2023 Brits Travel Trends Revealed

Road Trips, Culture, Wellbeing and Technology - Seite 2

SMART TECH FOR SMOOTH TRAVEL
Hilton anticipates tech will become an integral part of travel – with 67% of Brits caring most about ease and technology where travel is concerned, and one in five (21%) wanting technology to be used throughout a hotel stay to ensure a seamless stay.

For a frictionless travel experience, Hilton’s Digital Key allows travelers to bypass the front desk and go straight to their rooms. Additionally, enhanced booking options like Confirmed Connecting Rooms by Hilton allows families and friends to reserve adjoining rooms when booking online.

RISE OF BLEISURE TRIPS
The nation is set to see a rise in ‘Bleisure’ trips – where Brits will blend work and travel needs to maximise on time and experiences.

Work environments are being seen in a new light – the traditional office is becoming a thing of the past, as one in 10 plan to work remotely while travelling in 2023 (10%).

“In 2022, motivated travellers sought out new experiences around the world and reconnected with the people and places they love,” said Chris Nassetta, president and chief executive officer, Hilton.

“The 2023 Trends Report showcases travellers’ evolving preferences and how eager and optimistic they are about their future adventures. Our Hilton team members are ready to welcome them and create a great stay experience at our more than 7,000 properties worldwide.”

To read Hilton’s 2023 Trends Report, visit Stories.Hilton.com/2023Trends. To start planning your 2023 holiday and earn exclusive perks, visit Hilton.com and join Hilton Honors for free.

Methodology
Consumer research conducted by Material with 1,002 UK adults. The survey took place in between August 23 - 30, 2022, on behalf of Hilton.

Both qualitative and quantitative methods were used to determine the emerging trends detailed in this report. Hilton conducted stakeholder interviews across the organization to gain perspectives on what travel looks like today and determine what is top of mind going into 2023. Business Divisions included: Business Travel/Events, Food & Beverage, Wellness, Sustainability, Design, Digital Innovation, Workplace Culture. In addition, Hilton commissioned an online omnibus survey with Material, fielded August 2022 among general population consumers 18+ years of age in several markets with questions targeting behavior related to travel. Specifically, the survey was fielded to: n=1,002 in Australia, n=1,002 in China, n=1,002 in Germany, n=1,002 in Japan, n=1,002 in Mexico, n=1,002 in the U.K. and n=1,018 in the U.S. Additionally, a Hilton Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. Adult Travelers, between August 23rd and August 30th, 2022, using an email invitation and an online survey. This data has been weighted to ensure accurate representation of U.S. travelers. “Travelers” are defined as those who took a trip in the past 24 months that required an overnight stay.