Nissan unveils Ambition 2030 vision to empower mobility and beyond

With electrification at the center of long-term strategy, company will deliver exciting vehicles and technologies that empower customer journeys and society

- To accelerate electrification plans with an investment of 2 trillion yen over the next five years

- To launch 23 exciting new electrified models, including 15 new EVs, aiming for 50% electrification mix by fiscal year 2030

- To introduce ASSB in fiscal year 2028

YOKOHAMA, Japan, Nov. 29, 2021 /PRNewswire/ -- Nissan Motor Co., Ltd. today unveiled Nissan Ambition 2030, the company's new long-term vision for empowering mobility and beyond.  Responding to critical environmental, societal and customer needs, Nissan aims to become a truly sustainable company, driving towards a cleaner, safer, and more inclusive world.  With this vision, Nissan wants to deliver strategic value by empowering journeys offering confident, exciting, and more integrated experiences to customers, and through collaborations, empower society to build a smart ecosystem with integrated mobility.

Over the next ten years, Nissan will deliver exciting, electrified vehicles and technological innovations while expanding its operations globally. The vision supports Nissan's goal to be carbon neutral across the life cycle of its products by fiscal year 2050.

Nissan CEO Makoto Uchida stated: "The role of companies to address societal needs is increasingly heightened.  With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society."

Accelerating electrified mobility with diverse choices and experiences

As a pioneer of electric vehicles (EVs), Nissan has democratized EVs and invested in building charging infrastructure and energy management. By placing electrification at the core of the company's long-term strategy, Nissan Ambition 2030, the company aims to accelerate the electrification of its vehicle lineup and rate of technology innovation with investments of 2 trillion yen over the next five years.