Accenture Debuts Global Creative Campaign Spotlighting Stories of Reinvention

Accenture (NYSE: ACN) today unveiled a new global creative campaign, “Reinvented with Accenture.” The campaign spotlights how the company is working with clients to drive some of their most significant business reinventions, including through the transformative power of technologies like generative AI.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240422772780/en/

“Reinvented with Accenture” showcases the company’s transformative work with clients across industries worldwide (Graphic: Business Wire)

“This campaign is about our clients. It celebrates the world's most forward-thinking companies and showcases how, together, we push boundaries and shape the future of industries,” said Jill Kramer, chief marketing and communications officer, Accenture. “Whether our clients are reinventing a part of their business or their entire business, this campaign helps us demonstrate the breadth, depth and scale of our work in a way we’ve never done before.”

Created in partnership with renowned creative agency Droga5, part of Accenture Song, the new campaign kicks off with Accenture's work with BBVA and Fortune, with additional client stories to be regularly released throughout its duration.

Accenture's collaboration with BBVA used digital technologies to help the bank become one of the world's most customer-centric financial institutions, resulting in a remarkable 117% growth in new customers in the last few years. Accenture helped BBVA reinvent its digital sales capabilities and operations, consolidate its agency networks across geographies and use hyper-personalization to reach each individual customer. Ultimately, this digital transformation empowered millions of BBVA customers with the confidence needed to make financial decisions.

Accenture collaborated with global business publication Fortune to develop Fortune Analytics, an AI-powered product, custom built and trained on more than 20 years of data from the iconic Fortune 500 and Fortune Global 500 lists. Fortune Analytics also leverages decades of the publication’s trusted business journalism in an easy-to-use AI tool that can create data visualizations and deliver powerful insights. Designed for the purpose of analyzing companies, industries, trends, and the world of business, Fortune Analytics is a clear and compelling use of Gen AI to enable new ways to understand and present complex data. Fortune plans to launch the product in beta by June 4^th.