provides that all claims against MIVA and its subsidiaries, including indemnification obligations to a co-defendant, will be dismissed without presumption or admission of any liability or wrongdoing. Pursuant to the agreement, MIVA would establish a settlement fund of $3,936,812, of which up to $1,312,270 would be in cash for payment of plaintiffs attorneys fees and class representative incentive awards and the balance would be in advertising credits relating to the class members' advertising spending with MIVA during the class period. Dismissal of the PayDay Advance action is subject to approval of the court in New York.

In addition to the Lane's Gifts and Payday Advance settlement, MIVA has also entered into a settlement agreement with the plaintiffs in the Cisneros class action litigation pending in the Superior Court of the State of California, County of San Francisco, regarding advertising for internet gambling. The agreement provides that all claims against MIVA will be dismissed without presumption or admission of any liability or wrongdoing. Pursuant to the agreement, MIVA would pay a total of $15,000 to establish a settlement fund to be used to educate and assist the general public regarding excessive gambling and MIVA shall maintain its current policy regarding gambling advertisements for a period of four years.

"MIVA is pleased to have reached a mutually satisfactory settlement with these plaintiffs and believes that the resolution of these cases will be a significant step forward in our effort to focus on the future of our business rather than expend resources litigating these issues," said John Pisaris, MIVA's general counsel.

About MIVA(R), Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2006 and our most recently filed Form 10-Q.

(R) Registered trademark

SOURCE: MIVA, Inc.

MIVA, Inc. (U.S.) Alex Vlasto, 212-736-9151 x217 [e-mail]

Copyright Business Wire 2008 go to top









Dann lieber eine local.com mit sauberem Geschäftsmodell.
Local Search und Mobile Local Search gehört die Zukunft und bietet seinen Kunden (Endnutzern) und Werbetreibenden einen echten Mehrwert.
win to win ist für mich immer entscheidend.

[Midas2000]

Antwort auf Beitrag Nr.: 33.757.065 von Kanaren2010 am 29.03.08 10:54:19

@Kanaren,

Miva kenne ich, verfolge ich aber schon länger nicht mehr.
Ich habe auch keine Lust mehr, mich immer wieder mit allen möglichen neuen (oder alten) Werten zu befassen.
Mir gefällt mein Depot gut wie es ist, ich sehe auch Goyellow oder Napster im Gegensatz zu Dir noch positiv, die CWVWAS Werte sowieso.
Ich halte da einfach Kurs und stocke ab und an auf.

[Kanaren2010]

CWVWAS Werte sowieso


Was ist das ?

[Midas2000]

Antwort auf Beitrag Nr.: 33.759.693 von Kanaren2010 am 30.03.08 09:34:56

Da war ein C zuviel drin: CWVAS. Die chinesischen WVAS-Werte Kong, Hurray, Linktone.

[Midas2000]

Antwort auf Beitrag Nr.: 33.760.459 von Midas2000 am 30.03.08 14:23:08

Ein W zuviel meinte ich natürlich!

[Kanaren2010]

Ah, klar.


Kong ist klar und sauber.
Bei Hurray und Linktone habe ich den Überblick verloren.
Vor allem bei unserer Hurray.
Sie wollten doch ab 08 mit dem Medienplayer fusionieren !?
Q4 war stark (Labels), der Ausblick Q1 schwach.
Aber Q1 sollte das Gemeinschaftsunternehmen doch stehen, der Ausblick bezieht sich aber nur auf Hurray alt pure.
Ich weiß nicht wieviel Aktien es jetzt gibt und was überhaupt los ist
Bei Lton ähnlich,, Ausblick Werbung top, aber wahrscheinlich inklusive neuem Partner.
Wieviele Aktien haben die jetzt bezogen auf den Ausblick Q1 ?

[Midas2000]

Antwort auf Beitrag Nr.: 33.760.949 von Kanaren2010 am 30.03.08 17:12:11

@Kanaren,

ehrlich gesagt wollte ich keine Diskussion über die CWVAS-Werte eröffnen, sondern nur erklären, daß ich derzeit mit meinem Depot zufrieden bin und keinen Anlaß sehe, noch viele anderen Werte zu analysieren.
Ich habe mich früher, bevor wir uns kannten, auch immer nur auf wenige Werte konzentriert und bin damit gut gefahren.

[Kanaren2010]

Kein Thema, hätte mich nur interfessiert ab wann Hurray die Ergebnisse als neues Gesamtunternehmen ausweist und ob der Ausblick lton inklusive Partner ist .
Und wieviele Aktien die Buden jetzt jeweils haben.
Aber nur wenn dir die Zahlen locker aus dem Kopf fallen"
Wenn nicht, ist das auch ok.


War ja schon mal interessant, dass Du LOCM vor hray,naps usw usw siehst.


Die Sichtweise haben wir in jedem Fall gemeinsam

[proxim]

Local.com..... King of Local Search?

http://reboundhotstocks.blogspot.com/2008/01/localcom-king-o…

[Kanaren2010]

@Proxim


Ja, sieht so aus, als wenn wir auf einen Tenbagger einfach nur 1-2 Jahre warten müssen.


Ich ärgere mich um 3 Dollar nicht mehr zugekauft zu haben.
Aber hinterher ist man ja immer schlauer.

[Midas2000]

Antwort auf Beitrag Nr.: 33.765.662 von Kanaren2010 am 31.03.08 13:46:20

Ja, sieht so aus, als wenn wir auf einen Tenbagger einfach nur 1-2 Jahre warten müssen.

Die Hoffnung habe ich zwar auch, das setzt aber nicht nur das Erreichen der Ziele (Umsatzverdopplung und Profitabilität ab Q4) voraus, sondern auch das erreichen hoher Umsatzrenditen. (20-30 %).
Wenn man sich nun fragt, ob das Geschäftsmodell von LOCM solche Margen hergibt, landet man unweigerlich bei der Frage, warum in Q1 trotz Umsatzsprungs von 2,3 Mio $ ein konstanter Verlust erwartet wird.
Zwar fallen höhere Kosten für den externen Salesforce an, diese werden aber mit lediglich 300k beziffert. Um 100k sollen non-cash expenses steigen. Bleiben 1,9 Mio $ zusätzlich erwarteter Kosten, die uns nicht bekannt sind.
Größter Kostenblock ist "Sales and Marketing", und der wächst auch bislang besonders stark. Demnach muß man vermutlich vermehrt Traffiq über Suchmaschinen einkaufen, damit die neu gewonnenen Kunden auch etwas von ihren Einträgen haben.
Zwar steigt auch der "organic" Traffiq, sogar überproportional, aber kaum Local.com, sondern das Local Connect Netzwerk. Das sind also Seiten, die ihnen nicht gehören. Und wir kennen weder den revenue split, noch wissen wir wie der bilanziert wird. Gggf. erhöht der Anteil der anderen Sites auch den Kostenblcok "Sales and Marketing".

Langer Rede kurzer Sinn: Das Geschäftsmodell ist nicht mit anderen Portalen vergleichbar und wir können derzeit nicht mal abschätzen, welche Margen es abwerfen kann!
Insofern handelt es sich zweifellos um einen spannenden Wert mit hohem Potential, das sich derzeit m.E. aber nicht quantifizieren läßt.

[Kanaren2010]

@Midas


Für mich gibt es hier zwei Betrachtungsweisen


1) Die mittel und langfrstige Entwicklung des Marktes für Local Mobile Search.
Hier entsteht ja erst ein Milliardenmarkt und local ist in den USA aus meiner Sicht ganz gut aufgestellt.



2) Die harte kurzfristige Betrachtung der Fakten um Umsatzwachstum, Margen und Gewinnentwicklung



Hier hatte ich mich eben auch gewundert warum das Ergebnis nun in Q1 in keinster Weise mit der Umsatzentwicklung mitgehen soll.
Ich hatte hier auch zunächst auf sales getippt, aber die 300 K wurden in der PR nun ganz deutlich genannt und wie von dir beschrieben ist das nur ein kleiner Teil.
Ich hatte eure Diskussion hier im Thread nach Zahlen und Ausblick verfolgt.
Ich hatte mich sehr gewundert, dass dieser Punkt überhaupt keine Beachtung gefunden hat, vor allem bei dir nicht.
Ich war zu der Zeit nicht investiert , wollte euch nicht ärgern und habe deshalb nichts dazu gesagt.
Ein bißchen hatte ich die Hoffnung, Du wüsstest über den CC mehr , die Erklärung wäre plausibel gewesen und du hättest dich deswegen nicht kritisch dazu geäußert.

ABER Local scheint hier Q1 als Einmaleffekt zu sehen, denn sie gehen ja in der Folgezeit von mitwachsenden Ergebnissen aus, denn sonst würde man nicht für Q4 die Gewinnschwelle planen.

Vielleicht investieren sie in Q1 noch etwas in die Seite etc.
Oder aber der Hebel über das Netzwerk connect und sales direkt organisch greifen ab Größe XY.

Kurzfristig werden wir m.E. die Zahlen Q1 und vor allem den Ausblick Q2 abwarten müssen.
Da (Q2)sollte dann schon 30%-50% vom geplanten Umsatzwachstum hängen bleiben.
Sollte die Planung Q2 das nicht vorsehen, darf man die Ziele Q4 durchaus in Frage stellen.


Ich würde aber wahrscheinlich dennoch investiert bleiben, denn dieser Markt wird eine gewaltige Größe erreichen, da will ich mit einem 50 Mio Marktkap Small cap, der über eine solche Marktposition und Infrastruktur verfügt, dranbleiben.

[Midas2000]

Antwort auf Beitrag Nr.: 33.766.882 von Kanaren2010 am 31.03.08 15:34:08

Kurzfristig werden wir m.E. die Zahlen Q1 und vor allem den Ausblick Q2 abwarten müssen.
Da (Q2)sollte dann schon 30%-50% vom geplanten Umsatzwachstum hängen bleiben.
Sollte die Planung Q2 das nicht vorsehen, darf man die Ziele Q4 durchaus in Frage stellen.

Ja, das müssen wir abwarten.
Ich denke eigentlich schon, daß sie in Q4 profitabel werden.
Nur was man langfristig an Marge erwarten kann, das ist halt kaum abschätzbar.
Da wollte ich die Erwartungshaltung etwas dämpfen.
Einen "Tenbagger in 1-2 Jahren" kann ich halt auch schwer unkommentiert stehenlassen!

[Kanaren2010]

@Midas


Ja, das ist wohl wahr, als ich es abgeschickt hatte, wurden mir die Konsequenzen auch sofort bewusst


Sicher sein kann man sich wirklich nicht, wie wir immer wieder schmerzhaft erfahren mussten, aber die Chancen stehen gut.


Ab einer Größe XY sehe ich ein margenstarkes Geschäft.
Local Search (vor allem mobile) wird sich als Massenmarkt in Milliardenhöhe durchsetzen und Local.com ist dabei Brand Nr.1 zu werden.



Denkt man das zu Ende, wird man schnell euphorisch, daher lassen wir das besser und denken nur von Q zu Q.

Im Gegensatz zu cpne etc bekommen wir hier, zum Glück, auch immer einen konkreten Ausblick zu den Zahlen, da wird man im Zweifelsfall schnell nüchtern.

[Midas2000]

Antwort auf Beitrag Nr.: 33.767.564 von Kanaren2010 am 31.03.08 16:19:28

Local Search (vor allem mobile) wird sich als Massenmarkt in Milliardenhöhe durchsetzen und Local.com ist dabei Brand Nr.1 zu werden.

Naja, der Name der Domain scheint gut gewählt. Aber der Traffiq ist doch noch ziemlich gering.
Die großen (Yahoo, Google, MSN, Ask) bieten ja auch alle local search an und sind auch darauf eingeschränkt betrachtet sehr viel größer.
Aber es ist natürlich attraktiver, eine puren Player in dem Bereich zu haben!
Verrückt, daß Infospace neben dem Mobile Bereich ausgerechnet auch Ihre Gelben Seiten vertickt haben. Superpages.com ist im Traffiq immerhin 3mal so groß wie Local.com. Da hätte man auch was schönes draus machen können!


als ich es abgeschickt hatte, wurden mir die Konsequenzen auch sofort bewusst

Das ging mir schon oft so und ist wirklich ärgerlich bei WO. Ich kenne andere Boards, da kann man einen Beitrag auch nachträglich noch editieren, solange noch niemand drauf geantwortet hat.
Das finde ich sehr sinnvoll.

[Kanaren2010]

Also dieser CEO von INSP, der verursacht bei mir noch immer Magenschmerzen.


Da stehst du fassungslos davor!

[OTCBBTrader]

Mir gefällt die Bodenbildung vobn LOCM, den ich nun seit ca. 6 Monaste beobachte. Bei dem Dollarstand werde ich an der NASD ordern und mir ein 1000 Stück zu $ 4.00 ins Depot legen und noch ein bid über 1500 Stück zu $3,50 nachlegen ...falls jemand noch abwirft. Mit einem SL bei $3.10 kann ich dann recht gut überleben.
Als Trade oder als mittelfristige Anlage, Gewinne sind hier sicher drin.
Viel Glück.

[Kanaren2010]

Bis jetzt habe ich immer sehnsüchtig auf den crash bei Öl etc gewartet.
Aber wenn ich das so sehe, muss man ja Angst vor dem nächsten Zusammenbruch nach der Blase Immos haben, eben wegen der Folgeerscheinungen.
Die Masse geht weiter blind in Öl, dieses Geld hält den Preis oben.
Irgendwann löst sich die Spekublase auf, dann haben wir wieder einen Vermögensschwund wie bei Immos.

stöhn








07.04.2008 - 09:09
Öl: In der Hand der Fonds


--------------------------------------------------------------------------------
(© BörseGo - http://www.umts-report.de)
New York (BoerseGo.de) - Die wachsenden Ölvorräte und die schwache US-Konjunktur werden von der Ölspekulation weiterhin ignoriert. Stattdessen nehmen die Fonds, die den Markt beherrschen, die anhaltende Dollarschwäche als Anlass, den Preis des Energieträgers weiter in die Höhe zu treiben. „Der Ölmarkt wurde schon lange nicht mehr von den fundamentalen Faktoren bewegt“, kommentiert Tom Bentz, ein Broker bei BNP Paribas in New York. „Die Preisbewegungen werden allein vom fallenden Dollar und dem Geldstrom in die Rohstoffmärkte bestimmt“. Der Crude-Kontrakt für Mai verteuerte sich am Freitag um 2,40 Dollar auf 106,23 Dollar je Barrel, das sind 65% mehr als vor einen Jahr. Heute Morgen notiert der Preis bei 106,58 Dollar.

[Kanaren2010]

@Midas


Wir waren uns ja bezüglich connect local nicht sicher.
Ich habe da vielleicht einen Lösungsansatz.
Es gibt einen neuen großen Trend bei Onlinewerbung.
Es handelt sich um die Schaffung von Netzwerken in bestimmten Bereichen, Nischen zB.
Für größere Werbepartner lohnt sich eine Werbekampagne nicht, wenn sie nicht genügend Nutzer erreichen.
Und es gibt einfach einen höheren Preis per CPM , wenn man eine große Reichweite anbieten kann.
Also ein Beispiel:
Ein Werber will die Zielgruppe Surfer erreichen.
Eine Seite alleine, selbst wenn es die Nr.1 ist, lohnt sich nicht.
Bündelt diese Nr.1. aber weiter 10 Seiten als Netzwerk, dann bekommt er den Kunden.
Hier könnte local.com seinen Partnern das Know how bieten ( Suchmaschine, Kompetenz usw) und einen dramatisch höheren Preis per CPM ( für eine kleine Seite vielleicht 1 Dollar, über local 8 Dollar (siehe corporate connect.com)
Diese 8 Dollar werden in aller Regel geteilt (Spanne bei 40%-60%)
Also 4 Dollar pro Partei.
Local hätte 4 Dollar ohne großen Aufwand /Kosten, da sie die Seite ja nicht betreiben.(Die Marge am Ende des Tages wird ähnlich sein. Sie bekommen über das Netzwerk zwar nur 50% der 8 Dollar, aber sie müssen die Seite nicht betreiben, müssen keinen Vertrieb und Marketing machen)
Der Partner (publisher) bekommt das know how und 300% mehr Umsatz.
Der Werber hat einfach mehr Recihweite, die dann über alle Seiten des Netzwerks verteilt wird, ein Ansprechpartner für Reichweite xy bei lokaler Werbung.
Local.com muss ja zusehen eine annähernd große Reichweite wie gelbe Seiten zu bekommen, damit sie die Werbegelder dort abziehen können.
Alleine schaffen sie das nicht, jedenfalls nicht so schnell.
Neben visueller Werbung,der Marktdurchdringug Breitband (Ende 09 jede Person in den USA via Internet erreichbar) zielgruppengenauer und lokaler Werbung, sind diese Netzwerke der entscheidende Hebel für Onlinewerbung, weil die Seiten (abgesehen von google etc) online zu sehr fragmentiert sind.
So richtig deutlich wird local bei dem Hintergrund connect leider nicht, aber das könnte es sein.
Im Feb haben sie dort um rund 1 Mio Nutzer zugelegt.
Setzt sich der Trend Jan/feb über das Jahr fort, könnte local.com + Netzwerk Ende 08 bei rund 30 Mio Nutzern liegen.
Der CPM könnte durch die Größe und Bedeutung von 8 auf 10 Dollar steigen.



Vielleicht gehst Du das nochmal durch und guckst nach Hinweisen.
Du bist topfit in Englisch und kennst den Markt.
Sollte hinter connect dieses System stehen, sieht noch besser aus, als ich das ursprünglich erwartet habe.

[Midas2000]

Antwort auf Beitrag Nr.: 33.823.175 von Kanaren2010 am 07.04.08 09:40:04

@Kanaren,

solche Zielgruppenseiten (wie im Beispiel Surfer) sind eigentlich typischerweise nicht lokal ausgerichtet. Außerdem gibt es ja seit Jahren Werbenetzwerke die so etwas bündeln. Doubleclick war so ein Beispiel, oder 24/7 Media.

Local Connect spricht wohl primär die Homepages lokaler Zeitungen oder Radiosender an.

[Kanaren2010]

Außerdem gibt es ja seit Jahren Werbenetzwerke die so etwas bündeln. Doubleclick war so ein Beispiel, oder 24/7 Media


Das siehst Du komplett falsch.
Soll ich Dir einen Fachbeitrag eines Entscheiders Doubleclick zu diesem Thema einstellen ?

[Kanaren2010]

solche Zielgruppenseiten (wie im Beispiel Surfer) sind eigentlich typischerweise nicht lokal ausgerichtet


Das hast Du falsch verstanden.
Die Zielgruppe Surfer bezog sich nicht auf local.com bzw auf lokales Internet.
Das waren seperate Beispiele.


Das Beispiel bezieht sich darauf, dass eine einzelne Internetseite eines Nischenthemas (wie zB Surfer) zu klein ist für eine gute Werbevermarktung bzw es lohnt sich für einen Werber nicht.


Wenn sich aber die Top 10 aller Surferseiten zusammenschließen und so monatlich 2 Mio Nutzer und nicht 200.000 erreichen, dann lohnt es sich dort zu werben und die Preise gehen massiv nach oben.

[Kanaren2010]

Local Connect spricht wohl primär die Homepages lokaler Zeitungen oder Radiosender an.




Auch das glaube ich nicht.
In ihren PRs gibt es hierzu zwei Zielgrößen.
Die 570 Partner (07 noch 400).
Das sind aus meiner Sicht u.a. lokale Zeitungen etc.


Und dann gibt es die 17 Publisher/Lizenznehmer und das bezieht sich m.E. auf die Reichweite local connect.(4,7 Mio Feb)


Die Zeitungen gehören ja zu der Reichweite local.com (11,6 Mio Jan)


Es sind ja ziemlich eindeutig 11,6 local.com direkt und 4,7 local connect indirekt.
Und nicht 11,6 inklusive 4,7.

[Kanaren2010]

Wobei ich ehrlich sagen muss, ich kenne die Trends der Onlinewerbung ganz gut, aber was die Seite local connect aussagen soll, ist mir nicht ganz klar.


http://corporate.local.com/localconnect.

[Midas2000]

@Kanaren,

Das siehst Du komplett falsch.

Da sind wir also wieder mal an einem Punkt, den wir unterschiedlich interpretieren.
Lange Diskussionen dazu sollten wir una aber ersparen, das wollte zumindest ich ja eh nicht mehr.

[Midas2000]

Vielleicht haben wir auch das Glück, heute neue Fakten zu bekommen.
Am 5. März kamen ja Zugriffszahlen für Februar, wenn der Trend im März anhielt könnte ihnen das heute noch eine PR wert sein.

[Kanaren2010]

Das siehst Du komplett falsch.
Soll ich Dir einen Fachbeitrag eines Entscheiders Doubleclick zu diesem Thema einstellen ?



@Midas


Das war meine vollständige Antwort.
Das war auch keine Frage der Interpretation, wie von Dir angemerkt, sondern von Fakten.


Mir ging es um eine Analyse.
Ich studiere Fachbeiträge zum Werbemarkt usw, Du hörst den CC, kennst dich mit Suchmaschinen etc aus.
Das hätte man schon nutzen können, denn hier ist richtig etwas drin und dann ist es ein Trauerspiel, dass wir über den Hintergrund connect nichts wissen.
Das kann einfach nicht sein.
Aber wenn man bei der Recherche schon über feststehende Sachverhalte diskutieren muss ( Und dein Beispiel 24/7 Media/Doubleclick war nunmal eine Fehlinterpretaion), dann macht es keinen Sinn, da stimme ich zu.


Ich werde mich dann wieder zurückhalten.

[Midas2000]

Antwort auf Beitrag Nr.: 33.828.704 von Kanaren2010 am 07.04.08 17:53:45

@Kanaren,

Du neigst immer wieder dazu Deine Meinung für ein Faktum und eindeutig richtig zu halten oder das zumindest zu behaupten.
Auf solche Diskussionen und vor allem diesen Diskussionstil habe ich einfach keine Lust mehr, das habe ich hoffentlich hinreichend klargemacht.

[sudo]

Maydorn hat heute in seinem Börsenbrief ein neues Trading-Depot gestartet und Local aufgenommen.
Vielleicht hat er auch mal wieder Glück mit seinen Transaktionen, obwohl ich bezweifle, daß sich Local zum Traden eignet.
Meiner Meinung nach hat die Aktie längerfristig ihr Potential.


sudo

[Midas2000]

Antwort auf Beitrag Nr.: 33.837.806 von sudo am 08.04.08 16:55:45

Maydorn hat heute in seinem Börsenbrief ein neues Trading-Depot gestartet und Local aufgenommen.

Ich kann nicht behaupten, daß mich das freut oder in meiner Einschätzung es Unternehmens optimistischer stimmt!
Ganz und gar nicht!

[TradeOne1]

Antwort auf Beitrag Nr.: 33.838.171 von Midas2000 am 08.04.08 17:30:07

Kennt denn keiner was neues zu LC ?

[Midas2000]

Antwort auf Beitrag Nr.: 33.992.589 von TradeOne1 am 29.04.08 13:16:08

Nächste Woche kommen die Zahlen für Q1, und vermutlich auch ein Ausblick auf Q2.
Dann haben wir neue Fakten, über die man diskutieren kann.

[sudo]

Antwort auf Beitrag Nr.: 33.992.791 von Midas2000 am 29.04.08 13:34:15

Der Kurs scheint da schon was vorweg zu nehmen.
Seit Tagen stetig aufwärts und das Beste keine Pusherei hier im Thread.

sudo

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 34.017.898 von sudo am 02.05.08 17:49:31

Nachbörslich + 5 % !
Gute Zahlen dann gehts ab hier!

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 34.021.644 von Magnetfeldfredy am 03.05.08 15:33:35

Hier die Zahlen:
Local.com Reports First Quarter 2008 Financial Results
Thursday May 8, 4:30 pm ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search engine, today reported its financial results for the first quarter 2008.
“Local.com delivered solid growth in all areas during the first quarter. We’ve made considerable progress in building our own sales force and remain focused on growing our subscriber base, as well as increasing our organic traffic volumes,” said Heath Clarke, Local.com chairman and CEO. “We have started to realize operational efficiencies, and as a result we expect a large portion of our forecasted second quarter revenue growth to contribute to the improvement in our bottom line. Continuation of this trend is expected to drive the company towards positive net income in the fourth quarter 2008, excluding non-cash charges.”

First Quarter Financial Results and Recent Highlights:


Record Revenue – First quarter revenue of $8.8 million exceeded mid-range guidance by $600,000, and represented an 81% increase over revenue in the first quarter 2007 and a 49% increase over revenue in the fourth quarter 2007.
Net Loss – First quarter net loss of $2.8 million was within guidance and included non-cash expenses of $1.2 million or $0.09 per share. Basic and diluted net loss per share was $0.19
The non-cash expenses of $1.2 million consisted of depreciation and amortization ($561,000) and stock based compensation ($650,000).


Record Monetization – Revenue per thousand visitors (RKV) was $228 in the first quarter of 2008, up 66% from $137 in the year ago period and up 16% from $197 RKV in the prior quarter.
Record Overall Traffic – The company reached record search traffic of 45.4 million monthly unique visitors (MUVs) on the Local.com site and network during the first quarter, up from 29.9 million MUVs in the year ago period and 32.1 million MUVs in the prior quarter.
Record Organic Traffic – The company reached record organic search traffic of 16.6 million monthly unique visitors on the Local.com site and network during the first quarter, up from 2.5 million in the year ago period and double the 8.3 million in the prior quarter.
Sales Force Expansion – The company expanded its direct sales efforts via outsourced call centers, following the success of the company’s in-house sales efforts during the second half of 2007.
Direct Advertiser Base Expansion – The company currently has a direct advertiser base of over 1,500 subscribers with an average monthly revenue per unit of $70 per subscriber.
Grew Technology Licensees – The company announced twelve technology licensees for its local search Patent No. 7,231,405.
Expanded Local Network – The company announced the expansion of the Local Connect™ search network to 570 regional media sites, and more recently announced the planned expansion to over 2,000 sites.
Renewed Distribution Agreement – The company renewed and expanded its distribution agreement with Idearc Media.
Enhanced Advertiser Services – The company released enhancements to Local Promote™, the company’s flagship subscription advertising product for local businesses, and launched a new “Advertise With Us” section of its website offering local advertising tools and information for business owners.
Received Hitwise “U.S. Top Ten Award” – The company received a Hitwise U.S. Top Ten Award, ranking seventh in the ‘Business and Finance – Business Directories’ online industry category.
Financial Guidance and Balance Sheet:

The company expects second quarter 2008 revenue of approximately $9.2 million which represents a 4% increase over revenue for the first quarter 2008. The company expects net loss for the second quarter 2008 to be approximately $2.3 million, or $0.16 per share, and to include anticipated non-cash expenses of $1.1 million or $0.07 per share. The non-cash expenses are expected to include stock-based expense of $579,000 and depreciation and amortization of $483,000. The loss per share forecast assumes a weighted average share count of 14.2 million.

Operating expenses for the second quarter 2008 are expected to include approximately $400,000 for the expansion of outsourced direct sales in order to acquire new advertisers.

On March 31, 2008, the Company had $14.7 million in cash and no debt.

Conference Call Information:

Chairman and CEO Heath Clarke, President and COO Bruce Crair and CFO Doug Norman will host a conference call today at 5:00 p.m. ET to discuss the results and outlook. Investors and analysts can participate in the call by dialing 1-800-688-0836 or 1-617-614-4072, passcode # 95423982. To listen to the webcast, or to view the press release, please visit the Investor Relations section of the Local.com website at: http://ir.local.com. A replay of the webcast will be available for approximately 90 days at the company's website, starting approximately one hour after the completion of the call.

[Kanaren2010]

@Magnet


JA, die Zahlen Q1 sind sehr gut.
Der Ausblick dagegen ist extrem enttäuschend.
Sie planen hier nur noch 4% Wachstum nach fast +50% im Vorquartal.
Und das ist für mich ein schlechtes Zeichen, weil sie ihre Kosten für Direktvertrieb und Marketing hochhalten (0,4)
Wenn sie in Q1 recurring revenue bei ihren Kunden erreicht hätten, dann hätten sie bei den Kosten Vertrieb wieder um 40-50% wachsen müssen bzw mindestens um die gleiche Summe ( ca +3 Mio = ca 12 statt rund 9)
Also fallen die Kunden offenbar nach Gewinn etwas später wieder weg, sind also über den Vertrieb gelockt worden, aber sie sind anscheinend nicht zufrieden.
Positiv ist das in Q2 anscheindend mit dem Umsatz ansteigende Ergebnis.
Wahrscheinlich fährt locm das Marketing für die Eigenmarke local.com zurück und setzt auf das Netzwerk connect.
Anscheindend wird das durch den jüngsten Deal doch von 570 auf über 2000 erweitert.
Also ich bin enttäuscht, dass local die Kunden offensichtlich nicht halten kann.
Das ist jedenfalls mein Eindruck auf den ersten Blick.
Aber die Marktreaktion muss m.E. nicht zwingend negativ sein, denn die Zahlen waren gut, wenn auch zum Großteil erwartet.
Vielleicht kann Midas oder andere User noch etwas aus dem CC heraushören.



@Midas


Jetzt erinnert sie mich immer mehr an commerceplanet

[Midas2000]

@Kanaren,

Wenn sie in Q1 recurring revenue bei ihren Kunden erreicht hätten, dann hätten sie bei den Kosten Vertrieb wieder um 40-50% wachsen müssen bzw mindestens um die gleiche Summe ( ca +3 Mio = ca 12 statt rund 9)

Davon bin ich nie ausgegangen. So ein Schub wie in Q1 ist immer eine Sondersituation. Da kamen offensichtlich mehrere Faktoren zusammen, das lag nicht nur an dem externen Vertrieb.
Das kam durch mehr zugekauften Traffiq und das starke Wachstum LocalConnect.
Außerdem ist Q1 laut CC das saisonal stärkste Quartal.
Ich denke, sie werden jetzt erstmal die neuen LocalConnect Seiten implementieren und erst danach wieder mehr in den Vertrieb investieren.
Mit mehr organischem Traffiq ist das dann auch rentabler.
Ich hätte mir auch etwas mehr für Q2 gewünscht, aber ich sehe sie insgesamt auf einem guten Weg.

[Kanaren2010]

@Midas




Ich denke, sie werden jetzt erstmal die neuen LocalConnect Seiten implementieren und erst danach wieder mehr in den Vertrieb investieren



Das ist eben scheinbar nicht der Fall.
Sie haben ja wieder explizit die besonderen Vertriebskosten beziffert.
In Q1 haben sie 0,3 oder 0,4 Mio für den externen Vertrieb aufgewendet.
Jetzt in Q2 sind es 0,4 Mio.
Die Ausgaben Vertrieb sind also in Q2 unverändert zu Q1 bzw sogar erhöht.
Was sie zurückfahren (siehe Entwicklung Umsatz zu Gewinn geplant Q2 und siehe Aufbau connect) , ist das Marketing für die eigene Seite local.com.
Da setzen sie jetzt eben auf connect und das wird wohl erst Ende Q2 abgeschlossen sein (Ziel 2000)
Aber wie gesagt, die Kosten für den externen Vertrieb gehen zu Q1 nicht zurück.
Und das zeigt nichts anderes, als das die Kunden nicht bleiben.
Und das spricht eindeutig gegen das Unternehmen.


Dennoch, auch ich denke, sie werden ihren Weg gehen, wieder stark wachsen (wahrscheinlich wird Q2 deutlich über den Prognosen abschließen), aber das geniale Konzept und den Megahebel haben wir hier nicht.



Und nach dem Ausblick Q1, konnte man zumindest darauf hoffen.
War, mal wieder, ein kurzer Traum.
Ein Tenbagger kann es m.E. trotzdem werden, aber nur über einen Hype oder über viele Jahre.


Meine Meinung

[Kanaren2010]

Aber wie ich dem US-Board entnehme, war der CC wohl sehr gut.


Hat das jemand verfolgt ?
Und wenn ja, gab es da neue Erkenntnisse ?

[Midas2000]

In Q1 haben sie 0,3 oder 0,4 Mio für den externen Vertrieb aufgewendet.
Jetzt in Q2 sind es 0,4 Mio.

Ja, aber ursprünglich waren 0,7 Mio für Q2 geplant. Das haben sie verschoben.
Aber wie gesagt: Der Umsatzschub in Q1 kam nicht nur, wohl nicht mal primär, durch diesen externen Vertrieb.
Hinsichtlich des Produkts habe ich hier wenig Zweifel. Es hieß auch die Kündigungsraten der so gewonnen Kunden wären geringer als geplant. Und geplant hatten sie mit durchschnittlich 6 Monaten Laufzeit pro Kunde, jetzt scheint es sogar noch mehr zu werden. Das sind sehr gute Werte.

[Midas2000]

Was man auch bedenken sollte:

Record Monetization – Revenue per thousand visitors (RKV) was $228 in the first quarter of 2008, up 66% from $137 in the year ago period and up 16% from $197 RKV in the prior quarter.

Das kann man sicher nicht so fortschreiben. Bei look hatten wir gerade sinkende Monetarisierung gesehen.
Bei Local.com steigt sie, auch langfristig, aber sie unterliegt sicherlich Schwankungen.
Nehmen wir mal an, in Q2 läge sie wieder auf dem Niveau von Q4, dann hätten wir eigentlich 20 % sequentielles Wachstum von Q1 und Q2, nur eben mit dieser Schwankung in der Monetarisierung.

[Kanaren2010]

@Midas


Wir hatten ja gesehen, dass local seinen Vertriebspartner 8 Dollar per CPM geboten hat.
Dann haben sie selber mindestens 16 Dollar per CPM auf der Uhr.
Das ist für ihren Traffic (15 Mio gesamt) eine knackige Quote.
Das liegt sicher auch an der Qualität lokaler Suche.
Aber steigern lässt sich das aus meiner Sicht nur noch dann, wenn sie

1) ihren Traffic auf deutlichst über 20 Mio user month steigern ( was ich mir über connect bis Ende 08 sehr gut vorstellen kann)

2) Mobile Local Search (weil das einfach nochmal eine andere Liga der Qualität ist)

3) Ein Hype Onlinewerbung (In 2000 gab es ja wohl problemlos 50 Dollar , was dann völlig zusammenklappte)




Die Steigerung ihrer CPMs lag sicher auch(bzw primär) an der Steigerung des Traffic.
Da muss es weitergehen, was dann ja wohl über connect auch passiert.
Allerdings gehen da ca 50% an die Partner

[Kanaren2010]

Oh Oh.
Vorbörslicher Handel heisst zwar nicht viel.
Aber bei nasdaq.com pre market sehe ich 4,16 Dollar.
Das wären mal eben -15%.
Aber gut, vorbörslich heisst gar nicht, das kann dann im realen Handel ganz anders aussehen.

[Kanaren2010]

@Midas


Jetzt erscheint mir auch der Insiderverkauf zu rund 3 Dollar nicht mehr ganz so unlogisch, auch wenn das trotzdem nicht sein muss.

[Kanaren2010]

Oh man, warum müssen immer meine Träume platzen
Der Urlaub ist mal wieder versaut


@Midas


Meine Liste von unerfüllten Visionen wird immer länger...


china, sify, pacific internet,nortel,netag,hurray,fluxx,commerceplanet,airspan und jetzt local


Danke, reicht!

[Midas2000]

Antwort auf Beitrag Nr.: 34.067.044 von Kanaren2010 am 09.05.08 17:59:13

Also ich bin bei Local weiterhin optimistisch.
Mehr als bei anderen Werten jedenfalls.

[Kanaren2010]

@Midas


Das freut mich, sehr sogar.
Dann nochmal ohne Emotionen



Wir wissen leider noch immer nicht wie connect funktioniert.
Also Zeitungen etc auf der Seite local.com ist es nicht, denn sie weisen den Traffic connect ja seperat aus.
Also müssen die regionalen Player als Publisher auftreten.
Das sind aber in der Regel eigene Seiten, die dann vom Partner (hier local) vermarktet werden.
Kann es denn sein, dass local zB die Website einer regionalen Zeitung mit lokalen Werbepartnern versorgt ?
Was ich mir hier auch überlege, das Bild wird nicht richtig rund.

[Magnetfeldfredy]

Antwort auf Beitrag Nr.: 34.067.858 von Kanaren2010 am 09.05.08 19:45:52

Ich bin raus, zwar hoher Umsatzzuwachs aber bei 8 Millionen US Dollar Quartalsumsatz 2 Millinen Miese, daß gefällt mir nicht!

[Kanaren2010]

@Magnet


Tja, verstehen kann ich das.
Allerdings standen hier 8,8 Umsatz zu 2,8 Verlust (2,3 soll es Q2 werden)
Aber von den 2,8 Verlust ist nur die Hälfte operativ und cashwirksam.
Also Q2 wird wahrscheinlich weniger als 1 Mio abfließen.(ich sehe den Umsatz eben auch höher als 9,2)


Aber gut, enttäuscht bin ich auch.
Vor allem deswegen, weil der Betrag für externen Vertrieb auf dem Niveau Q1 bleibt.
Auch wenn der Vorstand etwas davon erzählt, dass die Kunden länger als erwartet gehalten wurden, es sind keine Stammkunden und somit keine wiederkehrenden Umsätze.
Allerdings sind sie dabei alle Kennzahlen zu verbessern, es ist nur deutlich zäher als von mir erwartet.


Wir wissen auch viel zu wenig über das Geschäft.
Wie connect in der Praxis funktioniert, ist mir noch immer ein Rätsel.
Das muss man aber wissen, wenn man ein Gefühl für den zukünftigen Erfolg (oder Misserfolg) haben will.

[Kanaren2010]

Ich denke auch das der Seite local.com der Pfiff" fehlt.
Guckt euch mal mapquest.com an.
Das ist wohl in den USA die Nr.1 für lokales Internet.
Nr.6 in den USA (hinter google,yahoo,youtube,aol,wikipedia)
50 Mio monatliche User in den USA.
Die Seite gefällt mir richtig gut.
zB mit den günstigsten Benzinpreise.
So etwas wird sich nachhaltig durchsetzen.
local.com scheint mir bisher primär ein Abklatsch der gelben Seiten für das Internet zu sein.
In den USA schrieb auch einer etwas von einer Überarbeitung bei local.
zB mit Restaurantfinder etc.
Dann müssen sie aber auch an ihrer Hauptseite 1 mal etwas drehen.
Werft mal einen Blick auf mapquest.
Wenn sie nachhaltig Erfolg haben wollen, müssen sie Erfolg bei den Endnutzern haben.
Die müssen die Seite gerne und direkt ansteuern.
Bisher lebt local vom Trafficeinkauf bei Suchmaschinen und dem Anzeigenverkauf.
Aber das muss ja nicht so bleiben, sie scheinen ja auf einem guten Weg.
Aber wenn ich mir mapquest ansehe, da stinken sie ab und das sieht man dann eben auch am Traffic sprich an der Beliebtheit bei den Endnutzern.

[Kanaren2010]

Wenigstens eine schöne Erholung intraday.
Immerhin, man muss ja bescheiden sein.

[Kanaren2010]

Aber ich bin schon Midas Meinung.
Ich habe mir gestern nochmal alle Werte meiner Watchlist zu Gemüte geführt" (Bilanz, opeartive Entwicklung, Aussicht usw) und so traurig es ist, da gefällt mir locm auch noch immer am besten.
Wenn sie auch deutlich teurer ist, als der Durchschnitt meiner Watchlist.

[adidasler]

Na da tut sich wieder was, ich glaube wir sind auf dem richtigen Weg meine HERREN!!!!!!

[kaap]

denke auch, dass die die local-aktien solangsam in schwung kommt!

[Midas2000]

Press Release Source: Local.com Corporation


Local.com Announces Record Search Traffic, Direct Sales Force Expansion
Wednesday June 4, 7:00 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search site and network, today announced record search and organic traffic for May 2008, as well as a significant sales force expansion.
ADVERTISEMENT


The Local.com site and Local Connect™ network received a total of over 16 million monthly unique visitors (MUVs) in May, up from a record total of 15 million MUVs in January, the company’s seasonally strongest month. Organic traffic also reached an all-time high, exceeding 6 million MUVs, or over 38% of the company’s total traffic for the month. This represents an increase of approximately half a million MUVs over February’s record 5.7 million MUVs.

The company also announced that it has doubled its outsourced sales force, which now exceeds one hundred personnel. The expanded sales force is selling the company’s Local Promote™ subscription advertising product.

“Our two most important initiatives this year are to increase organic traffic and grow our direct advertiser base,” said Heath Clarke, Local.com chairman and CEO. “Both of these initiatives represent high margin revenue to Local.com, and are expected to return us to profitability. We are making solid progress in each area.”

Local Connect™ is one of the largest local search syndication networks, publishing business directories on over 570 regional media sites, including newspapers, TV and radio stations, and city portals. The company recently announced a strategic partnership with MediaSpan, a leading provider of digital content management and online marketing solutions that is expected to expand Local.com’s network to approximately 2,000 sites.

Organic traffic includes all non-search engine marketing (SEM) sourced traffic. All site traffic and usage statistics are from third-party service providers engaged by the company.

About Local.com

Local.com (NASDAQ:LOCM - News) is a top U.S. website and local search network attracting approximately 16 million visitors each month seeking information on local businesses, products and services. Powered by the company’s proprietary Keyword DNA® and patented local web indexing technologies, Local.com provides users with relevant local search results, which include special offers, user ratings and reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com via a selection of subscription, pay-per-click, banner and pay-per-call ad products. Local Mobile™ provides local search results to mobile phones and wireless devices. The company serves the UK market at http://uk.local.com. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.



Contact:
Media Contact:
Local.com
Cameron Triebwasser
949-789-5223
[e-mail]
or
Investor Relations Contact:
BPC Financial Marketing
John Baldissera
800-368-1217

--------------------------------------------------------------------------------
Source: Local.com Corporation

[Kanaren2010]

@Midas


Sie finden das wohl gut, sonst hätte es keine PR dazu gegeben.
Ich finde es extrem enttäuschend.
15 Mio nach ihren Angaben im Januar und jetzt 16 Mio.
Das sind gerade +7% in 5 Monaten, da lagen meine Erwartungen woanders, vor allem in Bezug auf die recht hohe Bewertung

[Kanaren2010]

over 16 million monthly unique visitors (MUVs) in May, up from a record total of 15 million MUVs in January

[Midas2000]

Antwort auf Beitrag Nr.: 34.236.090 von Kanaren2010 am 04.06.08 14:43:12

@Kanaren,

aber wir hatten ja schon vermutet, daß es nicht in dem Tempo weiterging, oder?
Für mich ist die Meldung insofern positiv, als sie weiterhin in einem Wachstumstrend sind.
Wenn auch nicht ganz so kontinuierlich und auch nicht mehr so stark, wie man vielleicht hätte hoffen können.

[Midas2000]

Antwort auf Beitrag Nr.: 34.236.818 von Midas2000 am 04.06.08 15:42:25

Weit mehr als die Traffiq-PR mißfällt mir das 8k Filing:
http://biz.yahoo.com/e/080604/locm8-k.html
Eine Million neue Aktien, das sind rund 7 % Verwässerung, als incentive Plan für Angestellte und (wohl wie üblich primär) Direktoren.
Ich hätte nicht mal was dagegen, wäre das ein auf mehrere Jahre angelegtes Programm, um die Mitarbeiter langfristig zu motivieren und an das Unternehmen zu binden.
Diese Hoffnung wird einem selbst beim kurzen Überfliegen rasch geraubt, indem es als "the 2008 Plan" bezeichnet wird.
Das läßt wenig Raum für Zweifel, daß wir in 2009 ein ähnliches Programm sehen werden, mutmaßlich (als Lohn für die diesjährigen Erfolge) mit noch höherem Verwässerungseffekt.

Was bei diesen ganzen Playern für stock options (bei Gluu waren es alleine im letzten Quartal 2 Mio $!) und incentive plans draufgeht, das geht echt auf keine Kuhhaut mehr.
Und das bei Firmen, die für ihre Aktionäre bislang keinen cent Gewinn erwirtschaftet haben, von einer Dividende ganz zu schweigen!

[Kanaren2010]

@Midas


Vielleicht doch wieder mehr deutsche Nebenwerte ?

[Kanaren2010]

Jetzt ist mir auch der Sinn der gestrigen PR, die sich auf den ersten Blick gut anhörte, es aber im Grunde nicht war, klar.



So etwas machen AGs ja auch gerne vor anderen schlechten news wie zB schwachen Q-Zahlen.


Macht keinen guten Eindruck

[Midas2000]

Antwort auf Beitrag Nr.: 34.244.659 von Kanaren2010 am 05.06.08 13:49:10

Im Prinzip ja. Die Ausplünderung der Aktionäre scheint bei deutschen Nebenwerten bei weitem nicht so exzessiv zu sein wie bei amerikanischen.
Nur müßten wir halt Werte finden, die wirklich "sexy" sind.

[Kanaren2010]

@Midas


Habe ich leider auch nicht zu bieten.
Irgendwo ist immer ein Haken.
Wenn Tomorrow-Focus sich halbieren würde, wäre das mal etwas.
Oder wenn sich bei Fluxx die Probleme mit den Staaten in Luft auflösen würden.
Das ist aber überhaupt nicht in Sicht.
Deutschland zieht das bislang gnadenlos durch und 09 scheint das endgültige Verbot zu kommen.
Das wird dann wohl auch mybet.de betreffen.
Zudem sind die Kleinanleger trotz allem sehr optimistisch, der Spekulant pusht, das wird so nix.
Dialog Semi hat den Turnaround geschafft, ist aber kein klassischer deutscher Nebenwert.

Was ist mit IBS los ?

[Kanaren2010]

Mit diesen massiven Aktienoptionen tut locm sich auch im doppelten Sinn keinen Gefallen.
Dieser eine Seppel zieht ständig Optionen und verkauft jedes Quartal für ca 250.000 Dollar eigene Aktien.
Solche massiven Insiderverkäufe sind einfach Gift und ärgerlich.
Er scheint offensichtlich nicht sehr optimitisch bezüglich der Zukunft von locm zu sein.

[Midas2000]

Antwort auf Beitrag Nr.: 34.277.766 von Kanaren2010 am 10.06.08 22:39:36

Wenn Du mit diesem "Seppel" Heath Clarke meinst: Das ist der CEO.
Was es natürlich nicht besser macht!
Ich sage ja: Da hat sich, gerade in USA, eine reine Abzocke und Ausplünderung der Aktionäre entwickelt. Gerade bei Small Caps schlägt das völlig unverhältnismäßig stark durch.
Normalerweise sollen Aktien ja um 10 % pro Jahr bringen, das ist der historische Schnitt vor diesen Exzessen.
Wir haben bei den US-Small Caps aber mittlerweile locker 10 - 15 % Verwässerung pro Jahr durch Optionen und Incentive Plans.
Da wird es immer unwahrscheinlicher, daß für die Anleger überhaupt etwas hängen bleibt.
Man muß sich ernsthaft fragen, ob es noch Sinn macht, auf solche Werte zu setzen.

[Kanaren2010]

@Midas


Ja, das frage ich mich auch.
Das es sogar der CEO ist, war mir gar nicht bewusst, dann ist es ja noch schlimmer.
Er macht jedes Quartal die dicken Insiderverkäufe und schadet der Aktie damit doppelt.
Und im Gegensatz dazu fängt er jetzt an PRs rauszuhauen, die auf mich wie ein billiger Push wirken.
Die letzte PR ist mir schon sauer aufgestoßen, weil das Wachstum einfach keine PR gerechtfertigt hat.
Heute das


Local.com Advances in Hitwise ''U.S. Top 10 Award'' Rankings
Wednesday June 11, 7:00 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search engine, today announced that the company received a Hitwise U.S. Top 10 Award. The company’s leading local search site, www.local.com, ranked fifth – up from seventh place in December 2007 – in the Business and Finance, Business Directories online industry category based on the market share of U.S. visits received from January through March 2008.
ADVERTISEMENT


The Hitwise U.S. Top 10 Awards Program celebrates the most successful U.S. websites in over 160 online industries. Hitwise reports on the anonymous online usage and search behavior of more than 10 million U.S. Internet users—the largest online sample of its kind—and this unique awards program recognizes excellence in online performance through public popularity.

“Our move from seventh to fifth place in the Hitwise Top 10 represents an increase in traffic to our site and search network, growing awareness of our brand and our advancing market share in the local search and directory sector,” said Jennifer Black, Local.com vice president, marketing.




Es tut mir leid, aber wenn sie stark wachsen würden und alles Sahne wäre, würde so eine PR keinen Sinn machen.
Wie ich solche Vorstände hassen kann, knallt 1 Mio Dollar in Aktien als Insiderverkauf pro Jahr in den Markt und kommt dann mit solchen Nullnews.
Man, man, man



Wie ist das eigentlich bezüglich der üppigen Optionen bei unseren Chinesen ?
Sind die bescheidener ?

[Kanaren2010]

Wusste ich es doch, dass die letzte PR (die davor auch schon) eine Push-Aktion des CEO war.
Und jetzt klappt die Aktie zusammen.
Man hätte bei 5 Dollar verkaufen sollen.
Wäre mir bewusst gewesen, dass der Quartalsverkäufer der CEO ist, wäre die Aktie kein Thema mehr für mich gewesen.
In den US-Boards werden diese Insiderverkäufe auch immer mehr zum Thema.
Ärgerlich!

[Kanaren2010]

@Midas


Deine Wünsche werden erfüllt:


Local.com Launches Proprietary Ratings and Reviews
Wednesday June 18, 7:00 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search engine, today announced the launch of its own ratings and reviews engine.
ADVERTISEMENT


Local.com ratings and reviews allows users to create an account and enter ratings and reviews for any business listing that appears on the site. The site gives users the ability to enter comments, rate a business using a five-star rating system and view all of the reviews they have previously submitted. Ratings and reviews entered on the site will appear immediately on business listing profile pages, subject to a user validation process.

“According to Jupiter Research, 77 percent of online shoppers use ratings and reviews when making a purchase,” said Kim LaFleur, Local.com vice president, product management. “We are pleased to launch our own ratings and reviews engine to allow consumers visiting Local.com to both add and access important information on local businesses throughout the U.S., enabling them to make more informed purchasing decisions. In addition, this allows our business customers to more proactively manage their own reputations and understand their customers’ opinions (both good and bad) of their own products and services.”

Over two million user ratings and reviews currently appear on the Local.com site, including those from various partners of Local.com.




Das wird jetzt zwar kurzfristig keine Stimmung machen, aber vielleicht lässt es die fürchterlichen Insiderverkäufe des CEO etwas in den Hintergrund rücken.

[kaap]

Wie schätzt ihr denn das Kursziel in 2-3 Jahren ein ? Eure Meinung würde mich mal interessieren

[Midas2000]

Antwort auf Beitrag Nr.: 34.508.194 von kaap am 15.07.08 10:00:53

@kaap,

dazu ist derzeit m.E. keine seriöse Prognose möglich.
Dazu gibt es zu viele Unwägbarkeiten. Schaffen sie wirklich dieses Jahr das geplante Wachstum? Können sie dieses Tempo noch länger halten? Können sie den organischen Traffiq deutlich erhöhen? Kommen sie zu ordentlichen Gewinnmargen?

Wenn man all diese Fragen - als best case Betrachtung - bejaht, dann ist das Potential sehr hoch, dann ist eine Vervielfachtung des Kurses zu erwarten.
Aber das ist halt die Best Case Betrachtung.
Und kurzfristig sieht es wohl nicht gut aus, jedenfalls wenn der Gesamtmarkt so schwach bleibt.
Wir sind hier ja weder durch Gewinne noch durch die Bilanz nennenswert nach unten abgesichert.

[kaap]

Danke Dir für deine schnelle Stellungnahme. Ich jedenfalls, werde in nächster Zeit zukaufen.

[OTCBBTrader]

Antwort auf Beitrag Nr.: 34.508.194 von kaap am 15.07.08 10:00:53

Der Kurs kann weiter fallen. Wenn noch weitere 2-3 % muß ich die Reißleine ziehen und mein Stop einhalten. Schade, aber as Sommerloch ist weiterhin lang und die US-Ökonomie zu kotzen. Dies wird an Local.com nicht vorbeiziehen. Wieder einsteigen aknn man auch bei $2 - 2.50

[OTCBBTrader]

Antwort auf Beitrag Nr.: 34.508.194 von kaap am 15.07.08 10:00:53

Imn 2-3 Jahren ?
Szenario 1: Kurs $ 0.50
Szenario 2: Kurs $ 7.00
Szenario 3: Übernahme, keine Kurstellung mehr.

[TradeOne1]

Antwort auf Beitrag Nr.: 34.514.309 von OTCBBTrader am 15.07.08 19:28:14

Hallo,
weiß denn jemand wann die Zahlen für Q 2 bekannt gegeben werden ?

[Midas2000]

Antwort auf Beitrag Nr.: 34.521.705 von TradeOne1 am 16.07.08 16:59:14

Als hätten Sie nur auf Deine Frage gewartet:

Press Release Source: Local.com Corporation


Local.com to Announce Second Quarter 2008 Financial Results
Thursday July 17, 7:00 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ: LOCM - News), a leading local search site and network, will conduct a conference call with analysts and investors at 5:00 p.m. ET on Tuesday, August 5, 2008, following the release of its second quarter 2008 financial results at approximately 4:30 p.m. ET on the same date. Heath Clarke, chairman and chief executive officer, Bruce Crair, president and chief operating officer, and Doug Norman, chief financial officer, will host the call and discuss the company’s results and outlook.
ADVERTISEMENT


Investors and analysts can participate in the call by dialing 1-866-831-6270 or 1-617-213-8858, passcode # 56271267. To listen to the webcast, or to view the press release, please visit the Investor Relations section of the Local.com website at: http://ir.local.com.

A replay of the webcast will be available for approximately 90 days at the company’s website, starting approximately one hour after the completion of the call.

About Local.com

Local.com (NASDAQ: LOCM - News) is a top U.S. website and local search network attracting approximately 16 million visitors each month seeking information on local businesses, products and services. Powered by the company’s proprietary Keyword DNA® and patented local web indexing technologies, Local.com provides users with relevant local search results, which include special offers, user ratings and reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com via a selection of subscription, pay-per-click, banner and pay-per-call ad products. Local Mobile™ provides local search results to mobile phones and wireless devices. The company serves the UK market at http://uk.local.com. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.



Contact:
Media Contacts:
Cameron Triebwasser
Local.com
949-789-5223
[e-mail]
or
Investor Relations Contact:
John Baldissera
BPC Financial Marketing
800-368-1217

--------------------------------------------------------------------------------
Source: Local.com Corporation


Email Story
Set News Alert
Print Story
Yahoo! Buzz

[TradeOne1]

Antwort auf Beitrag Nr.: 34.529.296 von Midas2000 am 17.07.08 14:40:51

Danke,
aber kannst Du mir auch sagen wie die Zahlen ausfallen werden?

[Midas2000]

Antwort auf Beitrag Nr.: 34.530.906 von TradeOne1 am 17.07.08 17:10:51

Danke,
aber kannst Du mir auch sagen wie die Zahlen ausfallen werden?

[Ironie an]
Na klar! Warum hast Du nicht gleich danach gefragt?!
Umsatz 9,15 Mio $, Verlust 2,38 Mio $.
Und nach der Meldung benenne ich mich um in AktienProphet2008!
[Ironie aus]

Mal im Ernst: Wie sie werden, kann ich Dir natürlich nicht sagen! Höchstens was ich etwa erwarte. Und ich erwarte, daß sie etwa der Guidance entsprechen. Vielleicht geringfügig drunter, nachdem Looksmart heute enttäuschende Vorab-Zahlen nannte, verbunden mit dem Kommentar “Our second quarter revenue results were impacted by an unanticipated softening in search advertising demand”

Wenn das für den search advertising Markt allgemein gilt (werden wir heute abend bei Google sehen) dann trifft das auch Local.com.
Vielleicht nicht besonders hart, da Local search der "heißeste" search Bereich ist, aber ein bißchen halt schon.

Wirklich spannend sind aber gar nicht die Q2 Zahlen, sondern der Ausblick auf Q3.
Wieviel bringt die Ausweitung von LocalConnect auf 2000 Seiten??? Das ist hier die spannende Frage! Das kann einen deutlichen Schub bringen.
Es kann aber auch sein, sie kamen dem Partner in den Konditionen so weit entgegen, daß es kaum was bringt.
Sinn könnte auch das machen, weil sie ihre Marktstellung dadurch deutlich festigen konnten. Was künftige Deals erleichtern dürfte.

Time will tell!

[Midas2000]

Also ein dichtiger Schub ist es in Q3 nicht, wie wir jetzt Wissen. Aber weiterhin ordentliches Wachstum, damit bin ich durchaus zufrieden!

[Midas2000]

Antwort auf Beitrag Nr.: 34.655.905 von Midas2000 am 05.08.08 22:51:31

Der CC gab ansonsten leider nicht viel zusätzliches her.
Nur eine einzige Analystenfrage (und die nur zum Onlinewerbermarkt allgemein), das war in den letzten CCs noch ganz anders.
Scheinbar verlieren die Analysten zunehmend das Interesse an solchen Nebenwerten.

Eigentlich ist das ein gutes Zeichen, aber es kann dadurch natürlich länger dauern, bis der Markt die hier m.E. reichlich vorhandene Fantasie entdeckt.

[Kanaren2010]

das war in den letzten CCs noch ganz anders.
Scheinbar verlieren die Analysten zunehmend das Interesse an solchen Nebenwerten.




Oder kann das auch an der Jahreszeit (Urlaubszeit) liegen ?
Wie war das beim CC zu Q2 07 ?

[Kanaren2010]

Ansonsten finde ich das Umsatzwachstum sehr ordentlich, wenn auch nicht so massiv wie erhofft.
Das Ergebnis soll allerdings leider , mal wieder, nicht mitwachsen.
Umsatz soll um 1 Mio auf 10,6 steigen.
Ergebnis nur um 0,1 von Minus 1,9 auf Minus 1,8.
So wird das nichts mit ihrem Ziel zum Jahresende profitabel zu sein.( für Q3 ist ja nun wieder ein Minus wie Q1 oder Q2 geplant, bleibt nur noch Q4, für so einen Sprung reicht es nicht in einem Q.)
Eine Tendenz in diese Richtung ist also zur Zeit überhaupt nicht erkennbar und so schmilzt der Cashbestand von Q zu Q langsam dahin.

Sie werden dieses große Ziel eindeutig verfehlen!



@Midas

Zur Attraktivität Ask aus 02 fehlen mindestens 2 Punkte:

1) KUV 0,5 (wären hier ca 1,6 Dollar)
2) Margenstärke


Aber vielleicht wird das ja noch




Es gab übrigens im Board USA das Gerücht, dass local den Partner yahoo verloren hat.
Ist da etwas dran ??

[Midas2000]

Antwort auf Beitrag Nr.: 34.657.678 von Kanaren2010 am 06.08.08 10:01:17

Q2 07 war ich noch nicht dabei, aber von anderen SmallCaps kenne ich keinen solchen Urlaubseffekt.
Profitabel bezieht sich m.E. auf Ebitda, da fehlen in Q3 noch 800k.

[Midas2000]

Antwort auf Beitrag Nr.: 34.657.678 von Kanaren2010 am 06.08.08 10:01:17

Von Yahoo kaufen sie Traffiq, warum sollte Yahoo das beenden?

[Kanaren2010]

Hört sich nicht viel an, aber sie wollen sich in Q3 eben auch nur um 0,1 Mio nach oben bewegen.
Würde sich das linear fortsetzen, würde es noch 2 Jahre bis zu einem neutralen EbitDA dauern und EbitDA ist natürlich nicht = Gewinn.

Aber gut, man soll auch nicht kleinlich sein.
Der Trend stimmt schon.
Nicht so dynamisch wie erhofft, aber es wird .


Mich würde noch die Aufklärung des Gerüchts interessieren.
Ob sie Yahoo als Partner/Kunden verloren haben und wenn es so ist, ab wann das greift.

[Kanaren2010]

Hatte sich überschnitten.
Wenn es sonst keine Koop gibt, dann natürlich nicht.
Ich war der Meinung es gäbe da aus 07 mehr als Trafficeinkauf.
Wie gesagt, Gerücht kam aus dem US-Board yahoo finance.

[Midas2000]

Antwort auf Beitrag Nr.: 34.659.156 von Kanaren2010 am 06.08.08 12:38:43

2 Jahre? So pessimistisch bin ich nicht.
In Q2 haben sie den Verlust immerhin um 700k reduziert.
Aber es kommt natuerlich auch darauf an, wie stark sie den Vertrieb ausbauen.

Wie findest Du den Gluu-Bericht?

[Kanaren2010]

@Midas


Ganz ordentlich.
Ich habe ihn allerdings nur überflogen.
Die Optionskosten stechen allerdings ins Auge.

[Kanaren2010]

Ich will es mal anders formulieren.
Wenn sich die Aktie halbiert, sehe ich über die Optionskosten hinweg (Und über die anderen Schwächen (Verlust, im Ausblick geringes Wachstum usw)

Sonst für mich kein Thema

[Kanaren2010]

Wie findest Du den Glu-Bericht denn ?
Ich lag wohl mit meinem Kursziel nicht ganz falsch, wie ich eben gesehen habe (fast -30%)
Ab 2 Dollar kann man doch darüber nachdenken.

[Midas2000]

Antwort auf Beitrag Nr.: 34.662.905 von Kanaren2010 am 06.08.08 18:40:25

Ja, der Markt kommt Dir heute schon stark entgegen.
Ich finde sie jetzt schon recht interessant, zumal der Ausblick für Q4 wieder etwas mehr Wachstum andeutet.

[Midas2000]

Antwort auf Beitrag Nr.: 34.664.634 von Midas2000 am 06.08.08 21:55:59

Wobei mich die Marktreaktion bei beiden ueberrascht.
Mir gefiel der Bericht von Local auch besser als der von Gluu.
Aber beide waren etwa so, wie man das erwarten konnte, und doch verschieben sie die Bewertungsrelation um 40%!

[Kanaren2010]

Ja, das sehe ich ähnlich.
Man könnte jetzt auch tauschen.
Aber bei Glu scheint mir der Boden noch nicht erreicht.
Die Aktionäre sind scheinbar über die massiven Verluste erschrocken.
Und der Ausblick auf Q3 sieht wenig Wachstum und weitere massive Verluste vor.
Und so einen richtig guten Eindruck habe ich vom Vorstand auch nicht.
Die knallen sich die Optionen rein, bringen dafür bisher zu wenig Leistung.
In diesem Bereich ist deutlich mehr Wachstum drin.
Aber ihre Marktposition scheint nicht so schlecht und auf Sicht von 2-5 Jahren werden sie sich gegen Wachstum kaum wehren können.
Sehen wir hier ein KUV 0,5 , dann ist das eine Chance.
Wenn ich das richtig gesehen habe, liegt die Rohertragsmarge bei ca 70%.
Also bei 2 Dollar würde ich mich gegen einen Einstieg wohl nicht wehren.
Aber mehr als 1,5 Euro werde ich nicht bezahlen.
Wenn sie ohne mich läuft, dann ist das eben so.
Und Du ?

[Midas2000]

Antwort auf Beitrag Nr.: 34.664.999 von Kanaren2010 am 06.08.08 22:39:35

Die Rohertragsmarge liegt sogar bei 76%, dass ist ziemlich gut.
Die Optionskosten haengen wohl auch mit den Uebernahmen zusammen.
Und sie sind immerhin die Nr2 weltweit, und dynamischer als die Nummer 1.

[Kanaren2010]

Wobei ich Spieleentwickler nicht mehr so mag bzw das Risiko sehr groß ist.(Vorlaufkosten)


10tacle hat gerade gezeigt wie schnell das bei Spieleentwicklern gehen kann, wenn man nicht über ein massives Cashpolster verfügt.
2007 war da noch alles in Ordnung, jetzt Ende.
Ich hatte das seit Anfang 2008 von der Seitenlinie verfolgt und gelegentlich mit einem Einstieg geliebäugelt.
Zum Glück habe ich mir das verkniffen.
Ich denke, wir werden 2008/2009 diverse Insolvenzen bei Tecs sehen, was auch gut ist, Bereinigung.






DGAP-Ad-hoc: Antrag auf Eröffnung des Insolvenzverfahrens
10TACLE STUDIOS AG / Insolvenz

Veröffentlichung einer Ad-hoc-Mitteilung nach § 15 WpHG, übermittelt durch die DGAP - ein Unternehmen der EquityStory AG.
Für den Inhalt der Mitteilung ist der Emittent verantwortlich.
--------------------------------------------------------------------------------

Darmstadt, 6. August 2008 – Die Der Vorstand der 10TACLE STUDIOS AG (ISIN: DE000TACL107) hat am heutigen Tage Antrag auf Eröffnung des Insolvenzverfahrens über das Vermögen der 10TACLE STUDIOS AG gestellt.
Der Gesellschaft liegen Zeichnungserklärungen von Investoren vor, die die im Juli 2008 durchgeführte Kapitalerhöhung sowie die Wandelschuldverschreibung, soweit das Bezugsrecht nicht ausgeübt wurde, vollständig gezeichnet haben. Die Investoren sind ihren Einzahlungsverpflichtungen trotz einer Nachfristsetzung nicht nachgekommen. Daher ist die Gesellschaft zahlungsunfähig.
06.08.2008 Finanznachrichten übermittelt durch die DGAP
--------------------------------------------------------------------------------

Sprache: Deutsch
Emittent: 10TACLE STUDIOS AG
Goebelstr. 21
64293 Darmstadt
Deutschland
Telefon: [phone]
Fax: [phone]
E-Mail: [e-mail]
Internet: www.10tacle.com
ISIN: DE000TACL107
WKN: TACL10
Börsen: Regulierter Markt in Frankfurt (General Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, Stuttgart
Ende der Mitteilung DGAP News-Servic

[Kanaren2010]

Hört sich sehr gut an, ist aber mit Vorsicht zu genießen, da die PR viel zu früh kommt.
Aufgrund ihrer neuen Aktion haben sie die Kundenzahl direkt von 3500 Ende Juli auf aktuell 5000 erhöht. (Ziel 50000 Ende 09)
Da sie hier den Kunden aber eine Gratis-Testphase von 30 Tagen anbieten (die können danach wieder ohne Kosten aussteigen), sind diese Neukunden noch in der Testphase und das bringt local nicht einen Cent.
Seriöser Weise hätte die PR erst in 2-4 Wochen kommen dürfen, wenn man sehen kann wieviele Kunden über die Testphase gratis hinaus wirklich bleiben und bezahlen.
Um ganz sicher zu sein, hätte man 2-3 Monate warten müssen.
Jetzt heizen sie die Stimmung an und am Ende kann es ein Rohrkrepierer werden.
Ich mag so etwas nicht mehr.
Dennoch, es macht mal wieder Spass sich reich zu rechnen.
Leider endete das bei mir immer mit einem bösen Erwachen





Local.com Reaches 5,000 Direct Advertisers, Announces Target of 50,000 Advertisers
Monday August 18, 7:00 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search site and network, today announced that the company reached a milestone of 5,000 direct advertisers.
ADVERTISEMENT


Local.com's 5,000 direct advertisers is an increase from the 3,500 direct advertisers at the end of July. Local businesses advertise on Local.com through Local Promote™, the company’s flagship subscription advertising product designed specifically for local businesses.

“This latest milestone is a reflection of increased sales volume due to the expansion of our sales force, plus the second quarter launch of our LEC billing initiative,” said Heath Clarke, Local.com chairman and CEO. “Local.com is now acquiring advertisers at a higher rate than ever before, and we look to increase this volume even further. Based on our results thus far, we are publishing an initial goal of acquiring 50,000 advertisers by the end of 2009.”

Local Promote provides local businesses with premium placement at the top of targeted search results in specific categories and geographic regions. It also offers businesses the ability to build their own branded web pages, where businesses can post company logos, photos, company taglines, and special offer links, in addition to the standard profile page contact information.

The latest Local Promote offering also offers advanced call tracking capabilities that allow local businesses to further measure the success of their online advertising campaigns by linking their online ad to phone calls received.

Advertisers are defined as currently billed advertisers plus new advertisers participating in our 30-day free trial period, less expected cancellations during the 30-day free trial period.

About Local.com

[Midas2000]

Antwort auf Beitrag Nr.: 34.749.520 von Kanaren2010 am 18.08.08 15:11:43

So negativ würde ich es nicht sehen. Sie rechnen ja die erwartete Absprungrate raus, und die sollten sie schon halbwegs einschätzen können. Es sei denn die freien Tage wären ganz neu.
Jedenfalls ist 5000 eine schöne runde Zahl, da kann man schon eine PR schreiben.
Und es kommt offensichtlich Schwung rein, das ist doch sehr erfreulich.

[Kanaren2010]

@Midas


Doch, das ist schon neu und das können sie m.E. noch nicht abschätzen.
Sie sind ja im Direktgeschäft in Q2 nur moderat gewachsen.
Da sie die Entwicklung von Ende Juli bis heute betonen, haben sie ab Ende Juli das Marketing massiv hochgefahren.
Das ist wie früher bei commerceplanet.
Bei dieser neuen Masse, können sie die Absprungquote heute noch nicht absehen.
Frühestens 1.8 + 30 Tage, also Anfang September.
Deswegen finde ich diesen Zeitpunkt schlecht, denn die Nachhaltigkeit ist ungewiss, auch in Bezug auf Ende 09.
Aber ich stimme Dir schon zu, es kommt Bewegung rein.
Geht das auf, ist das ein Tenbagger.
Denn der Umsatz müsste ja entsprechend der Kundenzahl hochgehen , oder ?
Wobei das auch von den Rückläufern abhängt.
Bei cpne ist ja immer nur ein Bruchteil hängengeblieben.
Das könnte hier anders sein, aber sicher bin ich mir da nicht.

[Kanaren2010]

Aber bevor ich falsch verstanden werde, ich sehe es selbstverständlich positiv.
Aber wie gesagt, von der massiven Ausweitung der Kunden ( 3500 auf 5000) hat local bisher nichts, nicht einen Cent, denn diese Neukunden sind noch innerhalb der Gratisfrist.
Und ob sie zu Bezahlkunden werden , muss man eben erst abwarten.
Und eben das hätte local abwarten sollen, bevor sie so eine PR ablassen.
Denn die Leute denken doch schon wieder, dass das (+1500 Kunden) = Umsatz ist und das ist es eben (noch) nicht.

[Kanaren2010]

@Midas


Und irgendetwas stimmt bei local wirklich nicht.
Da gibt der CEO so eine PR raus.
Und dann gucke dir mal seine Insiderverkäufe an.
Das ist ja schon länger auffällig, dass er massiv Aktien verkauft.
Aber das bekommt ja langsam dramatische Züge.
Der verschleudert die local-Aktien ja wie Ramschware .
Die Anzahl der Verkäufe nimmt immer mehr zu.
Das ist ja auch ein schönes Zeichen an die Aktionäre.
Wem will er das erzählen ? Wie will er das erklären ?
Es läuft so gut, die Aussichten sind so gut, deswegen schmeisse ich massiv Aktien in den Markt ?
Penner

[Kanaren2010]

Am Rande


Focus Media wieder bärenstark

[Kanaren2010]

Das muss man sich wirklich mal zu "Gemüte führen"
"Unter aller Sau "!




INSIDER TRANSACTIONS REPORTED - LAST TWO YEARS


Date Insider Shares Type Transaction Value*
9-Jun-08 CLARKE HEATH B
Officer 383 Direct Sale at $4.40 per share. $1,685
6-Jun-08 CLARKE HEATH B
Officer 15,036 Direct Option Exercise at $2 per share. $30,072
6-Jun-08 CLARKE HEATH B
Officer 29,153 Direct Sale at $4.40 - $4.63 per share. $132,0002
5-Jun-08 CLARKE HEATH B
Officer 31,200 Direct Option Exercise at $2 - $2.25 per share. $66,0002
5-Jun-08 CLARKE HEATH B
Officer 31,200 Direct Sale at $4.50 - $4.68 per share. $143,0002
4-Jun-08 CLARKE HEATH B
Officer 20,000 Direct Option Exercise at $2.25 per share. $45,000
4-Jun-08 CLARKE HEATH B
Officer 20,000 Direct Sale at $4.60 - $4.67 per share. $93,0002
17-Mar-08 CLARKE HEATH B
Officer 75,000 Direct Sale at $3.15 - $3.5 per share. $249,0002
14-Mar-08 REHFELD JOHN E
Director 10,000 Direct Purchase at $3.50 - $3.6 per share. $36,0002
3-Dec-07 CLARKE HEATH B
Officer 100,000 Direct Sale at $2.63 per share. $263,000
30-Nov-07 CLARKE HEATH B
Officer 45,000 Direct Purchase at $4.13 - $4.22 per share. $188,0002
30-Nov-07 CLARKE HEATH B
Officer 3,600 Direct Sale at $4.19 - $4.19 per share. $15,0002
30-Nov-07 CLARKE HEATH B
Officer 41,400 Direct Sale at $4.06 - $4.18 per share. $171,0002
29-Nov-07 CLARKE HEATH B
Officer 82,500 Direct Purchase at $4.17 - $4.24 per share. $347,0002
29-Nov-07 CLARKE HEATH B
Officer 10,400 Direct Purchase at $4.09 - $4.17 per share. $43,0002
29-Nov-07 CLARKE HEATH B
Officer 102,900 Direct Sale at $4.07 - $4.27 per share. $429,0002

[Kanaren2010]

@Midas


Dein Freund Erhardt :




Jens Ehrhardt: "Die Rohstoffstory ist noch lange nicht vorbei"
Leser des Artikels: 565

Vermögensverwalter Jens Ehrhardt über die Kursschwäche bei Öl, Gold und Co und wie sich Anleger verhalten sollen.



"Nur eine kurzfristige Schwäche in einem langfristigen Aufwärtstrend"


? Herr Ehrhardt, die Kurse bei Öl, Gold, Platin und vielen Agrarrohstoffen sind zum Teil deutlich zurückgegangen. Ist dies das Ende der Rohstoffrally?


Jens Ehrhardt: Nein, die Rohstoffstory ist noch lange nicht vorbei. Die jetzige Reaktion an den Märkten hatte ich erwartet. Meiner Meinung nach ist das nur eine kurzfristige Schwäche in einem langfristigen Aufwärtstrend.


? Aber in vielen wichtigen Regionen wie Europa und die USA schwächelt die Wirtschaft. Das spricht doch für eine sinkende Nachfrage nach Rohstoffen und damit für sinkende Preise.


Ehrhardt: Ich sehe das nicht so. Die ganze Globalisierung und der zunehmende Wohlstand weltweit werden die Nachfrage hoch halten. Bei den Agrarrohstoffen sind beispielsweise die Vorräte sehr niedrig. Die Probleme durch den Klimawandel werden das Angebot zusätzlich drücken. Solche Aspekte sind meines Erachtens am Markt noch gar nicht richtig berücksichtigt. Die Nachfrage nach Agrarrohstoffen wird über Jahre anhalten.


"Spätestens im Herbst erwarte ich sinkende Aktienkurse"


? Und wie verhält es sich bei Öl und Gold?


Ehrhardt: Auch hier werden die Preise wieder steigen. Selbst wenn in Asien das Wirtschaftswachstum etwas runtergeht, die Nachfrage ist ja weiterhin da. Produktionsausfälle in Nigeria oder Hurrikans in den USA könnten den Ölpreis zusätzlich wieder antreiben. Und von der Markttechnik her ist es so, dass beim Öl derzeit kaum Optimismus herrscht. Das spricht schon wieder für höhere Preise.


? Dennoch: Derzeit steigt der DAX, während die Preise für Rohstoffe und viele Rohstoffaktien fallen. Sollten Anleger nicht doch besser umschichten?


Ehrhardt: Nein, das wäre aus meiner Sicht die falsche Strategie. Zumal ich davon ausgehe, dass auch der Aktienmarkt wieder unter Druck gerät. Spätestens im Herbst erwarte ich sinkende Kurse. Negative Konjunkturnachrichten werden dann wieder im Vordergrund stehen. Die jetzige Sommerrally bei Aktien dürfte nur eine kurzfristige Erholung in einem längerfristigen Abwärtstrend sein.


"K + S wird über Jahre hohe Preise erzielen können"


? Was halten Sie von Rohstoffaktien?


Ehrhardt: Interessant ist ja, dass viele Ölaktien in den vergangenen zwölf Monaten kaum gelaufen sind, obwohl der Ölpreis so stark gestiegen ist. Ich denke, dass das noch kommen wird. Jedoch muss man hier stark differenzieren. Das gilt übrigens auch für Agraraktien. Firmen wie K + S oder Potash werden über Jahre hohe Preise für ihren Dünger erzielen können. Andere Agrarwerte sind da nicht so gut positioniert.




Autor: €URO fondsxpress

[Kanaren2010]

Ich fürchte inzwischen, selbst im best case (Zielerreichung), hört sich das wieder besser an, als es wirklich ist.(genau wie mit ihren tollen PR zu der massiven Ausweitung Vertriebskanal Zeitung etc)
Auf den ersten Blick (3500 zu 50.000 2010) denkt man an eine entsprechende Umsatzausweitung.
Aber die Kundenzahl scheint sich auf ein neues Segment zu beziehen.
So gesehen hatte Midas vielleicht doch Recht und sie haben schon Erfahrungswerte, weil auch die 3500 Kunden zügig im Juli entstanden sind.
Denn es ist wohl eine neue Aktion und betrifft nicht den bisherigen Umsatz und die bisherigen Kunden.
Auf der Hauptseite verstehe ich die Aktion als 49,95 Dollar im Monat.
Mit den bisherigen 3500 Kunden können sie ihren bisherigen Umsatz nicht erreicht haben.
Das wären ja nur rund 2 Mio Umsatz im Jahr.
Selbst wenn diese Aktion zu 100% gut geht, reden wir hier nur von ca 30 Mio Jahresumsatz.
Wenn der neue Umsatz einfach oben darauf kommt, ist das natürlich in Ordnung und ein ordentliches Wachstum.
Gefährlich wird es aber dann, wenn die aktuell massiv besser bezahlenden Kunden auch auf das günstigere Modell umsteigen wollen.



Also ich stochere da noch im Nebel, ist nur so eine Vermutung.
Eine Sache steht für mich allerdings fest.
Es sieht auf den ersten Blick besser aus als die Realität ist.
Das zeigt auch die Kursreaktion gestern.
Da sind nur in den ersten Stunden Kleinaktionäre rein und shortseller haben sich eingedeckt.
Das smart money war eindeutig nicht dabei und das hat auch seinen Grund, nach meiner Meinung

[Midas2000]

Antwort auf Beitrag Nr.: 34.760.210 von Kanaren2010 am 19.08.08 10:48:03

Ja es ist schwer einschätzbar. Viel Umsatz erzielen sie bislang m.W. indem sie ihre Topeinträge über Yahoo verkaufen. Gleichzeitig kaufen sie dort Traffiq ein.
Da kann nicht viel hängenbleiben. Immerhin ist es eine recht preiswerte Möglichkeit, Umsatz und Marktstellung zu steigern.
Und jetzt versuchen sie, mehr eigenen Traffiq zu erzielen (z.B. über die Bewertungsfunktion), den Traffiq besser zu monetarisieren (über dieses Produkt und eigenen Vetrieb), und billger an externen Traffiq zu kommen (über LocalConnect).
Das ist soweit plausibel, der Umsatz dürfte weiter zulegen. Die Frage ist halt, ob wirklich nennenswert was hängenbleibt, solange der eigene Traffiq so gering ist.

[Kanaren2010]

@Midas


Ja, das ist die große Frage.
Ist der Traffic groß genug, dass die Kosten von 50 Dollar im Monat zB für ein Schuhgeschäft sich lohnen ?
Bekommt er so viel Kundenkontakte zurück ?
Ich fürchte, local müsste dafür mindestens 10% der Bevölkerung bzw der Haushalte erreichen.
Also so 25 -30 Mio im Monat müssten das schon sein.
Wenn sich das dann für die Kunden lohnt, sie so aggressiv in den Eigenvertrieb gehen, dann sollte es schon brummen.
Ich bin ein bißchen zerrissen.
Früher wäre ich wie bei commerceplanet euphorisch gewesen.
Inzwischen bin ich da einfach skeptisch.
Was natürlich nicht heisst, dass es nicht trotzdem klappen kann.

[Kanaren2010]

Dieser CEO und seine Push-PRs (+ parallel massive Insiderverkäufe von ihm) machen auf mich inzwischen einen äußerst negativen Eindruck.


Vor ca 3 Monaten kam die tolle PR mit der neuen Partnerschaft indirekt, die die Partner von 570 auf über 2000 erhöhen sollte.(+1500 geplant)

Und jetzt kommt der mit der großartigen PR, dass man rund 3 Monate später 700 hat (+130)
Das ist langsam lächerlich.
Ebenso wie die PR vorher zum Direktgeschäft.


Am Ende aller Tage schafft er immer nur einen Bruchteil von dem, was seine PRs andeuten.
Und das er in dieser Phase massiv eigene Aktien verkauft, macht das Bild so richtig rund.

[Kanaren2010]

Was ich immer vermutet bzw befürchtet habe.
Die Giganten des Internet stationär nehmen auch mobil alles über den Schnabel.




Google will angeblich mit Verizon kooperieren

Von Anja Schütz
Silicon.de
22. August 2008, 15:09 Uhr
Ihre Meinung zum Thema

Suchmaschine soll standardmäßig auf Handys des US-Providers zum Einsatz kommen

Google und der US-Mobilfunkprovider Verizon Communications verhandeln angeblich über eine Zusammenarbeit. Das Wall Street Journal berichtet unter Berufung auf Insider von einer "weitreichenden Partnerschaft". Bislang sei allerdings noch keine vollständige Einigung erzielt worden.



Dem Bericht zufolge will Verizon Google zur Standardsuchmaschine seiner Handys machen. Der Internetkonzern sei schon seit über einem Jahr auf der Suche nach einem Partner aus der Mobilfunkbranche gewesen, heißt es.

Google will mit der Partnerschaft im Mobilbereich Boden auf seinen Rivalen Yahoo gutmachen. Dieser hat bereits einige Verträge mit verschiedenen Mobilfunkunternehmen laufen.




Täglich neu: Interviews, Analysen und Lösungen in ZDNet IT-Business

[Kanaren2010]

04.09.2008 - 20:30
Internetaktien: Belastung durch Dollar und schwache Werbung - glaubt JP Morgan


New York (BoerseGo.de) - Glaubt man JP Morgan hat der Internetsektor gleich mit 2 Gegenströmungen zu kämpfen: Dem starken Dollar, der die Auslandseinnahmen - in US-Währung umgerechnet - dämpft und flauen Werbeeinnahmen. Für letzteres macht die Bank die gesamtwirtschaftliche Schwäche in den USA und weltweit verantwortlich.
JP Morgan kürzte daher die Gewinnschätzungen für 2009 (Dollar je Aktie) folgendermaßen:
Amazon.com: von 1,51 auf 1,50
Ebay: von 1,47 auf 1,45 (für 2009: von 1,77 auf 1,71)
Google: von 17,30 auf 17,05 (für 2009: von 22,31 auf 21,63)
Yahoo bleibt bei 67

[Kanaren2010]

AT&T and Nokia invest in Zvents

30 Sep, 2008, 1224 hrs IST,REUTERS




NEW YORK: Zvents, a local online search engine and advertising network, said that it had raised $24 million from several investors, including Nokia's venture capital unit, AT&T Inc and digital map data company Navteq.

Zvents plans to use the money to expand its ad network of local listings and to invest in its technology, which helps people using mobile telephones and other devices find information on events. The technology focuses on events such as store sales, dining specials, sporting events and concerts, and lets local businesses pair their ads with those events.

Other investors in this round include Vantage Point Venture Partners and Red Rock Ventures, which have previously invested in the company. Those two partners, as well as NetService Ventures, already had invested about $7.2 million in Zvents.

The San Mateo, California-based company, which employs about 55 people, has an ad network that includes more than 250 media, advertising and mobile device partners. They include Viacom's mtvU campus guides online network and Microsoft Corp's MSN CityGuides, as well as US newspaper publishers McClatchy Co and the New York Times Co.
Zvents plans to hold steady on its venture-funding course - at least for now, Chief Executive Ethan Stock said. "Either an (initial public offering) or an acquisition is more or less inevitable," he said.

[Kanaren2010]

zvents.com


sollten sich die Macher von local mal schleunigst ansehen.
Gleiches Segment, andere Liga, aus meiner Sicht.

[Kanaren2010]

Wobei man es auch von der anderen Seite sehen kann.
Blue Chips wie Google,yahoo,Microsoft,AT&T (bzw alle Mobilfunker weltweit) und Nokia messen dem Segment Mobile Local Search die höchste Bedeutung bei.
Und Local hat in dem größten Markt USA eine nicht unbedeutende Marktstellung.



Negativ :
1)
Die Seite ist m.E. nicht gut genug.
Das sind bisher nur Standardeinträge (wobei die erste aktuelle Erweiterung schon ein Meilenstein zu 2007 ist ( keine klassische Suchmaschine mehr als Maske)
Es fehlt die Tagesaktualität.
Wenn ich die Stadt anklicke, dann muss ich da Tagesangebote und Sonderangebote sehen.
zB im Restaurant XY gibt es heute XY zu Preis XY.
Theater ebenso, günstigster Benzinpreis, Wetterstand immer oben darüber usw.
Und das dann in mobil in Vollendung, ortsbezogen und aktuell.




2) Wenn mobil richtig kommt, gibt es für mich zwei Hebel für den Erfolg:


A) On deck Platzierung bei den Mobilfunkern bzw bei den Endgeräteherstellern

Da sehe ich bei local überhaupt keine Tendenzen.
Bisher sehe ich da yahoo,Nokia und vor allem Google


B) Hohe Anzahl Direktkunden im Internet, die man mobil übertragen kann


Auch da ist local zu schwach.
Von ihren 10-13 Mio Direktzugriffen pro Monat geht nur ein Teil direkt auf local.com, der Rest wird von Suchmaschinen übermittelt.





Es gibt also noch viel zu tun.
Leider hat man für die nötigen Investitionen nicht übermäßig viel cash und die großen Investoren wie Nokia sind woanders eingestiegen.
Darum erscheint mir die Strategie local sinnvoll, erstmal Werbekunden und damit cash zu holen.
Sollten sie zum Jahresende profitabel sein, sollte der Umsatz 09 weiter so wachsen, dann haben sie 09 Luft für weitere Investitionen in die Infrastruktur.
Das wird allerdings Zeit, denn spätestens 2010 geht es richtig los mit Mobile Local Search, da


Wimax bis Ende 2010 150 Mio Haushalte errreichen soll.
Die bisherigen Verhinderer der Mobilfunker mit 3G sehen dann ihren Kunden bestand gefährdet, da Wimax frei ,massiv billiger und doppelt so schnell zu 3G ist.
Sie werden also die Preise für mobile Datennutzung massiv senken und die Netze ausbauen (+ nächste Stufe Geschwindigkeit)


Dazu haben wir endlich die Endgeräte (Startschuss durch Apple Iphone 3G, Google (G-Phone Dream), Samsung, Nokia,Sony-Ericsson usw ziehen nach) und freien Betriebssysteme (wie Android Google)
Und die Anwendungen sind auch da.


Da sich 17 IT-Größen zusammengetan haben,um Werbung für 1 Mrd für das Segment Mobile Internet zu platzieren, kann man absehen, dass es vielleicht schon 09 losgeht (Übergang/Start aus meiner Sicht), aber spätestens 2010/2011.



Wenn local profitieren will, müssen sie in die "Hufe" kommen.

[Kanaren2010]

Local.com(R) to Present at Jupitermedia's Mobile Content and Marketing Conference
Thursday October 2, 7:00 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ: LOCM - News), a leading local search site and network, today announced that the company will be presenting at the Jupitermedia Mobile Content and Marketing Fall 2008 Conference, being held at the San Jose Marriott, October 6-7, 2008.
ADVERTISEMENT


Bruce Crair, Local.com president and COO, will be a featured presenter on the “Big Brands Take It Local” panel on Monday, October 6, at 11:15 a.m. The panel will explore mobile search marketing and how marketers benefit from local search while providing the best experience for consumers.

The two-day conference will include sessions to help content providers, marketers, agencies, carriers and everyone else in the value chain make money on mobile content. The conference will showcase the latest products, tools and services for creating and delivering mobile content and advertising.For more information please visit: http://www.mobilecmexpo.com.

About Local.com

[Kanaren2010]

Na, das ist ja mal eine Ansage.
Starkes Wachstum, positiver cashflow Q4, Aktienrückkauf.
Die Krise scheint local nicht zu treffen.
Das ist wirklich mal eine positive Überraschung, sehr angenehm.





Local.com Corporation Announces Stock Repurchase Program
Thursday October 9, 7:00 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search site and network, today announced that its Board of Directors has authorized a stock repurchase program. Under this 18 month long program, the company may repurchase up to $2 million of its outstanding common stock.
ADVERTISEMENT


“The board of directors has confidence in our company,” said Heath Clarke, Local.com chairman and chief executive officer. “Local.com is a leader in the rapidly growing local search market with both patented and patent-pending technologies. We are gaining significant market share, increasing our organic traffic, growing our direct advertiser base and, as a result, projecting continued high growth.”
“Consistent with prior guidance, we expect that during the fourth quarter our operations will produce net income, excluding non-cash charges of depreciation, amortization and stock option expenses and expect to have at least $10 million in cash when that occurs,” continued Clarke. “We expect to maintain a minimum cash balance of $10 million during this program.”

As of June 30, 2008, the company had $13.8 million in cash, and approximately 14.2 million shares of common stock outstanding. The share repurchase program authorizes Local.com to repurchase shares over the next 18 months, from time to time, through open market or privately negotiated transactions. A Rule 10b5-1 repurchase plan will allow the company to purchase its shares at times when it ordinarily would not be in the market because of self-imposed trading blackout periods. The number of shares to be purchased and the timing of the purchases will be based on market conditions, share price and other factors. The stock repurchase program does not require the company to repurchase any specific dollar value or number of shares and may be modified, extended or terminated by the board of directors at any time.

Including the non-cash expenses of depreciation, amortization and stock option expenses in accordance with GAAP, we do not expect our operations to produce net income during the fourth quarter.

For more information on the company please visit: http://corporate.local.com.

[Kanaren2010]

Bei 1,8 Dollar müssten wir ca 25 Mio Marktkap haben.
Die Krise scheint die Umsatzplanung nicht zu beeinflussen.
Daher sollten wir auf Basis Q4 08 ein KUV 0,5 haben.
In Q3 muss nochmal die nächste Ausbaustufe Vertrieb weggesteckt werden.
Aber ab Q4 soll es ja keinen negativen cashflow mehr geben.
Ab da sollten die Kosten die Spitze erreichen und linear verlaufen.
Ich rechne in 09 mit stark überproportionaler Gewinnsteigerung zu einer Umsatzsteigerung von 50-100%.
Mobile Internet geht ja 09 auch erst richtig los.
Tja Midas, das könnte eine neue Ask Jeeves werden.
Ich muss ehrlich zugeben, dass ich das nie so positiv gesehen haben.
Ich habe local eher kritisch gesehen, aber das heute war mal eine gute Ansage.
Mal sehen, ob sie das durchhalten können, oder ob sie irgendwann doch auf der Strecke bleiben, wie ich das ursprünglich erwartet hatte.
Vielleicht sollte man seine Aktien nicht mögen, bei mir läuft es dann jedenfalls besser als umgekehrt

[Kanaren2010]

Wobei man es vielleicht etwas relativieren muss.
Sollte die Krise sich massiv zuspitzen, kann es sie mit Verzögerung eventuell doch treffen.
Aber erstmal sieht es so aus, als wenn die Zahlen Q3 mindestens den Prognosen entsprechen und der Ausblick Q4 auch nicht schlecht wird.

[adidasler]

Wieso läuft Local.com heute gegen den + trend??

[Kanaren2010]

Local.com Adopts Stockholder Rights Plan
Wednesday October 15, 7:00 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search site and network, today announced that its Board of Directors has adopted a Stockholder Rights Plan. The Rights Plan is not in response to any specific effort to acquire control of Local.com and the Board of Directors is not aware of any effort by a third-party to acquire control of Local.com. However, the Rights Plan is designed to deter coercive takeover tactics, including the accumulation of shares in the open market or through private transactions and to prevent an acquirer from gaining control of Local.com without offering a fair and equal price and terms to all of Local.com’s stockholders.
ADVERTISEMENT


"Local.com has developed significant value in organic traffic, direct advertisers and intellectual property. In my opinion, our current market capitalization does not reflect this value. This Rights Plan has been adopted to protect shareholder value by forcing parties that accumulate over 15% of our common stock to negotiate with our board rather than take advantage of opportunities created by ongoing market volatility," said Heath Clarke, Local.com chairman and chief executive officer. “This plan is in the best interest of the corporation and our stockholders.”

Under the Rights Plan, a right to purchase 1/1000th of a share of Local.com’s Series A Participating Preferred Stock, at an exercise price of $10.00, will be distributed for each share of common stock held of record as of the close of business on October 22, 2008. The rights will automatically trade with the underlying Local.com common stock and no separate preferred stock purchase rights certificates will be distributed. The right to acquire preferred stock is not immediately exercisable and will become exercisable only if a person or group acquires 15 percent or more of Local.com’s common stock or announces a tender offer, the consummation of which would result in ownership by a person or group of 15 percent or more of the common stock. If any person becomes a 15 percent or more stockholder of Local.com, each right (subject to certain limitations) will entitle its holder to purchase, at the rights' then-current exercise price, a number of common shares of Local.com or of the acquirer having a market value at the time of twice the right's per share exercise price. If the exercise price is not adjusted, such holders would be able to purchase $20 worth of common stock for $10.

The Board of Directors may redeem the rights for $0.01 per right at any time on or before the fifth day following the acquisition by a person becoming a 15 percent stockholder. Unless the rights are redeemed, exchanged or terminated earlier, they will expire on October 15, 2018.

The issuance of the rights is non-taxable, has no dilutive effect, will not affect reported earnings per share and will not change the way stockholders presently trade Local.com’s common stock. Further details of the Rights Plan will be outlined in a letter that will be mailed to stockholders after the record date. A copy of the detailed Rights Plan will be filed on a Form 8-K with the Securities and Exchange Commission.

For more information on Local.com please visit: http://corporate.local.com.

[Kanaren2010]

Hier wird nicht nur klar, dass Medien sich ganz klar auf IP verschieben.
Die Art der Nutzung verdeutlicht was Mobile Internet in Zukunft für ein extremer Trend wird.
Immer und überall, Zugriff in Echtzeit auf Medien ( egal ob News (Zeitung, Zeitschrift,Buch), TV, Musik,Mail,Soziale Netzwerke usw usw), allways on wird in 2-3 Jahren Realität und Alltag sein.








16.10.2008 webnews Yigg folkd Mister Wong Linkarena Del.icio.us Facebook MySpace Schrift:
ALLENSBACH-ANALYSE
So nutzen die Deutschen Internet, Zeitung und Fernsehen
Von Robin Meyer-Lucht

Das Internet gewinnt als Nachrichtenmedium an Bedeutung, Fernsehen und die gedruckte Presse verlieren. Für Akademiker unter 40 ist es sogar erstmals wichtiger als die Zeitung. Eine Allensbach-Studie zeigt nun im Detail, wo sich die Deutschen informieren und wie sie sich im Web die Zeit vertreiben.

ANZEIGE

Für Manager klassischer Medien, die angesichts der aktuellen Werbeflaute ohnehin schon missmutig gestimmt sind, hält das Institut für Demoskopie Allensbach (IfD) seit diesem Donnerstag Material bereit, das ihnen endgültig die Laune verderben könnte: Mit dem Internet, so verkündete IfD-Geschäftsführerin Renate Köcher in München, verschiebe sich nicht einfach nur das Mediengefüge – es entstehe eine neue Informationskultur.

ACTA-ZAHLEN: 22,1 MILLIONEN TÄGLICHE INTERNET-NUTZER
Fotostrecke starten: Klicken Sie auf ein Bild (3 Bilder)



Wesentliche Schlussfolgerung aus den neusten Daten zur Mediennutzung der Deutschen der "Allensbacher Computer- und Technikanalyse" (Acta 2008): Mit dem neuen Medium Internet etabliere sich auch ein neues On-Demand-Informationsverhalten:


Die Nutzung von Informationen erfolgt zunehmend anlass- und ereignisgetrieben, der habituelle Griff zu Zeitung oder Fernbedienung ist passé.
Die Nutzer reagieren auf die Informationsfülle mit einer Verengung ihres Interessenspektrums.
Die Nutzer konzentrieren sich stärker auf Informationen, die ihnen persönlich etwas nützen – wie etwa Reviews neuer Informationstechnik.

Die Konsequenz für Medienmanager: Sie können nicht einfach nur alte Medienkonzepte ins Netz stellen, sie werden sich auf eine neu strukturierte Öffentlichkeit einzustellen haben. Ein neues Medium kann nicht nur alte bedrängen, es kann auch die dominante Kommunikationskultur verändern.

Diese Entwicklung beschreiben die Zahlen der Acta 2008, die das vorschneller Trendanalysen unverdächtige Institut für Demoskopie vorstellte. Für die Studie werden jährlich 10.000 Bundesbürger befragt.

2,5 Millionen neue tägliche Web-Nutzer

Die neuen Zahlen zeigen einen ungebrochenen Triumph des Internets:


22,1 Millionen, also 45 Prozent der Bundesbürger im Alter von 14 bis 64 Jahren, nutzen das Netz mittlerweile täglich.
Allein im untersuchten Jahr kamen 2,5 Millionen tägliche Internet-Nutzer hinzu. Sprich: Auch wenn der Boom der Breitbandzugänge abflaut, wird die Nutzung des Internets intensiver.

Diese Entwicklung hinterlässt Spuren bei den klassischen Medien. Betrachtet man die Mediennutzung im Altersaufschnitt, so ist das Internet im Informationsalltag der Unter-40-Jährigen hierzulande nun präsenter als die Zeitung.

Die Hälfte aller Teenager in Mitmach-Netzen aktiv

Die Adaption neuer Medientechniken erweist sich als extrem altersabhängig: 47 Prozent der 14- bis 19-Jährigen sind hierzulande Mitglied einer Online-Community wie zum Beispiel StudiVZ oder Facebook (siehe Kasten unten), aber nur acht Prozent der 40- bis 54-Jährigen gehören einem solchen Netzwerk an.


WEB 2.0: DIE MITMACH-PLATTFORMEN DES GEMEINSCHAFTS-NETZESFacebook
FacebookFacebook ging Anfang 2004 als soziales Netzwerk für Harvard-Studenten online. Zunächst konnten nur Menschen mit E-Mail-Adressen ausgewählter US-Hochschulen Mitglieder werden, seit 2006 ist die Seite für alle Über-13-Jährigen offen. Nach eigenen Angaben hat Facebook derzeit 100 Millionen aktiver Mitglieder weltweit.
StudiVZ
Ehssan Dariani hat die Studenten-Community StudiVZ 2005 gegründet. Zuerst investierten Lukasz Gadowski und Matthias Spiess, später finanzierten StudiVZ vor allem die Gebrüder Samwer - bekannt für die Klingeltonfirma Jamba - und der Venture-Capital-Arm des Holtzbrinck-Verlags ("Die Zeit", "Handelsblatt"). Im Januar 2007 übernahm Holtzbrinck StudiVZ. Derzeit haben Plattformen studiVZ.net, schuelerVZ.net und meinVZ.net nach eigenen Angaben mehr als 10 Millionen Nutzer.
MySpace
MySpace.com ist die populärste unter den Community-Plattformen, mit über 100 Millionen registrierten Nutzern. Wie auch Facebook.com, Xanga.com oder Friendster.com bietet MySpace den Nutzern die Möglichkeit, Profilseiten anzulegen und mit Bildern und Videos zu dekorieren, Musik und Text auf die Seite zu stellen und ihre persönliche Profilseite mit der von Freunden und Bekannten zu verknüpfen. MySpace ist sehr beliebt bei Nachwuchsmusikern und verhalf auch den britischen Arctic Monkeys zu ungeahntem Erfolg. In die Kritik geriet das Angebot, weil es von Pädophilen benutzt wurde, um Kontakt zu Minderjährigen aufzunehmen. StudiVZ ist eine deutsche Studenten-Community, die Facebook ähnelt.
Flickr
Flickr.com ist eine Foto-Community. Nutzer können Bilder einstellen, mit Schlagworten ("Tags") versehen und Pools für bestimmte Themen einrichten. Im Zusammenhang mit Ereignissen wie den Terroranschlägen in der Londoner U-Bahn oder dem Hurrikan "Katrina" wurde Flickr auch zu einem Paradebeispiel für den sogenannten citizen journalism: Schnell entstanden Bildersammlungen von Privatleuten, die das Geschehen dokumentierten. Als deutsches Flickr-Pendant versucht sich zum Beispiel Photocase.
YouTube
YouTube.com lässt Nutzer Videos online stellen. Wie bei Flickr und ähnlichen Angeboten können andere Eingestelltes kommentieren und bewerten. Mit einem speziellen Werkzeug kann man YouTube-Videos auch auf seiner eigenen Webseite einbinden. Vergleichbare Dienste gibt es inzwischen zuhauf, Beispiele sind Metacafe.com, Vimeo.com und ClipShack.com. Auch Googles Videodienst funktioniert nach dem gleichen Prinzip. Putfile.com ist ein genereller Upload-Service für Videos, Audio- und Bilddateien. Weiter gehen Angebote wie Eyespot.com und Jumpcut.com - dort können die Nutzer eingestellte Videos auch bearbeiten, zusammenschneiden und nachvertonen. Deutschsprachige Varianten von Youtube sind etwa MyVideo und FMarket. Eine Kombination aus Flickr und YouTube bietet Sevenload.
Del.icio.us
Eine Art Online-Bookmark-Sammlung mit Community-Eigenschaften. Bei Del.icio.us kann jeder angemeldete Nutzer Webadressen speichern, sie mit Schlagworten ("Tags") versehen und so anderen Benutzern zugänglich machen. Verwandte Sites lassen sich so gruppieren, User mit ähnlichen Interessen können einander auf Interessantes hinweisen. Für Firefox-Benutzer gibt es sogar ein Browser-Plugin, das den Zugriff auf die Online-Linksammlung in die Navigationsleiste integriert. Mr Wong ist eine deutsche del.icio.us-Variante. Ursprünglich auf Technologie-Nachrichten spezialisiert war digg.com. Die Selbstbeschreibung des Angebotes spricht von "nicht-hierarchischer redaktioneller Kontrolle": Indem Nutzer eingestellte Nachrichten bewerten, entscheiden sie mit über die Platzierung einer bei digg.com verlinkten Meldung auf der Seite. Eine deutsche Variante von Digg heißt Yigg.
Technorati
Technorati.com ist die Mutter aller Blog-Suchmaschinen. Sie katalogisiert Weblogs, Blogeinträge können wiederum mit Tags versehen und so zusammengefasst oder effektiver durchsucht werden. Technorati beurteilt Blogs auch nach Bedeutsamkeit und Glaubwürdigkeit - Suchergebnisse können entweder danach oder nach dem Erscheinungsdatum sortiert werden. Durch die Hitliste der häufigsten Suchbegriffe ist Technorati auch zu einer Art Seismograph für die heiß debattierten Themen der Blogosphäre geworden. Eine Blog-Suche bietet auch Google an (Google Blog Search) - mit weniger aufwendiger Funktionalität, aber teilweise anderen Ergebnissen.
Mashups
Mashups sind Multimedia-Collagen wie Video-Zusammenschnitte - oder aber Internetseiten, die durch das vermischen, verknüpfen oder neu konfigurieren vorhandener Inhalte entstehen. Häufig werden beispielsweise Ortsinformationen aus Google Maps mit anderen Inhalten, etwa Lexikon- oder Branchenbucheinträgen verknüpft. Auch Flickr und del.icio.us sind beliebte MashUp-Zutaten. Viele Web-Unternehmen stellen Hobbyentwicklern für solche Projekte sogar ihre "application programming interfaces" (APIs) zur Verfügung.
Blogs
Blogs oder Weblogs sind oft von Privatleuten geführte Internet-Publikationen. Sie basieren auf einer Software, die es erlaubt, Texte mit wenig Aufwand online zu stellen und Leser Artikel kommentieren zu lassen. Weblogs sind teilweise schlicht private Aufzeichnungen für den Freundeskreis, zum Teil aber durchaus ambitionierte Publikationsprojekte, die von den Betreibern als alternative journalistische oder literarische Form verstanden werden. Besonders themenspezifische Blogs können durch eingeblendete Werbung durchaus lukrativ sein. Es gibt auch organisierte Blogger-Verbände, die Zulieferer-Verträge mit Zeitungen und Nachrichtenagenturen haben.

Imagewandel: Netz gewinnt als Nachrichtenmedium

Mit der Verschiebung der Mediennutzung verändert sich auch das Image der Medien. Dies zeigt sich besonders in der Gruppe der 20- bis 39-Jährigen mit Hochschul- oder Fachhochschulabschluss: Gefragt nach ihren wichtigsten Informationsquellen über das aktuelle Geschehen, hat das Netz die Zeitung in diesem Jahr überholt. Für 51 Prozent gehört das Netz zu den wichtigsten Quellen und nur noch für 46 Prozent die Zeitung.


CorbisAuch die Bedeutung des klassischen Fernsehens beginnt zu bröckeln. Erzielte TV vor drei Jahren noch einen Wert von 74 Prozent, wird im langsam einsetzenden Sinkflug nun die Marke von 67 Prozent erreicht. Das klassische Fernsehen könnte in dieser Gruppe bereits in wenigen Jahren als wichtigste Nachrichtenquelle durch das Internet abgelöst werden. Hier konnten die Befragten mehrere Antworten geben.

Die sich hier abzeichnenden Bedeutungseinbußen des klassischen Fernsehens sind gekoppelt mit der Bedeutungszunahme des Netzes die Kulisse für die Streitigkeiten um den neuen Rundfunkstaatsvertrag, der nächste Woche unterzeichnet werden soll. Die klassischen Medien ringen um ihre Bedeutung und die öffentlich-rechtlichen Anstalten um ihr Recht, ein Online-Angebot zu veranstalten, das volle Gebühren auch für das Netz rechtfertigt.

Nachrichtenseiten gewinnen Nutzer

Gewinner der neuen Studie sind erneut die klassischen Nachrichtenportale: SPIEGEL ONLINE erreicht nunmehr 3 Millionen Nutzer pro Woche (NpW) – ein Zuwachs von 38 Prozent gegenüber dem Vorjahr. Die anderen Anbieter wachsen zum Teil noch schneller, aber auf kleinerem absoluten Niveau:


FAZ.net (1,1 Millionen NpW, 47 Prozent Zuwachs),
Welt Online (0,8 Millionen NpW, 39 Prozent Zuwachs).
Bild.de (2,5 Millionen NpW, 41 Prozent Zuwachs).

Auch in Sachen sozialer Netzwerke liefert die Studie bemerkenswerte Einblicke: StudiVZ kommt auf 3,2 Millionen Nutzer pro Woche und auf 4,0 Millionen Nutzer pro Monat. Dass 80 Prozent der monatlichen Nutzer auch wöchentlich vorbeikommen, zeigt eine extrem hohe Nutzerbindung des Angebots – ein Wert, den so kein journalistisches Angebot auch nur annähernd erreicht.

Erstmals hat auch Wikipedia mit der Acta an einer Mediennutzungsstudie teilgenommen. Die Site steigt mit 13,6 Millionen Nutzern pro Woche gleich in die Top drei des deutschen Internets auf. Größer sind nur noch Ebay (15,4 Millionen Nutzer pro Woche) und Google (30,9 Millionen Nutzer pro Woche).





ZUM THEMA AUF SPIEGEL ONLINE

[Kanaren2010]

Direktverkauf übers Netz



Procter & Gamble schreckt Einzelhandel



von Jonathan Birchall (New York)


Der Konsumgüterhersteller Procter & Gamble testet in Amerika den Direktverkauf seiner Produkte über das Internet. Für den Einzelhandel könnte das neue System ein Desaster bedeuten.

Hat der US-Konsumgüterkonzern mit dem Vertrieb über diesen Verkaufskanal Erfolg, könnte daraus langfristig eine strategische Bedrohung für die traditionellen Einzelhandelspartner des Unternehmens erwachsen. Nach Informationen der Financial Times unterstützt P&G die Website Theessentials, auf der amerikanischen Verbrauchern ausschließlich Produkte des Konzerns angeboten werden. Hierzu gehören unter anderem Crest-Zahnpasta, Mr.-Clean-Haushaltsreiniger, Pampers-Windeln und Gillette-Rasierer.

P&G tritt auf diesem Weg in direkte Konkurrenz zu den Einzelhändlern, die die Produkte des Konzerns verkaufen. Schon die Tatsache, dass die Website nicht direkt von P&G betrieben wird, sondern von einer dritten Partei, der auch die Lagerbestände gehören, zeigt, wie heikel das Thema in der Branche ist.

P&G wiegelt ab. "Wir behandeln sie wie jeden anderen Einzelhändler, da sie ihre Produkte direkt von uns beziehen", sagte P&G-Sprecher Paul Fox über Theessentials. Dennoch gelten dort die allgemeinen Geschäftsbedingungen von P&G.



Ein Screenshot der Website TheessentialsMit der fortschreitenden Expansion des Internethandels zeigen immer mehr Hersteller von Elektronikartikeln, Bekleidung und anderen Waren die Bereitschaft, sich über die Bedenken hinwegzusetzen, man könne die gewachsenen Beziehungen zu den Einzelhändlern gefährden. Analysten zufolge bietet der Direktvertrieb über das Internet unter anderem die Gelegenheit, auf günstigere Konkurrenzartikel zu reagieren, die die Einzelhändler im eigenen Namen vertreiben.

P&G-Rivalen wie L'Oréal und Estée Lauder vertreiben ihre Kosmetikprodukte bereits seit Längerem online. Andere große Markenartikler sind enge Partnerschaften mit dem Onlinehändler Amazon eingegangen, um den Absatz anzukurbeln. Der weltgrößte Einzelhändler Wal-Mart reagiert auf die Entwicklung, indem er einen eigens berufenen Strategiemanager prüfen lässt, wie sich die Direktverkäufe der Zulieferer künftig auf das Geschäft auswirken könnten.



P&G hatte sich in den USA bislang eher darauf konzentriert, Onlinegemeinden für seine bedeutendsten Marken einzurichten und den Nutzern Informationen und Ratschläge anzubieten. Mittlerweise gibt es auf den Websites von Kernmarken wie Tide, Pampers und Swiffer aber auch Tipps, wo man die Produkte kaufen kann. Dabei wird sowohl auf Läden in der Nähe verwiesen als auch auf Onlinehändler wie Theessentials. Die Website wurde aus einem wenig genutzten Internetauftritt entwickelt, der ursprünglich Gillette gehörte. P&G hatte den Hersteller von Rasierern und Batterien im Jahr 2005 übernommen. Theessentials wird ansonsten nicht online beworben.

Im Rahmen der neuen Onlinestrategie blendet P&G seit einiger Zeit auf den eigenen Seiten auch Werbebanner Dritter ein. P&G rief zudem eine Onlineplattform ins Leben, auf der Besucher Werbecoupons und Proben neuer Produkte gewinnen können.

Quelle: The Financial Times

[Kanaren2010]

20.10.2008 webnews Yigg folkd Mister Wong Linkarena Del.icio.us Facebook MySpace Schrift:



VIRALES MARKETING



Freiwillige Verführung




Werbung, die sich die potentiellen Kunden freiwillig ansehen und auch noch selbst für die Weiterverbreitung sorgen: Das ist der Traum jedes Werbers. Klingt abwegig, ist aber Alltag: Die Branche hat YouTube, MyVideo und Co. entdeckt. Was da so witzig-billig wirkt, kostet mitunter Millionen.

ANZEIGE

Das "Mentos-Coke-Experiment" gilt als Sternstunde des sogenannten viralen Marketings: Zwei wie Laboranten gekleidete Männer werfen einen Pfefferminzbonbon in eine Cola-Light-Flasche, aus der sofort eine Fontäne herausschießt. Millionenfach wurde das Video zu diesem Versuch seinerzeit auf YouTube angeklickt, in Internet-Foren tauschten sich User über das Phänomen und eigene Erfahrungen beim Nachmachen aus.

Genau das ist der Kern des viralen Marketings: gesehene Inhalte in den eigenen Alltag einzubinden und sie freiwillig weiterzutragen, wie Martin Dräger, Geschäftsführer der Beratungsagentur Digital Solutions in Hamburg, erläutert. Zwar ist diese Vermarktungsform nicht neu: "Das gibt es seit mehr als zehn Jahren, aber die Wirtschaft interessiert sich erst jetzt langsam dafür."

Glücksfall für zwei Marken: Die Mentos-Fontäne



Die Mentos-Fontäne war ein originärer YouTube-Gag, gegen den sich Coca Cola sogar zeitweilig wehrte. Dann entpuppte sich das Ganze als phantastische unfreiwillige Werbung: Allein den Clip vom Experiment Nummer vier sahen bei YouTube über 7,6 Millionen Menschen.
Inzwischen zieht der Online-Werbemarkt deutlich an. Allein im ersten Halbjahr 2008 erzielten die Bruttowerbeerlöse des Internets ein Plus von rund 40 Prozent. Entsprechend liegen die Produktionskosten für einen "Viral" im sechs- bis siebenstelligen Bereich.


Besonders die wachsende Zahl von Breitbandanschlüssen und der Ausbau des sogenannten Web 2.0 haben die Bedeutung des viralen Marketings neben traditionellen Werbemedien anwachsen lassen. Vereinzelte Unternehmen verlagern ihre Budgets inzwischen von der Plakatwerbung auf Podcasts. Virales Marketing entwickle sich zu einer eigenständigen Ausdrucksform, einer Sprache, sagt Dräger. Und die Masse der klassischen Werbekunden in Deutschland reagiere auf diesen Trend zu lethargisch.

"Dabei ist klassische TV-Werbung unbequem, sie drängt sich in mein Entertainment oder den Informationsfluss", argumentiert Dräger. Virales Marketing sei hingegen freundlicher, der Nutzer integriere die Inhalte freiwillig in seinen Alltag, "er erzählt davon bei der Arbeit oder auf dem Schulhof", beschreibt es der Fachmann.

Herdentiere

"Der Hebel der Markenführung ist der soziale Charakter", erklärt der Neurowissenschaftler Christian Scheier, Autor des Buches "Wie Werbung wirkt". Abgrenzung und Zugehörigkeit würden über Marken definiert, "wir fühlen uns einer Herde zugehörig: Wenn ich mir einen iPod kaufe, will ich dieser bestimmten Herde angehören". Die Botschaften des viralen Marketings seien folgerichtig Image, Identifikation und eine rasante Verbreitung - eben wie ein Virus.


DDP
Viral-Vermarkter Martin Dräger: Freundlichere Werbeform?
Gerade im Internet sei diese Verbreitung unbegrenzt möglich - sofern die Clips gut gemacht seien: "Exklusivität und Mehrwert, darüber wird immer berichtet", ergänzt Dräger. Die Werbung brauche eine Relevanz, um propagiert zu werden. "Das beeinflusst natürlich die Kaufentscheidung", ergänzt Scheier, "denn wem glauben sie eher als einem Menschen, den sie kennen?"

Die vollkommene Produktbindung gelinge dann, wenn ein "Viral" nicht von den Unternehmen in Auftrag gegeben, sondern von Privatleuten produziert wird - wie das "Mentos-Coke-Experiment". Auch den von Werbekunden in Auftrag gegebenen Clips ist nicht auf den ersten Blick anzusehen, dass sie ein Produkt bewerben sollen. So entpuppt sich ein verwackeltes, vermeintlich von einem Privatfilmer gedrehtes Video, das Weltfußballer Ronaldinho auf dem Trainingsplatz beim Ballzauber zeigt, am Ende als Werbung für dessen Schuhausrüster.


MEHR ÜBER...
virales Marketing Web- Phänomene Mentos- Fontäne YouTube
zu SPIEGEL WISSEN Der Vorwurf, der User werde mit der verschleierten Platzierung der Marke zu einer Kaufentscheidung manipuliert, sei dennoch eine "sehr deutsche Auffassung", befindet Scheier. Tatsächlich sei der Mensch selbst verantwortlich, "man kann niemanden ohne seinen Willen manipulieren, er muss eine Botschaft glauben wollen, um auch das Produkt zu wollen".

Im Gegenteil sei die unterbewusste Beeinflussung von TV-Werbung für das virale Marketing eher kontraproduktiv, meint Dräger. "Wir wollen die volle Wahrnehmung", auch wenn sich bei vielen Filmen erst im Nachhinein auflöse, dass es sich um Werbung handelte.

Torsten Landsberg, ddp

[Kanaren2010]

Local.com to Announce Third Quarter 2008 Financial ResultsWednesday October 22, 7:00 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search site and network, will conduct a conference call with analysts and investors at 5:00 p.m. ET on Thursday, November 6, 2008, following the release of its third quarter 2008 financial results at approximately 4:30 p.m. ET on the same date. Heath Clarke, chairman and chief executive officer, Bruce Crair, president and chief operating officer, and Doug Norman, chief financial officer, will host the call and discuss the company's results and outlook.
ADVERTISEMENT


Investors and analysts can participate in the call by dialing 1-866-277-1182 or 1-617-597-5359, passcode #91760651. To listen to the webcast, or to view the press release, please visit the Investor Relations section of the Local.com website at: http://ir.local.com.

The replay can be accessed for one week starting at 7:00 p.m. ET the day of the call by dialing 1-888-286-8010 or 1-617-801-6888, passcode #78676674.

A replay of the webcast will be available for approximately 90 days at the company's website, starting approximately one hour after the completion of the call.

For more information on the company please visit: http://corporate.local.com.

[Pitti72]

Press Release Source: Local.com


Local.com Reports Third Quarter 2008 Financial Results
Thursday November 6, 4:35 pm ET

IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search site and network, today reported its financial results for the third quarter 2008.
“Local.com grew its direct advertiser base, expanded its distribution network and materially increased organic traffic during the third quarter. These were all strategically important objectives in expanding our local search ecosystem,” said Heath Clarke, Local.com chairman and CEO. “The fourth quarter will be challenging. This morning, October retail sales were reported as the lowest in almost 40 years. We are seeing shrinking ad budgets as a result of lower ROI driven by extremely weak consumer spending. This has translated to a decline in monetization during our seasonally weak fourth quarter. With new reports each day about continued economic contraction, visibility into the fourth quarter has become limited and we are taking a very conservative outlook in advance of our expected return to growth in our seasonally strong first quarter.”

Third Quarter Financial Results:


Record Revenue – Third quarter of 2008 revenue of $10.2 million which was below guidance, and represented growth of 82% over the third quarter 2007 and growth of 6% over the second quarter 2008.
Net Loss – Net loss of $1.7 million or $0.12 per common share was better than the Company’s prior guidance and included non-cash expenses of $1.0 million or $0.07 per share.
Adjusted EBITDA – Adjusted EBITDA was $(766,000), an improvement from ($1.9 million) in the third quarter of 2007 and ($961,000) in the second quarter 2008. Adjusted EBITDA is net loss excluding: provision for income taxes; interest and other income (expenses), net; depreciation; amortization; and stock based compensation charges.
An explanation of the company’s use of non-GAAP financial measures, including the limitations of such measures relative to GAAP measures and reconciliation between GAAP and non-GAAP measures where appropriate, is included in the financial tables attached to this release.

Third Quarter Operating Highlights:


Record Monetization – Revenue per thousand visitors (RKV) was $278, up 65% from $168 RKV in the third quarter of 2007 and up 9% from $254 RKV in the second quarter of 2008.
Record Overall Traffic – The company reached record search traffic of 54 million monthly unique visitors (MUVs) on the Local.com site and network during the third quarter of 2008, up from 29.5 million MUVs in the year ago period and 48 million MUVs in the prior quarter.
Record Organic Traffic – The company reached record organic search traffic of 27 million monthly unique visitors on the Local.com site and network during the third quarter of 2008, up from 3.7 million in the year ago period and 18 million in the prior quarter.
Direct Advertiser Base Expansion – Direct advertisers were 6,900 at the end of October, up from 5,000 announced in August. The company reiterates its goal of acquiring 50,000 advertisers by the end of 2009.
Technology Licensees – The number of licensees for the company’s local search technologies grew to 37 during the third quarter of 2008, up from 33 in the prior period.
Registered Trademarks – The company was granted registered trademarks for Local.com® and the Local.com logo design from the United States Patent and Trademark Office, adding to its growing portfolio of intellectual property, which includes U.S. patent numbers 7,231,405 and 7,200,413.
Local.com Named Finalist for SES Awards – The company was named a finalist for the first annual SES Awards in the “Search Engine with Most Relevant Search Results” category.
Financial Guidance and Balance Sheet:

Based on the current economic environment, the company expects fourth quarter 2008 revenue of between $9 and $10 million, which still represents between a 52% and 69% increase over the fourth quarter 2007. The company expects net loss for the fourth quarter 2008 to be between $2.3 and $2.1 million, or $0.16 to $0.15 per share, and includes the following items:


interest and other income and (expenses) of $45,000;
depreciation and amortization of $385,000;
and stock based compensation charges of $548,000
Excluding the above figures from net loss, adjusted EBITDA is expected to be between ($1.2 million) and ($1.4 million).

The loss per share forecast assumes a weighted average share count of 14.4 million.

Operating expenses made in the beginning of the fourth quarter 2008 include approximately $750,000 for the expansion of outsourced direct sales efforts in order to acquire new advertisers.

On September 30, 2008, the Company had $12.9 million in cash and no debt.

Conference Call Information:

Chairman and CEO Heath Clarke, President and COO Bruce Crair and CFO Doug Norman will host a conference call today at 5:00 p.m. ET to discuss the results and outlook. Investors and analysts can participate in the call by dialing 1-866-277-1182 or 1-617-597-5359, passcode # 91760651. To listen to the webcast, or to view the press release, please visit the Investor Relations section of the Local.com website at: http://ir.local.com.

The replay can be accessed for one week starting at 7:00 p.m. ET the day of the call by dialing 1-888-286-8010 or 1-617-801-6888, passcode # 78676674. A replay of the webcast will be available for approximately 90 days at the company's website, starting approximately one hour after the completion of the call.

About Local.com

Local.com (NASDAQ:LOCM - News) is the largest local search network in the United States. The company uses patented technologies to provide over 17 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. To advertise, visit http://corporate.local.com/AdvertiseWithUs" target="_blank" rel="nofollow ugc noopener">http://corporate.local.com/AdvertiseWithUs or call 1-888-857-6722. For more information visit: http://www.local.com or http://corporate.local.com for corporate and investor information.

[kaap]

Also ich würde mal sagen, dass ein top Einstiegsniveau oder was meint ihr bezüglich der zukünftigen Entwicklung? Mich wundert es eigentlich, dass noch keiner ein Übernahmeangebot gemacht hat.

[kaap]

Servus. Mal ne kurze Frage; ist übehaupt noch jemand in local.com investiert ?

[kaap]

Die Umsätze nehmen deutlich zu, wenn dass man keine positives Signal ist
Local.com ist für mich ein Unternehmen, in dem ich Potenzial sehe und davon gibts momentan nicht so arg viele

[adidasler]

Bin ganz deiner Meinung ärgere mich nur das ich nicht günstig nachgekauft habe!!

[kaap]

Mein Durchschnittspreis ist auch nicht gerade der Beste! :P
Allerdings wenn es so weiter geht, kann ich mich nicht beschweren

[adidasler]

Antwort auf Beitrag Nr.: 36.601.503 von kaap am 18.02.09 11:38:02

Früher oder später wird Local.com ins Blickfeld von Google oder
ähnlichen Internetriesen kommen, deswegen spekuliere ich auch mit dieser Aktie!

Gedult ist hier oberstes Gebot!!

MFG

[kaap]

Ja ich hab die Aktien auch aus diesem Grund erworben. Allerdings müsste doch momentan ein super Zeitpunkt sein, um local.com aufzukaufen. Günstiger wird's sicherlich nichtmehr

[Pitti72]

IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ: LOCM - News), a leading local search site and network, today reported its financial results for the fourth quarter 2008 and the full year ended December 31, 2008 and provided the company’s 2009 outlook.

Related Quotes
Symbol Price Change
LOCM 1.72 -0.38


{"s" : "locm","k" : "c10,l10,p20,t10","o" : "","j" : ""} “We are pleased to report fourth quarter results in line with our prior guidance and forecast a return to strong revenue growth in the first quarter. We are bullish for 2009, projecting approximately $50 million in overall revenue and a return to net income for the entire year,” said Heath Clarke, Local.com chairman and CEO. “Despite a challenging economy, we are well positioned and have a balance sheet that will allow us to take advantage of strategic opportunities throughout the year. Our focus is on continued execution in driving sales and organic traffic.”

Fourth Quarter Financial Results:

• Revenue – Fourth quarter of 2008 revenue of $9.6 million was slightly above the midrange of the company’s prior guidance of $9 to $10 million. This represented growth of 61% over the fourth quarter 2007.

• Net Loss – Net loss of $2.2 million or $0.15 per common share was at the midrange of guidance, an increase of $0.5 million from the third quarter 2008 and included non-cash expenses of $935,000 or $0.06 per share.

• Adjusted EBITDA – Adjusted EBITDA was ($1.3 million), an improvement from ($1.7 million) in the fourth quarter of 2007. Adjusted EBITDA is net loss excluding: provision for income taxes; interest and other income (expenses), net; depreciation; amortization; and stock based compensation charges.

An explanation of the company’s use of non-GAAP financial measures, including the limitations of such measures relative to GAAP measures and reconciliation between GAAP and non-GAAP measures where appropriate, is included in the financial tables attached to this release.

Fourth Quarter Operating and Recent Highlights:

• Redesigned Local.com Website – In early February, the company launched a redesigned interface for Local.com. The new site was designed to further improve the consumer search experience.

• Monetization of Traffic – Revenue per thousand visitors (RKV) was $275, up 40% from $197 RKV in the fourth quarter of 2007 and down 1% from $278 RKV in the third quarter of 2008.

• Overall Search Traffic – The company reported search traffic of 51 million monthly unique visitors (MUVs) on the Local.com site and network during the fourth quarter of 2008, up 57% from 32.5 million MUVs during the same period in 2007.

• Organic Search Traffic – The company reported organic search traffic of 26 million monthly unique visitors on the Local.com site and network during the fourth quarter of 2008, up over 200% from 8.5 million during the same period in 2007.

• Acquisition of Web Hosting Customers – On February 18, the company acquired approximately 11,800 web hosting customers for approximately $1.2 million. The transaction is expected to be accretive immediately.

• Direct Advertiser Base – Billable advertisers numbered 5,100 as of January 31, 2009.

• Technology Licensees – The number of licensees for the company’s local search technologies grew to 40 during the fourth quarter of 2008, up from 37 in the third quarter 2008.

• Launched Local Mobile™ on Virgin Mobile USA – In November, the company announced the launch of Local Mobile™ on Virgin Mobile USA's nationwide network. Virgin Mobile USA’s more than five million customers can now leverage the power of Local Mobile directly from all 3G Virgin Mobile USA handsets.

• Partnered with Valpak for Online Coupons – In December, the company announced an agreement with Valpak, a leading coupon and direct marketing provider, to distribute local business offers throughout the Local.com network.

Full Year 2008 Financial Results:

• Revenue – Revenue was $38.3 million for the year ended December 31, 2008, a 78% increase over $21.5 million in 2007.

• Net Loss – Net loss for the full year 2008 was $8.6 million or $0.60 per common share, an improvement over the $18.2 million or $1.58 loss per common share in 2007.

• Adjusted EBITDA – Adjusted EBITDA was ($4.7 million), an improvement from ($7.2 million) in 2007. Adjusted EBITDA is net loss excluding: provision for income taxes; interest and other income (expenses), net; depreciation; amortization; and stock based compensation charges.

• Balance Sheet - On December 31, 2008, the company had $12.1 million in cash and no debt.

First Quarter and Fiscal 2009 Financial Guidance:

The company expects first quarter 2009 revenue to be between $10.6 and $10.8 million, which represents between an 11% and 13% sequential increase over the fourth quarter of 2008. The company expects net loss for the first quarter of 2009 to be approximately $2.5 million, or ($0.17) per share, and to include the following items:


interest and other income and (expenses) of $6,000;
depreciation and amortization of $425,000;
and stock based compensation charges of $465,000

Excluding the above figures from net loss, adjusted EBITDA is expected to be approximately ($1.6 million), or ($0.11) per share for the first quarter of 2009.

The loss per share forecast assumes a weighted average share count of 14.45 million.

Operating expenses in the first quarter of 2009 are expected to include approximately $900,000, or $0.06 per share, for outsourced direct sales efforts in order to acquire new advertisers.

The company expects to exit the first quarter of 2009 approximately breaking even on an Adjusted EBITDA basis and forecasts Adjusted EBITDA for the second quarter.

For fiscal 2009, the company expects revenues to be approximately $50 million, which represents about a 31% growth over 2008; the company also expects to have net income for fiscal 2009.

Conference Call Information:

Chairman and CEO Heath Clarke, President and COO Bruce Crair and CFO Doug Norman will host a conference call today at 5:00 p.m. ET to discuss the results and outlook. Investors and analysts can participate in the call by dialing 1-800-299-7089 or 1-617-801-9714, passcode # 54981453. To listen to the webcast, or to view the press release, please visit the Investor Relations section of the Local.com website at: http://ir.local.com.

The replay can be accessed for one week starting at 7:00 p.m. ET the day of the call by dialing 1-888-286-8010 or 1-617-801-6888, passcode # 17788685. A replay of the webcast will be available for approximately 90 days at the company's website, starting approximately one hour after the completion of the call.

About Local.com®

Local.com (NASDAQ: LOCM - News) is the largest local search network in the United States. The company uses patented technologies to provide over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. To advertise, visit http://corporate.local.com/advertisewithus or call 1-888-857-6722. For more information visit: www.local.com or http://corporate.local.com/.

Forward Looking Statements

All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as 'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend' and similar expressions and phrases, such as “expected to be accretive immediately”, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain, incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, successfully expand and implement our outsourced, direct subscription advertising sales efforts, increase the number of businesses that purchase our subscription advertising products, expand our Advertiser and Distribution Networks, expand internationally, integrate and effectively utilize our acquisitions’ technologies, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

[adidasler]

Wenn das so weitergeht sehen wir gleich wieder die 3 Euro !!

Oder hat wer ein Ahnung ob hier was im Busch ist?

[TradeOne1]

Antwort auf Beitrag Nr.: 37.065.748 von adidasler am 29.04.09 19:27:47

Hallo,

warum habt ihr alle verkauft, schaut mal den Kurs an !!!!!!!!!!!!!!!

[adidasler]

Antwort auf Beitrag Nr.: 38.111.008 von TradeOne1 am 04.10.09 12:27:21

Ich hab ein paar Stück abgegeben da sich die Übernahme Angebote
sowieso als fälschung herausgestellt haben!

Auserdem hab ich ne lange Durststrecke hinter mir!!

[diabolo11]

Hab hier einen kleinen Bericht


Local.com für spekulative Anleger. Wer es gern spekulativer hat und bei ergebnisverursachten Kurssprüngen dabei sein möchte: Die US-Suchmaschine Local.com (ISIN US53954R1059) veröffentlicht am kommenden Dienstag nach US-Börsenschluss ihr Q3-Ergebnis. Das dürfte ziemlich gut sein, denn für die vergangenen Monate hat Local.com bereits Rekord-„Traffic“ vermeldet. Allerdings: Um die Analystenerwartungen zu übertreffen, muss es schon sehr gut sein: Die liegen im Schnitt bei mehr als 40 Prozent Gewinnplus. Local.com steht etwas im Schatten der Branchengiganten Google und Yahoo, was aber nicht irritieren sollte. Die Amerikaner haben sich nämlich in einer profitablen und sehr schnell wachsenden Nische breitgemacht, in der sie mit den Giganten durchaus auf Augenhöhe kämpfen: bei der lokalen Suche. Wer in seiner engeren Umgebung schnell einen Arzt oder eine Reparaturwerkstatt sucht, für den ist in Amerika Local.com erste Wahl. Analysten trauen der Aktie, deren Kurs sich heuer schon annähernd vervierfacht hat, mittelfristig 20 bis 30 Prozent Kursplus zu. Aber wie gesagt: Im Vorfeld der Ergebnisveröffentlichung ist die Sache hoch spekulativ. Man sollte also fürs Erste nicht zu tief in die Investitionskasse greifen.

[e-mail]

("Die Presse", Print-Ausgabe, 25.10.2009)

[peac]

Hallo alle zusammen,

ist ja nicht gerade viel bequatscht die 'Local.com Dennoch bin ich bei meiner Suche auf eine sehr interessante Sache gestossen.
Siehe folgenden Link.

http://www.handelsblatt.com/unternehmen/it-medien/uebernahme…

Sollte Google bei dem Versuch scheitern, wäre es doch sicherlich ein Versuch wert sich mal die local.com genau anzuschauen. Selbst wenn nicht von google dann von einem anderen großen player wie z.B. Bing von MSFT. selbst yahoo geht auf suche nach den einnahmemöglichkeiten im lokalen bereich. und hier ist local.com wirklich sehr gut aufgestellt und hat super wachstums chancen.

Und das Beste ist die Market Cap von nur 84 Mio USD. das ist sehr niedrig wenn man sich das Wachstum ansieht.

Meine persönliche Meinung ist jetzt wäre ein guter Einstiegspunkt für ein großes Unternehmen.

Gruß aus China

[TradeOne1]

Antwort auf Beitrag Nr.: 38.664.910 von peac am 05.01.10 04:48:34

Hallo,

bei einem Wachstum von jählich ca. 50% und einen geschätzten
2010 KGV von 6 viel zu niedrig bewertet. Wird sich aber in
diesen Jahr bestimmt rasch ändern.

mfg

[bibos]

Hallo, ich weiß zwar nicht wie Du auf ein KGV von 6 kommst bei einem erwarteten Gewinn von 0,05 Cent.
Wenn du natürlich die None Cash items hinzurechnest kannst Du dahin kommen.

Yahoo ist schon einer der größten Kunden von local.com.
Interesssant schein eine Übernahme daher nur wegen der Patente.

Ich sehe local.com auf Jahressicht bei ca. 15$.

bibo

[marc2804]

hi,
hat jemand brauchbare infos zu local.com...
ich habe mit vom aktionaer verleiten lassen zu investierenudn warte nun auf einen besagten ausbruch der aktie, von dem aber bisher noch nix zu sehen ist.

gehts los und wann ?

[diabolo11]

Antwort auf Beitrag Nr.: 39.138.025 von marc2804 am 15.03.10 09:16:27

Läuft doch prächtig!

diabolo

[Gulliver]

Bin neulich durch Zufall auf die Firma gestoßen...

Eine der wenigen Firmen mit andauerndem, hohem generischem Wachstum und gerade seit 2 Quartalen endlich in die schwarzen Zahlen.

Was mich hellhörig macht, sind die hohen Insiderverkäufe, so hat der CEO bei über 8$ mehr as 75% seiner Aktien rausgehauen...

Der letzte starke Anstieg wird momentan auskorrigiert, ich könnte mir vorstellen, dass bei 7.30$ eine sinnvolle Einstiegsmarke wäre.

Ist eine dreifache Unterstützung aus SMA50, dem UP-Gap nach der guten Zahlenbekanntgabe für Quartal1 und dem jüngsten Paniktief, als die Märkte intraday 10% nachgaben. In dem Bereich warte ich auf ein Kaufsignal...

Die Kernfrage ist, ob die Märkte sich stabilisieren, weil sonst auch diese Company mit runtergezogen wird. In einem steigenden Markt wird LOCM wohl erstmal überdurchschnittliche Kursgewinne verbuchen:

Bei 8,85$ gibts ein doppeltop und eine potentielle Wendeformation (M-Formation)...:



Hier noch das langfristige Bild - schöner Uptrend aber das Alltimehigh bei 9-11$ wird nicht einfach zu knacken sein:

[DomRuinart]

Hier geht was! Sehe eine einmalig Chance zum Einstieg. Habe lange nicht mehr erlebt, das ein einziger Bashing-Artikel so einen Kurssturz hervorruft. LOCM hat auch sofort auf den Artikel reagiert und eine Anzeige bei der SEC angekündigt. Gleichzeitig wurde an den angekündigten Zielen festgehalten und ein Rückkaufprogramm aufgelegt. Ich kann mir eigentlich nur zwei Gründe für den Artikel erschienen auf TheStreetSweeper.org vorstellen:

1. Massive short Interessen
2. Einer der grossen (Google, Yahoo oder MSFT) bereiten eine Übernahme vor und wollen den Preis drücken.

LOCM war ein Papier bei dem ich immer wieeder mal dabei sein wollte und das Gefühl hatte hinter dem Zug herzulaufen. Jetzt ist er ein ganzes Stück zurückgekommen und ich denke man sollte aufspringen. Ich komme für 2011 auf ein KGV von 5 und das bei dem Wachstum und steigendem Cash-Bestand!

DOM RUINART


Local.com(R) Corporation Announces Stock Repurchase Program
Aug. 5, 2010 (Business Wire) -- Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, today announced that its board of directors has authorized a stock repurchase program of up to $2 million of its outstanding common stock.

“We believe that the recent speculation surrounding the company is without merit and fails to reflect our fundamental operational and financial performance over the past six quarters. This stock repurchase program demonstrates the board of directors’ confidence in the company's ability to execute its growth strategy. We are projecting compound annual revenue growth of nearly 60% for 2010, on the back of nearly 50% growth in 2009. We continue to execute well in this fast growing market and are making the strategic decisions we believe will allow us to solidify our position as a leader in this sector,” said Heath Clarke, Local.com chairman and chief executive officer.

“Last week we reported second quarter revenue and adjusted net income that met and exceeded our updated guidance from early June. Yesterday we reaffirmed our third quarter guidance of $23 to $23.5 million in revenue with adjusted net income of $3.5 to $3.6 million, or $0.20 to $0.21 per diluted share. It is important to note that our third quarter guidance includes a $0.02 per share cost as a result of our OCTANE360 acquisition and also includes the cost of significant investments we are making to secure the long-term future of our company.”

As of June 30, 2010, the company had $15 million in cash, and approximately 16.6 million shares of common stock outstanding. The share repurchase program authorizes Local.com to repurchase shares from time to time through the open market, or privately negotiated transactions. The company may adopt a Rule 10b5-1 repurchase plan which would allow the company to purchase its shares at times when it ordinarily would not be in the market because of self-imposed trading blackout periods. The number of shares to be purchased and the timing of the purchases will be based on market conditions, share price and other factors. The stock repurchase program does not require the company to repurchase any specific dollar value or number of shares and may be modified, extended or terminated by the board of directors at any time.

For more information on the company please visit: http://corporate.local.com.

About Local.com®

Local.com Corporation (NASDAQ: LOCM) owns and operates a leading local search site and network in the United States. The company uses patented and proprietary technologies to provide over 20 million consumers each month with relevant search results for local businesses, products and services on Local.com and over 800 partner sites. Local.com owns or manages over 40,000 geo-category domain sites, and over 70,000 small business customers use Local.com products and services to reach consumers using a variety of subscription, performance and display advertising and website products. To advertise, or for more information visit: www.local.com.

[DomRuinart]

So, da wäre dann jetzt der Doji. Eine solche Kerze im überverkauften Abwärtstrend ist ein wichtiges Trendumkehrsignal. Mal gucken was die Wall Street heute Abend daraus macht...

[DomRuinart]

Geht doch...

Top 5 Percentage Gainers On NASDAQ (PZZ, HAUP, RSCR, SYUT, LOCM)
Aug, 16, 2010 03:13 PM - Benzinga

These stocks are the top 5 performing stocks on the Nasdaq today in terms of percentage gains. (100,000 shares must've been traded)

Shares of Prospect Medical Hldgs Inc (Nasdaq: PZZ) are trading at $8.44, up $2.32 or 37.91% after the hospital operator agreed to be acquired by Leonard Green & Partners LP for $8.50 a share.

Hauppauge Digital, Inc. (Nasdaq: HAUP) is trading at $2.58, up 39 cents or 17.81% after the company reported earnings this morning.

Res-Care, Inc. (Nasdaq: RSCR) is trading at $12.42, up $2.28 or 22.49% after private equity firm Onex offered to buy the company for $12.60 per share.

Synutra International, Inc. (Nasdaq: SYUT) is trading at $14.24, up 1.96 or 15.96% after China's Health Ministry this weekend cleared the company of any link between its milk powder and apparent breast growth in babies.

Local.com Corporation (Nasdaq: LOCM) is trading at $4.26, up 53 cents or 14.21% on more than four times daily volume.



Copyright © 2010 Acquire Media. All rights reserved.

[Gulliver]

Antwort auf Beitrag Nr.: 39.994.916 von DomRuinart am 17.08.10 09:27:10

Kompliment - Spitzentiming und gute Analyse des Wochendojis!

Ich habs leider verpasst!

[DomRuinart]

LOCM und YHOO intensivieren ihre Zusammenarbeit...interessant...

LOCM Announces Material Agreement with YHOO
Last Update: 01-Sep-10 09:48 ET

Local.com (LOCM 3.72 +0.32) reported in an 8-K that on August 25, 2010 LOCM entered into a Yahoo! (YHOO) Publisher Network Agreement with YHOO. The Agreement provides for the distribution of Yahoo! Inc.'s paid search results by Registrant for which the Registrant is compensated a certain percentage of the adjusted gross revenue derived by YHOO! from such paid search results.

The effective date of the Agreement is 08/25/10 and it ends on July 31, 2011, but will automatically renew unless either party provides prior notice of its intention to terminate the Agreement. Simultaneous with the execution of the Agreement, the Registrant's prior agreement with YHOO dated October 17, 2005 was terminated.

[DomRuinart]

Ein guter Tag für LOCM! Die Infrastruktur wird auch auf weiteren Wachstum ausgerichtet...

LOCM $3.84 +12.94%
Last week, Local.com Corporation (NASDAQ: LOCM) announced the relocation of its corporate headquarters to Irvine, California to a facility 50% larger than its previous facility to “accommodate growth.” Gaining as much as 15.88%, LOCM shares moved as high as $3.94 today.

[DomRuinart]

+8%...erneute Übernahmegerüchte durch YHOO sorgen hier weiter für einiges an Phanatsie...ich bleibe mal long...

[Gulliver]

Der Tageschart schaut nach abgeschlossener Bodenbildung aus - entsprechend wären 6$ als Kursziel nicht unrealistisch....

[DomRuinart]

Wenn an den YHOO-Gerüchten was dran ist, sind 6$ nicht das Ende:

Fellow Internet company Local.com (LOCM) is also on the rise, with shares up 35 cents, or 10.1%, to $3.83. Last week, market rumors swirled that Yahoo! (YHOO) was interested in buying the local search Web site company. Volume Monday topped 820,000 shares, compared to the average daily share volume of 630,000.

Quelle: TheStreet.com

[marionella25]

Gerücht hin oder her, der Chart schreit einfach nach MEHR!

[marionella25]

Sieht bis jetzt ja schon mal vielversprechend aus:lick :

[Gulliver]

Antwort auf Beitrag Nr.: 40.199.753 von marionella25 am 23.09.10 16:51:36

ja - die konso scheint vorerst beendet!

[marionella25]

NEWPORT BEACH, Calif., September 9, 2010 (GLOBE NEWSWIRE) -- BUYINS.NET, http://www.buyins.net, a leading provider of Regulation SHO compliance monitoring, short sale trading statistics and market integrity surveillance, has initiated coverage on Local.com (Nasdaq:LOCM) after releasing the latest short sale data through September 7, 2010. The total aggregate number of shares shorted since August 2009 is approximately 16.65 million shares. Approximately 26.69% of daily trading volume is short selling. The SqueezeTrigger price for all (Nasdaq:LOCM) shares shorted is $6.20. The first short squeeze is expected when shares of LOCM close above $4.00, where 2.41 million shares have been shorted between $3.41 and $4.00.

[DomRuinart]

Wenn man dann noch das Buyback Programm von LOCM in Betracht zieht ist der short-squeeze nur eine Frage der Zeit...7,50$ sind dieses Jahr noch drinn!

Zum weiteren Wachstumspotential schreibt Barrons.com:

WE BELIEVE THAT AS Yahoo and Microsoft merge their search platforms, starting in October, the cost-per-click (CPC) for advertisers will increase, which should benefit about 50% of Local.com's revenue. This gives us improved visibility into the fourth quarter and particularly fiscal 2011 estimates, which we now believe have room for upside. Trading at 3.7 times enterprise value/earnings before interest, taxes, depreciation and amortization (fiscal 2011 estimates) with 25% Ebitda growth, we believe that the stock is undervalued.

Quelle: Barrons.com

[marionella25]

Na also, hat zwar wieder bis zum Schluß gedauert aber dann bekommen die Shorties wohl doch immer kalte Füße!
Ich denke am Montag testen wir mal die 5 Dollar.
Wünsch euch ein schönes WE.

[Gulliver]

Antwort auf Beitrag Nr.: 40.208.985 von marionella25 am 24.09.10 22:54:58

die 5$ sehen wir imho nächste Woche, ja!

Aber danach - Dom was meinste auf weekly-Sicht?!

Imho wirds schwer die Bewegung direkt bis 6$ weiter zu führen - sieht nach abgeschlossener Bodenformationen aus - aber ggfs. wird ein Henkel dran gebaut....

die massiven Insiderverkäufe liegen mir nach wie vor im Magen - irgendwie traue ich den Finanzen und der vermeintlich billigen Marktbewertung nicht vollkommen....

cu gulliver

[DomRuinart]

Antwort auf Beitrag Nr.: 40.209.016 von Gulliver am 24.09.10 23:02:29

Mmmh, schwierig. Ich rechne nach dem Upward-Gap zwischen den letzen beiden Kerzen mit einer Konsolidierung. Die nächste Kerze wird also eher eine schwarze sein. Wichtig ist, dass das Gap nicht wieder geschlossen wird. Dann hätten wir trotz schwarzer Kerze eine bullishe Formation, nämlich ein "upside tasuki gap" (uwa banare tasuki). Wenn wir dann wieder über dem Schlusskurs der schwarzen Kerze eröffnen könnten wäre die Bestätigung des Aufwärtstrends perfekt und die 7,50$ in greifbarer Nähe...

[Gulliver]

Ein "Gap" kann ich ehrlich gesagt weder auf Tages - noch auf Wochenebene erkennen. Wo siehst du ein solches?

Ansonsten teile ich deine Einschätzung absolut.

In dieser Woche geht das Handelsvolumen täglich weiter zurück - die Gewinnmitnahmen laufen bisher doch ziemlich überschaubar ab - nicht das schlechteste Zeichen!

[marionella25]

Antwort auf Beitrag Nr.: 40.233.133 von Gulliver am 29.09.10 16:39:53

Das (mini) Gap müsste meiner Meinung zwischen 4,28 - 4,30 sein

[Gulliver]

Antwort auf Beitrag Nr.: 40.233.565 von marionella25 am 29.09.10 17:31:20

Ist hier nicht nachzuvollziehen:

http://finance.yahoo.com/q/hp?s=LOCM+Historical+Prices

Upward-Gap = Kurslücke zwischen Tageshoch Vortag und Tagestief aktueller Tag

Downward-Gap = Kurslücke zwischen Tagestief Vortag und Tageshoch aktueller Tag

[marionella25]

Antwort auf Beitrag Nr.: 40.233.982 von Gulliver am 29.09.10 18:21:15

Wo auch immer das Gap war, ich denke es wurde intraday geschlossen!
Schöner Schlußspurt, hier braucht mann halt Nerven.

[DomRuinart]

Ich meinte schon das vom marionella entdeckte (mini) Gap. Dies wurde zwar Intraday geschlossen, wichtig für die bullishe Formation war jedoch, das es auf Schlusskursbasis nicht wieder geschlossen wurde. Ist also alles noch im grünen Bereich...

[Gulliver]

Antwort auf Beitrag Nr.: 40.246.734 von DomRuinart am 01.10.10 10:35:08

Der Intraday-Verlauf und das hohe Handelsvolumen am Freitag waren ein sehr bearishes Zeichen...

Ich bin heute mit Argusaugen dabei - wenn es unter 4$ schließt, ist es für mich ein glasklares VK-Signal mit entsprechender Positionsauflösung. Dann wäre die jüngste Upbewegung als reine Korrektur innerhalb des Downtrends zu werten!

[marionella25]

Antwort auf Beitrag Nr.: 40.259.575 von Gulliver am 04.10.10 15:06:44

Echt zum Kotzen
Seh es aber genau wie du, hätte mir schon ein wenig mehr erhofft!
Schau mir morgen noch mal die Eröffnung an und dann......

[DomRuinart]

Ermutigendes Ergebnis aus dem Sektor:

Inuvo Announces Preliminary Third Quarter Revenue Up 23% Over Second Quarter 2010

CLEARWATER, Fla.--(BUSINESS WIRE)-- Inuvo® (NYSE Amex: INUV) announced today that revenue for the quarter ended September 30, 2010 would be approximately $14.1 million. This represents a 23% growth over the $11.5 million reported in the immediate prior quarter and a 52% increase over the $9.3 million reported in the third quarter of 2009. Management will be presenting at the 2010 Craig-Hallum Capital Group’s Alpha Select Investor Conference being held at The Roosevelt Hotel in New York City on Wednesday, October 6, 2010 at 12:55 p.m. Eastern Time. The presentation will be available via live webcast and available on the Investor Relations section of the Inuvo website at www.inuvo.com/investor-relations.

About Inuvo®, Inc.

Inuvo®, Inc. (NYSE Amex: INUV), is an online marketing services company specialized in driving clicks, leads and sales through targeting that utilizes unique data and sophisticated analytics. To find out more about how you can work with Inuvo, please visit http://www.inuvo.com.

[marionella25]

Hab gestern geschmissen, schade, hatte mir mehr erhofft!
Weiterhin viel Glück.

[DomRuinart]

Die Zusammenarbeit mit SuperMedia wird weiter ausgebaut:


SuperMedia and Local.com® Extend and Expand Distribution Agreement

DALLAS & IRVINE, Calif.--(BUSINESS WIRE)-- SuperMedia (NASDAQ:SPMD - News), the full service digital ad agency for America's local small-to medium-sized businesses, and Local.com® Corporation (NASDAQ:LOCM - News), a leading local search site and network, today announced the expansion of their strategic relationship and extension of their existing distribution agreement.

"It is our mission to be the one stop shop for all of our clients' advertising needs, no matter where they wish to be seen: online, mobile, or print, Superpages is there to help them grow their business” said Sandra Crawford Williamson, chief marketing officer, SuperMedia. “Clients are seeing results from our advertising because consumers are finding them whenever and wherever they need to make a local buying decision. Clients also benefit from our award-winning1 SuperGuarantee® program and with agreements with companies like Local.com the word will spread further of our Good Guys."

SuperMedia clients will now be distributed across Local.com’s OCTANE360 network, which features over 80,000 locally-targeted sites. For example, a SuperMedia client who is a tax attorney in Burbank, CA, will now be prominently featured on the home page of www.burbanktaxattorney.com.

The expanded agreement, which includes a multi-year extension, provides for increased collaboration between the companies on new distribution, traffic, product and revenue initiatives.

“The renewal and expansion of our strategic relationship represents the latest evolution of what we believe is a win-win relationship with SuperMedia that has been built over the past five years,” said Local.com president and COO, Bruce Crair. “We believe this expanded agreement will deliver additional value to SuperMedia advertisers while securing long term revenue streams for Local.com across our expanded network business. We further believe that this represents an early demonstration of the value of the OCTANE product range to our key business partners.”

About SuperMedia LLC

SuperMedia LLC (NASDAQ:SPMD - News) is the full service digital ad agency for America's local small- to medium-sized businesses. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results.

SuperMedia’s advertising solutions and services include: the SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Verizon®, FairPoint® and Frontier® Yellow Pages, Superpages.com®, EveryCarListed.com®, Superpages℠ for your mobile and Superpages™ direct mail products. For more information, visit www.supermedia.com.

About Local.com®

Local.com Corporation (NASDAQ:LOCM - News) owns and operates a leading local search site and network in the United States. The company uses patented and proprietary technologies to provide over 20 million consumers each month with relevant search results for local businesses, products and services on Local.com and over 800 partner sites. Local.com owns or manages over 80,000 geo-category domain sites, and tens of thousands of small business customers use Local.com products and services to reach consumers using a variety of subscription, performance and display advertising and website products. To advertise, or for more information visit: www.local.com.

[Gulliver]

Antwort auf Beitrag Nr.: 40.209.016 von Gulliver am 24.09.10 23:02:29

bin heute erneut reingegangen - der letzte woche erahnte cup + handle scheint sich nach der fake-bewegung letzte woche zu manifestieren. Ein Schlusskurs über 4,60 - begleitet durch heftiges volumen würde ein kursziel von 6$ nach sich ziehen..!

zumal es bei 3,99 im tief genau an der schwelle zur bärmarke gedreht hat...

[DomRuinart]

SmarTrend.com sieht den nächsten Wiederstand ebenfalls erst bei 6,08$:

Hot Stock: Local.com Shares Gain 7.2% (LOCM)
Written on Fri, 10/08/2010 - 1:39pm
By Chip Brian

Local.com (NASDAQ:LOCM) is one of today's best performing low-priced stocks, up 7.2% to $4.44 on 0.4x average daily volume. Approximately 294,000 shares have traded hands today vs. 30-day average volume of 683,000 shares.
High volume often signals a change in trends. Shares of Local.com are currently trading above their 50-day moving average (MA) of $4.07 and should find resistance at their 200-day MA of $6.08.
SmarTrend scans for speculative low-price stocks under $5 for reversals in trends. A large price movement may signal continuation or reversal of a trend.
Local.com is in SmarTrend's Internet Information Providers industry and this industry is currently in an Uptrend. An industry trend that matches the stock's trend helps to add conviction to the stock's Uptrend and price prediction.
SmarTrend is bullish on shares of Local.com and our subscribers were alerted to buy on September 23, 2010 at $4.23. The stock has risen 5% since the alert was issued.

Quelle: mysmartrend.com

[DomRuinart]

Na mal gucken wir der Kurs darauf reagiert:

Local.com(R) Reports Preliminary Third Quarter 2010 Financial Results

IRVINE, Calif., Oct 13, 2010 (BUSINESS WIRE) --
Local.com Corporation (NASDAQ: LOCM | PowerRating), a leading local search site and network, today announced that based on unaudited preliminary results for the three months ended Sept. 30, 2010, the company expects revenue to be between $22.5 million and $22.7 million.

The company also said it expects record Adjusted Net Income to be between $4.7 million and $5.0 million or $0.27 to $0.29 per diluted share, which is higher than its previous guidance and primarily due to the higher margins achieved from sales of newly launched products utilizing the recently acquired OCTANE360 platform.

The company has received significant interest in its new product portfolio from existing and potential partners. Since these products have a limited record in the marketplace, the company cautions that there may not be similar transactions in future periods; and even if there are, those transactions may not have similar financial characteristics.

In accordance with normal procedures, these unaudited preliminary revenue and earnings results are subject to further review and completion by the company and its auditors.

"We believe our third quarter sales of OCTANE360-based products represent early validation of this acquisition. Integration of the OCTANE360 product suite into our sales and business development channels is ahead of schedule, and we continue to orient the company towards the sale of these higher volume, higher value ad products for our small business customers," said Local.com chief executive officer, Heath Clarke. "Revenue came in slightly lower than expected due to lower traffic, almost entirely offset by increased monetization over the second quarter."

Key Third Quarter Operating Highlights:

Traffic -- In Q3 2010, Owned & Operated (O&O) traffic was 50 million monthly unique visitors (MUVs), up 15 percent from the year ago period. Organic Traffic -- O&O organic traffic was 5 million MUVs, flat from the year ago period. Organic traffic is defined as all non-SEM sourced traffic on O&O websites. Monetization of Traffic -- Revenue per thousand visitors was $266 for the quarter, down 1 percent from the year ago period. Network Sites -- The company ended Q3, 2010 with over 1,000 Network sites, and over 82,000 local domains under management. Small Business Subscribers -- The company ended Q3 2010 with over 60,000 small business subscribers.

The preliminary third quarter 2010 financial results are being disclosed because Adjusted Net Income is expected to be significantly higher than previously announced guidance. The company does not intend to release preliminary financial results in future periods unless such results differ materially from prior guidance.

The regularly scheduled conference call to discuss the company's third quarter 2010 financial results will be announced at a later date.

Adjusted Net Income is defined as net income excluding: provision for income taxes; interest and other income (expense), net; depreciation; amortization; stock-based compensation charges; gain or loss on warrant revaluation and non-recurring items.

An explanation of the company's use of non-GAAP financial measures, including the limitations of such measures relative to GAAP measures is included below, along with a table that reconciles expected net income to expected Adjusted Net Income for the company's third quarter 2010 financial results.

For more information on the company please visit: http://corporate.local.com.

About Local.com(R)

Local.com Corporation (NASDAQ:LOCM) owns and operates a leading local search site and network in the United States. The company uses patented and proprietary technologies to provide over 20 million consumers each month with relevant search results for local businesses, products and services on Local.com and over 1,000 partner sites. Local.com owns or manages over 100,000 geo-category domain sites, and tens of thousands of small business customers use Local.com products and services to reach consumers using a variety of subscription, performance and display advertising and website products. To advertise, or for more information visit: www.local.com.

Forward Looking Statements

All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as 'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend,' 'projects,' 'feel' and similar expressions and phrases, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain, our ability to incorporate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, including through businesses we acquire, the possibility that the information and estimates used to predict anticipated revenues and expenses associated with the businesses we acquire are not accurate, difficulties executing integration strategies or achieving planned synergies, the possibility that integration costs and go-forward costs associated with the businesses we acquire will be higher than anticipated, our ability to increase the number of businesses that purchase our subscription advertising and other business products, our ability to expand our advertiser and distribution networks, our ability to integrate and effectively utilize our acquisitions' technologies, our ability to develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

Non-GAAP Financial Measures

This press release includes the non-GAAP financial measure of "Adjusted Net Income" which we define as net income excluding: provision for income taxes; interest and other income (expense), net; depreciation; amortization; stock based compensation charges; gain or loss on warrant revaluation; and non-recurring items. Adjusted Net Income, as defined above, is not a measurement under GAAP. Adjusted Net Income is reconciled to net income which we believe is the most comparable GAAP measure. A reconciliation of net income to Adjusted Net Income is set forth at the end of this press release.

Management believes that Adjusted Net Income provides useful information to investors about the company's performance because it eliminates the effects of period-to-period changes in income from interest on the company's cash and marketable securities, expense from the company's financing transactions and the costs associated with income tax expense, capital investments, stock-based compensation expense, warrant revaluation charges and non-recurring items which are not directly attributable to the underlying performance of the company's business operations. Management uses Adjusted Net Income in evaluating the overall performance of the company's business operations.

A limitation of non-GAAP Adjusted Net Income is that it excludes items that often have a material effect on the company's net income and earnings per common share calculated in accordance with GAAP. Therefore, management compensates for this limitation by using Adjusted Net Income in conjunction with net income and net income per share measures. The company believes that Adjusted Net Income provides investors with an additional tool for evaluating the company's core performance, which management uses in its own evaluation of overall performance, and as a base-line for assessing the future earnings potential of the company. While the GAAP results are more complete, the company prefers to allow investors to have this supplemental metric since, with reconciliation to GAAP; it may provide greater insight into the company's financial results. The non-GAAP measures should be viewed as a supplement to, and not as a substitute for, or superior to, GAAP net income or earnings per share.


LOCAL.COM CORPORATION

RECONCILIATION OF EXPECTED NET INCOME TO EXPECTED ADJUSTED NET

INCOME

(in thousands, except per share amounts)

(Unaudited)

Three Months

Ended September 30,

2010

-------------------

Expected GAAP net income $3,900 - $4,200

-------------------

Plus depreciation and amortization 1,900

Plus stock compensation 700

Less change in fair value of warrant liability (1,800)

-------------------

Expected Adjusted Net Income $4,700 - $5,000

===================

GAAP net income per diluted share $0.23 - $0.24

Adjusted Net Income per diluted share $0.27 - $0.29

Diluted weighted average shares outstanding 17,200

SOURCE: Local.com Corporation


Investor Relations and Media Relations Contact:

Local.com

Cameron Triebwasser, 949-789-5223

[e-mail]

For full details on Local.Com Corp (LOCM) LOCM.

[Gulliver]

Antwort auf Beitrag Nr.: 40.312.510 von DomRuinart am 13.10.10 13:35:23

die letzten beiden Tage wieder sehr, sehr schwach mit gestrigem Closse am Key-Support!

Meine Meinung - wenns heute nicht squeezt - dann gar nicht mehr...

[marionella25]

Antwort auf Beitrag Nr.: 40.312.973 von Gulliver am 13.10.10 14:37:46

Dank deiner charttechnischen Analyse bin ich gestern kurz vor handelsschluß auch noch mal rein (zu 4$). Hat sich bis jetzt schon mal bezahlt gemacht!
Also wie du schön geschrieben hast, wenn´s heut nicht squeezt ja wann denn dann!
Schaun mer mal

[marionella25]

Dachte die Grillzeit ist seit Ende August beendet!
Das "Steak" für mich bitte schön blutig.

[Gulliver]

Antwort auf Beitrag Nr.: 40.314.126 von marionella25 am 13.10.10 16:35:02

Kompliment zum Einstieg!

Bin bei 4,55 mit überschaubarem Gewinn raus - aber gestern lag ich noch 10% in den Miesen - daher wollte ich da nicht mehr hinkommen!

[Smokey77]

http://de.advfn.com/p.php?pid=staticchart&s=NASDAQ%3ALOCM&p=…

[Smokey77]

Bin grad eingestiegen

GLTA

[DomRuinart]

LB-News faselt von einem fair value von 13$...

Local.com Corporation (Nasdaq: LOCM) is trading at massive discount to its fair value of $13. There is huge upside potential in the stock and investor should consider this script for long term investment. LOCM is a small size company with a market capitalization of $78.27 million. This sharp increase in price of LOCM is being witnessed on account of revised 3rd quarter earnings estimates. LOCM Company has said that it’s adjusted EPS will be $0.27-0.29 a share, above its earlier forecast of $0.20-$0.21. LOCM stock is currently trading at $4.59 up by 15.33 % from its previous closing price of $3.98. The volumes in the share have already up by 400% from its daily average traded volume of 616K.

Quelle: latestbusiness-news.com

[DomRuinart]

So kann's weiter gehen...

Und noch ein schöner Preis für den CEO:

Local.com® CEO Heath Clarke Named Winner of TechAmerica Internet Innovator Award

Press Release Source: Local.com Corporation On Monday October 18, 2010, 7:00 am EDT

IRVINE, Calif.--(BUSINESS WIRE)-- Local.com Corporation (NASDAQ:LOCM - News), a leading local search site and network, today announced that Heath Clarke, chairman and chief executive officer, has been named the winner in the Internet category for TechAmerica’s 52nd Annual Innovator Awards. The awards honor eight innovators representing different industry segments for their contributions to the technology industry.

"I’m honored to be recognized by one of the technology industry's premier organizations," said Clarke. "I graciously accept this award on behalf of the Local.com team, who work tirelessly to develop innovative new products, services and technologies in this exciting industry. I would also like to thank our board of directors for their leadership and counsel, and my family for their enduring support.”

Clarke was named Outstanding CEO at TechAmerica's 2010 Annual Orange County High-Tech Innovation Awards in June. Local.com was also recently named Orange County's third fastest-growing public company by The Orange County Business Journal.

“We had a lot of nominations for these prestigious awards, and we congratulate Heath for his winning achievement,” said TechAmerica President and CEO Phil Bond. “TechAmerica is excited to highlight Heath as he continues to influence technology development throughout the rest of the world.”

The Innovator Awards were created to recognize the person rather than the innovation or the company. The TechAmerica Commercial Policy Board voted on the nominations to select one winner in each of the following categories: Clean Tech/Green Tech/Smart Grid, Cloud Computing, Cyber Security, Internet, Medical Devices, and Software.

The winners were announced on Monday, October 11, at TechAmerica’s David Packard Medal of Achievement and Innovator Awards’ 52nd Annual Dinner at the Four Seasons Hotel Silicon Valley in East Palo Alto, California. Since 1959, the event has featured TechAmerica’s highest award, the David Packard Medal of Achievement, to honor significant lifetime contributors and pioneers of the high-tech industry. Innovator Awards are also bestowed upon eight innovators representing different industry segments. For more information, please visit http://www.techamerica.org/innovatorawards.

About Local.com®

Local.com Corporation (NASDAQ:LOCM - News) owns and operates a leading local search site and network in the United States. The company uses patented and proprietary technologies to provide over 20 million consumers each month with relevant search results for local businesses, products and services on Local.com and over 1,000 partner sites. Local.com owns or manages over 100,000 geo-category domain sites, and tens of thousands of small business customers use Local.com products and services to reach consumers using a variety of subscription, performance and display advertising and website products. To advertise, or for more information visit: www.local.com.

About TechAmerica

TechAmerica is the leading voice for the U.S. technology industry – the driving force behind productivity growth and jobs creation in the United States and the foundation of the global innovation economy. Representing approximately 1,200 member companies of all sizes from the public and commercial sectors of the economy, it is the industry’s largest advocacy organization and is dedicated to helping members’ top and bottom lines. TechAmerica is also the technology industry's only grassroots-to-global advocacy network, with offices in state capitals around the United States, Washington, D.C., Europe (Brussels) and Asia (Beijing). It was formed by the merger of AeA (formerly the American Electronics Association), the Cyber Security Industry Alliance (CSIA), the Information Technology Association of America (ITAA) and the Government Electronics & Information Technology Association (GEIA).Learn more about TechAmerica at www.techamerica.org.

[DomRuinart]

CFO wechselt...Non-Event würde ich sagen...

Local.com(R) Names Interim CFO

IRVINE, Calif., Oct 19, 2010 (BUSINESS WIRE) -- Local.com Corporation (NASDAQ: LOCM | PowerRating), a leading local search site and network, today announced that Ken Cragun has been named interim chief financial officer, effectively immediately. Cragun replaces Brenda Agius, who is leaving the company for personal reasons.
Cragun has served as the company's vice president of finance since April of 2009. Previously, Cragun served as chief financial officer of Modtech Holdings, Inc., a supplier of modular buildings, from June 2006 to March 2009. Prior to that time, Cragun held several positions with MIVA, Inc., an online advertising and media company, including senior vice president of finance. Cragun also held CFO positions at ImproveNet, Inc. and NetCharge.com Inc.
"Ken has served as the backbone of the company's finance operation since April 2009, and we are looking forward to his contributions as interim CFO," said Heath Clarke, Local.com chairman and chief executive officer. "The company thanks Brenda for the significant contributions she has made to Local.com's success, and supports her decision to be closer to her family on the East Coast. I wish her the best in her future endeavors."
"It is an exciting time for the company," said Cragun. "I look forward to leveraging my knowledge and experience within the search industry in support of Local.com's continued growth and strengthening market position."
Agius recently married and will be relocating permanently to the East Coast in order to be closer to her husband and family. She will continue to provide Local.com with support as may be needed to assist the company in transitioning her efforts.
"I came to Local.com to help lead the company to profitability and for the challenge of setting it on a strong financial path," said Agius. "I am proud that we have accomplished these goals and that Local.com is well positioned for future growth. I leave with the knowledge and confidence that the company has all the capabilities and the resources it needs to move ahead under the leadership of Heath Clarke."

[DomRuinart]

Angeblich sind 18% des Free Floats short...

das gibt ein squeeeeeze!

[marionella25]

Antwort auf Beitrag Nr.: 40.371.654 von DomRuinart am 22.10.10 10:06:53

Na hoffentlich bald, bzw. was denkst du welches Szenario diesen Mega-Sqeez einläutet?
Schönes WE

[DomRuinart]

Antwort auf Beitrag Nr.: 40.372.023 von marionella25 am 22.10.10 10:44:22

Am 27.10. kommen die QT 3 - Zahlen. Konsens-Estimates liegen bei 0,23 $ Earnings, es wird aber mit bis zu 0,29$ gerechnet (whisper)...und dann...squeeeeeeeze!

[marionella25]

Antwort auf Beitrag Nr.: 40.374.511 von DomRuinart am 22.10.10 15:43:55

Heute ist also Berichtstag, dann wollem wir mal hoffen das die Zahlen gut ankommen.
Waren evtl. Insiderkäufe die letzten Tage zu beobachten?
Kennst du den genauen Termin ? (Uhrzeit) Kann auf der Homepage nichts finden.
Also auf einen netten Grillnachmittag

[DomRuinart]

Antwort auf Beitrag Nr.: 40.396.649 von marionella25 am 27.10.10 08:57:38

Das BBQ verschiebt sich wohl um ein paar Tage, die Zahlen kommen erst am 04. November:

Local.com(R) to Announce Third Quarter 2010 Financial Results

IRVINE, Calif., Oct 26, 2010 (BUSINESS WIRE) --
Local.com Corporation (NASDAQ: LOCM | PowerRating), a leading local search site and network, today announced that the company will conduct a conference call with analysts and investors at 4:30 p.m. ET on Thursday, November 4, 2010, following the release of its third quarter 2010 financial results at approximately 4:15 p.m. ET on the same date. Heath Clarke, chairman and chief executive officer, Bruce Crair, president and chief operating officer, and Ken Cragun, interim chief financial officer, will host the call and discuss the company's results and outlook.

Investors and analysts can participate in the call by dialing 1-866-730-5771 or 1-857-350-1595, passcode # 91551625. To listen to the webcast, or to view the press release, please visit the Investor Relations section of the Local.com website at: http://ir.local.com. Institutional investors can access the call via Thomson/CCBN's password-protected event management site, StreetEvents at: www.streetevents.com.

The replay can be accessed for approximately one week starting at 7:30 p.m. ET the day of the call by dialing 1-888-286-8010 or 1-617-801-6888, passcode # 42617118. A replay of the webcast will be available for approximately 90 days at the company's website, starting approximately one hour after the completion of the call.

[DomRuinart]

Der Laden wächst wie blöd und ich komme auf ein KGV von 4!
Also wenn ich short wäre, würde ich langsam nervös...

Local.com® Named to Deloitte's 2010 Technology Fast 500™ Ranking of Fastest Growing North American Technology Companies

IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, today announced that it has been named to the Deloitte 2010 Technology Fast 500™.

“Our team has demonstrated strategy discipline and continuous execution, and this recognition by Deloitte is a welcome validation of the tremendous commitment and dedication of our hardworking team.”
"We are proud to join the ranks of the fastest growing technology companies in North America," said Heath Clarke, Local.com chairman and chief executive officer. “Our team has demonstrated strategy discipline and continuous execution, and this recognition by Deloitte is a welcome validation of the tremendous commitment and dedication of our hardworking team.”

Deloitte’s Technology Fast 500 ranks the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Rankings are based on percentage of fiscal year revenue growth during the period from 2005–2009; Local.com revenue grew 210 percent during this period.

“Local.com and the other 2010 Technology Fast 500 winners forged ahead in a challenging economic environment to realize exceptional growth,” said Phil Asmundson, vice chairman and Deloitte’s U.S. technology, media and telecommunications leader. "Deloitte commends Local.com for this impressive accomplishment.”

"Local.com has proved itself to be one of the fastest growing tech companies in North America, and we are proud to honor them as one of the 2010 Technology Fast 500,” said Mark Jensen, managing partner, venture capital services, Deloitte & Touche LLP.

[Smokey77]

Revenue up 48%, Record Adjusted Net Income of $4.6 Million

IRVINE, Calif.--(BUSINESS WIRE)-- Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, today reported its financial results for the third quarter of 2010.

SUMMARY RESULTS

(in thousands, except per share amounts)


Q3 2010 Q2 2010 Q3 2009
Owned & Operated $ 11,576 $ 12,072 $ 9,953
Network 6,818 6,980 3,158
SAS 4,063 3,952 2,017
Revenue $ 22,457 $ 23,004 $ 15,128

Adjusted Net Income* $ 4,595 $ 3,451 $ 1,317
Plus interest and other income (expense), net (79 ) (61 ) (18 )
Less provision for income taxes — (122 ) —
Less non-cash depreciation, amortization and stock compensation
(2,597 ) (2,373 ) (1,511 )
Less gain (loss) on revaluation of warrants 1,830 335 (1,175 )
GAAP net income (loss) $ 3,749 $ 1,230 $ (1,387 )

Diluted Adjusted Net Income per share * $ 0.27 $ 0.20 $ 0.09
Diluted GAAP net income (loss) per share $ 0.22 $ 0.07 $ (0.10 )


Diluted weighted average shares used for Adjusted Net Income per share 17,202 17,342 14,796
Diluted weighted average shares used for GAAP net income (loss) per share 17,202 17,342 14,333

Cash $ 11,887 $ 15,049 $ 7,153

* See detailed reconciliation of GAAP to non-GAAP measures in the financial tables attached to this release.



“Local.com invested heavily in our product suite this year and we are pleased with the initial results. Earlier this week, we debuted our all-new flagship website along with our new corporate branding. Our recent acquisition of OCTANE360 also represented a significant investment in our platform – one that has already paid dividends in the form of record GAAP and Adjusted Net Income,” said Heath Clarke, Local.com chairman and CEO. “During the fourth quarter, we intend to focus on building out the various sales channels required to fully leverage our unique, proprietary product suite. These sales channels are forecasted to deliver revenue growth and margin expansion during 2011.”

Third Quarter Results Highlights:

• Revenue – Third quarter 2010 revenue of $22.5 million represents an increase of 48% over third-quarter 2009 revenue of $15.1 million.

• Adjusted Net Income – Third-quarter 2010 Adjusted Net Income of $4.6 million or $0.27 per diluted share represents an increase of 249% over third quarter 2009 Adjusted Net Income of $1.3 million or $0.09 per diluted share.

Adjusted Net Income is defined as net income (loss) excluding: provision for income taxes; interest and other income (expense), net; depreciation; amortization; stock-based compensation charges; gain or loss on warrant revaluation; and non-recurring items.

An explanation of the company’s use of non-GAAP financial measures, including the limitations of such measures relative to GAAP measures is included below, and the reconciliation between GAAP and non-GAAP measures, where appropriate, is included in the financial tables attached to this release.

• GAAP Net Income – Third-quarter 2010 GAAP net income was $3.7 million or $0.22 per diluted share, compared to third quarter 2009 GAAP net loss of $1.4 million or ($0.10) per diluted share. Third-quarter 2010 and 2009 GAAP net income included a gain (loss) on warrant revaluation of $1.8 million and ($1.2) million or $0.11 and ($0.08) per diluted share, respectively.

• Cash – On Sept. 30, 2010, the company’s cash balance was $11.9 million. During the third quarter 2010, the company used $3.8 million in cash related to the OCTANE360 acquisition, $3.3 million in cash for capital expenditures, including capitalized website development costs, and $1.2 million in cash to repurchase shares of its common stock. These cash expenditures were partially offset by $4.0 million of incremental borrowings on the line of credit and $1.0 million positive cash flow from operations.

• Debt – On Sept. 30, 2010 the company had borrowings of $7.0 million outstanding under its $30 million revolving line of credit.

“During the third quarter, we achieved over 20% Adjusted Net Income margins on revenue that was slightly below our record second quarter revenue. High-margin revenue from products on the newly acquired OCTANE360 platform contributed to the record bottom-line results,” said Ken Cragun, Local.com interim chief financial officer. “Our third-quarter acquisition of OCTANE360, the launch of our redesigned Local.com website and the recent increases in the number of Network partners provide us with platforms that we expect will deliver long-term growth across our business.”

Third Quarter Operating and Recent Highlights:

• Named to Deloitte's 2010 Technology Fast 500™ – In October 2010, the company announced that it was ranked in the Deloitte's 2010 Technology Fast 500™. This list includes the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America.

• Number One in Directory Search – Compete.com ranked Local.com the highest traffic in the directory segment.

• Powering over 100,000 Local Websites – In October 2010, the company announced that the OCTANE360 platform now powers over 100,000 local websites.

• Extended and Expanded SuperMedia Distribution Agreement – In October 2010, the company announced that it had expanded its strategic relationship with SuperMedia LLC (Nasdaq: SPMD).

• Appointments to Management Team – In October 2010, the company announced that Steven Schindler joined the company as vice president of marketing and that Ken Cragun, who previously served as the company’s vice president of finance, had been named interim chief financial officer replacing Brenda Agius, who left the company for personal reasons.

Q3 2010 Owned & Operated (O&O):

• Revenue – Total O&O revenue was $11.6 million, up 16% from Q3 2009 revenue of $10.0 million.

• Traffic – Total O&O traffic was 50 million monthly unique visitors (MUVs), up 15% from Q3 2009 MUVs of 44 million.

• Organic Traffic – O&O organic traffic was 5 million MUVs, flat from the year ago period. O&O organic traffic is defined as all non-SEM sourced traffic on owned and operated websites.

• Monetization of Traffic – Revenue per thousand visitors (RKV) was $266, approximately flat from Q3 2009.

Q3 2010 Network:

• Revenue – Total Network revenue was $6.8 million, up 116% from Q3 2009 Network revenue of $3.2 million.

• Network Sites – The company ended Q3 2010 with over 1,000 Network sites and over 80,000 domains under management, up from 743 Network sites in Q3 2009.

Sales & Advertiser Services:

• Revenue – Total SAS revenue was $4.1 million, up 101% from Q3 2009 SAS revenue of $2.0 million.

• Small Business Subscribers – The company ended the third quarter of 2010 with over 60,000 small business subscribers, which included the purchase of approximately 9,000 subscribers at the end of the quarter.

Fourth Quarter 2010 Financial Guidance:

Revenue - The company expects fourth-quarter 2010 revenue to be between $22.0 million and $23.0 million.

Adjusted Net Income - Adjusted Net Income for Q4 2010 is expected to be between $3.4 million and $3.7 million or between $0.20 and $0.21 per diluted share.

The Adjusted Net Income per share assumes a diluted weighted average share count of 17.5 million, taking into account the dilutive effect of stock options and warrants.

Projected Q4 2010 Adjusted Net Income Factors:

Interest Expense of $70,000
State Tax Provision Expense between $500,000 and $550,000*
Depreciation Expense of $700,000
Amortization Expense of $1.5 million
Stock Compensation Expense of $750,000
Warrant Revaluation Expense and Other Non-Recurring items are undeterminable**
Revised Fiscal 2010 Financial Guidance:

Revenue – The company now expects fiscal year 2010 revenue to be between $86.0 million and $87.0 million, which at the midpoint, represents a 54% sequential increase over fiscal year 2009.

Adjusted Net Income - Adjusted Net Income for fiscal year 2010 is expected to be between $14.0 million and $14.3 million or between $0.83 and $0.84 per diluted share.

The Adjusted Net Income per share assumes a diluted weighted average share count of 17.0 million, taking into account the dilutive effect of stock options and warrants.

Projected fiscal year 2010 Adjusted Net Income Factors:

Interest Expense of $266,000
State Tax Provision Expense between $580,000 and $600,000*
Depreciation Expense of $1.5 million
Amortization Expense of $5.7 million
Stock Compensation Expense of $2.7 million
Warrant Revaluation Expense and Other Non-Recurring items are undeterminable**
* The California Budget Bill was signed into law on Oct. 19, 2010 suspending utilization of net operating losses in the fiscal years 2010 and 2011. As the enactment date of this law is subsequent to Sept. 30, 2010, the effect of the tax law change has, therefore, not been recognized in the third-quarter 2010 financial statements. Management estimates that the company’s tax provision for the first nine-months of the fiscal year 2010 and the estimated annual provision for the fiscal 2010 will increase by approximately $500,000 and $600,000, respectively.

** The valuation of the warrant liability is based in large part on the underlying price and volatility of our common stock during the quarter. Since we cannot predict this, we cannot project the non-cash gain or loss in connection with these warrants, and therefore, cannot reasonably project our GAAP net income. We, therefore, cannot provide GAAP guidance, but we do report GAAP results.



Read more: http://www.nasdaq.com/aspx/company-news-story.aspx?storyid=2…

[pit01234]

Hallo allerseits,

bin schon einige Monate investiert und habe immer mitgelesen. War bisher nicht bei w.o. angemeldet!

Dieser Tag mit local.com hat mich allerdings dazu gebracht mich hier mal zu beteilligen.

Was passiert hier eigentlich gerade mit der Aktie?

Gute Zahlen Q3! (nach meiner Einschätzung sehr gut, wenn ich nichts falsch interpretiert habe!)

Der Kurs geht im Intraday runter bis auf 4,1 um dann kurz vor Schluss auf 4,5 zu explodieren.

Wir bewegen uns Charttechnisch immer schön oberhalb der 38 Tages-Linie und ich kann nicht verstehen, wer hier heute noch short gegangen ist und vor allem warum????

Kann mir hier mal irgendeiner ne Idee abliefern, was hier läuft?

Immernoch short-selling? Eine sonderbare Form der Übernahme durch einen größeren Player? Stimmt irgendetwas nicht mit den Zahlen, was ich nicht gesehen habe?

Gruß Peter

[DomRuinart]

Antwort auf Beitrag Nr.: 40.466.993 von pit01234 am 05.11.10 22:46:31

Das massive short Interesse hängt wohl mit der Vergangenheit der Konzernleitung zusammen. Die haben wohl schon die eine oder andere Internet-Klitsche an die Wand gefahren und man traut denen so eine Erfolgsstory einfach nicht mehr zu. Aber die Zahlen lügen nicht, daher denke ich dass die shorties so langsam kalte Füße bekommen…

...auch die Vorbereitung einer Übernahme durch Yahoo schließe ich nicht aus...

Gruß

Dom Ruinart

[Iapetus1]

Antwort auf Beitrag Nr.: 40.474.571 von DomRuinart am 08.11.10 13:34:18

Apropos Zahlen. Local macht ja immerhin mehr als die Hälfte seiner Einnahmen noch mit seiner "Flagship"-Website. Hier kann man verschiedene Websites vergleichen, z.B. Local mit zwei konkurrierenden Anbietern im local-search-Umfeld:

http://siteanalytics.compete.com/local.com+yelp.com+superpag…

Klickt auch mal von "Unique Visitors" auf "Visits" um!
Wo die Zahlen herkommen kann man hier nachlesen: http://www.compete.com/resources/methodology/
Nach Registrierung kann man auch Subdomain-Sites vergleichen wie local.yahoo.com und auch 5 Adressen gleichzeitig.

Außerdem habe ich mir auch mal die neuen Funktionen "Coupons" und "Events" der frisch redesignten Local-Seite angeschaut und wie mir scheint, hat man da jetzt einen echten Mehrwert, den ich in dieser Kombination bei anderen Anbietern so noch nicht gesehen habe. Oder kennt jemand was vergleichbares - unter einem Dach?
Näheres zu meinem kleinen Test (zum Nachvollziehen) kann man hier nachlesen:
http://www.ariva.de/forum/Local-com-aussichtsreich-392956?pa…

Na sowas:
In diesem Augenblick stelle ich fest, dass die local.com-Seite down ist (zeigt eine Fehlerseite an). Sowas sehe ich zum ersten mal! Vielleicht ein Einschwing-Problem nach dem umfangreichen Relaunch. Hoffentlich bald behoben.

[DomRuinart]

Antwort auf Beitrag Nr.: 40.475.434 von Iapetus1 am 08.11.10 15:21:24

Yep, der Relaunch macht einiges her (vor allem optisch)


Local.com® Relaunches Flagship Website
Repositioned Brand Reflects Focus on Target Audience

November 4, 2010; 03:28 AM

IRVINE, Calif., – Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, today announced the relaunch of the company’s flagship search site, Local.com (http://www.local.com/) and the debut of its repositioned brand.

The relaunched Local.com site provides a lifestyle enhancing local search environment including the vertical categories of Businesses, Coupons and Events, each of which contain rich content that is of great interest to Local.com’s target audience – busy "household managers/soccer moms." This target is broadly defined as women between the ages of 25-45 with one or more children at home. The site incorporates many new features and improved functionality, including the ability for users to engage in their communities by sharing information, and reviewing and becoming fans of businesses. Additional features and functionality include:

• Enhanced business listings leveraging rich, local data from new sources

• Four types of coupons in one location, including:

- Local merchant deals and printable coupons

- Online coupon codes

- Weekly circulars

- Grocery ads and national coupons

• Improved Events functionality, including the ability to search by keyword, date, or category
• A new articles section featuring original content on Food, Wellness, Fun, Household, Shopping, and Finance
• Social tools, including the ability to “fan” businesses, share listings via social networks or email, follow other users' reviews, and more
• New and improved search filtering capabilities

• “Type-ahead” entry for location search, ensuring more relevant results

• Enhanced and optimized local search algorithms to deliver more relevant search results in less time

"The new Local.com is a massive improvement in our ability to serve our household manager target demographic. We’re intent on delivering a very different local search experience than you might receive on the major search engines," said Rajan Mohan, senior vice president and general manager, owned and operated, Local.com. “Our flagship property incorporates many visible as well as behind-the-scenes enhancements, and we look forward to further innovating within the local search space in order to better serve the needs of busy household managers in their local communities nationwide.”

The company’s repositioned brand includes a new logo and colors and represents a new branding initiative designed to better connect Local.com to its target consumers as well as the companies that advertise on the site. The brand has been repositioned to satisfy the needs of busy household managers who are one of the fastest growing groups of active Internet users seeking information to enhance their local lifestyle.

"Today's household managers are both Internet-dependent and extremely busy. Our focus is singular - to provide valuable, relevant local information that enables consumers to make educated local purchasing decisions that enrich their lives," said Steven Schindler, vice president of marketing, Local.com.

[DomRuinart]

Hier mal eine aktuelle Präsentation von LOCM:

http://bit.ly/aEU53G

[Iapetus1]

Antwort auf Beitrag Nr.: 40.491.231 von DomRuinart am 10.11.10 11:54:59

Da hab ich auch was (Anzeigetipp: unten rechts Fullscreen anklicken):
"Local.Com Capturing New Revenue Streams Thru Good Organic Performance"
http://www.slideshare.net/ndavani/localcom-capturing-new-rev…

Das fand ich auch interessant (von Juli):
http://localonliner.com/2010/07/07/local-com-refocuses-on-si…

Hier sind Infos, welche Partnerunternehmen den zusätzlichen Content der neuen Local-Seite liefern:
http://blog.kelseygroup.com/index.php/2010/11/03/local-com-o…

Überhaupt, wie mir scheint, hat man sich gut vernetzt und verpartnert.
So, und jetzt: wachsen, wachsen, wachsen...

[Iapetus1]

Nasdaq Schluß heute genau 4,00 USD. Spannend, wie es hier wohl weitergeht!

Ein bisschen Fleissarbeit:

Hier mal ein paar Links mit Meinungen aus den Staaten (letzte Wochen):
http://hotstocks-blog.blogspot.com/2010/11/analyst-recommend…
http://latestbusiness-news.com/technology-top-gainers-veco-l…
http://stockpreacher.com/2010/09/02/local-com-corporation-na…
http://caps.fool.com/Ticker/LOCM/Commentary/Page1.aspx?sourc…
http://www.nasdaq.com/earnings/analyst_summary.asp?symbol=LO…
http://www.dailyfinance.com/earnings/local-com-corporation/l…

Und hier mal als Rückschau eine Zusammenstellung von Artikeln zu Local.com in deutsch seit 2009:
# 04.06.2009 Gesucht – gefunden ("Der Aktionär"):
http://www.deraktionaer.de/xist4c/web/Aktien-Weltweit_id_261…
# 05.10.2009 Local.com: 100 Prozent Prämie? ("Der Aktionär"):
http://www.deraktionaer.de/xist4c/web/Local-com--200-Prozent…
# 23.10.2009 50 Prozent Kurschance mit Google-Konkurrent ("Der Aktionär"):
http://www.deraktionaer.de/xist4c/web/50-Prozent-Kurschance-…
# 26.10.2009 Local.com: Volltreffer - Aktie bricht aus ("Der Aktionär"):
http://www.deraktionaer.de/xist4c/web/Die-AKTIONAeRS-Empfehl…
# 10.05.2010 Local.com kaufen ("Der Aktionär"):
http://www.finanzen.net/analyse/Local_com_kaufen-Der_Aktiona…
# 11.05.2010 Local.com kein Stück aus der Hand geben ("Hot Stocks Investor")
http://www.aktiencheck.de/artikel/analysen-Ausland-2063948.h…
# 14.06.2010 Local.com bleibt auf Empfehlungsliste ("Hot Stocks Investor"):
http://www.finanzen.net/analyse/Local_com_bleibt_auf_Empfehl…
- 24.06.2010 Local.com kaufen ("Der Aktionär"):
http://www.finanzen.net/analyse/Local_com_kaufen-Der_Aktiona…

[Iapetus1]

http://finance.yahoo.com/news/Localcom-Offers-a-bw-224288653…

Local.com® Offers a Game-Changing Way to Shop and Save for the Holidays

Integrates Online Retail Offers, Coupons, Daily Deals and Weekly Ads into Relaunched Site to Save Consumers Time and Money

Companies:
Local.com Corporation

Related QuotesSymbol Price Change
LOCM 4.00 0.00


Press Release Source: Local.com Corporation On Tuesday November 23, 2010, 7:00 am


IRVINE, Calif.--(BUSINESS WIRE)-- With the recent relaunch of its flagship website, Local.com Corporation (NASDAQ:LOCM - News), a leading local search site and network, today announced that the expanded site combines four distinct ways to make it easy for local shoppers to save time and money for the coming holiday shopping season. For the first time, Local.com combines the delivery of daily online deals, coupons and retail offers, grocery store and national brand coupons, and special offers through weekly circulars, just in time for the holiday shopping season.

Local.com and four of the company’s partners have teamed up to match local businesses’ products and services with the needs of busy household managers, and to deliver these coupons, daily deals and retail offers from local merchants based on newly expanded search functionality and keywords. Local.com is committed to empowering consumers by providing a valuable, single search environment for discovering local deals, saving time and money, and shopping smarter, during the heaviest shopping season of the year.


Coupons and retail offers now available from Local.com include:

local and daily deals from The Dealmap;
online coupon codes and deals from major retailers from Savings.com;
online printable and save to loyalty card coupons from Coupons.com; and
weekly circulars from ShopLocal.

“With Black Friday and Cyber Monday right around the corner, the combination of these four valuable shopping tools can help consumers save time and money on their holiday spending,” said Steven Schindler, vice president of marketing, Local.com. “In the same way Local.com delivers the most relevant local business search results, our new site is delivering retail offers and deals of many kinds to the consumer, so they gain even more value from their local search and shopping experience."

“Consumers are quickly adopting a growing array of online shopping tools, from coupons, weekly ads and daily deals, to reviews and ratings,” said Matt Booth, senior vice president and program director, interactive local media, BIA/Kelsey. “Local.com’s local search portal integrates these efforts and reflects the new social shopping environment.”

With hundreds of thousands of local deals from The Dealmap, consumers can choose from a variety of offers including popular daily deals, coupons, and hard-to-find discounts from local merchants. Users can even find nearby deals on a map of their area.

Savings.com has partnered with Local.com to provide tens of thousands of valuable coupon codes from Gap, Macy’s, Home Depot, Dell, Pottery Barn and other major brands and popular online stores empowering Internet shoppers to save online.

Coupons.com coupons deliver savings for hundreds of items that people shop for regularly at grocery stores, drug stores and other retailers. Users can add discounts directly to supported store loyalty cards and when they enter or swipe their card at checkout coupon savings is automatically deducted from the total.

Weekly circulars, provided online by ShopLocal, make it easy for consumers to find out what's on sale this week at their favorite local merchant as well as at some of the nation’s largest retailers.

“Online coupons and daily deals are one of the hottest things to hit online retail marketing in years,” said Schindler. “Today, Local.com offers these deals and a broad array of powerful search tools to help consumers find the products and services they want and the savings they need. Plus, we now also provide household managers with hundreds of interesting articles to empower their lives at home, including shopping.”

According to an Online Shopper Intelligence study published by Compete, coupons made shoppers 57 percent more likely to purchase an item than if a coupon wasn’t offered, while providing greater customer satisfaction and making it more likely a consumer would shop with that retailer again. ("Coupons Are Good For the Bottom Line," Compete Pulse, June 8, 2010)

About Local.com®

Local.com Corporation (NASDAQ:LOCM - News) owns and operates a leading local search site and network in the United States. The company uses patented and proprietary technologies to provide over 20 million consumers each month with relevant search results for local businesses, products and services on Local.com and over 1,000 partner sites. Local.com powers over 100,000 local websites, and tens of thousands of small business customers use Local.com products and services to reach consumers using a variety of subscription, performance and display advertising and website products. To advertise, or for more information visit: www.local.com.


Forward Looking Statements

All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as ‘anticipate,’ ‘believe,’ ‘estimate,’ ‘plans,’ ‘expect,’ ‘intend,’ ‘projects,’ ‘feel’ and similar expressions and phrases, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain, our ability to incorporate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, including through businesses we acquire, the possibility that the information and estimates used to predict anticipated revenues and expenses associated with the businesses we acquire are not accurate, difficulties executing integration strategies or achieving planned synergies, the possibility that integration costs and go-forward costs associated with the businesses we acquire will be higher than anticipated, our ability to increase the number of businesses that purchase our subscription advertising and other business products, our ability to expand our advertiser and distribution networks, our ability to integrate and effectively utilize our acquisitions’ technologies, our ability to develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

Contact:
Investor Relations Contact:
The Blueshirt Group
Brinlea C. Johnson, 212-551-1453
[e-mail]
or
Media Relations Contact:
Local.com
Cameron Triebwasser, 949-789-5223
[e-mail]

[Iapetus1]

Antwort auf Beitrag Nr.: 40.491.231 von DomRuinart am 10.11.10 11:54:59

Hallloooo DomRuinart !

Was meinst Du. Ist das der Squeeze? Wäre cool, wenn´s so wäre!

[Iapetus1]

Nasdaq Schluß heute + 27.78%

http://finance.yahoo.com/q?s=LOCM


Ein aktueller Kommentar von Eric Savitz:
http://savitz.posterous.com/localcom-soarsa-play-on-duh-loca…

"Local.com Soars...A Play On (Duh!) Local

Local shopping is hot. And so, all of a sudden, is Local.com (LOCM).

With the world suddenly focused on the enormous sum Google (GOOG) is reportedly ready to shell out to buy Groupon, investors are understandbly on the prowl trying to find comparable public plays. There aren't too many, though, and some of the few public companies that are trying to play the local couponing theme - restaurant reservation site OpenTable (OPEN), for instance, and travel bargains aggregator Travelzoo (TZOO) - have already had big stock moves.

Today, apparently is Local.com's turn. Focused on local search, the company recently relaunched its home page to focus on, among other things, local coupons.

LOCM seems to be focused on aggregation, rather than reinventing the wheel; it offers local deals from The Dealmap, coupon codes from Savings.com, printable coupons from Coupons.com and weekly circulars from ShopLocal.

Put it altogether, and you have a sleepy microcap stock...transformed into a mighty story stock.

Voila! LOCM is up 76 cents, or 19.2%, to $4.72."

[Smokey77]

After Hours 5,60 !!!

GLTA

[DomRuinart]

Antwort auf Beitrag Nr.: 40.635.055 von Iapetus1 am 02.12.10 19:38:23

Hallloooo lapetus1!

Ja, da ist er wohl der überfällige Squeeeeze!
Braucht halt immer einen Trigger, und in diesem Fall waren es wohl die Google - Groupon Gerüchte. So hat dann wohl auch der letzte shortie gesehen das die Bewertung von locm ein Witz ist. Denke das Ding wird weiter rennen...schön dabei zu sein!


Triggered by the Google-Groupon buzz shares in Local.com Corp. (NASDAQ: LOCM) climbed 27.78% on Thursday to close at 5.06. The company operates Local.com, a local business directory site that provides information on approximately 14 million local businesses, saw volume nearly top 3 million on the day, almost 5x its average, while pushing share prices past the 50-day moving average of 4.22 and moving closer to the 200-day moving average of 5.77

Quelle: otcequity.com

[Iapetus1]

Genau, schön dabei zu sein und die Chance erkannt zu haben.

Kann mir kaum vorstellen, dass es jetzt nicht weiter hochgeht, nach diesem Hammersignal gestern. Das ist wohl durch die Milliarden um sich werfende Google jetzt erstmal zum Selbstläufer geworden. Und die Shorts müssen ja covern.

[Iapetus1]

http://seekingalpha.com/article/239851-wall-street-breakfast…

"Tech firms go local.
Amazon (AMZN) and eBay (EBAY) both announced deals yesterday for online local services, as tech firms increasingly view 'local' as a lucrative market. Amazon will invest $175M in online coupon company LivingSocial, and eBay purchased Milo.com, which lets users see if items they're looking for are available on local store shelves, for an undisclosed price. The moves come amid chatter that Google (GOOG) is working on a deal to buy Groupon, a local coupon site, for as much as $6B. In yesterday's trading, shares of eBay closed +2.2%, and shares of smaller local-services site Local.com (LOCM) closed +28%."

[Iapetus1]

Laut SmarTrend gehts weiter. Nächster Widerstand 200DMA = $5.77. Nur zu!

http://www.mysmartrend.com/news-briefs/technical-analysis/sm…

"SmarTrend's Trend Spotter See Continued Upward Momentum on Shares of Local.com (LOCM)
Written on Fri, 12/03/2010 - 10:03am
By Chip Brian

SmarTrend identified an Uptrend for Local.com (NASDAQ:LOCM) on September 23, 2010 at $4.22. In approximately 2 months, Local.com has returned 29.7% as of today's recent price of $5.48.
In the past 52 weeks, shares of Local.com have traded between a low of $3.22 and a high of $8.85 and are now at $5.48, which is 70% above that low price.
Local.com is currently above its 50-day moving average of $4.22 and should find resistance at its 200-day moving average of $5.77. Look for these moving averages to climb to confirm the company's upward momentum.
In the last five trading sessions, the 50-day MA has climbed 0.6% while the 200-day MA has slid 0.73%.
SmarTrend will continue to scan these moving averages and a number of other proprietary indicators for any shifts in the trajectory of Local.com shares."

[DomRuinart]

Groupon hat ja wohl abgelehnt. Anstatt 6 Mrd $ für Groupon auszugeben könnte man bei Google jetzt natürlich auf die Idee kommen sich das Schnäppchen locm näher anzusehen. Ich denke da wäre man mit 100-200 Mio $ dabei…

[Iapetus1]

An Google selbst als Übernehmer glaube ich eher nicht. Ich glaube, die können nur noch in Milliarden rechnen. ;-)
Aber der Local-Coupon-Hype, den die ausgelöst haben, ist IMO das beste, was LOCM momentan passieren konnte.
Local.com ist ja selbst kein Coupon-Anbieter, aber hat sich gleich vier solcher als Partner genommen, um seine neue Flagship-Siet damit zu bestücken: The Dealmap, ShopLocal, Savings.com und Coupons.com
http://blog.kelseygroup.com/index.php/2010/11/03/local-com-o…
Insbesondere 'The Dealmap' scheint eine vielversprechende, aufstrebende Firma zu sein.
http://www.businessinsider.com/uber-aggregator-dealmap-enter…
http://www.prnewswire.com/news-releases/the-dealmap-launches…

Ich habe mir Groupon mal angeschaut im Vergleich zu der Coupon-Section von Local.com und muss sagen, dass mich letzteres weit mehr überzeugt, vor allem wegen des Konzepts. Bei Groupon bekomme ich praktisch nur Tages-Vorschläge (von denen mich noch kein einziger interessiert hat), bei Local.com sucht man aus einem breiten Angebot das, was einen momentan interessiert. Dieser Ami hat das Angebot in seiner Umgebung mal gecheckt:
"Tripps
"$LOCM i checked local.com with my local area, loads of local resturants showing up with coupons, great sign for me to see this."
http://stocktwits.com/symbol/LOCM

Aus Coupon-Sektor wird man wohl in nächster Zeit noch einiges hören.

[Iapetus1]

Die NZZ schreibt über Groupon & Co:

Milliarden für die 'jungen Wilden'
http://www.nzz.ch/nachrichten/wirtschaft/aktuell/milliarden_…

[Iapetus1]

"Google/Groupon Is Done, 'Local' Is Not"

interessanter Artikel von TheStreet mit einem Local.com-Screenshot

http://www.thestreet.com/story/10939915/1/googlegroupon-is-d…

Es bleibt spannend.

[Gulliver]

Antwort auf Beitrag Nr.: 40.670.750 von Iapetus1 am 08.12.10 11:23:44

gerade ist etwas Bemerkenswertes passiert - LOCM hat doch tatsächlich nach 7 Monaten den langfristigen Downtrend geknackt, der sich seit dem Doppeltop bei 8,80$ im Mai etabliert hatte.

Der Downtrend verläuft aktuell bei 5,68 auf Tagesbasis, während der Kurs Intraday bei 5,85 liegt....

Bisher ist der Stock ganze 4 mal an dieser Linie gescheitert - letztmals letzten Freitag:

Bis 7$ ist der Weg erstmal frei...

[Gulliver]

Antwort auf Beitrag Nr.: 40.670.750 von Iapetus1 am 08.12.10 11:23:44

Die nächste Woche wird seeeehr interessant.

Aus charttechnischer und fundamentaler Sicht (konservativ) sehe ich den Stock bei 7$ erstmal halbwegs fair gepreist....

Aber....

...und jetzt wirds interessant:

wie Iapetus schon anhand einiger Medienberichte gezeigt hat, grassiert momentan das "Online-Coupon-Fieber".

Heute kam z. B. der Artikel von den Fools:
http://www.fool.com/investing/general/2010/12/10/a-bullet-th…

und die 100 Market Cap von Local.com aktuell ist ja immer noch winzig im Vergleich zu den Coupon-ÜBernahmegeboten...

Sprich aktuell wird der Kurs alleine durch diese Euphorie getrieben. Und da die Börse bekanntlich gerne zu starken Übertreibungen in beide Richtungen tendiert (z.B. war der Einbruch seit Mai stark übertrieben), kann die euphorisierte Herde das Ding auch potentiell immer mal Richtung 10$ oder noch mehr treiben.

Ein altes Online-Beispiel war Travelzoo in 2005 - wer will kann mal in alten Charts blättern...

Ergo werde ich ab jetzt (auch angesichts schon üppiger Buchgewinne) ein sehr großzügiges Stopp-Loss wählen und hoffen, dass die Meute mal wieder massiv in die obere Richtung übertreibt.

Aber ich finde die Firma halt aus börsenpsychologischer und charttechnischer Sicht attraktiv. Das Geschäftsmodell überzeugt mich nicht so sehr langfristig.

In 3-6 Monaten bin ich hier bestimmt kein Aktionär mehr!

p.s. mein Beitrag ist nur als Diskussion- und Denkanstoß zu sehen. Ich schätze die Qualität der Postings hier (Dom Ruinert, Iapetus etc) und freu mich schon auf anderweitige Meinungsäußerungen...

[Iapetus1]

Antwort auf Beitrag Nr.: 40.692.709 von Gulliver am 10.12.10 22:17:10

Sehe ich ähnlich.
Wenn aber die jüngsten Investitionen (Octane, neue Features der Webseite) gut funktionieren und die Zahlen der letzten Quartale nicht gefälscht sind (wovon ich mal ausgehe ), finde ich 7$ zu konservativ.

Was mir bei den Recherchen (#311) aufgefallen ist: der Aktionär & Co haben seit Juni nicht mehr getrommelt. Also was tun, wenn die nicht mehr trommeln??? - KAUFEN! :

[DomRuinart]

Squeeeeeeeeeeeze!

BUYINS.NET UPDATES LOCAL.COM SQUEEZETRIGGER REPORT
Dec 13, 2010 (GlobeNewswire via COMTEX) -- -- Approximately 28.27 Million Shares Shorted Since August 2009 -- Short Squeeze Underway as Stock Above $5.51 SqueezeTrigger Price
NEWPORT BEACH, Calif., Dec. 13, 2010 (GLOBE NEWSWIRE) -- BUYINS.NET, http://www.buyins.net, a leading provider of Regulation SHO compliance monitoring, short sale trading statistics and market integrity surveillance, has updated coverage on Local.com (Nasdaq:LOCM) after releasing the latest short sale data through December 10, 2010. The total aggregate number of shares shorted since August 2009 is approximately 28.27 million shares. Approximately 24.24% of daily trading volume is short selling. The SqueezeTrigger price for all (Nasdaq:LOCM) shares shorted is $5.51. A short squeeze has already begun as LOCM is above its $5.51 SqueezeTrigger Price.
Friction Factor calculates if a fair market is being made in the shares of LOCM. 53% of the previous 38 trading days have been positive or bullish-biased and 47% have been negative or bearish-biased.
Regulation SHO requires bona-fide market-making activities to include making purchases and sales in roughly comparable amounts. The Commission has stated that bona-fide market-making DOES NOT include activity that is related to speculative selling strategies or investment purposes of the broker-dealer and is disproportionate to the usual market making patterns or practices of the broker-dealer in that security. Likewise, where a market-maker posts continually at or near the best offer, but does not also post at or near the best bid, the market-maker's activities would not generally qualify as bona-fide market-making. Moreover, a market-maker that continually executes short sales away from its posted quotes would generally not be considered to be engaging in bona-fide market-making.
BUYINS.NET monitors LOCM market-makers daily for compliance with Fair Market-Making Requirements.

[Iapetus1]

Antwort auf Beitrag Nr.: 40.705.765 von DomRuinart am 14.12.10 11:32:23

Also ich persönlich hätte überhaupt gar nichts dagegen, dass neben
- den guten Fundamentaldaten (kaum Schulden, Gewinnzone erreicht, Wachstum)
- interessante Investitionen (Octane, Relaunch) im Wachstumsmarkt Local/SMB
- dem aktuellen Hype Coupon/Local
auch noch ein Short Squeeze stattfindet.

Hier noch die Adresse zu deinem Text:
http://finance.yahoo.com/news/BUYINSNET-Updates-Localcom-pz-…

Mir ist allerdings trotz dieser Tabelle (s. Link)
http://www.buyins.com/images/locmstr12-13-10.jpg
nicht wirklich klar, wie hoch das Short Interest noch ist, nach diesem Heavy-Volume im Dezember.

Stand 30.11.2010: 3,183,791
http://www.nasdaq.com/aspxcontent/shortinterests.aspx?symbol…

Wobei es ja auch noch einen Anteil Naked Short Seller gibt/geben könnte.

[Iapetus1]

Antwort auf Beitrag Nr.: 40.707.803 von Iapetus1 am 14.12.10 15:39:19

PS: Der angegebene Yahoo-Links funktioniert nicht mehr. Hier ein anderer:
http://www.istockanalyst.com/article/viewiStockNews/articlei…

[Iapetus1]

Local.com: in the middle of the internet advertising revolution
by Jason Chew

http://proactiveinvestors.com/companies/news/10850/localcom-…

[Iapetus1]

MDB Capital:
price target: $15

http://www.streetinsider.com/Analyst+Comments/MDB+Capital+Se…

[Iapetus1]

... und die Shorts müssen covern.

[DomRuinart]

LBN sieht das target fair value bei immerhin noch 11$...

Local.com Corporation. (NASDAQ:LOCM) was yesterday closed at the price of $5.71. Today the stock has gained considerably from its previous day closing price. Yesterday it was among those stocks that had posted the largest percentage decrease in prices. But in today’s trading session LOCM has registered the gain of 4.38%. The last trade took place at the price of $6.0, gain of 25 cents from its yesterday closing price. The stock has a market capitalization of $99.60 million and enterprise value of $89.75 million. The stock is trading at a huge discount from its one year target fair value of $11, means it is offering fundamental upside potential to its investors. This aspect forces me to recommend LOCM stock to long term traders.


Quelle: Latest Business News

[Iapetus1]

Trading Target von Harry Boxer, www.TheTechTrader.com:

$8.50-$9.00

http://www.thetechtrader.com/chartofday/12/2010/15/

LOCM ab Min. 3:46

[Iapetus1]

OK, fassen wir diese drei Meinungen mal zusammen:

- kurzfritig: $ 9 (techtrader)
- mittelfristig: $ 11 (value)
- langfristig: $ 15 (growth)

Und gratis dazu gibt´s noch Short Squeeze Spekulationen, Übernahmephantasien, Coupon-Hype.



Aber selbstverständlich auch Risiken, bei so einem kleinen Wert. Das muss klar sein.

Twitter wird übrigens mit 3,7 Milliarden $ bewertet, haben aber erst die Hälfte des Umsatzes von LOCM.
http://www.faz.net/s/RubD16E1F55D21144C4AE3F9DDF52B6E1D9/Doc…

[DomRuinart]

4 Sterne bei Motley Fool CAPS! Das Ding ist heiß wie Frittenfett!


Based on the ratings handed out by our 170,000-member community, it appears that the only stock with any chance of outperforming the market from this point onward is four-star Local.com.

Local.com
What's the attraction in this Internet advertising company with a $100 million market cap? I can sum it up in one word: Groupon. Earlier this month, Google (Nasdaq: GOOG) sparked passionate debate over its decision to attempt to buy Groupon. The Fool's own Rick Munarriz called it Google's "$6 billion mistake," arguing that just about anybody can duplicate what Groupon's already doing -- or, alternatively, buy a company (like Local.com) that's in basically the same line of business and spend a heckuvalot less than $6 billion for it.

Admittedly, Local.com is a whole lot smaller than Groupon. But according to CAPS member dmontieth, it's quality that matters: Local.com "has made consistent improvements in earnings, sales and subscribers. It's also won numerous awards by their industry," wrote this member.

CAPS member shashanksoni was pretty sure that if Groupon went Google, and Amazon.com shacks up with LivingSocial, then ultimately Local.com would be acquired by Yahoo!. On the other hand, Fools have been predicting a Local.com buyout for years, suggesting acquirers including Yahoo, Google, and Microsoft.

Fallback position
And yet ... what if it doesn't get bought up? Relying on a buyout to salvage an ill-considered investment is pretty (small-f) foolish, after all. Before following in Wall Street's footsteps and buying in hopes a greater (small-f) fool will come along, it's worth asking whether Local.com is worth owning all on its lonesome.

It may well be. Although the company's temporarily too tiny to attract much official Wall Street coverage, and lacks sufficient analyst attention to give us a good idea of its long-term growth prospects, the stock's price certainly doesn't seem unreasonable at just 21.5 times trailing earnings (and only seven times next year's expected earnings). Local.com's price-to-sales valuation -- a mere 1.3-times ratio -- looks similarly cheap relative to valuations ranging from three to six times as large at Google and Yahoo!

Foolish takeaway
Call me crazy, but I actually think Local.com looks attractive as both a buyout candidate and a stand-alone investment. Either way you look at it, I think Wall Street's finally calling one right.

Quelle: The Motley Fool

[Iapetus1]

Antwort auf Beitrag Nr.: 40.743.196 von DomRuinart am 21.12.10 11:28:52

YES, it´s hot!!!

[DomRuinart]

Doch Google...?

Local.com, Dex One advance on Google takeover speculation
Local.com (LOCM) and Dex One (DEXO) are rallying, after the New York Post reported this morning that Google (GOOG) is looking to buy a smaller competitor of Groupon. The search engine giant is holding talks with "much smaller" competitors of coupon provider GroupOn, according to the newspaper, which cited an unnamed source close to the matter. Like Groupon, Local.com and Dex One help local businesses target consumers through the Internet. However, neither Local.com nor Dex One were specifically named in the Post story. In mid-morning trading, Local.com gained 54c, or 8.48%, to $6.91, while Dex One rose 27c, or 3.59%, to $7.80. :theflyonthewall.com

Quelle: theflyonthewall.com

[Iapetus1]

siehe auch: http://www.youtube.com/watch?v=dFCIAoOY-cE

Wer weiß. Auf jeden Fall übt google aber durch diese Aktivitäten Druck auf die Konkurrenz aus, sich im Local-Markt stärker zu engagieren.

[Iapetus1]

"Strong Buy" Rated U.S. Stocks (Dec 23, 2010)

152 Local.com Corp. (NASDAQ:LOCM) 1.00 Strong Buy

http://www.nasd100.com/2010/12/strong-buy-rated-us-stocks-de…

[Iapetus1]

http://www.zacks.com/research/get_news.php?id=363l9030

--------------------------------------------------------------------
HIGHEST LEVEL OF EFFICIENCY IN THE INTERNET SOFTWARE & SERVICES INDUSTRY DETECTED IN SHARES OF INFOSPACE (INSP, GOOG, ELNK, LOCM, EQIX)

Dec 29, 2010 (SmarTrend(R) News Watch via COMTEX) -- Below are the top five most-efficient companies in the Internet Software & Services industry as ranked by Revenue Per Employee (RPE). Analysts use RPE as a measure to compare the productivity of companies in the same industry.


InfoSpace (NASDAQ:INSP) ranks first with an RPE of $1.61M; Google (NASDAQ:GOOG) ranks second with an RPE of $1.26M; and Earthlink (NASDAQ:ELNK) ranks third with an RPE of $1.03M.

Local.com (NASDAQ:LOCM) follows with an RPE of $0.94M and Equinix (NASDAQ:EQIX) rounds out the top five with an RPE of $0.86M.

SmarTrend currently has shares of Local.com in an Uptrend and issued the Uptrend alert on September 23, 2010 at $4.22. The stock has risen 53.8% since the Uptrend alert was issued.

Write to Chip Brian at [e-mail]

---------------------------------------------------------------------------------------------

SmarTrend analyzes over 5,000 securities simultaneously throughout the trading day and provides its subscribers with trend change alerts in real time. To get a free trial of our trading calls and maximize your trading results, please visit http://www.mysmartrend.com

Get exclusive, actionable insight into how the market is expected to trend prior to market open with our free morning newsletter. Sign up at: http://www.mysmartrend.com/signup

Copyright, Comtex News Network, Inc. 2010

[Iapetus1]

"Five 'Win-the-Lottery' Stocks Under $10"
By Ryan Mallory, trader and blogger, SharePlanner.com

http://www.moneyshow.com/trading/Trading_Ideas.asp?aid=tradi…

http://www.moneyshow.com/image.asp?imgSrc=traders/tradingide…

"
1. A healthy balance sheet with little debt,
2. Strong prospects for rapid sales, and…
3. Growth in earnings
"

[DomRuinart]

Google wird den Laden kaufen, denke ich, fragt sich nur zu welchen Preis? Ich rechne vorher noch mit einen gewaltigen short-squeeze bis mindestens 15$ und einer Übernahme zu ca. 18-20$ per share...


Local SEO to evolve in 2011?
Tuesday, 04, Jan 2011 04:41

Local search results have recently undergone an overhaul by Google, it has been noted.

Writing on Search Engine Land, Eric Enge of Stone Temple Consulting said advertisements have been pushed down the priority list by Google, which has now stepped up its emphasis on local.

A search for 'pizza' by the writer brought up local establishments, as well as a map pinpointing the locations.

Mr Enge predicted results will become more dependent on whether the search is conducted via a PC or mobile device.

Furthermore, he noted social media will have a continuing important impact on the search engine optimisation (SEO) sector, especially in the form of reviews.

Some people could turn to Twitter and Facebook for answers, which may also need to be reflected in the results.

"With Google increasing its focus on search queries with local intent, the importance of having a local SEO strategy is growing rapidly," Mr Enge added.

On eWeek's Google Watch, technology expert Clint Boulton recently stated he expected the search engine to ramp up its local search efforts by teaming them with local deals providers to deliver more personal results.

Quelle: DirctNews.com

[DomRuinart]

Die Unternehmensführung wappnet sich schon mal für die Übernahme...


A utility player
When Google threw gobs of money at Groupon, many thought other local search providers like Local.com might be a possible target for acquisition, too. While such speculation often happens when M&A activity heats up, there may be something to the rumors this time.

Local.com filed a notice with the SEC yesterday laying out the terms of compensation executives would be due if there were a change of control in the company. That doesn't mean anything by itself; many companies adopt such policies to reward themselves in the event of a buyout. But the timing of the filing is curious nonetheless.

CAPS member eksummers620 says we may be hearing a lot more about hyperlocal marketing: "With Groupon's valuation being set so high, the hyperlocal marketing may be a theme of 2011. Local.com is positioned to capitalize on this."

Quelle: The Motley Fool

[Iapetus1]

Jetzt sind wir erstmal 25% runter aufgrund einer Reduzierung des Q4 guidings. In dieser Meldung wird das begründet mit geringeren Einnahmen über den yahoo channel, wohl eine indirekte Folge der Suchmaschinen-Zusammenlegung yahoo/bing.
Vermutlich hat vielen auch nicht gefallen, dass der CEO außerdem über die nächsten beiden Quartale sagt: "We expect limited visibility in the next quarter or two while we adapt to the Yahoo!-Bing integration."

Andererseits wurde gleichzeitig die Meldung herausgegeben, dass man eine Groupon-ähnliche Seite übernimmt und bis Mitte 2011 integriert, die zwar IMO gut designed ist, aber fast noch keinen traffic hat: http://www.itwango.com/

Durch die Synergieeffekte mit Local.com´s Flagship-Seite und Syndication Network könnte hier in den nächsten Monaten was wirklich tolles entstehen, was in diesem noch jungen Markt des group buyings zu einer festen Größe werden könnte.
http://en.wikipedia.org/wiki/Group_buying
http://www.golem.de/1012/79864.html
Für Groupon wurde von google 6 Mrd.$ geboten. In LivngSocial hat Amazon 175 Mio.$ investiert. Was passiert als nächstes?

Unabhängig davon ist die Frage, wann generieren die integrierte iTwango und die 2010er Aquisition Octane360 signifikante Einnahmen und machen local.com unabhängiger von den Werbepartnern Yahoo/Microsoft und SuperMedia. Das wird wohl erst in der 2. Jahreshäfte soweit sein. Wenn beides klappt könnte 2012 dann ein Durchbruch in neue Dimensionen sein.

Gestern, am Tag der beiden Meldungen, wurden 6.29M von 16.57M Shares gehandelt!
Wer hat in dieser Hexenküche noch den Überblick? Wieviel des 3,5 Mio Short Interest wurden wohl gecovert?

Vielleicht können die Charttechniker Hinweise geben wie es weitergeht?
Ich bin darin noch Anfänger, aber habe mich mal daran versucht. Demnach wären wir jetzt noch über dem 2010er Abwärtstrend und könnten daran abprallen. Wäre das dann nicht eine Aufstock-Gelegenheit? Was meint ihr zu dem Chart:

[Iapetus1]

http://paidcontent.org/article/419-local.com-picks-up-group-…

"Local.com Picks Up Group-Buying Service iTwango

Local.com is making a play in the ever-more-crowded group-buying space, purchasing iTwango, a startup that has developed a group-buying platform. The local search company says it will re-brand iTwango and distribute offers widely across Local.com as well as its network of local sites; it’s also planning on letting partners use the product to launch daily deals services under their own brand names.

Local.com made the announcement on the same day that it cut its earnings outlook saying it had seen “a material reduction” in revenues from Yahoo (NSDQ: YHOO) due to the search engine’s integration with Microsoft’s Bing. The company warned that it might take additional months to adapt to the integration of Yahoo and Bing and that in the meantime it was diversifying its products, in part by entering the group-buying space. That wasn’t enough to calm investors, and the stock dropped nearly 25 percent

Related Stories
Local.com Buys Geo-Focused Ad Provider 360Octane"

[Iapetus1]

Sind wir heute zum US-Tagesschluß doch tatsächlich auf zwei Nachkommastellen genau auf der Abwärtstrendlinie gelandet, die ich mir eingezeichnet hatte ($ 4,90 für heute).

Kann das Zufall sein?

Bin gespannt auf morgen, ggf. Kauf-Tag.

[DomRuinart]

Die Gewinnwarnung hat mich auch auf dem falschen Fuß erwischt, aber die Reaktion des Marktes halte ich für sehr überzogen. Der Laden ist immer noch Schuldenfrei und macht Gewinn, er wächst nur nicht mehr ganz so rasant wie ursprünglich gedacht...komme jetzt auf ein KGV von 5,8 also gnadenlos unterbewertet die Klitsche...
Was die mit iTwango wollen ist mir jetzt nicht soo klar, das Geschäftsmodel erinnert mich ein wenig an die damalige letsbuyit.com, könnte auf einer lokalen Suchmaschine allerdings evtl. sogar funktionieren. Mehr Wachstum erwarte ich jedoch von OCTANE360, da steckt einiges an Potential drin:


Local.com's® OCTANE360 Division Announces Five New Sales Channel Partnerships

IRVINE, Calif.--(BUSINESS WIRE)-- Local.com Corporation (NASDAQ:LOCM - News), today announced that the company’s OCTANE360 division has signed five new sales channel partnerships.

Sales channel development is a key expansion strategy for OCTANE360, and these new channel partners include interactive agencies, online advertising firms, outbound telesales bureaus and domain solution providers. Channel partners are expected to resell a variety of local online advertising solutions including local business directory listings, website development, and lead generation services. All of the products are expected to be sold on a private label basis.

“As local advertising spend transitions online there is a growing need for unique local advertising solutions in the marketplace. These new partners represent a variety of channels and we believe this illustrates the broad appeal that our solutions exhibit in the local advertising market,” said Adam Rioux, Local.com vice president, OCTANE360. “We expect continued expansion of our sales channels throughout the year.”

OCTANE360 creates solutions that allow small businesses to expand their online presence and capture targeted local traffic by leveraging the company’s patent-pending OCTANE technology platform.

[Iapetus1]

Antwort auf Beitrag Nr.: 40.839.678 von DomRuinart am 11.01.11 15:07:41

Bemerkenswert ist die gerade aktualisierte Corporate Presentation.
Wenn man sich die anschaut und auch die Ergebnisverbesserungen im letzten Jahr bedenkt, scheint es mir, dass die noch nie so viel Potential hatten wie heute.

http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9N…

Was die mit iTwango wollen? Na, eine zweite Groupon werden.

Hinweise, wie die iTwango konkret einbinden wollen, sind IMO diese Punkte aus der Meldung:
- Supports a network model, whereby deals can be imported or exported via API and also distributed to publishers via API, RSS feeds and widgets
- Deal providers can also be publishers within the network, allowing regional media publishers to distribute deals exclusively on their own sites

Mit anderen Worten: Einbindung in ihr USA-weites Syndication Network. Hochinteressent für diese ganzen Regionalzeitungen, die da dranhängen. Es gibt ca. 200 Deal- und Group-Buying-Plattformen in den USA. Viele sind nur in einer Region oder sogar nur in einer Stadt aktiv. Wenn Local es schafft, iTwango erfolgreich zu etablieren (und das traue ich denen zu), dann ziehen die sehr schnell an etlichen kleineren Konkurrenten vorbei in´s Mittelfeld. Eine Übernahme, durch wen auch immer, wird dadurch nebenbei natürlich noch interessanter.

Habe eben wieder gekauft.

[DomRuinart]

So sieht´s aus:

Local.com Corp. (LOCM)

Nancy Zambell, Editor, Buried Treasures Under $10

Local.com Corp. (NASDAQ: LOCM) operates a local business directory site and search services that are a result of its local syndication network of regional media sites powered by its patented technology. Those sites offer business directories and associated services, and fuel their growth by sales and advertising. LOCM is among the top three fastest-growing companies in local online advertising, and it has joined with several of its partners to offer daily online deals, coupons and retail offers.

LOCM batted it out of the park in its third quarter, growing sales 48%, to $22.5 million, and its adjusted net income increased a whopping 249%, to $4.6 million or 27 cents per diluted share! That translated into some very nice margins, with adjusted net income margin coming in at 20%.

LOCM is growing at roughly twice the rate of its competition, and is in a prime spot for one of the behemoths in the industry like Yahoo (NASDAQ: YHOO) or Google (NASDAQ: GOOG) to take a bite. Buy LOCM under $6.70.

Quelle: InvestorPlace

[Iapetus1]

So kann´s gehen: gleich noch ein Genickschlag wegen Ausgabe neuer Aktien.

Zum Glück habe ich vorher Gewinne realisiert. Aber mit dem Neueinstieg ich ich leicht im Minus.

Wenn aber jetzt richtig investiert wird, geht´s bald wieder up. Das Groupon-IPO kann uns mit nach oben tragen. Die iTwango-Acquisition kam ja rechtzeitig. Anleger werden auch nach anderen Unternehmen suchen, die die Coupon-Welle reiten.

http://www.ftd.de/it-medien/medien-internet/:ipo-ambitionen-…
Bemerkenswert: "Allerdings dürfte das Unternehmen Schwierigkeiten bekommen, sich seine Unverwechselbarkeit zu bewahren und damit Anleger bei Laune zu halten: Für Schnäppchenportale gibt es weder technische Eintrittsbarrieren noch internationale Größenvorteile. Die Klongefahr ist dementsprechend groß."

Insofern:

[Iapetus1]

Nicht mehr so viel los hier. Ich vermute mal der ein oder andere ist per Stop Loss ausgestiegen.

Wie´s aussieht, haben wir bei $4 mal wieder einen Boden gefunden und die Erholung läuft.

Denke auch, dass es bald neue Impulse geben wird. Zum Relaunch der Webseite kommt bald eine Phase II, Octane legt im 2. Halbjahr richtig los, in iTwango wird es bald erste richtige Angebote unter der Regie von Local.com geben und im Internet-Sektor stehen einige IPOs an, die Internet-Aktien einen neuen Schub geben könnten.

Sehr empfehlenswerte Lektüre ist das letzte Earnings Call Transcript:
http://seekingalpha.com/article/251370-local-com-ceo-discuss…

Beim Traffic der Local.com-Seite gibt es im Januar gewisse Rückgänge. Vermutlich eine Folge des noch nicht abgeschlossenen Umbauprozesses und Fokussierung der Zielgruppe.
Sieht für mich aber noch nicht dramatisch aus, da Mitte 2010 ein ordentlicher zusätzlicher Anstieg war, der noch nicht ganz abgebaut ist.
http://siteanalytics.compete.com/local.com+yelp.com+yellowpa…
http://trends.google.com/websites?q=yelp.com%2C+local.com%2C…

[Iapetus1]

Hallo Local.com-Freunde, ich glaube hier tut sich wieder was!

Schaut mal auf die Umsätze heute (31.03) in den letzten Minuten!

Da muss doch was dahinter stecken!

[Iapetus1]

Das war die nächste Welle.

[Kursziel1000]

[Kursziel1000]

Nächster Widerstand ist die 200er Tageslinie!

[Kursziel1000]

1.Kursziel (GAP) dürfte bei etwa $6.75 liegen

[Kursziel1000]

Noch mal zur Erinnerung: Itwango.com ist jetzt http://www.spreebird.com!
O.C. search site buys group-buying technology
1/14/2011 - OC Register

Local.com Corp., an Irvine online local search network, has bought iTwango LLC ( http://www.itwango.com ), an early-stage company developing a platform for advertisers to submit discouted daily deals to consumers based on location targeting.

Financial terms were not disclosed.

ITwango enables group buying, which is the purchase of special offers from a business promising a minimum number of buyers.

“We believe that the group-buying model is a powerful new development in local advertising that effectively closes the gap between online research and offline transactions, and therefore represents an important step in demonstrating to small businesses the immediacy and value of local online advertising,” said Heath Clarke, Local.com chairman and CEO.

Clark said the first products based on iTwango technology will be available by summer for regional media publishers that have their own sales teams that sell to local advertisers.

For more information, please visit: http://jan.ocregister.com/2011/01/14/o-c-search-site-buys-gr…

[Kursziel1000]

Es gibt aktuell 2 ganz wichtig Marken in charttechnischer Hinsicht:
auf dem weekly muss die MA40 (aktuell $4.58) gebrochen werden
und auf dem daily muss die MA200 gebrochen werden.
Geschieht dies , dann dürften wir sehr schnell Richtung Gapfill $6.75 laufen!
Drücke die Daumen für alle... auf geht´s!

[Kursziel1000]

[Kursziel1000]

[mirko75]

hallo,ist hier noch jemand????? gibt es heute irgend welche news???? was für umsätze................... bitte melden!!!!!!!!

[FFrodxin]

Antwort auf Beitrag Nr.: 41.764.548 von mirko75 am 08.07.11 22:09:45

Lies Ariva.

[mirko75]

Antwort auf Beitrag Nr.: 41.764.738 von FFrodxin am 08.07.11 23:22:29

danke,bist du investiert wenn ja, was hältst davon?? wo siehst du den kurs kurzfristig

[FFrodxin]

Antwort auf Beitrag Nr.: 41.766.057 von mirko75 am 09.07.11 19:55:39

Ich bin zwiegespalten, auch sind mir die Intentionen der zwei Haupttuser auf Ariva nicht klar.

M. E. wird der Laden irgendwann übernommen, hoffe ich zumindest. Ja, ich bin "investiert". Nur fühle ich mich mehr an einen Pokertisch erinnert.

[Japetus]

Antwort auf Beitrag Nr.: 41.766.057 von mirko75 am 09.07.11 19:55:39

Hi mirko75,
vor einem Einstieg würde ich mich gründlich informieren. Das ist ein echter hot stock.
Es gibt hier langfristig m.E. interessante Chancen auf eine Vervielfachung. Dazu müssen aber die aktuellen Wachstumsstrategien greifen. Sollten diese enttäuschen -> schlecht für den Kurs.
Wenn Du damit nur kurzfristig traden willst, schau dir doch mal das hier an:
http://www.pennystocklive.com/2011070151616/blog-posts/buyou…
http://www.youtube.com/watch?v=LqMcG-M_OtQ

[mirko75]

Antwort auf Beitrag Nr.: 41.766.469 von Japetus am 10.07.11 10:13:24

danke für die links, bin aber schon investiert. war damals ein "spontaner" kauf. bin bei etwas über 4 euro rein. mir würden kurse um die 3,6-3,8 euro reichen um zu verkaufen. schauen wir mal,wie lang ich noch warten muß...

[mirko75]

......wie's scheint, noch sehr lange...........

[JimmySpoon]

So, haben Sie die 3 Dollar endlich geknackt !
Der Short läuft doch bestens, nächster Halt 2 Dollar,
dann evtl. long !

[JimmySpoon]

Kennt jemand den Clown Libuda auf Ariva, der den Leuten immer
erzählt das Sie den Schrott kaufen sollen ???

Angeblich kauft er ständig nach und soll mitlerweile über 30k
von Local.kotze haben !
...wer es glaubt ???

Die Bude macht die letzten Quartale nur Verluste.

Montag Crash-Tag Börse durch Abstufung USA Rating !
Vielleicht kann man da eine Zocker-Intradayposi bei 2,20-2,30 US Dollar aufbauen !

[Japetus]

Antwort auf Beitrag Nr.: 41.905.120 von JimmySpoon am 06.08.11 10:58:28

Hallo JimmySpoon, deine Wortwahl animiert mich nicht unbedingt zum Anworten, aber ich mache es trotzdem.

Ob jemand seine Transaktionen in Boards veröffentlicht oder nicht, sei jedem selbst überlassen. Mir ist das egal und ich mache es nicht. Mit Skepsis betrachte ich grundsätzlich alles, was in Boards oder Blogs steht, ohne Ausnahme.

Warum die beiden letzten Quartale schlecht waren bzw. dass sie es werden, ist seit einem halben Jahr bekannt. Die Frage ist ob sie das drehen können und wie aussichtsreich das ist, was sie dazu tun, und natürlich ab wann man mit den Ergebnissen rechnen kann.

Ansonsten viel Spaß beim Shorten oder Zocken. Jeder nach seinem Geschmack. Du kannst doch im Moment zufrieden sein mit deinem Short. Warum also diese Aggression?

[mirko75]

.....oje,das war heut aber heftig! ........

[FFrodxin]

Antwort auf Beitrag Nr.: 41.917.314 von mirko75 am 08.08.11 22:11:32

In der Tat.

[mirko75]

problem ist,das local die letzten tage auch schon überproportional zu anderen werten/gesamtmarkt verloren hat.....

[JimmySpoon]

Antwort auf Beitrag Nr.: 41.905.531 von Japetus am 06.08.11 12:46:56

Hallo Japetus,

Sorry, die Wortwahl war nicht sauber !

Kann nur nicht verstehen, warum jemand die Leute im Nachbarboard ständig animiert,
zu günstigen Kursen kaufen zu wollen.
Nach meiner Recherche (ohne Gewähr) ist dieser User, der Gleiche wie im US-Yahoo Board ein gewisser
Flankenking !!!
Die günstigen Kurse werden übrigens schon seit ca. 3,3 Euro gepredigt !
Jetzt stehen wir mehr als 50 % niedriger !

...und wenn man sich heute mal den Erholungs-Dow anschaut und dazu LOCM, die gestern 20 % abgegeben
haben, sollte man sich fragen was die Amis von der Aktie halten!

[mirko75]

Antwort auf Beitrag Nr.: 41.923.905 von JimmySpoon am 09.08.11 18:25:28

.und wenn man sich heute mal den Erholungs-Dow anschaut und dazu LOCM, die gestern 20 % abgegeben
haben, sollte man sich fragen was die Amis von der Aktie halten! -wollte ich auch grad schreiben.sehr mau heut schon wieder. tja hier braucht mann wohl noch sehr viel geduld....

[FFrodxin]

Antwort auf Beitrag Nr.: 41.924.514 von mirko75 am 09.08.11 20:00:34

Ich habe meine Konsequenzen gezogen und zumindest mal Verluste realisiert. Muss eh zu viel Kapitalertragsteuern dieses Jahr zahlen. Schau mir dies jetzt erstmal von der Seitenlinie an. Wahrscheinlich hat Libuda meine Stückzahl sofort gekauft.

[mirko75]

jezt verkaufen lohnt sich bei mir nicht mehr wirklich. -sicherlich,wenn wir hier bei 0,10 euro sind ärgere ich mich das ich nicht heut verkauft habe. ich versuchs mal mit aussitzen. hatte hier nur ne kleine position.mal sehen,wie lange ich hier warten muß ? ......

[FFrodxin]

Antwort auf Beitrag Nr.: 41.924.788 von mirko75 am 09.08.11 20:27:16

Was spricht denn für dich dagegen, einen Verlustvortrag zu generieren? Kannst doch später wieder rein. Allein, dass ich den Rebound verpassen könnte, ließ mich ursprünglich etwas zögern. Die Aktie macht gerade nicht den Eindruck als ob sie irgendwo nach oben abprallen könnte.

Bei mir verstärkt sich nur immer mehr der Eindruck, dass Libuda im Nachbarforum nicht aus Nächstenliebe unterwegs ist.

[mirko75]

libuda hin libuda her, der kurs wird in amerika gemacht.....

[JimmySpoon]

Antwort auf Beitrag Nr.: 41.925.426 von mirko75 am 09.08.11 21:26:09

LIBUDA hat wohl etwas zu viel Kohle auf die Karte Local.com egsetzt !!!
Jetzt versucht er ja selbst in US-Board die Aktie permanent in den Himmel zu loben !
Dummerweise machen die Amis genau das GEgenteil und shorten hier wie wahnsinnig !

...ich meine, selbst wenn man schon ein neues Layout einer Seite als Super-News verkauft,
weiß man, da regiert die pure Panik !!!

Setze meinen Short hier fort, mal gucken ob die Amis ernst machen und das Teilchen wieder
auf 1 Dollar zerschießen !

Local.com muss endlich mal nachhaltig Gewinne schreiben, dann klappts auch mit Kurssteigerungen !

[Japetus]

Antwort auf Beitrag Nr.: 41.926.822 von JimmySpoon am 10.08.11 06:53:08

Das offizielle Short Interest ist aber seit Mai um 2 Millionen zurückgegangen:
http://www.nasdaq.com/aspxcontent/shortinterests.aspx?symbol…

Wenn dich Libuda so sehr beschäftigt, frag ihn doch besser in den Foren wo er aktiv ist und nicht in dem Forum wo er (wie es aussieht) nicht aktiv ist. Im amerikanischen Board schreibt er übrigens auch nicht erst jetzt so, wie Du es darstellst.

Local.com hat eine interessante Akquisition im Daily Deals Bereich gemacht (vielleicht war es auch nicht die letzte). Wenn die Erfolg hat und wenn zweitens das neue Agreement mit Google so gut funktioniert wie das alte mit Yahoo, dann sollte es auch mit den Gewinnen wieder klappen. Und der Deals-Bereich ist ziemlich heiß (anstehende Groupon- und LivingSocial IPOs).

[Japetus]

http://www.smallcapnetwork.com/Local-com-Corporation-NASDAQ-…

Local.com Corporation (NASDAQ:LOCM) Surprises the Short Sellers

When Scrambling to Find a Low Buy In Point Becomes a Task.
By Dennis Askew
Published: September 8, 2011 10:37:40 AM PDT

Local.com Corporation (NASDAQ:LOCM) was trading in the $3.50 range at the beginning of August and after the broader market carnage, found itself in the $2.10 range early on, a loss of 40%.

But August wasn’t typical for the ‘local’ internet advertiser as shares sprung back towards $3 and with a couple of small dips and spikes stretched into this month; the current price trading in the $2.85 range, a gain of 35% in a month since its early August fall.

In an 8-K filing with SEC yesterday the Company noted it had issued a press release titled "Local.com Raises Third Quarter 2011 Guidance" on Tuesday the 6th.

The press release itself went on to say the updated financial guidance for Q3 ’11 was: Revenue; approximately $21.5 million or 38% higher than Q2 ’11 and Adjusted Net Loss; was approximately $1.5 million as compared to $1.9 million for Q2 ’11.

The company also expects to generate positive cash flow from operations during Q3. Higher sequential revenues, smaller losses, and plus-territory cash flow… quite a change in performance and a short seller’s nightmare.

The short/float ratio at Local.com Corporation (NASDAQ:LOCM) is 11.39% today and all that ‘good news’ is bound to drive the stock higher. Buy in prices to cover a short at a profit will shrink considerably as the stock rebounds towards $3.

In the middle of August, the Company appointed Lori Chavez as its new VP of Marketing (Congratulations) and the news this week will really give her some fresh incentives to sell Local.com Corporation (NASDAQ:LOCM) to clients and advertisers.

I’d venture to say that all marketing directors coming on board at publicly traded companies wished they had such positive news during their first months’ tenure.

[pickuru]

Local Corporation Reports Preliminary First Quarter 2013 Results

Company reports positive cash flow from operations one quarter earlier than forecasted

http://finance.yahoo.com/news/local-corporation-reports-prel…

[pickuru]

Local Corporation (LOCM) Announces Quarterly Earnings, Beats Expectations By $0.09 EPS

http://tickerreport.com/banking-finance/134925/local-corpora…