British American Tobacco Supports Robust Product Quality Standards, USA Youth Access Prevention Measures And Stands Ready To Make PMTA Applications - Seite 2

Notes to editors

Measures Reynolds already have in place in the USA to address youth access prevention:

• Reynolds has taken a responsible approach to developing, and subsequently naming, its flavours to ensure they appeal to adult consumers and not children.
• Reynolds age verifies through a third-party vendor that all potential online purchases are 21 or older.
• Reynolds is a founding member of 'We Card', an organization nationally recognized for retailer education and training for age-restricted products. In 2017, We Card was recognized by 38 state governors.
• Reynolds funds 'Right Decisions Right Now: Be Tobacco Free' (RDRN), a youth tobacco prevention education program which was started in 1991 and is an evidence-based, independently tested program for use by middle-school educators, parents and community groups.
• Reynolds currently has a purchase limit of $200 per transaction and plans to implement a more stringent limit of $80 per week and three devices per quarter while instituting purchase pattern monitoring.
• Reynolds has voluntarily implemented specific guidelines that restrict the content of marketing and advertising materials for our vapor products:
• No testimonials by sports figures or celebrities or any person with special appeal to persons under 21 years of age;
• No person appearing in any advertising materials shall be under age 25 or be styled to look under age 25;
• Content shall not include characters, images, or themes designed to target youth;
• Content shall not be related to youth or youth-oriented activities;
• Content shall not suggest that use of R.J. Reynolds Vapor Company's ("RJRV") products is essential to social prominence, distinction, success or sexual attraction, nor shall any content picture a person using any RJRV products in an exaggerated manner; and
• Content shall not depict persons participating in, or obviously just having participated in, a physical activity requiring stamina or athletic conditioning beyond that of normal recreation.

USA Pre-Market Tobacco Application (PMTA) Process