Fashion brand TOM TAILOR lays foundations for further enhancing its successful positioning in the casual lifestyle segment - Seite 2

necessary following the Corona lockdown has been paid out on September 22nd. The
loan is backed by a State and Federal guarantee provided by Germany, the Free
and Hanseatic City of Hamburg and the state of North Rhine-Westphalia. "With the
completion of the legal and financial restructuring steps we can now fully focus
on the continuation of TOM TAILOR's success story," said Christian Werner, CFO
of Tom Tailor GmbH.

Targeted measures aimed at enhancing product and brand performance

One of the key strategic pillars will be continued investments in product
quality and a higher share of sustainable items and materials. At the same time,
the number of collections and selling seasons in TOM TAILOR showrooms will be
optimized effective January 2021. This will further strengthen the core business
with existing wholesale partners. The TOM TAILOR brand's product portfolio puts
it in an ideal position to benefit from the mega-trend of "casualisation", which
is being reinforced by COVID-19.

The company will also continue to push its digitalisation along the entire value
chain. This applies to both, product development and sales processes as well as
the expansion of the online business via the company's own TOM TAILOR e-shop and
its collaboration with online retailers. In marketing and customer relationship
management, the plan is to invest even more in social media and other digital
channels. These efforts will result in an increased focus on emotionality, clear
imagery and storytelling to communicate the TOM TAILOR brand DNA to consumers
more effectively and to further enhance the brand's desirability. To increase
brand equity, the company will continue its strategy of reducing markdowns
across its own channels. Growth will also be stepped up in Southeastern Europe
from 2021 onwards with the opening of additional retail stores combined with the
introduction of an online presence in relevant local languages.

By pursuing a consistent efficiency programme to improve processes and
structures along TOM TAILOR's entire value chain, the company is aiming to
overcome the impact of the COVID-19 pandemic and further optimise its cost
structures. In this context, TOM TAILOR will reduce its workforce in Germany by
approximately 70 employees. The program has been agreed with the workers council
and will be implemented by the end of September 2020.

The clarified ownership structure and financing arrangements enable Tom Tailor
GmbH to build on a solid foundation for further development. Despite the
continuing challenges, this stability provides all of the company's stakeholders
- particularly its trading partners, suppliers, financing partners, and, of
course, its employees - with the required reliability to successfully develop
the business going forward.

About Tom Tailor GmbH

Tom Tailor GmbH is an internationally active, vertically oriented fashion
company that focuses on so-called casual wear and offers it in the medium price
segment. An extensive range of fashion accessories expands the product
portfolio. The company thus covers the various core segments of the fashion
market. The TOM TAILOR brand is sold through the retail and wholesale segments,
i.e. both through the company's own mono-label stores and through retail
partners. As of 30 June 2020, these include 454 TOM TAILOR stores, 175 franchise
stores, 2,575 shop-in-shops and 7,649 multi-label outlets. In addition, the
collections are sold via the company's own online shop and via major e-commerce
platforms. The TOM TAILOR brand is thus present in over 30 countries.

The executive management of Tom Tailor GmbH consists of Gernot Lenz (CEO) and
Christian Werner (CFO). Marcus Brüning has joined the executive management team
on an interim basis in the role of Chief Restructuring Officer (CRO) to
implement the efficiency programme.

Pressekontakt:

Information is also available at http://www.tom-tailor-group.com.

Contact for investors and media
E-mail: mailto:[e-mail]

Additional content: http://presseportal.de/pm/51593/4714420
OTS: Tom Tailor GmbH