Multi-Platinum Music Artist 24kGoldn’s Bearded Dragon “Puff” Named the First Official Rep-Resentative of Leading Reptile Care Brand, Zilla

Today, Zilla, the leading supplier of reptile care products and a brand in the Central Garden & Pet (NASDAQ: CENT) (NASDAQ: CENTA) portfolio, announced a partnership with multi-platinum recording artist 24kGoldn’s newly adopted bearded dragon Puff, who has been named the first official “Rep-Resentative” of the brand. Puff, an orange morph bearded dragon, will star in the brand’s “Rep Yourself” campaign that encourages reptile owners to express themselves and celebrate what sets them and their beloved pets apart from everyone else. The “Rep Yourself” campaign is part of a comprehensive brand refresh created to reflect the modern and unique ethos of its current customer base.

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Multi-Platinum Music Artist 24kGoldn’s Bearded Dragon “Puff” Named the First Official Rep-Resentative of Leading Reptile Care Brand, Zilla (Photo: Business Wire)

Reptile ownership has risen steadily over the past few years, with six million U.S. households now owning at least one reptile and Gen Z reptile owners increasing from 18% in 2018 to 29% in 2022, according to the American Pet Products Association’s latest National Pet Owners Survey. Becoming a first-time pet parent can be complex, and many new reptile owners need guidance. Together, 24kGoldn, Puff, and Zilla will provide the growing reptile community with expert guidance and advice that will help new and existing pet parents thrive. Starting today, consumers can be a part of Puff’s journey by following 24kGoldn’s TikTok, 24kGoldn’s Instagram, and Zilla’s social channels.

“Throughout my life and career, I’ve stayed true to myself and my individuality by playing by my own rules. I am unapologetically me, and that’s exactly what Zilla and the Rep Yourself campaign is all about,” said 24kGoldn. “Puff is the first pet I’ve ever owned, and I’ve wanted a Bearded Dragon for years. Getting a reptile can be intimidating – there’s lots to learn about how to care for these beautiful animals – but Zilla makes it simple. I can’t wait for my fans and other reptile parents to get to know Puff and all the creature comforts that make her feel at home and celebrate her uniqueness.”