Diageo and Smirnoff Launch New Global Responsible Drinking Campaign for the Holidays - Seite 2

Last year’s holiday campaign, ‘Know When to Stop,’ was a rallying cry to show the sometimes absurdity of excess, while also highlighting the importance of moderation. This year, the creative perspective of ‘Drops of Advice’ will feel more like the voice of another person appealing to peoples’ responsible side. This campaign is in addition to the year-long efforts that Diageo and its brands support to reach consumers with messages of moderation and responsible drinking.

The creative will encourage consumers to visit DRINKiQ - a dedicated responsible drinking website available in multiple languages that provides information and practical advice on alcohol, alongside a range of resources to encourage moderate consumption.

Diageo is committed to changing the way the world drinks for the better by promoting moderation and addressing the harmful use of alcohol. This is a core pillar of Diageo’s 10-year sustainability plan, Society 2030: Spirit of Progress, which includes an ambition to reach one billion people with messages of moderation by 2030.

Notes to Editors:

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Igor Bastidas

Igor Bastidas is a Venezuelan graphic designer, art director, animator, and illustrator, also known under the pseudonym of GIB and lives in Brooklyn, New York. In addition to winning two Cannes Lions, Bastidas has been recognized at festivals around the world, including the Toronto Urban Film Festival and Berlin Festival Pictoplasma. His illustrations have been published in numerous books and magazines.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221121005460/en/

The Diageo Stock at the time of publication of the news with a fall of -0,29 % to 171,5EUR on Lang & Schwarz stock exchange (21. November 2022, 13:00 Uhr).