GrowGeneration Partners with Bridgetown Mushrooms to Begin Selling Mycology Supplies

GrowGeneration Corp. (NASDAQ: GRWG) (“GrowGen” or the “Company”) and GrowLife, Inc. (OTCQB: PHOT), today announced a multi-year partnership focused on the development and sale of mycology supplies, placing both companies among the early movers in the rapidly expanding mushroom farming industry.

The partnership will initially focus in the Pacific Northwest and other Western states, with the goal of quickly increasing capacity and expanding nationwide, leveraging GrowGeneration’s seasoned commercial sales team, as well as its more than 60 retail stores across the United States. With demand for mycology supplies on the rise, the partnership with Bridgetown is an excellent opportunity to drive significant revenue growth and market share for both companies.

The global mushroom market is expected to surpass $115 billion by 2030, according to GrandView Research. This demand has now come to the United States, creating a major opportunity for U.S.-based mushroom companies. In the United States, consumers have become aware of the health benefits offered by gourmet, functional and active mushrooms. Bridgetown is currently expanding all three of its core divisions (fresh gourmet, functional products and mycology supplies) to meet the demand.

Under the terms of this partnership, GrowGeneration will be the exclusive distributor of Bridgetown’s suite of industry-leading mycology products, including Bridgetown’s proprietary mix of commercial substrates, soils and nutrients, developed over the past 10 years. This partnership is a game-changer for the mushroom farming industry, providing mushroom farmers with the ideal medium to optimize mushroom production.

Michael Salaman, Co-Founder and President of GrowGeneration, stated, “GrowGen has recently seen an increase in demand for mycology supplies at our stores around the country and we feel this is the right time to take advantage of this opportunity. With a strong, seasoned team and industry-leading proprietary products, we feel Bridgetown is the best choice to serve our loyal customer base. Our partnership with Bridgetown enables us to provide a complete line of mycology products to our customers who want to grow mushrooms for both commercial and personal use. We see mycology as a growth category that GrowGen is uniquely positioned to take advantage of on a national scale, and we are excited to partner with Bridgetown to make this vision a reality.”