Baby2Baby Launches Partnership With Huggies-Maker Kimberly-Clark To Provide Millions of Diapers and Wipes to Mothers in Need and Triple Their Maternal Health & Newborn Supply Kit Initiative

A multi-million-dollar grant including funds and in-kind products will expand the reach of Baby2Baby's Program with The Department of Health & Human Services

LOS ANGELES, CA and DALLAS, TX / ACCESSWIRE / March 6, 2024 / Baby2Baby, a national nonprofit organization, and Huggies diapers are joining forces to provide crucial support to new mothers and babies with a program that will launch timed to Mother's Day 2024. In an effort to address rising diaper need in America and combat the tragically rising maternal mortality rate, Huggies, through the Kimberly-Clark Foundation, has committed to tripling the reach and impact of Baby2Baby's initiative with The Department of Health and Human Services (HHS). Through a multi-million-dollar grant including funds and an in-kind product donation of its diapers, wipes and postpartum pads the program will support maternal and infant health, particularly among vulnerable communities.

Originally announced by Vice President Kamala Harris at Baby2Baby's Headquarters in Los Angeles, Baby2Baby funded a pilot program and distributed 3,000 Maternal Health and Newborn Supply kits through hospitals and community-based partner organizations across Arkansas, Louisiana and New Mexico - three states experiencing deep levels of family poverty and high maternal mortality rates. Now with the critical support of the Kimberly-Clark Foundation and Huggies, an additional 10,000 kits will be distributed across ten states this year, including the three pilot states and seven new states.

The kits contain items that are vital for the health and comfort of both mother and child including diapers, wipes, hygiene products, breastfeeding supplies, postpartum care and educational resources. These critical items also provide mental health support by alleviating the stress of meeting their baby's most basic needs.

"Nearly half of all families in this country who need diapers cannot afford them," said Baby2Baby Co-CEOs Norah Weinstein and Kelly Sawyer Patricof. "Not being able to afford the items their babies need takes a profound toll on a mother's mental health. We've listened to moms across the country and understand their unique challenges after giving birth, and are proud to partner with Huggies to provide 10,000 new mothers with basic essentials for themselves and their newborns."