Old Spice “Men Have Skin Too” Returns, Embraces Diversity and Inclusion On and Off Screen - Seite 2

Off the screen, Old Spice continues to craft science-backed formulas that delight multicultural consumers with products that look and feel superior. We continue to hear from multicultural men that they crave a body wash that not only cleanses but leaves their skin feeling moisturized throughout the day. This insight led Old Spice to formulate Gentleman’s Blend body washes with premium ingredients like petrolatum, the #1 dermatologist-recommended moisturizing ingredient. These ingredients provide all-day moisture to combat dry skin. In addition, the expert blends of light, gender-neutral scents like lavender and mint paired with a rich, creamy lather from a gentle formula create an elevated in-shower experience.

The Skin Health Alliance, a global organization of independent dermatologists and skin scientists that assess the research and development behind various products, endorses Old Spice Gentleman’s Blend. With many options available in the market, the Skin Health Alliance supporting the Gentleman’s Blend lineup as safe and effective helps consumers know what’s good for their skin and confidently make the best choice for their skincare needs.

“For as long as I can remember, Old Spice body washes and deodorants have been a staple for the men in my family,” said La La Anthony. “I am proud to partner with Old Spice for their’ Men Have Skin Too’ campaign and excited to be included in one of their famously funny commercials.”

“Working with companies and brands that put diversity and inclusion at the forefront of all that they do is so important to me,” Anthony continued. “I am honored to be a part of this campaign that highlights incredible Black talent and culture.”

“Bringing together iconic cultural influences with relatable insights makes this campaign something that consumers want to talk about with friends,” said Matt Krehbiel, Old Spice vice president at Procter & Gamble. “We combine that approach with ensuring consumers have the best body care products by crafting skincare-inspired formulas that help elevate their self-care regimen.”

Men Have Skin Too - The Sequel

Created by Wieden + Kennedy (Portland), the campaign launches with “Brunch” featuring La La Anthony debuting on national television and the Old Spice YouTube Channel on October 6. The campaign will continue in 2023 with an additional spot also featuring La La Anthony titled “Family Reunion” that showcases another hilarious moment of Gabrielle and others “borrowing” Deon’s beloved Old Spice.