Bed Bath & Beyond Relaunches Its Market-Leading Gift Registry

Platform includes new and improved digital-first features and benefits through Partnership with MyRegistry

MIDVALE, Utah, Jan. 11, 2024 (GLOBE NEWSWIRE) -- Bed Bath & Beyond, a Beyond, Inc. (NYSE: BYON) brand, announced today that its iconic gift registry is back and better than ever before. Through a partnership with MyRegistry.com, the new registry experience redefines the way customers celebrate life's major milestones – from weddings to birthdays and graduation to college prep.

“Bed Bath & Beyond has long been a go-to destination for life's special moments, but the registry experience in general hasn’t evolved much over the last 20 years,” said Dave Nielsen, President and Interim CEO of Beyond. “This partnership with MyRegistry was designed to innovate and elevate the experience for gift-givers and registrants.”

The gift registry offers a digital-first, frictionless experience, including:

Social sharing – Seamless registry sharing on social media, planning sites, and email that makes the registry easy to share and access.
Live gift feed – Real-time display of gifts wanted vs. purchased, and product recommendations that can add popular items to registry in one click.
Real-time pricing integration – Shopping directly off the registry ensures the best pricing, discounts, and sales.
Built-in gift management – Added capability of sending and tracking thank you notes to keep the registry owner organized.
Native registry checkout/fulfillment – All transactions and fulfillments live on our site, ensuring easy delivery and support in line with the standards our customers are used to.
Completion discount – A one-time 20 percent completion discount is provided for items not purchased off the registry.

Nancy Lee, President of MyRegistry.com, added: "Our collaboration with Bed Bath & Beyond is a perfect synergy. We're combining their leadership in home and lifestyle products with our expertise in registry technology to offer a uniquely personal and flexible registry experience. This partnership is all about empowering customers to celebrate their unique stories and life stages with a registry that's as adaptable and dynamic as they are."