Digimarc Powers New Consumer Engagement Capabilities and Insights

Digimarc Corporation (NASDAQ: DMRC), the pioneer and global leader in digital watermarking technologies, today announced Digimarc Engage, a product for direct-to-consumer digital communication, is transforming the way businesses, brands, and consumers interact through new and incredibly advanced consumer engagement capabilities. Digimarc Engage is the industry’s first consumer engagement offering to deliver contextual and differentiated experiences across both physical items and digital media – powering integrated marketing campaigns with richer consumer experiences while revealing never-before-available omnichannel data insights to inform smarter campaigns.

“Our latest version of Digimarc Engage provides a seamless experience between physical and digital domains that is not possible with any other consumer engagement offering. Businesses can now build holistic, fully integrated marketing campaigns using a combination of the product and digital and physical promotional assets to engage, inform, and motivate consumers to action more quickly,” said Ken Sickles, Digimarc’s Chief Product Officer. “With new analytics, companies can see which promotional materials perform best based on consumers’ interactions with a product or any of its promotional assets.”

An Evolving Omnichannel Landscape

Consumer trends are reshaping the landscape of digital, hybrid, and physical sales channels. A critical element of this hybrid landscape is omnichannel consumer engagement. Being omnichannel goes beyond being accessible at every touchpoint. Instead, it necessitates a seamless and unified experience.¹ Seventy-four percent of consumers use a combination of physical and digital to research and buy products.²

Mixed communications channels such as brand-owned direct-to-consumer, marketplaces, and social commerce have emerged and continue to evolve, making it increasingly difficult for companies to deliver consistent consumer experiences across all consumer touchpoints. Exacerbating this challenge, consumers do not think of themselves as digital or physical consumers. They expect consistent experiences across channels.³

Revolutionizing Consumer Engagement Capabilities and Insights

Digimarc makes omnichannel marketing easy by activating products and physical and digital media to provide an interactive, fully client-owned, cross-media communications platform for consumer engagement. With unified QR codes and weblinks support, Digimarc allows companies to deliver specified content and consistent web experiences across both physical and digital assets.