LifeVantage Transforms the Future of Skin Health and Radiance

Introducing the TrueScience Activated Skin Care Collection

Revolutionary, Results-Driven Formulas for the Busy, Ingredient-Conscious Skincare Consumer

SALT LAKE CITY, March 04, 2024 (GLOBE NEWSWIRE) -- LifeVantage Corporation (Nasdaq:LFVN), a leading health and wellness company with products designed to activate optimal health at the cellular level, is proud to announce the launch of its TrueScience Activated Skin Care Collection, marking a significant advancement in skincare technology and formulation. Building on the successful October 2023 launch of TrueRenew Daily Firming Complex, a better-than-retinol alternative, LifeVantage’s entire skincare offering has been enhanced to provide skin health activation in every step. The Collection delivers a simple regimen of multi-tasking products that meet the sophisticated needs of today's busy consumers. 

The products were first revealed March 2 in Canada and Europe where they were immediately available to Consultants and Customers. The global launch continues throughout the month and into April, as they launch at various market events across the globe.

The reimagined TrueScience lineup features TrueRenew plus three, refreshed, reimagined, clean product formulas: TrueClean Refining Cleanser, TrueLift Illuminating Eye Cream, and TrueHydrate Brightening Moisturizer. Each is designed with cutting-edge science, including a patented Nrf2 ingredient blend plus additional premium, planet-friendly ingredients proven to support skin health and deliver visible anti-aging results, including brighter skin in as little as seven days.

Steve Fife, President and CEO of LifeVantage, expressed his excitement about the new collection: “TrueRenew was just the beginning of a new era of activated skincare for LifeVantage. With the TrueScience Activated Skin Care Collection, we've kept the ingredients our customers love and elevated everything else to exceed their expectations. The Collection offers advanced solutions for the smart skincare enthusiast, underscoring our commitment to ensuring LifeVantage Consultants have the very best, results-driven products to share and grow their businesses. This launch also reaffirms our position as a leader in innovative skincare, delivering on the promise of activating skin health to reveal every customer’s natural radiance.”