Rush Truck Centers launches special sweepstakes for the chance to win the final Peterbilt Model 389 ever produced; proceeds to benefit Wounded Warrior Project

SAN ANTONIO, March 26, 2024 (GLOBE NEWSWIRE) -- Rush Enterprises, Inc. (NASDAQ: RUSHA and RUSHB), which operates the largest network of commercial vehicle dealerships in North America, in conjunction with Rush Enterprises Foundation, today announced a special sweepstakes benefiting Wounded Warrior Project (WWP), for the chance to win the last and only 2025 Peterbilt Model 389X ever produced.

Rush Truck Centers and Rush Enterprises Foundation are proud to stand alongside WWP to honor and empower America’s injured veterans and are encouraging others to support this organization as well. Now through September 15, 2024, Rush Truck Centers encourages those eligible to visit winthelast389.com where they can make a minimum $50 donation to WWP and enter for the chance to win the last Peterbilt Model 389X ever produced.* Proceeds will benefit WWP.

“There is no greater honor than serving those who have served, and we are immensely proud to support Wounded Warrior Project and its free, life-changing programs and services for America’s heroes and their families,” said W.M. “Rusty” Rush, Chairman, Chief Executive Officer and President, Rush Enterprises, Inc. “In addition to supporting this worthy organization, this sweepstakes also pays tribute to our longstanding partnership with Peterbilt and the legacy of the Model 389, giving the winner an iconic piece of Peterbilt history,” said Rush.

Rush Truck Centers secured the final Model 389 with a winning bid of $1.5 million in an auction hosted by Peterbilt and attended by its dealer body at the 2023 Peterbilt dealer meeting. Peterbilt and Rush Truck Centers will donate the full amount of the winning bid to two additional charitable organizations: Truckers Against Trafficking and Wreaths Across America. Peterbilt will contribute the full retail price of the truck – $250,000 and Rush Truck Centers will contribute the remaining $1,250,000 evenly between the two organizations.

“It is a privilege to support Truckers Against Trafficking in their important work combatting human trafficking, and Wreaths Across America, to remember the fallen, honor those who serve and teach the next generation the value of freedom. These two organizations are directly impacting lives across the country, and their missions align with Rush Enterprises’ core values,” Rush added.

The Model 389X embodies the history of trucking with its traditional styling and stunning display of chrome and class. This one-of-a-kind Peterbilt Model 389X has been customized to match the paint scheme of the 1965 Peterbilt Model 358 proudly displayed at Rush Truck Centers’ headquarters which commemorates the year the company was founded.