458 0 Kommentare MediaBrix Becomes First to Bring Sound and Haptics to In-App Mobile Branding Ads - Seite 2

Given the positive research-driven results, the company is now in the process of deploying this technology across its entire mobile advertising product suite, including:

Reward BTMs™ - Moments when users are feeling ecstatic about their high achievement or personal best, Reward BTMs™ empower brands to gift and connect with users during this positive moment. View the demo.
Rescue BTMs™ - Moments when users are feeling defeated, frustrated or in need of help, Rescue BTMs™ offer brands the chance to relieve those feelings and be the hero by supporting players in need. View the demo.
Rally BTMs™ - Moments where users are presented with words of encouragement, as they are motivated to do better. View the demo.

MediaBrix consulted industry experts when testing the sensory features for its mobile ads, including Roger Dooley, an expert on the subject of using brain science and sensory stimuli in marketing and sales. Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing and Brainy Marketing at Forbes. "Neuromarketing research shows us that consumer brand recall is greater when multiple senses are engaged," said Dooley. "MediaBrix is enhancing game and app user experience on mobile devices by stimulating their sense of hearing, sight and touch -- and, at the same time, increasing positive brand awareness."

"We're continuing our mission to humanize brand advertising by putting the users' emotions first. With the addition of sound and haptics to our already industry best performing products we are enabling a brand's ability to stimulate three senses -- hearing, sight and touch," said Ari Brandt, CEO and Co-founder, MediaBrix. "Going forward, we will continue to develop specific technology that further enhances emotional connections, increasing the performance of mobile branding campaigns and facilitating true people-to-brand connections."

MediaBrix's enhanced ad formats with sound and haptics are available for brands and agency executives upon this announcement. If you would like to learn more, email us at sales-info@mediabrix.com.

About MediaBrix
MediaBrix (www.mediabrix.com) powers the leading platform for humanizing advertising by connecting brands with people during emotional moments. We deliver emotionally targeted messages during Breakthrough Moments™ (BTMs™) within apps and games. Our ads reward, rescue and encourage players and provide an additive (not disruptive) user experience. As a result, people appreciate the brand's participation and develop an emotional connection with the brand. Our campaigns routinely see average engagement rates that are more than 500% higher than other digital ad formats. Hundreds of top brands, including Coca-Cola, MTV and T-Mobile, and many of the world's largest developers leverage the MediaBrix platform to provide over 500 million user-friendly BTMs™ to more than 200 million global game players each month.