Luminosity Hosts Luminosity Makes Big Moves New York to Over 50,000 Concurrent Viewers, Expands Footprint in Highly Engaged Communities

Tentpole Smash Event Included Custom Integration for The Beekeeper, Strong Performances from Luminosity Talent

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LOS ANGELES, Feb. 15, 2024 (GLOBE NEWSWIRE) -- Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (TSX: EGLX), the leading gaming and media company in North America, is pleased to announce that Luminosity Gaming, the Company’s gaming and esports brand and one of the largest esports organizations in the world, has seen a number of recent successes in connection with its continued investment in highly engaged gaming communities.

In January 2024, Luminosity hosted one of its tentpole Super Smash Bros Ultimate events, Luminosity Makes Big Moves 2024, at the New Yorker Hotel in New York City in partnership with Even Matchup Gaming. The event was sponsored by Amazon MGM in connection with its film, The Beekeeper, featuring Jason Statham, and peaked at over 50,000 live concurrent viewers for the Winner’s Semi-Final match that featured Luminosity’s very own competitors Leonardo ‘MkLeo’ López Pérez and Gavin ‘Tweek’ Dempsey. The three-day event had over 1,100 individuals competing in a variety of competitions and brought in over 1,500 total live attendees.

The event was broadcasted for over 29 hours, reached over 28 million minutes of total watch time and averaged over 16,000 concurrent viewers throughout the duration of the three-day broadcast across a variety of Twitch and YouTube streams.

“Our live events and streams are the perfect opportunity for brands to integrate in a meaningful and authentic way,” commented Alex Gonzalez, Head of Luminosity Gaming. “With brands looking for more than a logo slap, we were able to deliver an integrated campaign for The Beekeeper that surrounded the event in sponsored content in a way that felt authentic and added to the viewing experience. Bee puns and bee suits had the chat buzzing and led to the bee emoji being the number one chat emoji used throughout the entire weekend.”

Luminosity has become a pillar of the Smash community within the past year, hosting Super Major events, operating the Luminosity Smash YouTube channel which has reached over 10,000,000 organic views within its first six months of launch, being the source for the unofficial community power rankings via LumiRank, and representing a variety of the top players, content creators, and casters from the Smash community.