LiveRamp Debuts Clean Room Native Activation and Enhanced Identity Resolution Across All Major Clouds

LiveRamp (NYSE: RAMP) today announced new clean room activation and cloud-first identity capabilities that empower clients to more effectively activate and connect their data while unlocking deeper analytics and audience insights. As a result, brands, publishers, and technology platforms can maximize the value of their first-party data, seamlessly unify and activate their data from any environment, and deepen consumer insights through more granular measurement—all within their existing enterprise technology stack or partner ecosystem.

With these platform enhancements, LiveRamp’s 900+ clients now benefit from:

Activation to Hundreds of Partners Directly from Snowflake’s and LiveRamp’s Data Clean Room. With LiveRamp’s next-generation, cloud-native clean room capabilities, clients can now activate their data with hundreds of partners directly from their collaboration platform of choice, including Snowflake and the LiveRamp Clean Room, with enhanced accuracy and connectivity.

With RampID—the most durable, privacy-centric identifier for connecting the digital ecosystem—LiveRamp clients can take immediate action on new insights generated through secure partner collaborations while achieving incomparable scale and reach. With seamless connectivity to the industry’s most expansive, data-rich network, LiveRamp also offers the ability to activate across this ecosystem without the need to use multiple solutions or build a new integration for each partner and platform.

“Partnering with LiveRamp to evolve clean room capabilities through our Converged platform and ecosystem has helped to improve first-party data activation and create targeted, accurate audience segments – all from the same environment," said Mike Bregman, Chief Activation Officer at Havas Media Network North America. "This has enabled Havas Media to better assist clients who increasingly need cross-channel insights to reach business goals.”

“Data clean rooms have become a critical tool for delivering more customer intelligence to our brand partners while maintaining the transparency and control we require as a steward of our audiences’ data,” said Brian Lin, Senior Vice President of Product Management, Advertising at TelevisaUnivision. “The ability to activate directly out of LiveRamp’s next-generation clean room deepens the expanse of our strategic partnerships while maintaining the highest level of privacy protections.”