Aware Adds Product Strategy Innovator to Executive Team to Further Align Biometric Platform and Vision with Market Growth

Leading Biometric Identity Platform Company Appoints AJ Naddell as Chief Product Officer

BURLINGTON, Mass., Jan. 23, 2024 (GLOBE NEWSWIRE) -- Aware, Inc., (NASDAQ: AWRE),  a global biometric platform company that uses data science, machine learning, and artificial intelligence to tackle everyday business and identity challenges through biometrics, has appointed industry veteran AJ Naddell to the new position of Chief Product Officer (CPO), effective as of January 16, 2024. At a time of continued transformation for Aware, Naddell will advance the company’s product-market-fit to further capitalize on the $15.2 billion multi-factor authentication market as interest in Aware’s platform offerings grows.

Naddell brings more than 10 years of proven leadership, with a history of leveraging product management to drive top-line growth and optimize the bottom line for offerings around the world. His experience includes roles at companies such as IBM, Imageware and most recently, TECH5. Naddell’s demonstrated history of optimizing operations, transforming product strategies, and strengthening cross-functional collaboration is a key piece to accelerating Aware’s efforts in driving recurring revenue and top-line growth.

“I’m thrilled to join Aware, a company that has been at the forefront of the biometrics industry for decades,” said Naddell. “Drawing upon my extensive experience and expertise in the identity and biometrics domain, I aim to enhance Aware's platforms, driving revenue growth and predictability by seamlessly integrating product strategy and optimizing the user experience.”

As CPO, Naddell will be leading product management for the organization focusing on aligning product strategy with overall business objectives. Naddell will oversee the entire product development lifecycle, from ideation and prioritization to execution and release, working closely with engineering and design teams to ensure timely and high-quality product delivery while maintaining a clear product roadmap. He will manage the product management office by conducting thorough market research to identify emerging trends, customer preferences, and competitive landscapes, which will enable Aware to make even more informed decisions regarding product market fit, product positioning, differentiation, and pricing strategies. Naddell’s addition bridges the front end of the business and engineering, further assisting in building top line and recurring revenue growth through the acceleration and expansion of the platform capabilities offered to its customers.