Consultation on flyer distribution control 144 0 Kommentare TC Transcontinental seeks to continue constructive dialogue with the City of Montréal to improve the Publisac’s current distribution system - Seite 2

According to a CROP survey commissioned by TC Transcontinental in October 2019, 86% of Quebecers and Montrealers favour the Publisac’s current distribution mode (opt-out) as opposed to the disappearance of the Publisac that would be caused by the opt-in model. The ilovemypublisac.ca website, launched in August, gathered more than 70,000 expressions of support for the Publisac from all over Québec, and close to 20,000 people took the time to leave comments.

The Commission also disregarded the legal aspects surrounding flyer distribution control. If implemented, the opt-in would run counter to commercial freedom of expression and the right to information protected by the charters, as was judged by the cities of Halifax, Calgary and Ottawa. Moreover, flyer distribution control would be discriminatory if it were not equally applied to all distributors. TC Transcontinental will never accept to be treated differently than Canada Post for the distribution of advertising material. Recall that, in its defense against the lawsuit brought on by TC Transcontinental seeking to have the new regulation on flyer distribution control be declared null and void, the City of Mirabel stated that it did not have jurisdiction over Canada Post as a federal Crown corporation.

With its new bag made from 100% recycled plastic, the Publisac contributes to establishing a circular economy for plastic in Québec, which is essential for the environmental transition. The current distribution system, the opt-out, is simple and effective for ensuring reduction at source. As proof, this transition is already under way: 200,000 Québec households are already using the opt-out, including 100,000 in Montréal, or 13% of households. Those who do not want to receive the Publisac, that is, a minority, therefore have an easy solution within reach while respecting the will of the majority.

About TC Transcontinental

TC Transcontinental is a leader in flexible packaging in North America, and Canada’s largest printer. The Corporation is also positioned as the leading Canadian French-language educational publishing group. For over 40 years, TC Transcontinental's mission has been to create products and services that allow businesses to attract, reach and retain their target customers.

Respect, teamwork, performance and innovation are the strong values held by the Corporation and its employees. TC Transcontinental's commitment to its stakeholders is to pursue its business activities in a responsible manner.

Transcontinental Inc. (TSX: TCL.A TCL.B), known as TC Transcontinental, has over 9,000 employees, the majority of which are based in Canada, the United States and Latin America. TC Transcontinental had revenues of more than C$2.6 billion for the fiscal year ended October 28, 2018. For more information, visit TC Transcontinental's website at www.tc.tc.