Urban Airship Details Agenda and Speakers for Fourth Annual Mobile Saturday at SXSW Interactive 2016 - Seite 2

Lessons from the playbooks of Fan Duel and the Cleveland Cavaliers will reveal strategies to create enviable fandom and obsessive engagement, applicable to any industry.

• Dan Melinger, Product Direction, Fan Duel
• Michael Conley, VP Digital, Cleveland Cavaliers
• Michael Richardson, Co-Founder and Senior Director, Data Products, Urban Airship

Revenge of the Bricks, Driven by Clicks

Iconic retailers will share insight into how they are approaching mobile to deliver customer experiences that are much bigger and more valuable than mobile-only.

• Jessie Morris, Mobile Program Manager, REI
• Kate Johnson, Senior Product Manager, eCommerce/Mobile, EXPRESS, Inc.
• Kerry Borland, Product Manager, Mobile, Nordstrom
• Alyssa Meritt, Head of Strategic Consulting, Urban Airship

When Success Means an Always-Vanishing Customer

Gain new perspectives on user acquisition and engagement, as eHarmony and Zillow share how they handle the challenge of success meaning an always-vanishing customer base.

• Tracy Kobzeff, Director, Product Marketing & Monetization, eHarmony, Inc.
• Elizabeth Downs, VP of Acquistion Marketing, eHarmony, Inc.
• Sara Buzak, Product Marketing Manager, Mobile, Zillow
• Stephanie Capretto, Strategic Consultant, Urban Airship

Economic Realities: Ad Blocking & Consumer Control

Hear the latest thinking and recommendations to survive and thrive in a world where consumers hold all the power in the palm of their hands.

• Arlie Sisson, VP, Emerging Products, Condé Nast
• Merrill Brown, Director, School of Communication and Media, Montclair State University
• Kunal Muzumdar, Managing Director, POSSIBLE Worldwide
• Charles Manning, CEO & President, Kochava

About Urban Airship

Urban Airship provides the world's leading mobile engagement platform, helping thousands of businesses of all sizes form a direct and lasting connection with their customers. With Urban Airship, companies gain total control of their mobile footprint -- apps, wallets and user-level data -- to deliver experiences that get noticed and drive action across mobile or any other customer touchpoint. More than 30,000 apps and some of the most innovative global brands trust Urban Airship to accelerate their business through mobile marketing with an independent study calculating an average 878 percent return on investment for customers.

For more information, visit www.urbanairship.com, read our blog and follow us on Twitter or LinkedIn.

Media Contacts:
Nicole Foo
(North America)
Matter Communications
678-779-6217
Email contact


Adrian Ma or Sarah Boulton
(EMEA) Fanclub
PR [phone]
Email contact

Email contact


Corey Gault
Urban Airship
[phone]
Email contact