Ground-Breaking Mixed Reality Music Video Project, WHIPPED CREAM's "THE DARK VR" Fuels Monstercat Win at the Canadian Independent Music Association Awards

VANCOUVER, BC / ACCESSWIRE / April 27, 2023 / AMPD Ventures Inc. (CSE:AMPD) (OTCQB:AMPDF) (FRA:2Q0) ("AMPD" or the "Company"), a company addressing the opportunity represented by the new era of digital content creation and distribution, through its operating subsidiary, Departure Lounge Inc., a Vancouver, BC-based company offering next-generation media production and creative services ("Departure Lounge") and world-renowned electronic dance music label, Monstercat ("Monstercat") are pleased to announce that their ground-breaking co-production, WHIPPED CREAM's "THE DARK VR" mixed-reality music video, has helped win a prestigious Canadian Independent Music Association ("CIMA") BOLD Award for WHIPPED CREAM's "Someone You Can Count On" EP.

Foto: Accesswire

The CIMA BOLD Award recognizes that innovation knows no bounds in the digital era, and that cross-media creative approaches - be they viral, experiential or lifestyle-focused - make for an exciting landscape in which to launch and market new projects. "THE DARK VR" was the centrepiece of Monstercat's award-winning campaign.

"THE DARK VR" kicked off with a teaser at the Vancouver International Film Festival (VIFF), then transitioned into a full 2D music video, and later evolved into a fully immersive virtual-reality experience that premiered at South by Southwest (SXSW) 2023. "THE DARK VR" allows viewers to step inside the mind of WHIPPED CREAM and experience first-hand the emotion conveyed in a song like never before.

"This unparalleled virtual experience built for WHIPPED CREAM's EP would not have been possible without the incredible partnership and collaboration with Departure Lounge, Will Selviz (Creative Director) and DigiBC who all helped make the "THE DARK" and "THE DARK VR" a reality," said Tabitha Neudorf, Music Marketing Lead at Monstercat. "This CIMA BOLD Award is a testament to our unwavering commitment to showcasing the exceptional creativity of our artists. Departure Lounge's volumetric capture process and expert virtual world developers helped unlock WHIPPED CREAM's creative vision in unprecedented ways."

"Congratulations to WHIPPED CREAM and the entire Monstercat team on this well-deserved win," said Adam Rogers, VP of Creative and Head of Studio at Departure Lounge. "We're honoured to have played a role in the success of Monstercat's campaign for the new WHIPPED CREAM EP. This project gave us an opportunity to push the boundaries of immersive technology and storytelling in the music industry and create Canada's first fully volumetrically captured music video."