CoStar Group Acquires UK's largest commercial property marketplace Realla

LONDON, Oct. 12, 2018 /PRNewswire/ -- CoStar Group, the leading global provider of commercial real estate information, analytics and online marketplaces has announced its acquisition of Realla, the UK's largest public portal specialised in commercial property.

CoStar is the world leader in operating digital CRE marketplaces, and attracts 40 million unique visitors a month across its North American and European websites. The CoStar network includes LoopNet.com, the number one commercial property marketplace and Apartments.com, the number one apartment marketing site. Over the past 5 years CoStar Group has invested billions of dollars into building the world's leading online property marketplaces, generating hundreds of millions of leads resulting in millions of successful commercial property transactions for our clients.

In the UK, the industry's need for effective, sector-specific web marketing remains unmet, because most portals primarily serve the residential space, and are not positioned to showcase commercial property effectively.

This acquisition is strategic for CoStar.  Not only has Realla been extremely successful at creating the UK's largest commercial property-specific listings platform, with good brand recognition and excellent traffic, it has also developed a wealth of expertise in capturing listings data in other European markets, which fits well with CoStar's pan European expansion strategy.

With a single point of data entry, we plan to allow clients to expose their listings to the largest audience of CRE professionals inside the CoStar product and also make them visible to almost a million tenants and investors on the web via Realla. This means agents and landlords can cover more bases efficiently, with a one-stop solution.

"Across the world, marketing commercial properties is moving to digital marketplaces, away from wood-based products like magazines, flyers, and boards" said Andrew C. Florance, CoStar Group founder and Chief Executive Officer.  "Realla is the UK's most comprehensive commercial property digital marketplace - and when combined with the CoStar information solution it is expected to offer the best of tools for marketing properties, valuations and facilitating transactions.