Office Depot Launches ‘Back to School Proud’ Campaign to Give Students the Advantage They Need to Succeed With Must-Have Supplies, Tech and Furniture - Seite 2

• New Back-to-School Campaign: Beginning this month, Office Depot is launching its new back-to-school campaign highlighting the personal connection students have with the items on their back-to-school lists. In addition to promoting shopping on officedepot.com, a new TV spot encourages parents and students to lean on Office Depot’s in-store advisors for that essential assist in identifying the supplies and services they need to be successful.

• Celebrity Partnerships: Office Depot is partnering with TV star, host and father, Mario Lopez, to demonstrate how back-to-school shopping is the best time to build your kids’ self-esteem and teach them how to be themselves. The company is also partnering with Disney Music Group artists DCappella, the highly acclaimed a cappella group known for their fresh takes on reimagined classics from the Disney songbook, and 12-year-old singer, actor, dancer and the voice of Young Simba in “The Lion King,” JD McCrary. DCappella and JD’s new song, “Ready for This,” serves as an anthem to get kids ready for the new school year feeling confident and proud.

“Our unique initiatives and partnerships help us spread the word that Office Depot offers the best selection of school supplies, services and in-store advisors to equip your child with the technology, fashion accessories and educational tools to set them up for success,” said Gannfors. “We want every student who gets their gear from Office Depot to feel confident on their first day of school, and every parent to have the peace of mind that they have done everything in their power to get their student ready to go back to school proud.”

Office Depot is relaunching its School List with a Click, a database of over 1.7 million teachers’ school supply lists from over 70,000 schools across the country, to help make it easier than ever for parents and students to check off their back-to-school shopping list. For customers looking for even more convenience, they can also take advantage of Office Depot’s tools that help small business owners do business anywhere, anytime – the Office Depot mobile app, Buy Online Pickup In Store in one-hour option, free next business-day delivery on purchases of $45 or more on supplies, and same-day delivery in select markets.