Kohl's Donates $5 Million to Alliance for a Healthier Generation to Improve Family Health & Wellness Nationwide

Kohl’s (NYSE: KSS) announced today a $5 million commitment over three years to the Alliance for a Healthier Generation (Healthier Generation), renewing the company’s support of its national nonprofit partner and further funding the Kohl’s Healthy at Home initiative. Launched in 2019, the program emphasizes health equity and works in partnership with schools and community partners to provide physical and mental well-being resources designed to help families across the country live healthier lives.

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“Creating healthier communities and supporting family wellness are cornerstones of Kohl’s philanthropic work, and we are proud to continue our work alongside Alliance for a Healthier Generation to make this a reality,” said Christie Raymond, Kohl’s chief marketing officer. “Through our partnership, we are bridging the gap between educators and families by providing essential educational tips and resources for youth to establish healthy lifestyles from a young age. Together, we can ensure that future generations have the skills and knowledge necessary to maintain their physical and mental health while living happy lives.”

The partnership is centered around Kohl's Healthy at Home, which provides a collection of tools in English and Spanish tailored to families on topics such as eating healthy, staying active, mental well-being, social-emotional health, identifying stressful feelings, and more. New this year, Healthier Generation will launch the Healthy at Home Playbook for Schools, which provides schools with the necessary resources to be named one of America’s Healthiest Schools. The designation is awarded to schools that prioritize improving the well-being of students and their communities across a variety of categories. Currently, nearly 3,000 schools have been honored with the America’s Healthiest Schools recognition. Schools across the country can still apply for this year’s America’s Healthiest Schools awards. Applications are available at healthiergeneration.org until April 16.

“We are honored to continue our collaboration with Kohl’s and further our mission of supporting families in staying active, healthy, and resilient in mind and body,” said Kathy Higgins, chief executive officer at Healthier Generation. “Ongoing support from Kohl’s underscores our shared commitment to enhancing community well-being and ensuring that families and schools remain in partnership on the path to living healthier, happier lives.”