The Hottest Startup in the Market Plants Trees While Offering a Smooth Commuting Experience to its Customers - Seite 2

Facedrive allows its riders to choose between EVs, hybrids and traditional cars. It's a choice no one's ever given consumers, and it means that it pleases everyone. For all those riders who are fine with the conventional, Facedrive is by no means sidelining them. They're just partially offsetting the related emissions. 

This resonates hugely with celebrities and the younger generations. It also resonates hugely with riders of any stripe because they won't be paying any premiums for offsetting, nor will drivers lose any of their fare to pay for the green initiative. It's a win-win for all, and the City of Toronto will also reap the benefits, which means that officialdom is solidly on board. 

What the Market Demands

There is an ethics squeeze going on right now and it's pressuring major hedge funds to move money into things that are environmentally and socially responsible. They're doing it very willingly, too, because they have seen which way the profit winds are blowing. 

Look no further than Jeff Bezos, the richest man on the planet, who just committed a whopping $10 billion to a Global Earth Fund. Or, Larry Fink, the CEO of BlackRock (BLK)--one of the world's largest hedge funds--who now describes climate change as a "defining factor in companies' long-term prospects". 

A major capital shift is coming, maybe sooner than we anticipated. Green stocks could be set to eclipse the current technology monopolies, and even the world's top oil traders are going green. 

Millennial investors are nearly twice as likely to invest in companies or funds that target specific social or environmental outcomes. That's why even auto giants like GM and F are getting involved. General Motors (NYSE: GM), for its part, has created its own brand of electric bikes, called Ariv. The bikes were just launched this year, but have already captured the attention of the European market. While they err on the side of pricey, coming in at $3,800 per unit, they do boast a high top speed and can travel a modest distance on a single charge.

Ford (NYSE: F) is taking a different approach. It's swooped right into the scooter market, buying Spin for a clean $100 million. Initially deployed in San Francisco back in 2017, Spin is widely considered to be a part of the Big Three of the scooter world, along with Lime and Bird. While Ford's buyout of Spin made headlines, it's certainly not the first urban transportation alternative Ford's sunk its teeth into. In recent years, Ford also bought commuter shuttle service Chariot, Autonomic and TransLoc, aiming to ensure that it does not miss the boat as this new movement accelerates.