Charter Communications to Use Sensormatic Solutions Shopper Insights Portfolio in 700+ Retail Locations

Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, today announced an initiative with Charter Communications, Inc., which operates the Spectrum brand of broadband connectivity services, to implement Sensormatic’s in-store traffic analytics solutions at more than 700 Spectrum stores across the United States over the next three years. The announcement follows Charter’s successful 2022 pilot program in 50 Spectrum stores, which used Sensormatic’s shopper traffic and market intelligence data services to optimize employee staffing and boost product and sales support for local customers.

“During the pilot program, we gathered insights into location-specific store traffic that helped us make meaningful changes to better serve customers,” said Pattie Eliason, senior vice president of Spectrum stores and retail for Charter. “By leveraging Sensormatic Solutions’ in-store traffic analytics solutions, we will be able to continue to enhance the overall customer experience at our stores by making it easier for customers to quickly receive the support they need from our expert store specialists.”

Through the pilot, Charter uncovered that traffic trends varied significantly from store-to-store, which presented growth opportunities beyond their marketing efforts. In addition to offering real-time insight into in-store operations, Sensormatic Solutions offers retailers robust, industry-specific Market Intelligence to illustrate performance relative to all retailers in a category or local market. For example, Sensormatic Solutions’ mobile and wireless market benchmarking complements Charter’s internal data to support a more customer-focused culture. Additionally, Charter uses Sensormatic Solutions’ dashboard’s real-time performance, traffic and account data to facilitate in-the-moment sales coaching and optimize their labor allocation practices.

“We are proud to collaborate with innovative retailers, like Charter, as access to integrated insights based on location, region and market-specific data is what’s driving retail’s next-generation experiences,” said Nick Pompa, vice president and product general manager for Shopper Insights at Sensormatic Solutions. “Our work with Charter illustrates the versatility of data analytics for businesses of all kinds and speaks to the wider industry’s growing awareness about the power of data in retail spaces.”