Endexx Initiates TPD Registration in Europe

HYLA Targets 11 Key European Markets With TPD

CAVE CREEK, AZ, Nov. 14, 2023 (GLOBE NEWSWIRE) -- via NewMediaWire – Endexx Corporation (OTCQB: EDXC), a provider of innovative plant-based wellness and nutritional products, today announced that its HYLA division has completed preliminary review of its premium vegan formulated traditional e-cigarette products. Hyla is filing its TPD application in Europe. TPD is (The “Tobacco Products Directive” (2014/40/EU) which aims to improve the functioning of the internal market for tobacco and related products, while ensuring a high level of health protection for European citizens.)

The demand for the HYLA non-nicotine products is quickly gaining market share in the initial markets in Europe. Hyla’s distributors and potential clients in European markets are asking management at HYLA to add a high quality and fully compliant traditional nicotine product line, in addition to Hyla’s non-nicotine  products.

“Our proprietary botanical ingredient profile, flavoring, and vegan sensitive formulations created in the United States will carry through in HYLA’s nicotine enhanced products. These factors are what differentiate HYLA’s product quality,” stated Nick Mehdi, CEO of HYLA. Mr. Mehdi added, “Hyla’s distribution partners in Europe are the top tobacco and e-cigarette distributors in Europe and have directly requested this product expansion due to ongoing demand and need for compliance leadership provided by HYLA.”

The TPD registration accelerates HYLA’s product placement into these European countries: Austria, Belgium, Czech Republic, France, Germany, Greece, Italy, Slovakia, Spain, Switzerland and the United Kingdom. Several of the listed countries have already reviewed HYLA’s non-nicotine products. The TPD registration completely opens the European market to all HYLA’s products.

According to the source *Statista:

• The E-Cigarettes market is projected to generate global revenues of US$24.6 billion in 2023.
• It is anticipated to experience an annual growth rate of 3.61% (CAGR 2023-2028) on a global scale.
• Among all countries, the United States leads in terms of revenue generation, with an estimated revenue of US$8.3 billion in 2023.
• In 2023, the revenue in the E-Cigarettes market in Northern Europe amounts to US$399.2m.
• Comparing globally, the United States generates the highest revenue in this segment, reaching US$8.2 billion in 2023.
• When considering the population, the per capita revenue in Northern Europe is estimated at US$13.25 per person in 2023 vs. US$3.81 per capita in the US Market.

“Endexx’s investment into HYLA has generated early success by providing non-nicotine electronic devices into the international markets. The HYLA brand represents high quality, vegan, and natural products, with attention to all regulations and compliance required to conduct commerce in each country,” said Todd Davis, CEO Endexx. “This registration process helps secure the success of our long- term target of being a dominant player in the international age-restricted CPG markets.”