ANITTA TO BRING BRAZILIAN FLAIR TO THE 2023 UEFA CHAMPIONS LEAGUE FINAL KICK OFF SHOW BY PEPSI - Seite 2

UEFA marketing director Guy-Laurent Epstein commented: "This season's spectacle promises to be unforgettable, with an exciting line-up of artists set to take the stage ahead of the UEFA Champions League Final in Istanbul. We're proud of our longstanding partnership with Pepsi MAX, which enables us to bring even more excitement to fans and we are looking forward to sharing this season's UEFA Champions League Kick Off Show by Pepsi with everyone."  

This is the seventh year that Pepsi MAX and UEFA have marked the Champions League Final with an epic music performance that showcases the most exciting artists in the world, and unites football and music fans through one unmissable entertainment spectacle. The Kick Off Show by Pepsi will air in over 200 countries and territories globally, just minutes before the stand-out fixture of the club football calendar commences, and is the embodiment of Pepsi MAX's 'Thirsty For More' global platform.

Fans can tune in to watch the Kick Off Show via their local broadcaster and through the official UEFA YouTube and TikTok channels. With one more special guest set to be announced in the lead up to the final, fans are encouraged to stay in-the-know by following Pepsi on Instagram, Twitter, and Facebook.

#PEPSIKICKOFFSHOW

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About the UEFA Champions League Final Kick Off Show by Pepsi
Since its inauguration in 2016, Pepsi MAX has brought live global music talent to the world's most watched annual sporting event, evolving the UEFA Champions League Final into a truly global entertainment platform. This year's show will be brought to fans by platinum-selling singer, songwriter, and producer Burna Boy, who will perform following a record-breaking year and the release of his sixth studio album, Love, Damini. Pepsi MAX has a rich heritage in football entertainment and has long-championed the freshest global talent - both on and off the pitch. So, who better to co-headline the UEFA Champions League Kick Off Show by Pepsi MAX than Grammy award winner, Burna Boy? The biggest Nigerian artist of our generation.