Virgin Founder, Sir Richard Branson Proposes Strategy to Tackle Climate Change - Seite 2

The good news about this approach is that:

1. Clean energy will have literally billions poured into it over the next few years - enough money to switch the world from dirty to clean energy. This is important because what climate change initiatives are still lacking at the moment is major investment.
2. Companies investing this money should be happy because the investments they make should be secure ones. 
3. Millions of new jobs will be created through a climate change revolution.
4. The public should be happy because although some fuel prices might increase in the short-term, the competition from clean fuel will rapidly drive prices of both dirty and clean fuel down very quickly and they will stay down forever.
5. Governments should be happy because the lower fuel prices will result in a great boost to the economy. Lower fuel prices are politically attractive and politicians will also be able to say that by implementing this, they have made a major move towards getting on top of climate change.

This is a win-win all-round. It's a win for companies, a win for the people who work in them, a win for the public, a win for creating new jobs, win for governments, and most importantly of all a win for our beautiful globe."

About Sir Richard Branson:

Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors including mobile telephony, travel and transportation, financial services, leisure and entertainment and health and wellness. Virgin is a leading international investment group and one of the world's most recognised and respected brands.

Since starting youth culture magazine "Student" at aged 16, Richard has found entrepreneurial ways to drive positive change in the world. In 2004 Richard established Virgin Unite, the non-profit foundation of the Virgin Group, which unites people and entrepreneurial ideas to create opportunities for a better world. Most of his time is now spent building businesses that will make a positive difference in the world and working with Virgin Unite and organisations it has incubated, such as The Elders, The Carbon War Room, The B Team and Ocean Unite. He also serves on the Global Commission on Drug Policy and supports ocean conservation with the Ocean Elders.

About Virgin Group: 

Virgin is a leading international investment group and one of the world's most recognised and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors including mobile telephony, travel & transportation, financial services, leisure & entertainment and health & wellness.