HSBC

A Flying Economy – the Economic Powerhouse Above the Clouds - Seite 3

The latest global marketing campaign explores how HSBC helps people prosper in the 21st century. HSBC's iconic red and white hexagon plays a central role. It becomes a lens through which to look at the world, showing how the influence of the bank can help individuals, businesses and communities to grow and flourish. The campaign is underpinned by the phrase "Together we thrive," reflecting our long-term commitment to helping customers succeed.

Flyland study   
The Flyland study has been commissioned by HSBC July 2018 and carried out online by BDRC. The international 'in air' sample comprises n=2150 online interviews among recent flight bookers over 18 years of age, weighted to represent the universe of global international travellers in the air by location of departure and class of travel, using industry data. Separate online samples were collected among residents of the UK (n=2000), USA (n=1000), Hong Kong (1000) and United Arab Emirates (n=1000), flying internationally from each country in the past year.

The HSBC Group 
HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 3,800 offices in 66 countries and territories in Europe, Asia, North and Latin America, and the Middle East and North Africa. With assets of US$2,607bn at 30 June 2018, HSBC is one of the world's largest banking and financial services organisations.

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