Liquid Detergent Market to Reach $40.48 Bn, Globally, by 2025 at 5.2% CAGR, Says Allied Market Research

Increase in penetration of washing machines & dishwashers, shift in consumer preference toward liquid detergent, and rapid product innovations to improve performance are expected to propel the growth of the global liquid detergent market

PORTLAND, Oregon, March 18, 2019 /PRNewswire/ -- Allied Market Research recently published a report, titled, "Liquid Detergent Market by Nature (Organic and Conventional), Application (Laundry and Dishwashing), Distribution Channel (Online Sales Channels, Supermarket & Hypermarket, Departmental & Convenience Stores, and Independent Grocery Stores), and End User (Residential and Commercial): Global Opportunity Analysis and Industry Forecast, 2018–2025". According to the report, the global liquid detergent market was pegged at $27.41 billion in 2017 and is projected to garner $40.48 billion by 2025, registering a CAGR of 5.2% during the period 2018–2025.

Shift in consumer preference toward liquid detergent, rise in penetration of washing machines & dishwashers, and improved performance & continuous product innovation are the major drivers of the global liquid detergent market. However, high price of liquid detergent and availability of counterfeit products hamper the market growth. On the contrary, improvements in the packaging format easing the convenience for handling of liquid detergent and surge in consumer inclination toward healthy lifestyle are expected to create lucrative opportunities in the near future.

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Organic segment to manifest fastest growth through 2025

The organic segment is expected to manifest the fastest CAGR of 6.6% during the forecast period, owing to high inclination toward products made with natural ingredients among health-conscious consumers. However, the conventional segment held the largest share in 2017, contributing more than 90% of the total market share.

Dish-washing segment to manifest fastest growth through 2025

The dish-washing segment is expected to portray the fastest CAGR of 6.1% during the study period, owing to rise in penetration of dishwashers and introduction of liquid detergents with exotic fragrances. However, the laundry segment held the largest share, contributing nearly three-fourths of the total market share, owing to high penetration of washing machine in the developed countries.