DGAP-News

ZEAL to go live in Norway and the Netherlands - Seite 2

In the Netherlands, Lottovate's licence is effectively the first new lottery operator licence to be awarded by the Dutch state since 1989, as well as the first full operator licence for the ZEAL Group. The new licence allows Lottovate to run a nationwide charity lottery under the Dutch regulatory framework for a period of five years. Lottovate is now planning to introduce an innovative social lottery for Dutch consumers by Q3 2017. This new lottery product will be mobile-first and will aim to connect customers to social communities and good causes. By combining jackpots and social aspects, ZEAL is confident that this unique product will reach a wider demographic than traditional lottery. Underpinning this whole concept is the key notion that a player will not only will feel as though they are supporting a good cause, but that they are also joining it. This engagement with our customers is a powerful tool. Lottovate is already in contact with a number of charitable organisations in the Netherlands in preparation for this launch.

Dr Helmut Becker, Chief Executive Officer of ZEAL: "We are extremely pleased to be launching innovative lottery products in Norway and the Netherlands. The collaboration with UNICEF in Norway has proven to be a successful one and we are happy to offer our customers a unique online lottery experience. At the same time, our customers will be able to support beneficial development projects for children in under developed and war-torn countries. In the Netherlands, the decision of the Dutch regulator to approve the Lottovate licence is a powerful validation of the quality of our offering and our long-standing expertise in the field of online lotteries. It also underlines the excellent progress we are making with Lottovate."

Both markets represent very attractive propositions. The Norwegian lottery market is estimated to represent total sales of 1.5 billion Euro, characterised by a high online penetration and one of the highest per-capita lottery sales in Europe. In addition to this, the current total size of the Dutch lottery market is estimated at in excess of 2 billion Euro. These growing markets, therefore, offer the ideal conditions for Lottovate's unique and innovative offerings.