Optimum Unveils New Brand Platform and Marketing Campaign With Focus on Its Local Communities and Customers

Optimum, a brand of Altice USA (NYSE: ATUS), today reveals its new brand platform and marketing campaign, which centers on the company’s ability to bring customers and communities the reach and connectivity resources of a large national provider with the localized care and support of a small business.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240401886670/en/

(Photo: Optimum)

The creative platform, “Where local is big time,” highlights Optimum’s hyperlocal focus matched with its big-tech capabilities, exemplifying the company’s commitment to delivering advanced connectivity solutions powered by a world-class network with a focus on meeting the unique needs of its local customers and communities.

The multichannel media campaign, which targets residential consumers and businesses in communities across all of Optimum’s service areas, will begin rolling out today across TV, video, social media, radio and streaming audio, out of home advertising, digital display and more, and features a refreshed visual identity that reflects the energy and modernity that Optimum carries throughout its operations. The two hero ad spots – “Wrong Class” and “Investigation” – highlight the role Optimum plays in ensuring that people and businesses stay connected to what they need most, from teachers to law enforcement and everyone in between. Every activation is anchored in reaching customers where they are – in the communities where they live and work – and will be seen in markets across Optimum’s 21-state footprint.

“As a local provider of critical connectivity services, Optimum cares deeply about the vitality, happiness, and lasting success of the local communities we serve, not just because they are our customers, but because they are also our employees, neighbors, friends, and family,” said David Williams, President of Consumer Services at Optimum. “We know how much our communities rely on us to stay connected, so how we show up for them matters to us. That’s why it is important our brand reflects our customer-first ethos and reinforces our local commitment combined with our ability to deliver world-class connectivity at a great value today and into the future.”