Urbanimmersive Revolutionizes 3D Digital Twins Experience With 360° Video Fusion Technology

Digital Twins 360° Video Fusion (‘3D VF’) is engineered to redefine 3D digital twins (3D tours) standards, merging the immersive engagement of 360° video content with 3D tour navigation capabilities. It enables viewers to explore 360° videos just as they would with standard 3D digital twins.

SAINT-HUBERT, Quebec, Oct. 17, 2023 (GLOBE NEWSWIRE) -- Urbanimmersive Inc. (“Urbanimmersive”, the “Company” or “UI”) (TSX VENTURE: UI) (OTCQB: UBMRF), a leading provider of 3D digital twin solutions for the real estate marketing industry, is pleased to announce the launch of 3D Digital Twins 360° Video Fusion innovation, a new technology set to disrupt the multi-billions market size digital twin industry. 3D VF bridges the gap between the immersive experience of 3D digital twins and the emotional engagement offered by 360° videos by seamlessly integrating both in one user experience.

For context, it’s worth noting that although the adoption of 3D digital twins has increased since the onset of COVID-19 lockdowns and physical visit restrictions, they have not become a standard practice in the real estate industry and have even seen a slowdown in adoption. The primary deterrents include the relative cost of creating these immersive 3D models, their lack of emotional connection with viewers compared to other media like videos, and fundamentally, the focus of 3D digital twins on showcasing homes for sale rather than helping agents present themselves to win more listings.

Unsurprisingly, 360° videos are gaining popularity. They allow viewers to rotate their field of view by 360° and are easily created with affordable, off-the-shelf 360° cameras. These videos are not only free and easy to make but also engaging, featuring audio components that foster a stronger emotional connection with viewers than 3D digital twins. More importantly, they showcase the real estate agents who record the home 360° video tours.

However, these 360° video tours present a significant drawback: viewers are forced to either watch the entire video or use the minute-second timeline to fast-forward to specific points of interest. This contrasts with 3D digital twins, where viewers can click to navigate freely within the environment.

Urbanimmersive has countered this issue with the development of its 3D Digital Twins 360° Video Fusion. This innovation automatically integrates 3D navigation loved by users into 360° videos, revolutionizing the 360° video viewing experience. It enables viewers to explore 360° videos just as they would with standard 3D digital twins. Rather than depending on the timeline to find a desired location, they can navigate in 3D within the video. The experience enables users to jump to a specific spatial location within the 3D tour and view the 360° video from this new perspective and field of sight.