Motto by Hilton Announces First U.S. Hotel Signing in Atlanta’s Old Fourth Ward Neighborhood - Seite 2

“Motto by Hilton embodies Waldo’s philosophy of being true to oneself and not an imitator of another – do the things at which you are great,” said Arun Nijhawan, managing principal, Lucror Resources. “We believe Motto is at the forefront of redefining the micro-hotel experience and will showcase the history and culture of the Old Fourth Ward community.”

The Motto Way

Similar to other Motto by Hilton properties around the world, Motto Atlanta Old Fourth Ward will show off its flexibility through spaces that have been cleverly designed, technology that makes traveling seamless and an elevated sleep experience that will make recharging easier than ever. Key elements will include:

• Guest Rooms: With an average footprint of 163 square feet, the highly efficient rooms will include space-saving features such as wall beds, lofted beds, segmented shower and toilet stalls, and multi-use furniture.
• Linking Rooms: Eliminating the hassle of coordinating travel for larger groups, Motto hotels will have the option for guests to book multiple connecting rooms in advance, an innovative and patent-pending feature.
• Connected Room Technology: All Motto rooms will be outfitted with Hilton’s Connected Room technology – the first mobile-centric hotel offering that allows guests to control features in their room (i.e., temperature, lighting, TV, window coverings, etc.) in addition to digital check-in, digital key and digital check-out from their Hilton Honors mobile app.
• Elevated Sleep Experience: Motto hotels will put an emphasis on an elevated sleep experience. Whether it is a premium mattress, white noise app, blackout window shades or sound absorbing materials throughout the room, the brand prioritizes quality sleep for every traveler.
• Motto Commons: The Commons is a dynamic, activated community hub that will be used by guests and locals for work and play and will have varied seating types (work, group, lounge), convenient power plugs, and offer coffee, a bar and check in. The Motto Commons features a flexible design to capture the essence of the space and accommodate the likes of food stalls for local vendors, speakeasy’s, bars and local coffee partners.
• Prime Location: Motto will put travelers at the center of it all with a carefully curated portfolio in the most desirable urban destinations around the world.

“Hilton continues to create unique, targeted brands that speak to today’s travelers who want something beyond the traditional hotel experience, and we are honored to be entrusted with the introduction of Motto by Hilton in Atlanta’s vibrant Old Fourth Ward,” said Robert Cole, president & CEO, HVMG. “We look forward to setting the bar for this new brand and to bringing our experience of owning and operating nearly 50 hotels nationwide to ensure the success of this groundbreaking concept.”