Trivago - top oder flop ? (Seite 4)
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| Wertpapier | Kurs | Perf. % |
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| 1,6800 | +18,31 | |
| 20,200 | +12,85 | |
| 2,9200 | +12,31 | |
| 0,6050 | +12,04 | |
| 171,64 | +10,03 |
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| 3,5300 | -8,73 | |
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| 25,90 | -17,99 | |
| 1,2400 | -51,56 |
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So langsam kommt das hier wieder in Schwung
Trivago CEO Axel Hefer on travel demand amid coronavirus
https://www.cnbc.com/video/2020/07/13/trivago-ceo-axel-hefer…
https://www.cnbc.com/video/2020/07/13/trivago-ceo-axel-hefer…
Bei Heise Online war heute zu lesen, dass Trivago den logischerweise drastischen Umsatzeinbrüchen nun mit ebenfalls satten Kosteneinsparungen entgegnet, so soll etwa Kurzarbeit eingeführt werden.
Schauen wir mal, wann es für die Branche allgemein und Trivago speziell wieder hoch geht...
Schauen wir mal, wann es für die Branche allgemein und Trivago speziell wieder hoch geht...
Ist hier noch jemand dabei? Im Forum ist es ja dermaßen ruhig, dass ich bei einem vermeintlich gar nicht so unbekannten Unternehmen etwas überrascht bin...
Gestern/Heute geht es hier ja kräftig bergab, teils 15%. Das Volumen sieht dabei nicht besonders groß aus.
Gestern/Heute geht es hier ja kräftig bergab, teils 15%. Das Volumen sieht dabei nicht besonders groß aus.
Antwort auf Beitrag Nr.: 61.095.925 von kodino am 24.07.19 15:24:04Top! Bin bei 3,45 eingestiegen 
hab darauf spekuliert, dass es bergauf geht. Hab nur auf die Zahlen von q2 gewartet, Dass die Aktie steigt
hab darauf spekuliert, dass es bergauf geht. Hab nur auf die Zahlen von q2 gewartet, Dass die Aktie steigt Trading Spotlight
https://skift.com/2019/05/01/google-hotels-prompts-trivago-t…
"Anyone unconvinced about Google’s already huge but ever-increasing foothold in the travel industry should listen to Trivago executives talking about their Google strategy.
Officials from the Dusseldorf-headquartered lodging-metasearch site said in the first quarter Trivago greatly increased its participation in Google Hotels to 50 global markets, and they’re not done yet.
Buying Google Hotel Ads, which places an advertiser’s hotel rates in Google Search, Maps, and Google Assistant, gives Trivago higher visibility around the world, Chief Financial Officer Axel Hefer told analysts Wednesday during Trivago’s first quarter earnings call. Although Trivago’s rates are present in Google Hotels in 50 markets, Trivago has yet to put all of its properties in there, and the company intends to make its presence even higher-profile in Google throughout 2019.
CEO Rolf Schrömgens added that Trivago feels it is under-invested in Google Hotels and “will be able to have a catch-up over this year.”
GOOGLE META TO TRIVAGO META TO THIRD SITE TO BOOK
To be clear, up until around two years ago, Google Hotels didn’t allow metasearch advertisers like Trivago to participate in Google’s own comparison shopping service unless the advertiser processed hotel bookings on its own site. You’d see an occasional advertisement from TripAdvisor or Kayak in Google Hotels at that time because those companies were taking hotel bookings on their own sites.
However, today Google Hotels permits metasearch advertisers such as Trivago to participate. What this means is that a consumer looking for a hotel in Dusseldorf in Google search or Google Maps might click on a Trivago $154 per-night rate for the Living Hotel De Medici by Derag, navigate to Trivago’s site or app, click on a rate there from Hotels.com or Booking.com, and then visit one of their sites to actually book the room.
And when Trivago advertises in Google Hotels, Trivago competes for clicks against its own largest advertisers, Booking Holdings and Trivago parent Expedia Group.
It’s enough to make your head spin, and it all doesn’t make for an optimal user experience, either."
"Anyone unconvinced about Google’s already huge but ever-increasing foothold in the travel industry should listen to Trivago executives talking about their Google strategy.
Officials from the Dusseldorf-headquartered lodging-metasearch site said in the first quarter Trivago greatly increased its participation in Google Hotels to 50 global markets, and they’re not done yet.
Buying Google Hotel Ads, which places an advertiser’s hotel rates in Google Search, Maps, and Google Assistant, gives Trivago higher visibility around the world, Chief Financial Officer Axel Hefer told analysts Wednesday during Trivago’s first quarter earnings call. Although Trivago’s rates are present in Google Hotels in 50 markets, Trivago has yet to put all of its properties in there, and the company intends to make its presence even higher-profile in Google throughout 2019.
CEO Rolf Schrömgens added that Trivago feels it is under-invested in Google Hotels and “will be able to have a catch-up over this year.”
GOOGLE META TO TRIVAGO META TO THIRD SITE TO BOOK
To be clear, up until around two years ago, Google Hotels didn’t allow metasearch advertisers like Trivago to participate in Google’s own comparison shopping service unless the advertiser processed hotel bookings on its own site. You’d see an occasional advertisement from TripAdvisor or Kayak in Google Hotels at that time because those companies were taking hotel bookings on their own sites.
However, today Google Hotels permits metasearch advertisers such as Trivago to participate. What this means is that a consumer looking for a hotel in Dusseldorf in Google search or Google Maps might click on a Trivago $154 per-night rate for the Living Hotel De Medici by Derag, navigate to Trivago’s site or app, click on a rate there from Hotels.com or Booking.com, and then visit one of their sites to actually book the room.
And when Trivago advertises in Google Hotels, Trivago competes for clicks against its own largest advertisers, Booking Holdings and Trivago parent Expedia Group.
It’s enough to make your head spin, and it all doesn’t make for an optimal user experience, either."
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