Holley Performance Brands Expands Sales Organization, Appoints Chet Baker Senior Vice President of Sales

Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced Chet Baker has joined the organization as Senior Vice President of Sales. Baker is among several new sales leaders to recently join the organization as the company strengthens its sales team to engage enthusiasts more directly across the company’s consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240408486488/en/

Chet Baker (Photo: Business Wire)

As Senior Vice President of Sales, Baker will lead the company’s sales team, developing and executing strategies to drive growth across Holley’s iconic portfolio of brands. In addition to setting the sales strategy, he will work closely with Holley’s business and marketing teams to cultivate and nurture relationships with key distribution partners, including e-retailers, OEMs, wholesalers, national retail chain stores, big box stores and international accounts.

“Chet is an accomplished sales leader with more than 40 years of experience building strategies that delivered impressive revenue growth for both legacy and startup companies,” said Matthew Stevenson, President and Chief Executive Officer, Holley Performance Brands. “He has a strong aptitude for leading global sales teams. This, combined with his personal passion as an automotive enthusiast, will be instrumental as we continue to enhance the way we engage with customers across our target aftermarket verticals.”

Prior to joining Holley Performance Brands, Baker served as Vice President of Business Development and Partnerships for three pre-revenue startups where he designed the commercial infrastructure for product launch and revenue generation. He also previously served in key leadership positions in commercial operations, global innovation and general management at Ocean Spray, Abbott Laboratories and Procter & Gamble.

“Joining the Holley team is a dream job for me,” said Baker. “As a lifelong automotive performance enthusiast, I’m thrilled to leverage my sales expertise to drive growth for Holley – and more importantly, enhance the way we serve our customers.”

Sales Expansion Adds Consumer Vertical Grouping Leads
In addition to Baker’s new role, Holley Performance Brands has named four new sales leaders who will be responsible for overseeing sales for the company’s target consumer vertical groupings and other strategic priority areas.