177 0 Kommentare 2024 Unity Gaming Report Highlights Game Studios’ Continued Resilience As They Boldly Stretch Resources Amidst Shifting Market Forces

Unity (NYSE: U), the world’s leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms, released the 2024 Unity Gaming Report today at the Game Developers Conference 2024 (GDC), revealing that while 2023 was a year marked with persisting economic headwinds, game developers are strategically navigating the challenges and successfully adapting to changes in technology, the economy, and player habits by doing more with less. Even with tightened budgets, studios are still experimenting, investing and taking calculated risks to maximize efficiencies and resources. They are focused on key opportunity areas including: boosting productivity with AI tools, maximizing revenue with diverse ad strategies, and doubling down on multiplayer and multiplatform games to reach as many players as possible and keep them playing longer. The report’s findings draw on data from approximately five million Unity Engine developers and more than 342 billion ad views. The analysis also integrates insights from polls, surveys, and Unity’s broad community of industry veterans, studio partners, and in-house experts to enable better strategic planning for studios.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240318553373/en/

2024 Unity Gaming Report (Graphic: Business Wire)

The 2024 Unity Gaming Report reveals that amidst persistent economic uncertainty, studios are simultaneously prioritizing conservative spending and being bold – they are stretching resources and willing to take on some risk, in order to strengthen their businesses and shore up ROI. Key findings from the report include:

Despite added risk, complexity and costs, more studios of all sizes are investing in multiplatform and multiplayer development to maximize reach and engagement.
- Since 2021, the number of multiplatform games have grown 40%, with even small studios that previously stuck to single-platform release strategies building 71% more multiplatform games over the past two years¹.
- Even as the gaming industry faced economic challenges, multiplayer games still proved tremendously successful. Multiplayer gaming revenue grew 10% ($2.3B)² in 2023, and on average, mobile-only games containing multiplayer features saw 40.2%³ more monthly active users than those without.
Studios are sustaining revenue and driving engagement with diverse monetization approaches. With revenue from in-app advertising (IAA) increasing 26.7%⁴ year over year, studios are broadening their mix of IAA strategies, and games using both rewarded videos and offerwall are reaping an increase of 4% and 2% in Day 7 and Day 30 retention⁵.
AI is helping studios work faster and more efficiently. 62% of studios turned to AI to improve their workflows, particularly for content creation and animation⁶. 71% of those developers acknowledged that using AI say has improved their delivery and operations⁷.