Sage and Baseball Hall of Famer Cal Ripken Jr. team up to reward fans on MLB Opening Day - Seite 2

Enhancing the in-game experience for MLB fans

Sage is entering the first year of a multi-year partnership with Major League Baseball, the company’s first North American sports partnership. The pairing aims to enhance the in-game experience for fans by offering a suite of integrations with insights and analysis focused on pitching decisions and managerial insights. In addition to the #SageOOO campaign, Sage is partnering with MLB for an Opening Day Strike Out Contest, as well as introducing new Pitcher Power Rankings and Leaderboards which will be shared on MLB channels throughout the season.

Marketing opportunities on MLB digital and broadcast platforms include Sage “Pitching Decisions,” “Pitcher Power Rankings,” and “Manager Interviews,” which will highlight the instincts and insights of baseball played at the highest level. This will offer fans an intimate understanding of the strategies, decision-making, and analytical thinking involved in each play. During the season, Sage creative will also run during MLB games across various media platforms, including TBS, Apple TV+, MLB Network, and MLB.com.

“Our campaign with Cal Ripken Jr. is a great way to lead off our new sponsorship of MLB, where we can use our experience of delivering insights to CFOs to partner on pitching decisions and manager interview content that bring insights to fans of the nation’s favorite sport,” added Benmalek.

To find out more about Sage, to enter for a chance to win tickets through the #SageOOO campaign, and to discover more insights delivered during the MLB season visit www.sage.com/en-us/company/corporate-partnerships/major-league-baseball.

Media Contacts:
Jarrod Rudolph
CSM for Sage
[e-mail]

Peter Olson
Sage US PR
[e-mail]

About Sage

Sage exists to knock down barriers so everyone can thrive, starting with the millions of small- and mid-sized businesses served by us, our partners, and accountants. Customers trust our finance, HR, and payroll software to help business flow. By digitising business processes and relationships with customers, suppliers, employees, banks and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology, and experience to tackle digital inequality, economic inequality, and the climate crisis. Learn more at www.sage.com/en-us/.