Oatly Sets Sail with Virgin Voyages, Marking Its First Cruise Line Distribution Deal

Oatly Barista Edition Now Available on the Cruise Line’s Internationally Reaching Ships

MALMÖ, Sweden, March 25, 2024 (GLOBE NEWSWIRE) -- Oatly Group AB (Nasdaq: OTLY)(“Oatly” or the “Company”), the world’s original and largest oatmilk company, today announced a new distribution arrangement with Virgin Voyages, the travel brand known for delivering epic vacations and a boutique hotel-like experience at sea. Now available within all cafes across the Virgin Voyages fleet, Oatly Barista Edition serves as the travel brand’s official oatmilk of choice for all guests aboard, also referred to as Sailors.

Able to serve more than 2,700 guests per trip to destinations across the Caribbean, Europe, Transatlantic and more, Virgin Voyages is known not only for its one-of-a-kind onboard experiences, but also for its emphasis on a stellar food and beverage offering for its guests. Talented baristas onboard can now pour delicious coffee and espresso creations featuring Oatly Barista Edition alongside the Virgin Voyages roaster of choice, Intelligentsia direct-trade coffee.

“With our mission to provide a more sustainable alternative to cow’s milk during more occasions, expanding Oatly’s presence to now reach people as they experience the world’s oceans is incredibly exciting for us,” said Helge Weitz, President, North America at Oatly. “It’s important to us that we keep showing up in places where people are experiencing everyday life, and vacation is no exception. We’re happy that travelers onboard Virgin Voyages ships now have a delicious oatmilk option at their fingertips, making the switch from cow’s milk that much easier.”

With a formulation specially designed to foam easily and not separate in hot or cold beverages, Oatly Barista Edition makes coffee and tea drinks shine. This oatmilk is a delicious complement to any coffee or tea beverage, without any sacrifice on taste or performance. Furthermore, according to a recent study, Oatly Barista Edition sold in the U.S. has a 46% lower climate impact than comparable cow’s milk¹.

For more information about Oatly products, visit oatly.com, and to learn more about the Virgin Voyages experience, visit virginvoyages.com.

About Oatly
We are the world’s original and largest oat drink company. For over 30 years, we have exclusively focused on developing expertise around oats: a global power crop with inherent properties suited for sustainability and human health. Our commitment to oats has resulted in core technical advancements that enabled us to unlock the breadth of the dairy portfolio, including alternatives to milks, ice cream, yogurt, cooking creams, spreads and on-the-go drinks. Headquartered in Malmö, Sweden, the Oatly brand is available in more than 20 countries globally.