Six Flags Launches Largest Digital Alliance in Theme Park Industry

Six Flags Entertainment Corporation (NYSE: SIX), the world’s largest regional theme park company and the largest operator of water parks in North America, today announced that it has launched the largest digital alliance in the theme park industry, partnering with Google, HCL Tech, Dell, Snowflake, Fueled, and Pure Imagination Studios. The digital alliance—a first of its kind in the theme park industry— will offer cutting-edge technologies from best-in-class companies to benefit both guests and team members.

The technological advancements spearheaded by this alliance aim to redefine the guest experience across multiple touchpoints. Our initiatives focus on streamlining pre-visit planning through intelligent recommendation systems, elevating real-time engagement during the visit with personalized, AI-driven notifications and virtual assistant support, and enriching post-visit interactions via insightful analytics that tailor future recommendations and offers.

"Our guests are at the center of everything we do, and we want to give them the best possible experience when they visit our parks," said Selim Bassoul, CEO of Six Flags. "By partnering with the best-in-class companies, we are using data and technology to accelerate innovation and revolutionize the theme park industry."

"Six Flags is leading the way on technology, harnessing the power of an alliance to accelerate innovation and seamlessly blend brands into the guest experience through multiple touchpoints in the park," said Omar Jacques Omran, Chief Digital Officer at Six Flags. "Our guests will benefit from the latest technology to make their visit more personalized, enjoyable, and memorable."

Alliance members will play an important role in advancing innovation in the industry by harnessing their unique capabilities and technology:

"As Six Flags’ primary cloud provider and AI innovation partner, Google Cloud is ready to make AI and cloud technologies more accessible to more people across the theme park industry,” said Thomas Kurian, CEO of Google Cloud. “Through this alliance, the industry can take advantage of our innovations in data, technical infrastructure, cybersecurity, and AI to create memorable and tailored guest experiences.”