HSBC

A Flying Economy – the Economic Powerhouse Above the Clouds - Seite 2

"As the UAE is an international trade hub and such a welcoming country for everyone, we can all be proud of the part we have played in growing Flyland in this part of the world."

Local customs 
But it's not just a tin tube of tracking timesheets - the average citizen of Flyland spends two and a quarter hours sleeping, two hours enjoying the in-flight entertainment system, and 10 minutes working on personal admin. Around 15.3 million movies are watched each day in Flyland.

Like all diverse populations, there is a set of cultural customs to abide by. Thirty-six percent of Flyland citizens do not like it when people stand up as soon as the plane lands, 65 percent find it annoying when people are rude to cabin crew, and 47 percent dislike it when children are allowed to run loose. These numbers add weight to the statistic that there are 3.1 million arguments on Flyland every day.

How to make sure your journey to Flyland goes smoothly 

• Tell your bank you're going abroad to avoid having transactions queried
• Always choose to pay in the local currency when using your card abroad for a better rate
• Keep track of your spending while travelling via your banking app
• Check what benefits your bank offers - such as travel insurance - to help make the most of your trip

HSBC credit and debit card customers enjoy thousands of exclusive offers from shopping and dining to travel and leisure, in over 160 countries, with the HSBC Home & Away programme. 

HSBC Premier credit cardholders enjoy free worldwide travel insurance and a range of privileges including access to 750 airport lounges and free Wi-Fi around the globe. An HSBC currency account helps you stay on top of global exchange rates.  

For more information visit hsbc.com .

Note to editors 
GDP figures for Flyland are an average expenditure per passenger, per flight, multiplied by the number of passengers travelling on an annual basis.

1. GDP is calculated as the sum of expenditures.

2. United Nations Population Division, Retrieved 22 June 2017.

3. Based on World Bank 2017

4. Based on World Bank 2017

HSBC Advertising Campaign 
HSBC's airport advertising campaign has been an instantly-recognisable sight to air passengers around the world for 17 years. This summer, the adverts have been refreshed with a series of 79 different creative executions rolled out across 17 airports in nine countries - covering 1,500 jet bridges and 94km of passenger walkways.