WILLIAMS SONOMA AND CASAMIGOS TEQUILA AND MEZCAL EXPAND PREMIUM COCKTAIL MIX COLLABORATION

Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced the addition of two new cocktail mixes to the Casamigos for Williams Sonoma collaboration. The new Casa Colada and Hibiscus Strawberry Smash cocktail mixes were developed in partnership with Casamigos, the award-winning, ultra-premium Tequila and Mezcal brand from longtime friends George Clooney, Rande Gerber and Mike Meldman. The two new flavors mark the latest expansion of the successful collaboration between Williams Sonoma and Casamigos which includes six popular cocktail mixes, three premium rimming salts and multiple gift sets.

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Williams Sonoma Launches New Cocktail Mixes with Casamigos (Photo: Business Wire)

Each cocktail mix allows customers and fans of Casamigos to craft the ultimate top-shelf cocktails by combining the tropical mixers with ice and Casamigos Reposado or Blanco Tequila. Each mix is 25.4 fl. oz. (approx. 12 servings) and will retail for $18.95.

The two new flavors being added to the Casamigos for Williams Sonoma collaboration are:

Casamigos Casa Colada – garnish with a wedge of lime, this mixer is a balance of creamy coconut with zesty lime, a hint of cinnamon and a splash of agave for natural sweetness.

Casamigos Hibiscus Strawberry Smash – bright refreshing mixer featuring herbal hibiscus tea and the sweetness of ripe strawberry juice and strawberry puree.

“Williams Sonoma continues to expand our collaborations with best-in-class brands like Casamigos,” said Williams Sonoma President, Ryan Ross. “Our collection of co-branded margarita mixes have become incredibly popular with Williams Sonoma customers and fans of Casamigos. We’re excited to add two new flavors ahead of the summer entertaining season.”

To celebrate the launch, Williams Sonoma will be hosting a virtual cocktail class with Chef Belle English from the Williams Sonoma Test Kitchen. The class will take place on April 22nd at 5PM PST/8PM PST. Tickets for the class are $19.95 and include a copy of the Williams Sonoma Test Kitchen cocktail book, Cocktails: Modern Favorites to Make at Home. To sign up for the class, please visit: www.williams-sonoma.com/virtualevents.