Sweetgreen Launches “New Year, Full You” Campaign With a New Protein Plate and Personalized Free Rewards for a Fresh Start to the New Year

Today, Sweetgreen (NYSE: SG), the mission-driven restaurant brand serving healthy food at scale, announced the launch of its “New Year, Full You” campaign to celebrate filling up on delicious food that rewards you. The campaign, which includes a remix of a new menu favorite, offers customers even more ways to kick off the new year with food that makes you feel good.

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Customers can fill up on the new BBQ Salmon protein plate, a hearty entrée featuring delicious, bold flavors and 33 grams of protein. (Graphic: Business Wire)

Fueling Wellness Routines with High Protein

Consumer interest in protein-forward foods continues to soar, with recent reports citing online searches for the phrase “high protein” reaching a five-year high.** As a brand that challenges the fast food industry with ingredients that are equally as fresh and delicious as they are filling, Sweetgreen is bringing customers even more ways to fuel healthy lifestyles with high protein options.

Starting today, Sweetgreen is adding the BBQ Salmon protein plate to its newly launched protein plates category. Customers can order the new BBQ Salmon protein plate, a craveable meal built around Sweetgreen’s fan-favorite salmon roasted in olive oil, featuring 33 grams of protein. Served alongside a hearty double scoop of wild rice, hot roasted sweet potatoes, and daily housemade veg slaw, the new protein plate is topped with Sweetgreen’s exclusive honey BBQ sauce. Sweetgreen’s BBQ sauce is made in collaboration with two-time World Barbeque Champion Chef Charlie McKenna of Lillie’s Q. Available only at Sweetgreen restaurants, the better-for-you sweet and smoky BBQ sauce is naturally sweetened using clean label ingredients like honey and date syrup, and is free of refined sugars, artificial stabilizers or preservatives.

The new plate joins a trio of chef-crafted protein plates that have quickly become the fastest-growing category on Sweetgreen’s menu since debuting in October. Customers can order the BBQ Salmon plate exclusively via the Sweetgreen app and website for a limited time only, in addition to the core menu of protein plates including the Miso Glazed Salmon, Southwest Chicken Fajita and Hot Honey Chicken. All proteins, cooked veggies, and grains are roasted in Extra Virgin Olive Oil (“EVOO”), following the brand’s recent announcement of transitioning to EVOO and exploring avocado oil in its recipes as the company continues to innovate its menu.