WeedMD Advances Strategic Growth Initiatives in the Adult-Use Market with New Color Cannabis Offerings - Seite 2

 

Color Cannabis Pre-Rolls.  In response to consumer feedback, the Company is pleased to introduce strain-specific pre-roll products available as two-packs of 0.35g pre-rolls. The size and unit count reflects consumer preference for single-session pre-rolls. These brand-trial inspired pre-rolls are made with finely milled Ghost Train Haze and Pedro’s Sweet Sativa whole flower. The Color Cannabis pre-roll products will be available via provincial distributors and retail outlets starting in October 2020.
 

Nitrogen-Flushed Flower Pouches. With Canadian consumers expressing dissatisfaction with product bag appeal and packaging waste, WeedMD is transitioning its Color Cannabis whole flower products to nitrogen-flushed pouch packaging. Nitrogen reduces the degrading effects of the oxidation process – the primary factor in cannabis dryness. This will help preserve the aromatic terpenes and maintain the integrity of freshly packaged flower products. Additionally, the transition from plastic jars and cartons will reduce the total weight of packaging waste by over 80%. These newly-packaged Color Cannabis flower products are expected to be available starting in late October 2020.
 

Cannabis 2.0 Innovation. WeedMD’s adult-use strategy will also leverage the insights derived from its medical patients where access to products involve medical oversight and insurance coverage. Wellness and non-inhalable formats have been key insights leading to our strategic partnerships with innovative cannabis lines such as Mary’s Medicinals. The Company is exclusively bringing Mary’s premium line-up of award winning and innovative topicals and transdermal gels and patches to Canadian consumers when production starts later this year.

Scaling Up To Drive Market Presence And Share

• Expanded Sales & Marketing Team.  With its recently established national sales force supported by a trade marketing team, the Company is targeting retail markets to drive sales of Color Cannabis and Saturday brands across all provinces. Having reached the inflection point for the next leg of growth, WeedMD’s adult-use brands are now managed by a seasoned team with a combined 40 years’ experience in consumer packaged goods and regulated industries at leading global organizations such as PepsiCo, Kraft, Asahi International, JUUL Labs, and Rothmans Benson & Hedges.